The Mortgage Marketing Manifesto

Author : Andrew Pawlak
Publisher : Createspace Independent Publishing Platform
Page : 326 pages
File Size : 51,5 Mb
Release : 2016-09-20
Category : Electronic
ISBN : 1537419978

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The Mortgage Marketing Manifesto by Andrew Pawlak Pdf

In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7

Author : Sue Anderson
Publisher : Unknown
Page : 100 pages
File Size : 41,8 Mb
Release : 2004
Category : Mortgage loans
ISBN : 0954457846

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The CML Mortgage Market Manifesto by Sue Anderson Pdf

Author : John Grant
Publisher : John Wiley & Sons
Page : 291 pages
File Size : 50,5 Mb
Release : 2009-08-11
Category : Business & Economics
ISBN : 9780470687314

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The Green Marketing Manifesto by John Grant Pdf

We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.

Author : Michelle Lopez Boggs
Publisher : FriesenPress
Page : 219 pages
File Size : 47,8 Mb
Release : 2020-09-29
Category : Business & Economics
ISBN : 9781525580451

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The Anti-Marketing Manifesto by Michelle Lopez Boggs Pdf

DO YOU WANT TO BUILD A SUSTAINABLE, ETHICAL, AND PROFITABLE BUSINESS WITHOUT FEELING LIKE A SELLOUT? Are you willing to be your true self in business and accept the consequences—and rewards—of doing so? People are sick to death of being targeted, manipulated, and conned into sales that don’t enrich their lives. Humanity deserves better than predatory marketing. Customers want to do business with real people, not fakes. They want the truth—your truth—not your BS. In today’s age of increasing transparency, you have to look inside and get 100% real with yourself. With her sharp, expressive writing style, veteran anti-marketer Michelle Lopez Boggs walks you through her unique philosophy for selling without being a sellout. In this book you’ll discover: • Why customers are done with predatory marketing and why you should use the MEI principle—Motivate, Educate, and Inspire— as the foundation for all your content and communication • How being your true self (flaws, emotions, quirks, and all) is the most valuable currency and the most satisfying path to profits • How to infuse your unique voice, personality, talents, and perspectives into every facet of your business from your packaging and email newsletter to your funnel) and how critical this is for growth • The profit-butchering enemy of your attention—and what to focus on instead • Why you should keep the three ride-or-die essentials on your desk (and learn to say “f*ck everything else”) Part sales and marketing, part self-development, and packed with examples and research, The Anti-Marketing Manifesto will guide you to big profits by bringing your best to the people you’re here to serve.

Author : Rick Levine
Publisher : Pitman Pub Limited
Page : 188 pages
File Size : 50,5 Mb
Release : 2000
Category : Business & Economics
ISBN : 0273650238

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The Cluetrain Manifesto by Rick Levine Pdf

Expanding on ideas and insights first nailed up on the Web, The Cluetrain Manifesto both signals and explores a sea change already nearing flood tide in today's wired world. Through the Internet, people are discovering new ways to share relevant knowledge with blinding speed. As a result, markets are getting smarter than most companies. Whether management understands it or not, networked employees are an integral part of these borderless conversations. Today, customers and employees are communicating with each other in language that is natural, open, direct and often funny. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity.

Author : Great Britain. Parliament. House of Commons. Communities and Local Government Committee
Publisher : The Stationery Office
Page : 276 pages
File Size : 54,6 Mb
Release : 2009
Category : Architecture
ISBN : 021552652X

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Housing and the Credit Crunch by Great Britain. Parliament. House of Commons. Communities and Local Government Committee Pdf

In this report the Communities and Local Government Committee says the Government must stick to its long term house building targets, despite the credit crunch, but a greater proportion of the homes built should be social housing. The Committee is concerned that the £975 million borrowed by the Government from its 2010-11 budgets to build social rented housing now is not new money, and that the Government has been unable to say how that borrowing will be replaced. The Committee urges the Department for Communities and Local Government to: put pressure on the Treasury to ensure measures to revive the mortgage markets are implemented immediately; increase construction of new social housing, both to provide for housing need and as a means of maintaining capacity in the homebuilding industry whilst the market recovers; accelerate refurbishment programmes for social housing; acquire further social housing through the purchase of unsold stock and street properties; consider the purchase of unsold family homes which have been on the market for more than a year; encourage public sector bodies to make land available for the development of new homes. The report also urges the Government to do more to help those at risk of repossession by considering sanctions against lenders who repossess too quickly and by doing more to protect tenants and homeowners from unscrupulous landlords. An Office of Fair Trading recommendation for sale-and-rent back schemes should be implemented as a matter of urgency to protect the growing number of households falling behind in mortgage payments. The Committee would like to see more done to support housing associations, including increasing social housing grant where necessary.

Author : Scott Hudspeth
Publisher : Createspace Independent Publishing Platform
Page : 178 pages
File Size : 52,7 Mb
Release : 2017-10-04
Category : Electronic
ISBN : 197788220X

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The Millionaire Loan Officer by Scott Hudspeth Pdf

Is your career as a mortgage officer stuck in a rut? Do you feel like you're spinning your wheels, year after year, never able to delegate or let go of the everyday minutiae? Or are you new to the Mortgage industry looking to reach new heights and obtain success in your professional life? This book is a game changer for mortgage professionals everywhere. In Millionaire Loan Officer, you will meet Diane and Peter - two people in the mortgage business with completely different, but interwoven stories. Based on real events and the teachings of mentor and author, Scott Hudspeth, you'll follow these characters through the steps for success. With each chapter's 'Final Thoughts' you'll gain the knowledge and action items needed to take you from a Mortgage Loan Officer to a Millionaire Loan Officer.

Author : Darrin Seppinni
Publisher : McGraw Hill Professional
Page : 426 pages
File Size : 52,7 Mb
Release : 2006-12-13
Category : Business & Economics
ISBN : 9780071481564

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The Millionaire Mortgage Broker by Darrin Seppinni Pdf

The most comprehensive guide to starting a business in today's most lucrative and fastest-growing industry Last year more than two-thirds of the $3 trillion in home financing in the United States originated with mortgage brokers. Darrin Seppinni, a broker with a quarter century in the business, gives you the knowledge and expertise needed to begin your own brokerage company-and consistently develop your full growth and profit potential. The Millionaire Mortgage Broker is an all-in-one resource to tap into the vast potential of the brokerage business.

Author : Jaron Lanier
Publisher : Vintage
Page : 242 pages
File Size : 51,7 Mb
Release : 2010-01-12
Category : Technology & Engineering
ISBN : 9780307593146

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You Are Not a Gadget by Jaron Lanier Pdf

A NATIONAL BESTSELLER A programmer, musician, and father of virtual reality technology, Jaron Lanier was a pioneer in digital media, and among the first to predict the revolutionary changes it would bring to our commerce and culture. Now, with the Web influencing virtually every aspect of our lives, he offers this provocative critique of how digital design is shaping society, for better and for worse. Informed by Lanier’s experience and expertise as a computer scientist, You Are Not a Gadget discusses the technical and cultural problems that have unwittingly risen from programming choices—such as the nature of user identity—that were “locked-in” at the birth of digital media and considers what a future based on current design philosophies will bring. With the proliferation of social networks, cloud-based data storage systems, and Web 2.0 designs that elevate the “wisdom” of mobs and computer algorithms over the intelligence and wisdom of individuals, his message has never been more urgent.

Author : Richard Giannamore,Barbara Bordow Osach
Publisher : John Wiley & Sons
Page : 352 pages
File Size : 42,8 Mb
Release : 2008-01-18
Category : Business & Economics
ISBN : 0470189789

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The High-Income Mortgage Originator by Richard Giannamore,Barbara Bordow Osach Pdf

MASTER THE ART OF SELLING MORTGAGES! The High-Income Mortgage Originator is your guide to a rewarding sales career in a growing field. What could be more satisfying than helping a young couple buy their first home, or helping a parent fund a child's college education, or helping an entrepreneur start a dream business—all while you make a great living? Mortgage originators not only experience the satisfaction of helping people borrow the money they need; they get to be their own bosses, make their own rules, and make plenty of money. Whether you're looking for your first job or transitioning from a corporate position, The High-Income Mortgage Originator gives you all the tools to grow your wealth and your career in real estate finance. This comprehensive guide not only provides a beginner's course on getting into the business, but also provides references, examples, and business practices that lead to high incomes. It teaches proven principles and practices in customer service, marketing, and lead generation that will build your reputation—and your business. For example, you'll learn how to mount an effective marketing campaign to bring in more business than you can handle. You'll also read sample scripts that help you talk to prospects and bring them into the buying process without using pressure or gimmicks. Plus, you'll master the art of selling mortgages, understand every step of the mortgage process, deliver effective sales presentations, learn to evaluate mortgage applications and credit reports, and draft loans that make all parties happy. Becoming a mortgage originator is a proven path to financial freedom, and good mortgage originators can make great money even in bad markets. The High-Income Mortgage Originator gives you the tips, advice, and best practices you need to build a thriving business with a growing and loyal customer base.

Author : Scott Groves
Publisher : Unknown
Page : 128 pages
File Size : 45,6 Mb
Release : 2018-07-17
Category : Electronic
ISBN : 1732591202

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Lead Generate by Scott Groves Pdf

61 days of lead generation strategy

Author : Richard Laermer,Mark Simmons
Publisher : Harper Collins
Page : 260 pages
File Size : 44,8 Mb
Release : 2009-10-13
Category : Business & Economics
ISBN : 9780061870583

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Punk Marketing by Richard Laermer,Mark Simmons Pdf

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control. In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly. Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

Author : Michael Zuren, Ph.d.
Publisher : Unknown
Page : 108 pages
File Size : 50,5 Mb
Release : 2016-09-25
Category : Electronic
ISBN : 1539089959

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Mortgage Loan Officer Success Guide by Michael Zuren, Ph.d. Pdf

The key to a new, successful, and highly profitable career in the mortgage sales industry is at your fingertips! In his tell-all guide to achieving your goals as a mortgage loan officer, Michael D. Zuren, PhD, outlines the steps all accomplished officers in the business have used to create a top-notch business and reach their career and financial goals. He covers the basics, such as understanding the industry and how mortgages work, knowing how to get hired (and which employers to seek out), and creating a framework for an amazing career. He also covers more advanced tips, tricks, and techniques-from creating and sustaining an effective marketing campaign to knowing how to build rapport and excellent customer service, which are critical to business success. Perfect for both brand-new agents and seasoned veterans, Mortgage Loan Officer Success Guide gives you everything you need to make your dream job a reality!

Author : Doc Searls
Publisher : Harvard Business Press
Page : 318 pages
File Size : 52,5 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781422158524

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The Intention Economy by Doc Searls Pdf

Maps out the implications of a customer-driven business revolution that's flipping the paradigm of supply and demand, and putting consumers in charge.

Author : Iain Dale
Publisher : Psychology Press
Page : 405 pages
File Size : 54,9 Mb
Release : 2000
Category : History
ISBN : 9780415205900

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Labour Party General Election Manifestos, 1900-1997 by Iain Dale Pdf

This volume collects the Labour Party's general election manifestos, dating back to 1900, and including the manifesto of 1997. It offers a useful source of data about the Lonservative Party's political ideologies and policy positions.