The Fully Booked Event Planner Marketing Strategies That Double Your Client Referrals Win Higher Budget Events And Have Your Event Planning Business

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 277 pages
File Size : 51,8 Mb
Release : 2010-05-20
Category : Business & Economics
ISBN : 9780470963821

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Marketing Your Event Planning Business by Judy Allen Pdf

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 448 pages
File Size : 53,7 Mb
Release : 2009-04-16
Category : Business & Economics
ISBN : 9780470156186

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Event Planning by Judy Allen Pdf

This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.

Author : Adella Pasos
Publisher : Adella Pasos
Page : 37 pages
File Size : 55,7 Mb
Release : 2020-08-12
Category : Reference
ISBN : 9781648584695

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The Event Marketing Playbook - Everything You'll Ever Need to Know About Events by Adella Pasos Pdf

Are you interested in learning how event marketing can drastically improve your business and profits? Are you tired of getting nowhere fast? The event marketing playbook is a strategic guide that explains how to setup, promote and profit from events. Whether you are planning events for a nightclub, conference, trade show, executive retreat, golf outing, corporate or customer appreciation events, company dinner, holiday party, fundraising gala, team building events or even product launch events, this book will teach you how to create events that attract new customers, referrals and a consistent flow of sales that you can rely on. This book will teach you the importance of event marketing, reveal 26 ideas on how to get paid more money, and best practice examples and templates for the event planning process. If you want to learn everything you’ll ever need to know about event marketing, this is the book for you! What is inside of this book? >> Event Marketing Basics Benefits of Event Marketing 26 Ideas for Getting Paid More Event Marketing Goal Guide Examples of the Event Planning Process Sample Event Action Plan >> 3 Month Event Marketing Timeline Top 10 Ways to Generate Sales at the Event 5 Social Media Strategies for Event Promotion Top 3 Event Management & Ticketing Systems 10 Questions You Need to Ask Venues 21 Types of Venues Who Will Accommodate >>How to Attract Corporate Sponsors 15 Types of Staff You Need to Hire 11 Reasons Sponsors Will Give You Money 8 Strategies to Generate Massive Exposure Where to Hire Temporary Event Staff >> Top Revenue Generation Strategies 10 Ways to Increase Revenue on Event Day Over 15 Event Marketing Resources with Links FAQ's on Events and Getting Started

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 356 pages
File Size : 49,9 Mb
Release : 2010-04-26
Category : Business & Economics
ISBN : 9780470963791

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The Business of Event Planning by Judy Allen Pdf

Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 44,7 Mb
Release : 2010
Category : Electronic
ISBN : OCLC:729016833

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Marketing Your Event Planning Business by Anonim Pdf

Author : Ruth Dowson,David Bassett
Publisher : Kogan Page Publishers
Page : 369 pages
File Size : 54,5 Mb
Release : 2018-11-03
Category : Reference
ISBN : 9780749483326

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Event Planning and Management by Ruth Dowson,David Bassett Pdf

Event Planning and Management, second edition, is an ideal resource for those seeking a step by step formula to plan and deliver a successful event. With the vital balance of professional experience behind them, the authors teach the next generation of event planners with unrivalled knowledge, ensuring an effective event process from start to finish. This book delivers practical understanding of the theory and practice needed to activate each stage of planning, from initial venue selection, budgeting and programme content, to managing stakeholders and sponsors, promotion, risk assessment, safety and post-event evaluation. Fully revised, the second edition of Event Planning and Management expands on managing events on the day, and explores the PR and experiential marketing boom for live brand experiences. Including updated real-world case studies from around the globe, it also features an invaluable toolkit of templates, planning checklists and budget sheets. Accompanied by a host of downloadable resources, this book is the ideal end to end resource for both event planning modules and certifications, plus busy marketing and PR professionals facing the new wave of live brand and customer experiences.

Author : Kevin Van der Straeten
Publisher : eventplanner.tv
Page : 233 pages
File Size : 48,6 Mb
Release : 2013-08-21
Category : Business & Economics
ISBN : 9789081765312

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EVENTS² by Kevin Van der Straeten Pdf

EVENTS² is a reference guide for every organizer of events and parties. This new edition on event planning and event management is thicker than ever before, offers more depth and insight, and also contains a whole host of entirely new topics that you, as an organizer, simply cannot afford to miss! This fully updated edition is thicker than ever before and contains completely new topics that you, as an organizer, just cannot afford to miss out on! Think 'green events', 'hybrid events'... But also ROI, event logistics, marketing, security and creative business models will be discussed extensively. All the other chapters have also been completely revised and updated. EVENTS² is a complete guide for anyone interested in all aspects of the organization of events, congresses, meetings and parties: from the preparation of the event to the event itself, and the evaluation afterwards. The book is packed with practical tips and useful checklists for both corporate events as well as private parties. EVENTS² ensures that nothing is overlooked, while keeping your eye firmly focused on the smallest details. The book has its finger on the pulse of the very latest trends in the events industry. EVENTS 2 was created in collaboration with dozens of professionals in the event industry as well as event management mentors. This eBook will be delivered digitally in PDF format.

Author : J.H. Dies
Publisher : J.H. Dies
Page : 130 pages
File Size : 51,5 Mb
Release : 2017-11-21
Category : Crafts & Hobbies
ISBN : 1979955115

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Event Planner: How to Start a Full Service Event Planning Business by J.H. Dies Pdf

A new guide to the Event Planner Business from best selling award winning author J.H.Dies, who has written more than ten books on event planning. Whether you are looking to begin in the event planning business, or trying to plan your own event with true professionalism, book includes everything required to build and create your own brand as an exclusive event planner. This book includes: • Initial consultation interview notes • How to build a wedding planner portfolio • How to charge for your services • Example contingent, hourly, and flat fee contracts • Wedding theme ideas • Detailed wedding planning checklist with chronology • Venue qualification checklist • How to market your wedding planning business • Food and beverage planning tools • Alcohol consumption, planning and pricing tools • Wedding budget checklist with excel spreadsheet • Wedding tipping conventions • Linen planning tool • Seating planning tool • Reception planner and contact tool • Guest list management tool • Dance floor and entertainment planning tools • Vendor management tools • Invoice templates • Photographer and florist interview questions • Flower planning tool • Event planning templates for bar/bat mitzvah’s, golf tournaments, corporate events, and more! This event planner business guide is filled with useful, up to date ideas for building your business from the ground up, even if you do not have a store front. As your business grows, this guide will provide insights to help including invaluable advice on how to build the business with venues, rentals and more. The reader will learn how to set up the business, market it, meet with clients, and design the perfect event with step by step checklists, budgets, guides, contracts, and planning tools used by event planners every day. Make money working for yourself, from a rewarding business helping people that you can start at home or on the side, and build to a more than six figure career. No special education or experience is needed to apply the principles of event planning. One of many books published by newbizplaybook publishing, this manual is designed to teach you everything you need to know to be an exceptional consultant. If you want to plan your own wedding or special event, this book contains everything you need to produce the highest quality event money can buy, even if you are on a budget. You will learn how to prepare for and run events with realistic budgets, extensive guest lists, venue management, and so much more. Full courses on event planning and certifications can cost thousands, but everything you need to be a successful planner is contained in this book.

Author : Laurence Carter
Publisher : AuthorHouse
Page : 195 pages
File Size : 45,9 Mb
Release : 2013-01-15
Category : Education
ISBN : 9781481701624

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Event Planning 2Nd Edition by Laurence Carter Pdf

Event Planning is an exciting option for individuals who desire to work as event managers. Individuals can work as an organisations primary event planner or they can freelance as an event planning entrepreneur. Their primary responsibility in either case would be to successfully plan and organise events. Event planning can involve time consuming, detailed work that will require dedication on the part of the event planner to plan and execute the staging of an event. It can be rewarding and satisfying to see the results of your planning efforts, coming together in a successful event. This book is dedicated to explaining the practical skills required for event planning in a simple format. The goal is to allow readers to have a greater understanding of what is takes to successfully plan and manage an event and to help them put their knowledge into practical use.

Author : Ruth Dowson,Bernadette Albert,Dan Lomax
Publisher : Kogan Page Publishers
Page : 361 pages
File Size : 55,6 Mb
Release : 2022-12-03
Category : Reference
ISBN : 9781398607118

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Event Planning and Management by Ruth Dowson,Bernadette Albert,Dan Lomax Pdf

Learn how to plan, deliver and evaluate successful events with this clear and comprehensive textbook which explores the latest developments in this challenging and fast-paced environment. Written by authors with extensive industry experience of working on a wide spectrum of events, this is an essential step-by-step resource for students and the next generation of event planners. Offering a well-rounded approach which introduces key models and theories as well as practical real-life insights throughout, Event Planning and Management offers a structured formula for all types of events, from their initial planning to final evaluation. Without assuming prior subject knowledge or experience, this fully updated third edition of Event Planning and Management provides a renewed focus on virtual and hybrid events, which is lacking from many other texts. Featuring real-world examples including The 2022 Commonwealth Games, Expo 2020 Dubai and The American Heart Association (AHA) conferences, accompanying online resources include lecture slides, activities, self-test questions and web links. This is an indispensable resource for students studying events-related modules, as well as early-stage practitioners and aspiring events managers.

Author : Cindy Lemaire,Mardi Foster-Walker
Publisher : Self-Counsel Press
Page : 216 pages
File Size : 49,5 Mb
Release : 2012-02-24
Category : Business & Economics
ISBN : 9781770408449

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Start & Run an Event-Planning Business by Cindy Lemaire,Mardi Foster-Walker Pdf

Make money planning events with style and impress your clients — from weddings to meetings! Start & Run an Event Planning Business shows you how to start and run a successful enterprise by planning events of all kinds — from weddings and private parties to corporate events, meetings, conferences, and sporting events. This book will show you not only how to organize events, but also how to run the business. Keeping track of all the many details involved in putting on a successful event is easy when you have the checklists, schedules, tips, and advice of experts. Written in the step-by-step style that has made the Start & Run series the best of its kind, this indispensable guide will help you make any event — and event-planning business — a resounding success.

Author : Amoo O. Olaleye
Publisher : Amoley Publishing
Page : 127 pages
File Size : 51,9 Mb
Release : 2023-10-06
Category : Reference
ISBN : 8210379456XXX

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Event Planning Toolkit by Amoo O. Olaleye Pdf

Creating exceptional events is a challenging yet rewarding endeavor. To decorate a room, it’s not enough anymore: it’s time to learn how to make a lasting impact for your company, your attendees, and most importantly, your professional identity. Let’s face reality. Most events are boring. But they don’t have to be. This highly actionable, fast-reading guide is chock-full of unconventional, un-borrifying tools, ideas, and strategies to help you design more captivating and unmissable events for less money and in less time. Discover how to effectively put on a successful event series that can generate revenue and become your main business or generate leads and exposure to your main business. Gain valuable insights from interviews with practicing event planners, and stay on track with checklists, worksheets, and other resources. Successful events do not just fall together; they result from hard work, creativity, awareness, and careful attention to detail - every detail. Whether you’re a veteran, newbie, or “accidental” event planner, you’ll learn fresh strategies to smartly select speakers, manage logistics, set a content road map, as well as plan and execute rave-worthy events of all types. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event, no matter how large or small. Get the book and get value in successful: · Planning, budgeting, and strategy · Guests and target audience · Promoting and marketing events · Location, venue, and travel logistics · Food, drink, entertainment, and themes · Security, health and safety, permissions, insurance, and the likes · Tips for building a career in event planning and management

Author : Anonim
Publisher : Unknown
Page : 394 pages
File Size : 44,6 Mb
Release : 2002
Category : Accountants
ISBN : IND:30000112559012

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The National Public Accountant by Anonim Pdf

Author : Lena Malouf
Publisher : John Wiley & Sons
Page : 274 pages
File Size : 40,9 Mb
Release : 2012-01-03
Category : Business & Economics
ISBN : 9780470904084

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Events Exposed by Lena Malouf Pdf

Author Lena Malouf is a renowned expert in the special events industry. She has won countless accolades for her work, including a recent Lifetime Achievement Award from The Special Event, and has served in major leadership positions in several industry organizations, including as International President of the International Special Events Society and an advisory board member for The Special Event. This book will feature straightforward advice on operating a successful special events business, gleaned from Malouf's 40+ years in the event planning industry. The book will include guidance on developing a strategy, identifying potential clients, developing proposals, building an event budget, coordinating with contractors, and much more. And beyond the business components, the book will also include a section on designing successful events, including tabletop, ceiling, and wall decor, while a chapter on developing thematic concepts will illustrate how an event planner can successfully bring a theme to life. With full-color photos in two 8-page inserts and practical checklists throughout, this will be a must-have reference for industry professionals, special events students, and aspiring event planning professionals everywhere.

Author : Judy Allen
Publisher : John Wiley & Sons
Page : 257 pages
File Size : 50,9 Mb
Release : 2010-06-01
Category : Business & Economics
ISBN : 9780470963760

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Event Planning Ethics and Etiquette by Judy Allen Pdf

The world of event planning can be alluring and dangerous at once-exotic locales, wining and dining, and people traveling without their spouses. In such situations the line between business and pleasure blurs and the nature of relationships gets cloudy. With a thoughtless act or a less-than-tactful word, long-lasting business relationships can be ruined forever. Beyond that, budgets are on the chopping block and competition for business is tight. In that environment, people often cut not just financial corners, but the ethical ones, too. There's a fine line between innocent perks and inappropriate gifts or kickbacks. Event planners today must navigate a minefield of potentially sticky situations that can easily blow up in their face. Without a professional code, lines of acceptable behavior are easily crossed. And what you do personally can hurt you professionally. Event Planning Ethics and Etiquette provides event planners with the companion they need to stay out of trouble, keep professional relationships healthy and profitable, avoid the riskier temptations of the lifestyle, and win business in a highly competitive market using ethical business practices. Explains how to establish policies and codes of behavior, in the office and onsite at events. Offers guidelines on when it is acceptable to accept a gift, what is acceptable, and what is inappropriate. Shows how to prepare yourself, as well as your staff, for what to expect, and how to handle the unexpected with business finesse. Covers business etiquette in event planning crisis management situations. Helps you to avoid putting yourself and your company at personal and professional risk. Features real-life examples and situations, and advice on how to handle them with poise and professionalism. Includes a list of "Event Planning Do's and Don'ts." Event Planning Ethics and Etiquette will be of value to the professional event planner; to event planning suppliers and clients working with industry professionals; as well as to those in related fields, such as public relations, administrative professionals, communications; and anyone in the hospitality, culinary, and travel industry.