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Author : Marc G. Weinberger,Leland Campbell,Beth Brody
Publisher : Lexington Books
Page : 210 pages
File Size : 50,5 Mb
Release : 1994
Category : Business & Economics
ISBN : 0669250031
To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Andrew Ingram,Mark Barber
Publisher : John Wiley & Sons
Page : 132 pages
File Size : 47,8 Mb
Release : 2006-02-03
Category : Business & Economics
ISBN : 9780470016114
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Author : David Sell
Publisher : David Sell
Page : 74 pages
File Size : 49,6 Mb
Release : 2011-02-08
Category : Business & Economics
ISBN : 9781458087508
Author : United States. Federal Radio Commission
Publisher : Unknown
Page : 212 pages
File Size : 49,6 Mb
Release : 1932
Category : Advertising
ISBN : HARVARD:32044031905854
Author : Tony Hertz
Publisher : Ecademy Press
Page : 177 pages
File Size : 48,7 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781908746658
In today's content consumed advertising business, radio remains a powerful and relevant way to reach millions of consumers all over the world. It will make you want to sit down and write a great radio ad!
Author : Kathleen M. Newman
Publisher : Univ of California Press
Page : 258 pages
File Size : 48,7 Mb
Release : 2004-05-17
Category : Performing Arts
ISBN : 0520936752
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform—focusing on the failure of activists to win significant changes for commercial radio—Kathy M. Newman argues that the 1930s witnessed the emergence of a symbiotic relationship between advertising and activism. Advertising helped to kindle the consumer activism of union members affiliated with the CIO, middle-class club women, and working-class housewives. Once provoked, these activists became determined to influence—and in some cases eliminate—radio advertising. As one example of how radio consumption was an active rather than a passive process, Newman cites The Hucksters, Frederick Wakeman's 1946 radio spoof that skewered eccentric sponsors, neurotic account executives, and grating radio jingles. The book sold over 700,000 copies in its first six months and convinced broadcast executives that Americans were unhappy with radio advertising. The Hucksters left its mark on the radio age, showing that radio could inspire collective action and not just passive conformity.
Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 302 pages
File Size : 55,6 Mb
Release : 1952
Category : Advertising
ISBN : LOC:00134402313
Author : Len Kaplan
Publisher : Lulu.com
Page : 85 pages
File Size : 42,9 Mb
Release : 2009-05-16
Category : Business & Economics
ISBN : 9780557065011
Why people hate the radio ads? Why more and more people agree to pay money subscribing for satellite radio only to avoid hearing the commercials? Is it because they donât need to know about new offerings? Is it because they donât need any new products and services? Is it because advertisements themselves are intolerably bad? Or, probably, there are more serious reasons for this hatred? Author found out this reason. With this discovery, it was easy to suggest the ways to revitalize the âdeadâ business and foresee the breakthrough innovations that recover the efficiency of radio advertisements.
Author : John Allen Hendricks,Bruce Mims
Publisher : CRC Press
Page : 588 pages
File Size : 52,8 Mb
Release : 2014-08-07
Category : Language Arts & Disciplines
ISBN : 9781136027857
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Author : Cynthia B. Meyers
Publisher : Fordham Univ Press
Page : 288 pages
File Size : 50,8 Mb
Release : 2013-12-01
Category : Social Science
ISBN : 9780823253760
During the “golden age” of radio, from roughly the late 1920s until the late 1940s, advertising agencies were arguably the most important sources of radio entertainment. Most nationally broadcast programs on network radio were created, produced, written, and/or managed by advertising agencies: for example, J. Walter Thompson produced “Kraft Music Hall” for Kraft; Benton & Bowles oversaw “Show Boat” for Maxwell House Coffee; and Young & Rubicam managed “Town Hall Tonight” with comedian Fred Allen for Bristol-Myers. Yet this fact has disappeared from popular memory and receives little attention from media scholars and historians. By repositioning the advertising industry as a central agent in the development of broadcasting, author Cynthia B. Meyers challenges conventional views about the role of advertising in culture, the integration of media industries, and the role of commercialism in broadcasting history. Based largely on archival materials, A Word from Our Sponsor mines agency records from the J. Walter Thompson papers at Duke University, which include staff meeting transcriptions, memos, and account histories; agency records of BBDO, Benton & Bowles, Young & Rubicam, and N. W. Ayer; contemporaneous trade publications; and the voluminous correspondence between NBC and agency executives in the NBC Records at the Wisconsin Historical Society. Mediating between audiences’ desire for entertainment and advertisers’ desire for sales, admen combined “showmanship” with “salesmanship” to produce a uniquely American form of commercial culture. In recounting the history of this form, Meyers enriches and corrects our understanding not only of broadcasting history but also of advertising history, business history, and American cultural history from the 1920s to the 1940s.
Author : Gertrude Inez Duncan
Publisher : Unknown
Page : 92 pages
File Size : 46,6 Mb
Release : 1944
Category : Health education
ISBN : UOM:39015068134439
Author : Yi Song,Jiang Xie
Publisher : Springer
Page : 100 pages
File Size : 55,8 Mb
Release : 2014-12-04
Category : Computers
ISBN : 9783319126227
This SpringerBrief investigates the special challenges of broadcast design in cognitive radio (CR) ad hoc networks. It introduces two broadcast protocols in CR ad hoc networks: a quality-of-service based broadcast protocol under blind information and a fully-distributed broadcast protocol with collision avoidance. A novel unified analytical model is also presented to analyze the performance of the broadcast protocols. This is the first book dedicated to the unique broadcast design challenges in CR ad hoc networks. The authors also discuss the recent research on the performance analysis of broadcast protocols. Broadcast Design In Cognitive Radio Ad Hoc Networks is designed for professionals and researchers working in the wireless networks industry. Advanced-level students in electrical engineering and computer science, especially those focused on wireless networks will find this information very valuable.
Author : Anonim
Publisher : Unknown
Page : 458 pages
File Size : 46,6 Mb
Release : 1940
Category : Radio advertising
ISBN : UOM:39015080101259
Author : Caroline Harsch
Publisher : GRIN Verlag
Page : 27 pages
File Size : 40,8 Mb
Release : 2018-08-27
Category : Business & Economics
ISBN : 9783668784642
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, University of Tubingen, language: English, abstract: Since people started to invent and sell products to others, advertising became more and more important as the diversity of products and brands grew. Advertisers use many different ways to convince their target audience to buy the product e.g. the wide variety of media such as TV, radio, Print or Internet. The first media used for advertising as we know it today were printed media such as bills, newspapers and magazines. As those media only attracted the eye of people, everybody was thrilled by the possibility the new invention radio offered: Advertisers were able to reach their target audience through their ears. Today radio doesn’t seem to be that startling anymore compared to inventions like TV or Internet. They both combine seeing and hearing and the Internet also allows users to become active themselves. Due to the widespread meaning that advertising is more effective reaching the eye of clients than only their ear, radio is used the least as an advertising medium. The opportunities radio offers, because it’s only made for the ear aren’t seen by advertisers and companies and over the years radio became the “Stiefkind der Werbung” (Goldhammer, 1998, p. 17). The little usage of radio as an advertising media is not adequate compared to the position it has for people, because in Germany is a nearly full supply of radios and most of the house-holds even own more than one radio. Because of that drawback the present essay focuses on the question why radio should be used more as an advertising media by pointing out the advantages it offers to advertisers, whereupon some pros only can be given by radio and not by any other media. For some background information the essay gives a short summary of the history of radio ad-vertising (chapter 2). Chapter 3 makes the difference between the usage of radio by publics and by advertisers clear. After that analysis chapter 4.1 describes some more advantages radio offers as an advertising medium besides the results of the Media-Analysis. On the basis of all those chapters some hints for a good commercial are given in chapter 4.2. Chapter 5 is about the effect radio commercials have on listeners. At first it’s explained how radio commercials are processed by the human brain, while chapter 5.2 to 5.4 interpret a research for the company DasÖrtliche to explain how radio Mono-Campaigns, strategies with a mixture between radio and TV, and campaigns with three different media work.
Author : Anonim
Publisher : Unknown
Page : 942 pages
File Size : 40,5 Mb
Release : 1961
Category : Advertising
ISBN : UOM:35128001887148
