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Author : Rob Biesenbach
Publisher : Unknown
Page : 128 pages
File Size : 49,8 Mb
Release : 2018-02
Category : Electronic
ISBN : 0991081420
Author : Valerie Khoo
Publisher : John Wiley & Sons
Page : 199 pages
File Size : 49,7 Mb
Release : 2012-12-10
Category : Business & Economics
ISBN : 9781118387511
Learn to tell stories that have the power to inspire, motivate, and sell Storytelling in business is a skill that's rarely taught—and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business. From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life. Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
Author : Vanessa Chase Lockshin
Publisher : Unknown
Page : 206 pages
File Size : 46,8 Mb
Release : 2016-04-29
Category : Fund raising
ISBN : 0995089302
"The Storytelling Non-Profit is a portable consultant for fundraisers, communicators and executive directors who want to tell great stories. In this book, professionals will learn a process for telling a story that inspires and resonates with a target audience."--Back cover.
Author : Annette Simmons
Publisher : AMACOM
Page : 241 pages
File Size : 48,9 Mb
Release : 2007-05-09
Category : Business & Economics
ISBN : 9780814400845
Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch-any place you make a case for new customers, more business, or your next big idea-you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination. Fully updated and more practical than ever, the second edition reveals how to use storytelling to: Capture attention * Motivate listeners * Gain trust * Strengthen your argument * Sway decisions * Demonstrate authenticity and encourage transparency * Spark innovation * Manage uncertainty * And more Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across-and connect successfully with any audience.
Author : Will Storr
Publisher : Abrams
Page : 304 pages
File Size : 45,6 Mb
Release : 2020-03-10
Category : Language Arts & Disciplines
ISBN : 9781683358183
The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.
Author : Carmine Gallo
Publisher : St. Martin's Press
Page : 289 pages
File Size : 43,9 Mb
Release : 2016-02-23
Category : Business & Economics
ISBN : 9781466882690
How did a Venice Beach T-shirt vendor become television's most successful producer? How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a timid pastor's son overcome a paralyzing fear of public speaking to captivate sold-out crowds at Yankee Stadium, twice? How did a human rights attorney earn TED's longest standing ovation, and how did a Facebook executive launch a movement to encourage millions of women to "lean in"? They told brilliant stories. In The Storyteller's Secret: From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't, keynote speaker, bestselling author, and communication expert Carmine Gallo reveals the keys to telling powerful stories that inspire, motivate, educate, build brands, launch movements, and change lives. The New York Times has called a well-told story "a strategic tool with irresistible power" - the proof lies in the success stories of 50 icons, leaders, and legends featured in The Storyteller's Secret: entrepreneurs like Richard Branson, Sara Blakely, Elon Musk, Steve Jobs, and Sheryl Sandberg; spellbinding speakers like Dr. Martin Luther King, Jr., Bryan Stevenson, and Malala Yousafzai; and business leaders behind famous brands such as Starbucks, Southwest Airlines, Wynn Resorts, Whole Foods, and Pixar. Whether your goal is to educate, fundraise, inspire teams, build an award-winning culture, or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. In The Storyteller's Secret, Gallo explains why the brain is hardwired to love stories - especially rags-to-riches stories - and how the latest science can help you craft a persuasive narrative that wins hearts and minds. "The art of storytelling can be used to drive change," says billionaire entrepreneur Richard Branson. And since the next decade will see the most change our civilization has ever known, your story will radically transform your business, your life, and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn't it time you shared yours?
Author : Edward P. Clapp,Jessica Ross,Jennifer O. Ryan,Shari Tishman
Publisher : John Wiley & Sons
Page : 262 pages
File Size : 51,9 Mb
Release : 2016-12-05
Category : Education
ISBN : 9781119259701
The Agency by Design guide to implementing maker-centered teaching and learning Maker-Centered Learning provides both a theoretical framework and practical resources for the educators, curriculum developers, librarians, administrators, and parents navigating this burgeoning field. Written by the expert team from the Agency by Design initiative at Harvard's Project Zero, this book Identifies a set of educational practices and ideas that define maker-centered learning, and introduces the focal concepts of maker empowerment and sensitivity to design. Shares cutting edge research that provides evidence of the benefits of maker-centered learning for students and education as a whole. Presents a clear Project Zero-based framework for maker-centered teaching and learning Includes valuable educator resources that can be applied in a variety of design and maker-centered learning environments Describes unique thinking routines that foster the primary maker capacities of looking closely, exploring complexity, and finding opportunity. A surge of voices from government, industry, and education have argued that, in order to equip the next generation for life and work in the decades ahead, it is vital to support maker-centered learning in various educational environments. Maker-Centered Learning provides insight into what that means, and offers tools and knowledge that can be applied anywhere that learning takes place.
Author : Rickie Solinger,Madeline Fox,Kayhan Irani
Publisher : Routledge
Page : 477 pages
File Size : 46,8 Mb
Release : 2010-11-16
Category : Education
ISBN : 9781135901264
Telling Stories to Change the World is a powerful collection of essays about community-based and interest-based projects where storytelling is used as a strategy for speaking out for justice. Contributors from locations across the globe—including Uganda, Darfur, China, Afghanistan, South Africa, New Orleans, and Chicago—describe grassroots projects in which communities use narrative as a way of exploring what a more just society might look like and what civic engagement means. These compelling accounts of resistance, hope, and vision showcase the power of the storytelling form to generate critique and collective action. Together, these projects demonstrate the contemporary power of stories to stimulate engagement, active citizenship, the pride of identity, and the humility of human connectedness.
Author : Jennifer A. Moon
Publisher : Routledge
Page : 198 pages
File Size : 53,8 Mb
Release : 2010-06-28
Category : Education
ISBN : 9781136943225
Story is everywhere in human lives and cultures and it features strongly in the processes of teaching and learning. Story can be called narrative, case study, critical incident, life history, anecdote, scenario, illustration or example, creative writing, storytelling; it is a unit of communication, it is in the products of the media industries, in therapy and in our daily acts of reflecting. Stories are 'told' in many ways - they are spoken, written, filmed, mimed or acted, presented as cartoons and in new media formats and through all these, they are associated with both teaching and learning processes but in different ways and at different levels. As a result of growing interest and simultaneous confusion about story, it is timely to untangle the various meanings of story so that we can draw out and extend its value and use. Using Story aims to clarify what we mean by story, to seek out where story occurs in education and life and to explore the processes by which we learn from story. In this way the book intends to ‘bring story into the open’ and improve its use. Building on her wealth of experience in the field, Jenny Moon explores the theory of story and demonstrates both its current uses and new ways in which to enrich and enliven teaching, learning and research processes. Ideal for anyone involved in education, personal or professional development or with a more general interest in story, the book begins by considering the range of what is meant by story, and then considers the theory behind the meanings. In the large final part of the book, Jenny provides a rich patchwork of different uses of story in education that cut across forms of story, story activities, disciplines and applications all of which will aid the use of story.
Author : Marshall Gregory
Publisher : University of Notre Dame Pess
Page : 512 pages
File Size : 41,7 Mb
Release : 1997-09-01
Category : Literary Criticism
ISBN : 9780268161156
In his latest book, Marshall Gregory begins with the premise that our lives are saturated with stories, ranging from magazines, books, films, television, and blogs to the words spoken by politicians, pastors, and teachers. He then explores the ethical implication of this nearly universal human obsession with narratives. Through careful readings of Katherine Anne Porter’s "The Grave," Thurber’s "The Catbird Seat," as well as David Copperfield and Wuthering Heights, Gregory asks (and answers) the question: How do the stories we absorb in our daily lives influence the kinds of persons we turn out to be? Shaped by Stories is accessible to anyone interested in ethics, popular culture, and education. It will encourage students and teachers to become more thoughtful and perceptive readers of stories.
Author : Martin Puchner
Publisher : Random House Trade Paperbacks
Page : 466 pages
File Size : 54,8 Mb
Release : 2018-07-24
Category : History
ISBN : 9780812988277
The story of literature in sixteen acts—from Homer to Harry Potter, including The Tale of Genji, Don Quixote, The Communist Manifesto, and how they shaped world history In this groundbreaking book, Martin Puchner leads us on a remarkable journey through time and around the globe to reveal the how stories and literature have created the world we have today. Through sixteen foundational texts selected from more than four thousand years of world literature, he shows us how writing has inspired the rise and fall of empires and nations, the spark of philosophical and political ideas, and the birth of religious beliefs. We meet Murasaki, a lady from eleventh-century Japan who wrote the first novel, The Tale of Genji, and follow the adventures of Miguel de Cervantes as he battles pirates, both seafaring and literary. We watch Goethe discover world literature in Sicily, and follow the rise in influence of The Communist Manifesto. Puchner takes us to Troy, Pergamum, and China, speaks with Nobel laureates Derek Walcott in the Caribbean and Orhan Pamuk in Istanbul, and introduces us to the wordsmiths of the oral epic Sunjata in West Africa. This delightful narrative also chronicles the inventions—writing technologies, the printing press, the book itself—that have shaped people, commerce, and history. In a book that Elaine Scarry has praised as “unique and spellbinding,” Puchner shows how literature turned our planet into a written world. Praise for The Written World “It’s with exhilaration . . . that one hails Martin Puchner’s book, which asserts not merely the importance of literature but its all-importance. . . . Storytelling is as human as breathing.”—The New York Times Book Review “Puchner has a keen eye for the ironies of history. . . . His ideal is ‘world literature,’ a phrase he borrows from Goethe. . . . The breathtaking scope and infectious enthusiasm of this book are a tribute to that ideal.”—The Sunday Times (U.K.) “Enthralling . . . Perfect reading for a long chilly night . . . [Puchner] brings these works and their origins to vivid life.”—BookPage “Well worth a read, to find out how come we read.”—Margaret Atwood, via Twitter
Author : Elizabeth Cook-Lynn
Publisher : University of Arizona Press
Page : 148 pages
File Size : 51,7 Mb
Release : 1990
Category : Fiction
ISBN : 0816525501
The fifteen stories contained in The Power of Horses portray, each in a different way, the sensitive and enduring culture of the Dakota of the Upper Plains and convey many of the basic truths that have sustained Elizabeth Cook-LynnÕs people for countless generations. Though the stories are often filled with violence and grief, they are also brimming with beauty, gentleness, charm, and humor. In these striking and memorable tales of Dakota country, Joseph grieves that the body of his middle son will never be returned to his native shores from the distant World War I battlefields where he was killed; family members gather to bury their father and barely survive their own weaknesses and bickering; a grandmother takes her grandchild for a walk and imparts to the child some of the old wisdom of times past; a whining hound dogÑprimordial to the DakotaÑcompetes unwittingly with Reverend TilestonÕs efforts to bring the word of the Christian God to a tight-knit family, and wins; Magpie is a poet but is also on parole, and just as his friends have begun to rethink the finality of justice, he is ÒaccidentallyÓ shot and killed in the white manÕs jail. Cook-Lynn writes unsparingly yet compassionately of reservation life in the last century. In each of these gemlike stories she reveals something of the mystery and essential toughness of the Dakota people.
Author : Cole Nussbaumer Knaflic
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 49,5 Mb
Release : 2015-10-09
Category : Mathematics
ISBN : 9781119002260
Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
Author : Jonathan Gottschall
Publisher : Houghton Mifflin Harcourt
Page : 271 pages
File Size : 52,7 Mb
Release : 2012
Category : Literary Criticism
ISBN : 9780547391403
A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.
Author : David Aaker
Publisher : Morgan James Publishing
Page : 157 pages
File Size : 45,5 Mb
Release : 2018-01-02
Category : Business & Economics
ISBN : 9781683506126
“All marketers should heed [the] advice” of this brand marketing guru in his latest book on digital storytelling.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-Cola Stories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories?intriguing, authentic, and involving narratives?apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories. Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.
