The Advertising News

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Native Advertising

Author : Lisa Lynch,Taylor & Francis Group
Publisher : Routledge
Page : 136 pages
File Size : 51,9 Mb
Release : 2021-09-30
Category : Electronic
ISBN : 1032178698

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Native Advertising by Lisa Lynch,Taylor & Francis Group Pdf

Native Advertising explores the rapid rise of native advertising in US and European news organizations, considering the consequences of this form of content for news producers, news audiences, and the quality of public discourse.

Corporate Reputation and the News Media

Author : Craig Carroll
Publisher : Routledge
Page : 708 pages
File Size : 45,9 Mb
Release : 2010-09-01
Category : Business & Economics
ISBN : 9781135252434

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Corporate Reputation and the News Media by Craig Carroll Pdf

This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than twenty-five countries, contributors write about their local media and business communities, representing developed, emerging, and frontier markets – including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries. Each chapter is structured to consider two to three hypotheses in the country under discussion, including: the impact of media visibility on organizational prominence, top-of-mind awareness and brand-name recognition the impact of media favorability on the public’s organizational images of these firms how media coverage of specific public issues and news topics relates to the associations people form of specific firms. Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries’ borders. Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.

The Independence of the News Media

Author : Loïc Ballarini
Publisher : Springer Nature
Page : 320 pages
File Size : 45,5 Mb
Release : 2020-10-16
Category : Social Science
ISBN : 9783030340544

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The Independence of the News Media by Loïc Ballarini Pdf

This book explores the different ways Francophone research on news media has faced the challenges of dependence and independence from three complementary perspectives. The first is economics - how can sustainable business models be developed and to what extent can crowdfunding help to maintain the financial and editorial independence of newsrooms? Secondly, in a time where the role of journalism in the public sphere is more questioned than ever, the authors evaluate to what extent news media can embody the needs of their readers. Thirdly, the authors consider the historical and political context of publication in the light of the ‘Arab Spring’. This book deals with major, contemporary evolutions of news media, bringing together research that considers the media in France, Canada, and the Arab region (notably Tunisia, Algeria, Morocco, and Egypt). Using numerous case studies, this book helps to define how complex the question of independence is today.

News Media and Power in Russia

Author : Olessia Koltsova
Publisher : Routledge
Page : 288 pages
File Size : 54,7 Mb
Release : 2006-09-27
Category : History
ISBN : 9781134283392

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News Media and Power in Russia by Olessia Koltsova Pdf

The end of communist rule in the Soviet Union brought with it a brave new world of media and commerce. Formerly state-owned enterprises were transformed, often through private ownership, and new corporations sprung up overnight to take advantage of the new atmosphere of freedom. Until now, most research on media and news production in Russia has focused on the scope of government control and comparisons with the communist era. However, extra-governmental controls and the challenges of operating in a newly capitalist environment have been just as important – if not more so – in the formation of the new media climate. Filling the gap in the literature, this book examines the various agents who ‘make’ the news, and discusses the fierce struggle among the various agents of power involved. Drawing on existing theories and scholarship, the book provides a wealth of detail on the actual daily practices of news production in Russia. Original research is combined with compelling first-hand accounts of news production and dissemination to provide an incisive look at the issues and power structures Russian journalists face on a daily basis.

The News Media in Puerto Rico

Author : Federico A. Subervi-Vélez,Sandra Rodríguez-Cotto,Jairo Lugo-Ocando
Publisher : Routledge
Page : 207 pages
File Size : 46,7 Mb
Release : 2020-10-27
Category : Social Science
ISBN : 9781000208719

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The News Media in Puerto Rico by Federico A. Subervi-Vélez,Sandra Rodríguez-Cotto,Jairo Lugo-Ocando Pdf

The News Media in Puerto Rico offers a synopsis as well as a critical analysis of the Island’s news media system, with emphasis on the political and economic factors that most influence how the media operate. The authors also document the impact of Hurricane Maria on the media structures and the changing media landscape given the political, economic and colonial strictures. Building on interviews with news media professionals, the book further presents detailed insights about journalism and journalism education in these times of crises. The final chapters include theoretical frameworks and methodological guidelines for the analysis of other colonial, post-colonial and neo-colonial media systems, with research recommendations valuable for future studies of the Island’s media as well as for cross-national comparisons. This book will be an essential read for students and scholars interested in learning not only about the Puerto Rican and Latin American mass media, but also the media systems of other colonial/neo-colonial countries.

Blurred Lines: News or Advertisements?

Author : Cheryl Krajna
Publisher : The Rosen Publishing Group, Inc
Page : 32 pages
File Size : 40,5 Mb
Release : 2018-12-15
Category : Juvenile Nonfiction
ISBN : 9781538344828

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Blurred Lines: News or Advertisements? by Cheryl Krajna Pdf

Reliable media outlets don't allow advertisers or officials to control what news they print or give favored treatment to them, nor do they deny news coverage to those who don't advertise or pay. However, as the amount of news sources online and elsewhere grow, some may often have a hidden agenda. "Advertorial" copy in usually reputable sources can blur the lines even more. This book makes this sometimes-confusing topic accessible and understandable to young readers, showing them how to navigate the murky waters of news versus ads.

New Media, Old News

Author : Natalie Fenton
Publisher : SAGE
Page : 234 pages
File Size : 54,6 Mb
Release : 2009-09-26
Category : Social Science
ISBN : 9781849204415

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New Media, Old News by Natalie Fenton Pdf

Have new communications technologies revitalised the public sphere, or become the commercial tool for an increasingly un-public, undemocratic news media? Are changing journalistic practices damaging the nature of news, or are new media allowing journalists to do more journalism and to engage the public more effectively? With massive changes in the media environment and its technologies, interrogating the nature of news journalism is one of the most urgent tasks we face in defining the public interest today. The implications are serious, not just for the future of the news, but also for the practice of democracy. In a thorough empirical investigation of journalistic practices in different news contexts, New Media, Old News explores how technological, economic and social changes have reconfigured news journalism, and the consequences of these transformations for a vibrant democracy in our digital age. The result is a piercing examination of why understanding news journalism matters now more than ever. It is essential reading for students and scholars of journalism and new media.

The News Media

Author : C.W. Anderson,Leonard Downie Jr,Michael Schudson
Publisher : Oxford University Press
Page : 224 pages
File Size : 48,8 Mb
Release : 2016-08-11
Category : Social Science
ISBN : 9780190206222

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The News Media by C.W. Anderson,Leonard Downie Jr,Michael Schudson Pdf

The business of journalism has an extensive, storied, and often romanticized history. Newspaper reporting has long shaped the way that we see the world, played key roles in exposing scandals, and has even been alleged to influence international policy. The past several years have seen the newspaper industry in a state of crisis, with Twitter and Facebook ushering in the rise of citizen journalism and a deprofessionalization of the industry, plummeting readership and revenue, and municipal and regional papers shuttering or being absorbed into corporate behemoths. Now billionaires, most with no journalism experience but lots of power and strong views, are stepping in to purchase newspapers, both large and small. This addition to the What Everyone Needs to Know® series looks at the past, present and future of journalism, considering how the development of the industry has shaped the present and how we can expect the future to roll out. It addresses a wide range of questions, from whether objectivity was only a conceit of late twentieth century reporting, largely behind us now; how digital technology has disrupted journalism; whether newspapers are already dead to the role of non-profit journalism; the meaning of "transparency" in reporting; the way that private interests and governments have created their own advocacy journalism; whether social media is changing journalism; the new social rules of old media outlets; how franchised media is addressing the problem of disappearing local papers; and the rise of citizen journalism and hacker journalism. It will even look at the ways in which new technologies potentially threaten to replace journalists.

Extension Marketing News

Author : United States. Extension Service
Publisher : Unknown
Page : 12 pages
File Size : 54,7 Mb
Release : 2024-07-01
Category : Electronic
ISBN : STANFORD:36105210276353

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Extension Marketing News by United States. Extension Service Pdf

News Media in the Arab World

Author : Barrie Gunter,Roger Dickinson
Publisher : Bloomsbury Publishing USA
Page : 208 pages
File Size : 47,6 Mb
Release : 2013-06-06
Category : Social Science
ISBN : 9781441102393

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News Media in the Arab World by Barrie Gunter,Roger Dickinson Pdf

News Media in the Arab World: A Study of 10 Arab and Muslim Countries is based on ongoing research at the Department of Media and Communication, University of Leicester, and has investigated the rapidly changing nature of the news media in Arab countries. They have investigated the role of newspapers and television in news provision and the impact of new media developments, most especially the emergence of the internet as a platform for news distribution and of international satellite television channels such as Al Jazeera. Examining the constantly developing nature of news, the collection contains separately authored chapters produced by the researchers responsible for each original analysis, covering Bahrain, Egypt, Iraq, Kuwait, Libya, Oman, Qatar, Palestine, Saudi Arabia and the United Arab Emirates. Based on original primary and secondary research, this will be the first empirical-based collection to blend perspectives from both the Western and Arab nations.

News Media Coverage of Environmental Challenges in Latin America and the Caribbean

Author : Bruno Takahashi,Juliet Pinto,Manuel Chavez,Mercedes Vigón
Publisher : Springer
Page : 191 pages
File Size : 54,7 Mb
Release : 2018-09-11
Category : Social Science
ISBN : 9783319705095

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News Media Coverage of Environmental Challenges in Latin America and the Caribbean by Bruno Takahashi,Juliet Pinto,Manuel Chavez,Mercedes Vigón Pdf

This edited collection provides a unique survey of the ways in which news media organizations across Latin America and the Caribbean cover global, regional and local environmental issues and challenges. There is growing recognition within academia, governments, industries, NGOs and civil society about the importance of strategic communication and the news media in informing current societal and policy discussions about environmental issues. With this in mind, this volume explores the content of reporting as well as the structural and individual contests faced by media organizations and journalists, with a focus on the very unique political, social, cultural and environmental conditions that affect the countries individually. The book provides a survey of the most relevant and current environmental issues that have attracted public attention across the region and within countries in Latin America and the Caribbean in the first part of the 21st century. This volume will be of interest to students, instructors and researchers interested in Latin America and the Caribbean, media and the environment.

News Across Media

Author : Jakob Linaa Jensen,Mette Mortensen,Jacob Ørmen
Publisher : Routledge
Page : 218 pages
File Size : 51,9 Mb
Release : 2016-05-26
Category : Language Arts & Disciplines
ISBN : 9781317433163

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News Across Media by Jakob Linaa Jensen,Mette Mortensen,Jacob Ørmen Pdf

News production, distribution and consumption are in rapidly changing due to the rise of new media. This book examines how these processes become more and more interrelated through logics of dissemination, sharing and co-production. These changes have the potential to affect the criteria of newsworthiness as well as existing power structures and relations within the fields of journalism and agenda setting. The book discusses changing logics of production, from citizens’ as well as journalists’ perspectives, examines distribution and sharing as a link between but also an intrinsic part of production and consumption, and addresses the changing logics of consumption. Contributors place such changes in a historical perspective and outline challenges and future research agendas.

Fake News, Bias, and Media Literacy

Author : Jennifer Lombardo
Publisher : Cavendish Square Publishing, LLC
Page : 104 pages
File Size : 45,6 Mb
Release : 2020-07-15
Category : Young Adult Nonfiction
ISBN : 9781502657435

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Fake News, Bias, and Media Literacy by Jennifer Lombardo Pdf

Although news outlets are meant to be impartial, they have never been perfectly unbiased. After the 2016 U.S. presidential election, the term "fake news" became part of everyday vocabulary, adding to the public's mistrust of the media. In today's society, learning how to cultivate media literacy by spotting unreliable sources and biased reporting is crucial. This volume explores the fake news phenomenon and offers readers tips on how to be critical of what they see reported. Full-color photographs, annotated quotes, engaging sidebars, and discussion questions enhance the compelling narrative as it explores this crucial aspect of a democratic society.

News Media Influence on Rail Infrastructure Policy

Author : Nicholas Richardson
Publisher : Bloomsbury Publishing USA
Page : 198 pages
File Size : 46,6 Mb
Release : 2023-10-19
Category : Social Science
ISBN : 9781501387470

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News Media Influence on Rail Infrastructure Policy by Nicholas Richardson Pdf

In this book, Richardson's research spans a decade and two cities - Sydney, Australia and Montreal, Canada - focusing on three metro-style rail infrastructure case study projects: one ongoing, one failed and one upgraded after reaching fifty years of age – to build an irrefutable case that the news media is highly influential to policy, and that these influences are complex, messy and changing. News Media Influence on Rail Infrastructure Policy offers scholars and industry practitioners in the arenas of policy analysis, politics and media communications a method for astutely guiding large-scale projects through the complex and changing landscape of 24/7 news media. It is underpinned by empirical research that identifies and endeavors to close a considerable gap in current understanding and practice. This gap represents a failure to recognise and respect mediatization – the many powerful influences impacting a policy arena that has drawn the ire of the news media. The result of this failure is ineffective communication that does little to advance the policy piece and, in the worst instances, leads to policy immobilisation or poor policy decision-making. Drawing significantly on Actor–Network Theory, Richardson identifies the influential actors and alliances at play when policy is subjected to media discourse, and he proposes a framework for tracing and managing them. In doing so, he demonstrates that such a framework is not only vital for the successful negotiation of policy and projects in the media, but also to an (r)evolutionary recasting of public, expert and media actors in the development and decision-making process.

Patterns of News Consumption in a High-Choice Media Environment

Author : Raluca Buturoiu,Nicoleta Corbu,Mădălina Boțan
Publisher : Springer Nature
Page : 218 pages
File Size : 40,5 Mb
Release : 2023-10-06
Category : Political Science
ISBN : 9783031419546

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Patterns of News Consumption in a High-Choice Media Environment by Raluca Buturoiu,Nicoleta Corbu,Mădălina Boțan Pdf

Based on a Romanian case study, this book sheds light on the supply and demand of news and information in the current digital era, dominated by unprecedented dramatic changes. In addition to identifying patterns of journalistic reporting and news consumption, the book offers a thorough approach to how the classic theories in media and communication studies can be reinterpreted in the current attention economy and media abundance paradigm. The research data included in this book provide a snapshot of media consumption patterns and encompass experts’ views and predictions about how media habits and diets might evolve. The book will appeal to students, researchers, and scholars of media and communication studies, political communication, and journalism, as well as practitioners interested in a better understanding of news consumption patterns in a high-choice media environment.