Author : Michael Morgan,Peter Lugosi,J. R. Brent Ritchie
Publisher : Channel View Publications
Page : 260 pages
File Size : 52,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781845411480
The Tourism and Leisure Experience by Michael Morgan,Peter Lugosi,J. R. Brent Ritchie Pdf
People do not buy products or even services; they purchase the total experience that the product or service provides. This book brings together established and emerging international scholars to provide systematic reviews and illustrative cases drawn from tourism, leisure, hospitality, sport and event contexts. The book provides a useful framework for focusing the goals and associated methodologies of future research efforts and for implementing the results of these efforts.