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Author : Adam Baines
Publisher : Unknown
Page : 348 pages
File Size : 42,6 Mb
Release : 1992
Category : Business & Economics
ISBN : IND:30000042193494
Author : Fedma
Publisher : Unknown
Page : 128 pages
File Size : 46,8 Mb
Release : 1999-09-01
Category : Electronic
ISBN : 0749432349
Author : Adam Baines,Sheila Lloyd
Publisher : Unknown
Page : 644 pages
File Size : 42,7 Mb
Release : 1996
Category : Business & Economics
ISBN : UCSD:31822025787391
The third edition (others in 1992 and 1995) updates the information for potential investors in foreign enterprises. Includes a directory of hundreds of suppliers of direct-marketing services with contract details and sector specialisms, an economic snapshot of each country, an overview of the current penetration, an outline of the legislative framework, and details of relevant associations and available postal services in each country. Leavened with a healthy dose of advertising. Annotation copyrighted by Book News, Inc., Portland, OR
Author : Manfred Krafft,Jürgen Hesse,Jürgen Höfling,Kay Peters,Diane Rinas
Publisher : Springer Science & Business Media
Page : 326 pages
File Size : 54,7 Mb
Release : 2007-10-14
Category : Business & Economics
ISBN : 9783540396321
This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : Adam Baines
Publisher : Unknown
Page : 420 pages
File Size : 48,6 Mb
Release : 1995
Category : Advertising, Direct-mail
ISBN : UCSD:31822021520614
Author : John Dillon
Publisher : McGraw-Hill Companies
Page : 456 pages
File Size : 51,7 Mb
Release : 1976
Category : Business & Economics
ISBN : UOM:49015001082511
Modern, comprehensive & completely authoritative, this handbook is an indispensable work on international direct marketing. No company can today ignore direct marketing. To maintain or enlarge a position in the market place, every company must look to this important vehicle for sales & promotion. Whether using the mail within one country or reaching out across borders in a planned international campaign, the thrustful & aggressive marketing manager will need this handbook.
Author : Ivan Hodac,Kogan Kogan Page
Publisher : Unknown
Page : 0 pages
File Size : 52,6 Mb
Release : 2001
Category : Advertising, Direct-mail
ISBN : 0749434295
This handbook is concerned with direct marketing as a medium for international and cross-border commerce, and provides a tool for direct marketing specialists. At its core is a directory of e-marketing service providers around the world and a series of country profiles describing the current local DM environments in 50 countries. This directory is prefaced by a series of articles which highlight the trends and prospects for international direct marketeers in the coming year.
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
Page : 872 pages
File Size : 54,8 Mb
Release : 1992
Category : Direct marketing
ISBN : UCSC:32106009530095
Author : Alison Williams,Roddy Mullin
Publisher : Kogan Page Publishers
Page : 271 pages
File Size : 51,7 Mb
Release : 2009-06-03
Category : Business & Economics
ISBN : 9780749452902
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success. Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.
Author : Anonim
Publisher : Unknown
Page : 676 pages
File Size : 55,9 Mb
Release : 1999
Category : Advertising, Direct-mail
ISBN : UOM:39076002140924
Although direct mail is the fastest growing marketing medium in the world, it is still largely organized on a national basis and remains confined by borders. To support and inform marketing professionals in the development of direct marketing into an international activity, the fourth edition of this title offers a comprehensive 'one-stop' guide to the direct mail potential of every major export market in the world. It provides authoritative, independent advice on how to formulate and execute effective campaigns, along with detailed information on markets, costs and data relevant to businesses based in any country.
Author : Dan S. Kennedy
Publisher : Entrepreneur Press
Page : 196 pages
File Size : 45,5 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 9781613082324
Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Author : Lois K. Geller
Publisher : Oxford University Press
Page : 384 pages
File Size : 53,6 Mb
Release : 2002-11-01
Category : Business & Economics
ISBN : 9780190289256
Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author : Drayton Bird
Publisher : Kogan Page Publishers
Page : 449 pages
File Size : 50,8 Mb
Release : 2007-06-03
Category : Business & Economics
ISBN : 9780749452070
Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
Author : Bruce D. Keillor
Publisher : Bloomsbury Publishing USA
Page : 208 pages
File Size : 54,5 Mb
Release : 2011-11-15
Category : Business & Economics
ISBN : 9780313398339
Achieving success in the global marketplace is now a little easier thanks to this practical and comprehensive guide. International opportunities are not limited to the Fortune 500. Winning in the Global Market: A Practical Guide to International Business Success is a resource that will enable firms of all experience levels to explore the possibilities international markets hold and, if they are already engaged, to improve current international operations. Practical and easily understood, the guide synthesizes well-established approaches to global business best practices and shares the most cutting-edge ways of dealing with today's dynamic international business environment. Readers are shown how to conduct an international SWOT analysis that can spell the difference between failure and success and are taken sequentially through issues that must be addressed to compete in the international arena. Regardless of a firm's current status, the book will prove invaluable in answering four critical questions: which market, or markets, to enter (or continue in); when to do so; what the scale or scope of entry should be; and when it is appropriate to make changes.
Author : Matthew Housden,Brian Thomas
Publisher : Routledge
Page : 360 pages
File Size : 44,8 Mb
Release : 2012-04-27
Category : Business & Economics
ISBN : 9781136409981
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.
