Value Proposition

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Value Proposition Design

Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Value Proposition Design Book PDF

Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Page : 320 pages
File Size : 41,9 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781118968079

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Value Proposition Design by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith Pdf

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Testing Business Ideas

David J. Bland,Alexander Osterwalder
Testing Business Ideas Book PDF

Author : David J. Bland,Alexander Osterwalder
Publisher : John Wiley & Sons
Page : 369 pages
File Size : 52,7 Mb
Release : 2019-11-06
Category : Business & Economics
ISBN : 9781119551416

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Testing Business Ideas by David J. Bland,Alexander Osterwalder Pdf

A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.

Value Propositions that SELL

Lisa Dennis
Value Propositions that SELL Book PDF

Author : Lisa Dennis
Publisher : eBook Partnership
Page : 277 pages
File Size : 43,5 Mb
Release : 2018-08-29
Category : Business & Economics
ISBN : 9780692155110

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Value Propositions that SELL by Lisa Dennis Pdf

In today's hyper competitive markets, it's hard to get your message heard by the right buyers. Without a rock solid, relevant value proposition, attracting and closing new customers is just plain hard. Most value propositions are 'inside-out' - more focused on product and service features than they are on the buyers' needs. Today, you need a whole lot more than an elevator speech, a unique selling proposition or even the one or two-line statement of value from a seller to a buyer. Get the road-map for a Value Proposition Platform that helps you create highly relevant, value-based messaging for use in both marketing content and conversations with buyers. Get ready to create a value proposition that SELLS! Includes Development Success Tools: 1. Primary research conducted with B2B buyers 2. Two in-depth case studies that demonstrate how to build a value proposition platform from start to finish 3. Seven downloadable templates to guide your work step by step

Lean B2B

Étienne Garbugli
Lean B2B Book PDF

Author : Étienne Garbugli
Publisher : Étienne Garbugli
Page : 225 pages
File Size : 52,8 Mb
Release : 2022-03-22
Category : Business & Economics
ISBN : 9781778074004

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Lean B2B by Étienne Garbugli Pdf

Get from Idea to Product/Market Fit in B2B. The world has changed. Nowadays, there are more companies building B2B products than there’s ever been. Products are entering organizations top-down, middle-out, and bottom-up. Teams and managers control their budgets. Buyers have become savvier and more impatient. The case for the value of new innovations no longer needs to be made. Technology products get hired, and fired faster than ever before. The challenges have moved from building and validating products to gaining adoption in increasingly crowded and fragmented markets. This, requires a new playbook. The second edition of Lean B2B is the result of years of research into B2B entrepreneurship. It builds off the unique Lean B2B Methodology, which has already helped thousands of entrepreneurs and innovators around the world build successful businesses. In this new edition, you’ll learn: - Why companies seek out new products, and why they agree to buy from unproven vendors like startups - How to find early adopters, establish your credibility, and convince business stakeholders to work with you - What type of opportunities can increase the likelihood of building a product that finds adoption in businesses - How to learn from stakeholders, identify a great opportunity, and create a compelling value proposition - How to get initial validation, create a minimum viable product, and iterate until you're able to find product/market fit This second edition of Lean B2B will show you how to build the products that businesses need, want, buy, and adopt.

Value Proposition Design

Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Value Proposition Design Book PDF

Author : Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith
Publisher : John Wiley & Sons
Page : 327 pages
File Size : 43,8 Mb
Release : 2015-01-26
Category : Business & Economics
ISBN : 9781118968062

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Value Proposition Design by Alexander Osterwalder,Yves Pigneur,Gregory Bernarda,Alan Smith Pdf

The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business — creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models."

Selling Your Value Proposition

Cindy Barnes,Helen Blake,Tamara Howard
Selling Your Value Proposition Book PDF

Author : Cindy Barnes,Helen Blake,Tamara Howard
Publisher : Kogan Page Publishers
Page : 233 pages
File Size : 55,8 Mb
Release : 2017-05-03
Category : Business & Economics
ISBN : 9780749479923

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Selling Your Value Proposition by Cindy Barnes,Helen Blake,Tamara Howard Pdf

A value proposition is created from the combination of a company's products and services, and the value gained by the customer. It is used to drive better business, and is essential to success for any business - without it, companies are at risk of losing customers and being drowned out in crowded marketplaces. Selling Your Value Proposition is a practical, user-friendly guide to establishing a streamlined customer-centric selling process to communicate and express value propositions, enabling companies to convey their value-creating stories to customers consistently. Featuring case studies and interviews with renowned business leaders and influencers, Selling Your Value Proposition demonstrates how value propositions adeptly position a business across a range of industries. The techniques and skills shared have all been honed through the authors' experience with more than 600 companies around the world, and clear, step-by-step guidelines will empower all readers to effectively focus their value propositions for competitive success.

Creating and Delivering Your Value Proposition

Cindy Barnes,Helen Blake,David Pinder
Creating and Delivering Your Value Proposition Book PDF

Author : Cindy Barnes,Helen Blake,David Pinder
Publisher : Kogan Page Publishers
Page : 232 pages
File Size : 49,5 Mb
Release : 2009-10-03
Category : Business & Economics
ISBN : 9780749458591

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Creating and Delivering Your Value Proposition by Cindy Barnes,Helen Blake,David Pinder Pdf

In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.

The Procurement Value Proposition

Gerard Chick,Robert Handfield
The Procurement Value Proposition Book PDF

Author : Gerard Chick,Robert Handfield
Publisher : Kogan Page Publishers
Page : 311 pages
File Size : 52,6 Mb
Release : 2014-12-03
Category : Business & Economics
ISBN : 9780749471200

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The Procurement Value Proposition by Gerard Chick,Robert Handfield Pdf

WINNER: ACA-Bruel 2015 - Grand Prix Businesses are going through rapid change due to an increased focus on sustainability and corporate responsibility, technological advances, geo-political and macro-economic change, and demographic shifts. If purchasing and supply chain managers are to embrace these challenges they must develop new ways of thinking about supply structures and processes as well as new skills and competencies. The Procurement Value Proposition examines these important changes that will have a profound effect on the way future procurement is carried out. It considers the implications of global economic transformation for procurement set against: changes in business contexts, purchasing strategies, organisational structure, roles and responsibilities, system development and skills required to work in the profession. This book discusses the value proposition offered by contemporary procurement to the sustainability and development of business. They examine how organizations that position procurement as a core business function will be able to drive a more competitive lever for change, and more readily adapt to the forces driving rapid change in the current global environment. The Procurement Value Proposition features case studies of companies that are moving through procurement transformation in a continual phase of movement and adaption to the multitude of shifts that are occurring. It features input, observations and case studies from CPO's, Commercial Directors and other Procurement and business leaders. The book considers a variety of geographical contexts and highlights differences between the US, the UK and China. Awarded the Grand Prix ACA-Bruel for its important contributions to the research and practice in procurement and supply chain management, it has been recognized for its ambitious vision of procurement.

The Retail Value Proposition

Kyle Murray
The Retail Value Proposition Book PDF

Author : Kyle Murray
Publisher : University of Toronto Press
Page : 249 pages
File Size : 43,6 Mb
Release : 2013-02-27
Category : Business & Economics
ISBN : 9781442696495

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The Retail Value Proposition by Kyle Murray Pdf

How do leading retailers create value for their customers? They craft unique experiences at compelling prices. This book introduces a new and effective way to manage those experiences based on three critical factors – environment, selection, and engagement (ESE) – that separate successful retailers from those that fail and are forgotten. The ESE framework is derived from the academic literature on retail management and consumer marketing, and supplemented by hundreds of hours of interviews with executives and marketers from Canada's leading companies, including Loblaw, Indigo Books and Music, and Lululemon. Kyle B. Murray illustrates the components of this framework with examples and case studies that examine how the shopping environment, product selection, and customer engagement each affect consumer decision and create competitive advantage. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

Varun Gupta
Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage Book PDF

Author : Varun Gupta
Publisher : Springer Nature
Page : 118 pages
File Size : 45,7 Mb
Release : 2022-11-18
Category : Technology & Engineering
ISBN : 9783031183225

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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage by Varun Gupta Pdf

This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.

The HR Value Proposition

David Ulrich,Wayne Brockbank
The HR Value Proposition Book PDF

Author : David Ulrich,Wayne Brockbank
Publisher : Harvard Business Press
Page : 336 pages
File Size : 47,6 Mb
Release : 2005-05-11
Category : Business & Economics
ISBN : 9781422148051

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The HR Value Proposition by David Ulrich,Wayne Brockbank Pdf

The international best seller Human Resource Champions helped set the HR agenda for the 1990s and enabled HR professionals to become strategic partners in their organizations. But earning a seat at the executive table was only the beginning. Today's HR leaders must also bring substantial value to that table. Drawing on their 16-year study of over 29,000 HR professionals and line managers, leading HR experts Dave Ulrich and Wayne Brockbank propose The HR Value Proposition. The authors argue that HR value creation requires a deep understanding of external business realities and how key stakeholders both inside and outside the company define value. Ulrich and Brockbank provide practical tools and worksheets for leveraging this knowledge to create HR practices, build organizational capabilities, design HR strategy, and marshal resources that create value for customers, investors, executives, and employees. Written by the field's premier trailblazers, this book charts the path HR professionals must take to help lead their organizations into the future. Ulrich is a professor at the University of Michigan School of Business and the author of 12 books and more than 100 articles on the subject of human resources. Brockbank is a clinical professor of business at the University of Michigan School of Business, the author of award-winning papers on HR strategy, and an adviser to top global organizations.

The Value Proposition: Sionna's Common Sense Path to Investment Success

Kim Shannon
The Value Proposition Sionna s Common Sense Path to Investment Success Book PDF

Author : Kim Shannon
Publisher : Sionna Investment Managers Inc.
Page : 136 pages
File Size : 52,7 Mb
Release : 2013-12-21
Category : Business & Economics
ISBN : 9780991836611

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The Value Proposition: Sionna's Common Sense Path to Investment Success by Kim Shannon Pdf

If you're looking for advice on how to make a fast buck and get an adrenalin high from investing, this book is not for you. If you're looking to build wealth over time, Kim Shannon covers a common sense approach that Sionna Investment Managers uses to manage money on behalf of its clients. Shannon and her investment team follow a path well-established by the most successful value investors: Benjamin Graham, David L. Dodd, Sir John Templeton, Peter Lynch and the "world's greatest investor," Warren Buffett. However, Sionna has a unique take on value — one that addresses the idiosyncrasies of concentrated markets — like those within Canada. Despite proven success, value investing struggles for respect, particularly during bubbles and declines when investors take cues from headlines instead of reason and experience. Shannon discusses the psychological impulses underlying mispriced stocks that become unmoored from their intrinsic value. Citing examples, she endorses understanding investment psychology and using relative value to buy illogically discounted shares. Suited for investors at all levels, The Value Proposition reveals Sionna's quantitative and qualitative processes and a "Sherlock Holmes" orientation to reading financial statements and assessing a company's management. After 30 successful years in the hard knocks investment world, Shannon views herself fortunate to have found her calling managing money for institutions and individuals. She describes the unlikely journey that led to an industry that has only recently attracted women. Her account of influential mentors, the merits of staying independent and her creation of a strong Sionna culture make for an engaging and informative read.

The American Retail Value Proposition

Kyle Murray
The American Retail Value Proposition Book PDF

Author : Kyle Murray
Publisher : University of Toronto Press
Page : 256 pages
File Size : 51,7 Mb
Release : 2016-08-12
Category : Business & Economics
ISBN : 9781442624788

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The American Retail Value Proposition by Kyle Murray Pdf

The American economy is profoundly dependent on the success of its retailers and the strength of its consumer spending. Yet, how do leading retailers create value for their customers? To a large extent this has been accomplished by streamlining operations and a decades-long focus on cost cutting and price competitiveness. Today, retailers realize that they need to discover new ways to differentiate themselves and attract consumer spending. The American Retail Value Proposition provides the framework for building that differentiation and establishing a competitive advantage that goes beyond price discounting. This framework is based on more than a decade of research, including hundreds of hours of interviews with executives from the world’s leading retailers, including Starbucks, Walmart, Apple, Amazon, and Lowe’s. Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

Value Prop

Jose Palomino
Value Prop Book PDF

Author : Jose Palomino
Publisher : Unknown
Page : 192 pages
File Size : 47,7 Mb
Release : 2008-10-01
Category : Business & Economics
ISBN : 0981912605

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Value Prop by Jose Palomino Pdf

"Value Prop" shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process.

The Invincible Company

Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
The Invincible Company Book PDF

Author : Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 51,6 Mb
Release : 2020-04-06
Category : Business & Economics
ISBN : 9781119523987

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The Invincible Company by Alexander Osterwalder,Yves Pigneur,Alan Smith,Frederic Etiemble Pdf

The long-awaited follow-up to the international bestsellers, Business Model Generation and Value Proposition Design Alex Osterwalder and Yves Pigneurs’ Business Model Canvas changed the way the world creates and plans new business models. It has been used by corporations and startups and consultants around the world and is taught in hundreds of universities. After years of researching how the world’s best companies develop, test, and scale new business models, the authors have produced their definitive work. The Invincible Company explains what every organization can learn from the business models of the world’s most exciting companies. The book explains how companies such as Amazon, IKEA, Airbnb, Microsoft, and Logitech, have been able to create immensely successful businesses and disrupt entire industries. At the core of these successes are not just great products and services, but profitable, innovative business models--and the ability to improve existing business models while consistently launching new ones. The Invincible Company presents practical new tools for measuring, managing, and accelerating innovation, and strategies for reducing risk when launching new business models. Serving as a blueprint for your growth strategy, The Invincible Company explains how to constantly stay ahead of your competition. In-depth chapters explain how to create new growth engines, change how products and services are created and delivered, extract maximum profit from each type of business model, and much more. New tools—such as the Business Model Portfolio Map, Innovation Metrics, Innovation Strategy Framework, and the Culture Map—enable readers to understand how to design invincible companies. The Invincible Company: ● Helps large and small companies build their growth strategy and manage their core simultaneously ● Explains the world's best modern and historic business models ● Provides tools to assess your business model, innovation readiness, and all of your innovation projects Presented in striking 4-color, and packed with practical visuals and tools, The Invincible Company is a must-have book for business leaders, entrepreneurs, and innovation professionals.