Theory And Practice Of Communication

Author : S.M. Stocklmayer,M.M. Gore,C.R. Bryant
Publisher : Springer Science & Business Media
Page : 314 pages
File Size : 47,5 Mb
Release : 2012-12-06
Category : Science
ISBN : 9789401006200

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Science Communication in Theory and Practice by S.M. Stocklmayer,M.M. Gore,C.R. Bryant Pdf

This book provides an overview of the theory and practice of science communication. It deals with modes of informal communication such as science centres, television programs, and journalism and the research that informs practitioners about the effectiveness of their programs. It aims to meet the needs of those studying science communication and will form a readily accessible source of expertise for communicators.

Author : Dianne Berry
Publisher : McGraw-Hill Education (UK)
Page : 152 pages
File Size : 52,7 Mb
Release : 2006-10-16
Category : Psychology
ISBN : 9780335229512

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Health Communication by Dianne Berry Pdf

Why is effective communication important in health, and what does this involve? What issues arise when communicating with particular populations, or in difficult circumstances? How can the communication skills of health professionals be improved? Effective health communication is now recognised to be a critical aspect of healthcare at both the individual and wider public level. Good communication is associated with positive health outcomes, whereas poor communication is associated with a number of negative outcomes. This book assesses current research and practice in the area and provides some practical guidance for those involved in communicating health information. It draws on material from several disciplines, including health, medicine, psychology, sociology, linguistics, pharmacy, statistics, and business and management. The book examines: The importance of effective communication in health Basic concepts and processes in communication Communication theories and models Communicating with particular groups and in difficult circumstances Ethical issues Communicating with the wider public and health promotion Communication skills training Health Communication is key reading for students and researchers who need to understand the factors that contribute to effective communication in health, as well as for health professionals who need to communicate effectively with patients and others. It provides a thorough and up to date, evidence-based overview of this important topic, examining the theoretical and practical aspects of health communication for those whose work involves communication with patients, relatives and other carers.

Author : Mary Ann Renz,John B. Greg
Publisher : Allyn & Bacon
Page : 376 pages
File Size : 42,8 Mb
Release : 2000
Category : Juvenile Nonfiction
ISBN : PSU:000048843140

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Effective Small Group Communication in Theory and Practice by Mary Ann Renz,John B. Greg Pdf

Effective Small Group Communication in Theory and Practice combines discussions of theory with practical applications in order to ease and enhance reader comprehension.

Author : Renata Schiavo
Publisher : John Wiley & Sons
Page : 326 pages
File Size : 52,9 Mb
Release : 2011-01-11
Category : Medical
ISBN : 9781118040966

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Health Communication by Renata Schiavo Pdf

Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.

Author : Alan Jay Zaremba
Publisher : M.E. Sharpe
Page : 257 pages
File Size : 49,8 Mb
Release : 2015-05-18
Category : Business & Economics
ISBN : 9780765628312

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Crisis Communication by Alan Jay Zaremba Pdf

Crises happen. When they do, organizations must learn to effectively communicate with their internal and external stakeholders, as well as the public, in order to salvage their reputation and achieve long-term positive effects. Ineffective communication during times of crisis can indelibly stain an organization's reputation in the eyes of both the public and the members of the organization. The subject of crisis communication has evolved from a public relations paradigm of reactive image control to an examination of both internal and external communication, which requires proactive as well as reactive planning. There are many challenges in this text, for crisis communication involves more than case analysis; students must examine theories and then apply these principles. This text prepares students by: Providing a theoretical framework for understanding crisis communication Examining the recommendations of academics and practitioners Reviewing cases that required efficient communication during crises Describing the steps and stages for crisis communication planning Crisis Communication is a highly readable blend of theory and practice that provides students with a solid foundation for effective crisis communication.

Author : Peter Bull
Publisher : Routledge
Page : 217 pages
File Size : 40,7 Mb
Release : 2013-04-15
Category : Psychology
ISBN : 9781134964048

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Communication Under the Microscope by Peter Bull Pdf

Social interaction in recent years has become the focus of systematic scientific research in a wide variety of academic disciplines. In Communication under the Microscope, Peter Bull shows how communication has become an object of study in its own right, which can be dissected in the finest detail through the use of film and recording technology. In so doing he provides a clear and valuable introduction into the theory and practice of microanalysis. Bull argues that microanalysis is both a distinctive methodology and a distinctive way of thinking about communication. He then focuses on the two principal elements of face-to-face communication: speech and non-verbal behaviour. Communication in particular social contexts is also addressed with related chapters on gender and politics. Finally, the practical aspects of microanalysis are discussed. This unique and thorough review of microanalysis integrates different approaches and draws together research literature which is often diverse and disparate. Presented in a clear and focused style, this book will be of interest to psychologists, social scientists and all students and researchers in the field of communication. Communication is central to many aspects of human life, yet it has only recently become the focus of systematic scientific investigation within a wide variety of academic disciplines. Communication has now become an object of study in its own right, and can be dissected in the finest detail with the use of recording technology (film, audiotape and videotape). This approach has become known as 'microanalysis', and forms the principal theme of Communication under the Microscope.

Author : David Kenneth Berlo
Publisher : Unknown
Page : 342 pages
File Size : 55,9 Mb
Release : 1960
Category : Communication
ISBN : UOM:39015020680545

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The Process of Communication by David Kenneth Berlo Pdf

Author : Joep Cornelissen
Publisher : SAGE
Page : 297 pages
File Size : 40,5 Mb
Release : 2011-03-17
Category : Business & Economics
ISBN : 9781446209400

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Corporate Communication by Joep Cornelissen Pdf

The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations - Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding - Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization. - New and up-to-date international case studies, including new full-length case studies and vignettes included throughout the chapters. - Further reading and new questions-for-reflection will provide the reader with a means to challenge and further their understanding of each of the topics in the book. - Online teaching material for lecturers and students including: instructors manual, PowerPoint slides and new international case studies of varied length, SAGE Online journal readings, videos, online glossary and web links Praise for the Second Edition: "This is a must-have reference book for Chief Executives, Finance Directors, Corporate Communicators and Non-executive Directors in this "involve me" era of stakeholder engagement and corporate communications. How I wish I had had this book on my desk as a Chief Reputation Officer!" - Mary Jo Jacobi, Former Chief Reputation Officer of HSBC Holdings, Lehman Brothers and Royal Dutch Shell 'This is a comprehensive and scholarly analysis of corporate communications. It will offer students and practitioners alike a considerable aid to study and understanding which will stand the test of time in a fast changing business' - Ian Wright, Corporate Relations Director, Diageo

Author : Hyunyi Cho
Publisher : SAGE
Page : 297 pages
File Size : 52,7 Mb
Release : 2011-10-26
Category : Language Arts & Disciplines
ISBN : 9781412986557

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Health Communication Message Design by Hyunyi Cho Pdf

"This text illustrates the importance of effective communication in disease prevention and health promotion by building theory-based messages while being responsive to diverse audience needs. This book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns while integrating perspectives from multiple areas including psychology, public health, and social marketing. Key features: &• theory-based message design links theory and practice by explaining how psychosocial theories of behaviour change can be used to design effective health communication messages &• audience-centered message design provides clarity on how diverse audiences' cultures, beliefs, barriers, and needs can be effectively addressed &• suggested further readings guide students through additional theory and research &• end-of-chapter discussion questions encourage critical thinking about the implication of each chapter on future theory, research, and practice relevant to health communication message design and evaluation "--Pubisher.

Author : Stephanie Kelly
Publisher : Cambridge Scholars Publishing
Page : 262 pages
File Size : 44,7 Mb
Release : 2019-08-22
Category : Language Arts & Disciplines
ISBN : 9781527538856

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Computer-Mediated Communication for Business by Stephanie Kelly Pdf

This collection is a guide to greater communication efficiency in both clarity and time-management for any professional or aspiring professional. It guides the reader through the ways in which communicating through technology rather than face-to-face can alter their perceptions of others and the perceptions others make of them. Each chapter concisely summarizes existing studies from the fields of communication, psychology, philosophy, and engineering to lead the audience to very practical guidelines to make their professional communication world easier and more efficient. The book is divided into three sections. The first focuses on the more abstract components of communication, such as creating connections and navigating humor. The second part deals with more applied knowledge, offering guides to specific and common technologies used for communication such as email and video conferencing. The final section focuses on training for both trainers and trainees. The volume gathers together contributions by 29 scholars, all of whom offer their own unique expertise and guidance to the audience.

Author : Linjuan Rita Men,Ana Tkalac Verčič
Publisher : Springer Nature
Page : 274 pages
File Size : 54,5 Mb
Release : 2021-09-28
Category : Business & Economics
ISBN : 9783030782139

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Current Trends and Issues in Internal Communication by Linjuan Rita Men,Ana Tkalac Verčič Pdf

This edited book delves into important current issues and trends in internal communication from a strategic communication perspective. It presents recent research findings, theories, best practices, and cases in internal communication on a global scale. The book discusses emerging and important long-standing issues in-depth, including topics such as employee advocacy, internal social media, internal issue management and crisis communication, employee activism, purposeful communication, leadership communication, internal CSR communication, cross-cultural/global internal communications, internal communication, and employee well-being. Within these topics, the chapters address the function of internal communications in contemporary times, the role of leaders, how to integrate emerging technologies, building an internal brand, and measuring the effectiveness of internal communication. This book will be a comprehensive source on internal communication, especially on its new theoretical development related to the emerging issues and trends, best practices, and future directions for research and practice.

Author : Gregory J. Shepherd,Jeffrey St. John
Publisher : SAGE
Page : 300 pages
File Size : 47,8 Mb
Release : 2006
Category : Language Arts & Disciplines
ISBN : 141290658X

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Communication as ... by Gregory J. Shepherd,Jeffrey St. John Pdf

In Communication as...: Perspectives on Theory, editors Gregory J. Shepherd, Jeffrey St. John, and Ted Striphas bring together a collection of 27 essays that explores the wide range of theorizing about communication, cutting across all lines of traditional division in the field. The essays in this text are written by leading scholars in the field of communication theory, with each scholar employing a particular stance or perspective on what communication theory is and how it functions. In essays that are brief, argumentative, and forceful, the scholars propose their perspective as a primary or essential way of viewing communication with decided benefits over other views.

Author : Clare Wilkinson,Emma Weitkamp
Publisher : Unknown
Page : 296 pages
File Size : 45,7 Mb
Release : 2016
Category : Social Science
ISBN : 0719096510

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Creative Research Communication by Clare Wilkinson,Emma Weitkamp Pdf

Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.

Author : Uma Narula
Publisher : Unknown
Page : 128 pages
File Size : 43,8 Mb
Release : 2001
Category : Electronic
ISBN : 8124101345

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Mass Communication: Theory And Practice by Uma Narula Pdf

The book Mass Communications: Theory and Practice discusses the conceptual moves in human communication for the last four decades. It has articulated the evolutionary view of communication and presented it in cohesive and understandable pattern. The author has addressed two major perspectives in the book: What communication means in developing countries particularly in India in real situations.

Author : Leen Van Brussel,Nico Carpentier,Benjamin De Cleen
Publisher : Intellect (UK)
Page : 0 pages
File Size : 51,5 Mb
Release : 2019
Category : Communication
ISBN : 1789380545

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Communication and Discourse Theory by Leen Van Brussel,Nico Carpentier,Benjamin De Cleen Pdf

This volume gathers the work of the Brussels Discourse Theory Group, a group of critical media and communication scholars that deploy discourse theory as theoretical backbone and analytical research perspective. Drawing on a variety of case studies, ranging from the politics of reality TV to the representation of populism, Communication and Discourse Theory highlights both the radical contingent nature and the hegemonic workings of media and communication practices. The book shows the value and applicability of discourse-theoretical analysis (DTA) within the field of media and communication studies.