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Author : United States. Urban Mass Transportation Administration. Office of Transit Management
Publisher : Unknown
Page : 44 pages
File Size : 44,9 Mb
Release : 1976
Category : Local transit
ISBN : UCBK:C100879561
Author : United States. Urban Mass Transportation Administration
Publisher : Unknown
Page : 114 pages
File Size : 46,7 Mb
Release : 1975
Category : Urban transportation
ISBN : IND:30000066319983
Author : Anonim
Publisher : Unknown
Page : 224 pages
File Size : 55,9 Mb
Release : 1975
Category : Local transit
ISBN : IND:30000066316393
Author : Anonim
Publisher : Unknown
Page : 136 pages
File Size : 53,7 Mb
Release : 1988
Category : Government publications
ISBN : MINN:30000002306433
Author : Kathryn Coffel
Publisher : Unknown
Page : 72 pages
File Size : 48,5 Mb
Release : 2013
Category : Consumer panels
ISBN : 9780309223935
"This synthesis describes the various types of market research panels, identifies crirital issues that the researcher needs to be aware of when engaging in market research and panel surveys, and provides examples of successful market research panel programs. Understanding common pitfalls and successful techniques will allow transit market researchers to make the best us of funds without jeopardizing the quality of the data or the validity of the results"--Introduction.
Author : Vukan R. Vuchic
Publisher : John Wiley & Sons
Page : 672 pages
File Size : 46,5 Mb
Release : 2017-11-13
Category : Technology & Engineering
ISBN : 9781119488897
The only modern text to cover all aspects of urban transit operations, planning, and economics Global in scope, up-to-date with current practice, and written by an internationally renowned expert, Urban Transit: Operations, Planning, and Economics is a unique volume covering the full range of issues involved in the operation, planning, and financing of transit systems. Presenting both theoretical concepts and practical, real-world methodologies for operations, planning and analyses of transit systems, this book is a comprehensive single-volume text and reference for students as well as professionals. The thorough examination of technical fundamentals and management principles in this book enables readers to address projects across the globe despite nuances in regulations and laws. Dozens of worked problems and end-of-chapter exercises help familiarize the reader with the formulae and analytical techniques presented in the book's three convenient sections: Transit System Operations and Networks Transit Agency Operations, Economics, and Organization Transit System Planning Visually enhanced with nearly 250 illustrations, Urban Transit: Operations, Planning, and Economics is a reliable source of the latest information for transit planners and operators in transit agencies, metropolitan planning organizations, city governments, consulting firms as well as students of transportation engineering and city planning at universities and in professional courses.
Author : Anonim
Publisher : Unknown
Page : 152 pages
File Size : 52,6 Mb
Release : 1981
Category : Atlanta Metropolitan Area (Ga.)
ISBN : UCBK:C100891280
Author : Chris Lovelock
Publisher : Praeger
Page : 248 pages
File Size : 46,6 Mb
Release : 1987-11-17
Category : Business & Economics
ISBN : UOM:39015012757517
Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.
Author : Anonim
Publisher : Unknown
Page : 84 pages
File Size : 48,5 Mb
Release : 1981
Category : Local transit
ISBN : UCBK:C100881297
Author : United States. Advisory Commission on Intergovernmental Relations
Publisher : Unknown
Page : 532 pages
File Size : 45,5 Mb
Release : 1984
Category : Local transit
ISBN : UCBK:C100889095
Author : United States. Department of Transportation. Office of the Secretary and Urban Mass Transportation Administration
Publisher : Unknown
Page : 226 pages
File Size : 43,5 Mb
Release : 1973
Category : Bus lines
ISBN : SRLF:D0004115291
Author : Anonim
Publisher : Unknown
Page : 200 pages
File Size : 53,7 Mb
Release : 1978
Category : Local transit
ISBN : UCBK:C100886516
Author : Anonim
Publisher : Unknown
Page : 632 pages
File Size : 53,9 Mb
Release : 1981
Category : Local transit
ISBN : IND:30000066267034
Author : Multisystems, inc,Transit Cooperative Research Program
Publisher : Unknown
Page : 976 pages
File Size : 41,5 Mb
Release : 1999
Category : Commuting
ISBN : UCBK:C100950740
This report provides information on successful business-to-business marketing techniques with application to transit. The Guidebook provides motivation for doing business-to-business marketing, lessons from the private sector as well as the transit industry, guidance on how to implement a business-to-business marketing program, tools and techniques for business-to-business marketing, and evaluation measures. The report should be useful to transit planners, managers, marketing professionals, and others interested in the use of marketing strategies to build ridership.
Author : Jerome M. Juska
Publisher : Routledge
Page : 289 pages
File Size : 45,7 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9781000485684
Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.