Winning Over The Japanese Consumer

Author : Patricia L. Maclachlan
Publisher : Columbia University Press
Page : 337 pages
File Size : 44,7 Mb
Release : 2001-12-26
Category : History
ISBN : 9780231505611

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Consumer Politics in Postwar Japan by Patricia L. Maclachlan Pdf

Providing comparisons to the United States and Britain, this book examines Japan's postwar consumer protection movement. Organized largely by and for housewives and spurred by major cases of price gouging and product contamination, the movement led to the passage of basic consumer protection legislation in 1968. Although much of the story concerns the famous "iron triangle" of big business, national bureaucrats, and conservative party politics, Maclachlan takes a broader perspective. She points to the importance of activity at the local level, the role of minority parties, the limited utility of the courts, and the place of lawyers and academics in providing access to power. These mild social strategies have resulted in a significant amount of consumer protection.

Author : Parissa Haghirian
Publisher : iUniverse
Page : 361 pages
File Size : 51,7 Mb
Release : 2009
Category : Business & Economics
ISBN : 9781440125409

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J-Management by Parissa Haghirian Pdf

Following the economic crisis, Japan is on its way to regaining its position as an economic powerhouse. The bubble burst in the 1990s, and a decade of recession led to numerous changes in Japanese society and management. J-Management: Fresh Perspectives on the Japanese Firm in the 21st Century presents a comprehensive overview of the reforms and changes in the Japanese economy and their impact on management processes. J-Management gives insights into the current situation of Japanese firms, explains Japanese views on current developments, and answers questions about contemporary Japanese firms, such as ● How have Japanese firms handled the recession, and how have they reinvented themselves after it? ● Is lifetime employment still relevant in today's Japanese society? ● Does the seniority system still apply? ● How has globalization impacted today's Japanese corporations? ● How advanced is gender equality in the J-firm? ● What challenges do foreign workers face in the J-company? Written by students at Sophia University in Tokyo, J-Management not only contains an overview of relevant sources on the topics, but also includes the personal experiences and opinions of these young, international writers who provide comprehensive, fresh, and insightful commentary from the Japanese perspective.

Author : John McCreery
Publisher : Routledge
Page : 278 pages
File Size : 46,8 Mb
Release : 2014-04-08
Category : Social Science
ISBN : 9781136831171

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Japanese Consumer Behaviour by John McCreery Pdf

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Author : M. Backman,C. Butler
Publisher : Springer
Page : 510 pages
File Size : 42,7 Mb
Release : 2002-10-10
Category : Business & Economics
ISBN : 9781403914484

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Big in Asia by M. Backman,C. Butler Pdf

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.

Author : Parissa Haghirian
Publisher : World Scientific
Page : 239 pages
File Size : 48,7 Mb
Release : 2014
Category : Business & Economics
ISBN : 9789814508988

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Case Studies in Asian Management by Parissa Haghirian Pdf

There is a lack of knowledge on how corporations in Asia develop strategies, organize their work processes and deal with competition. Western managers and business students need to know more about Asian corporations and their management styles. Learning about Asia, however, has always been a challenging task. The main challenge is the complexity encountered when dealing with Asian management issues, which differ not only for different countries, but also for different types of businesses, not to mention national management preferences and styles. This book tries to fill this gap, by presenting case studies of various Asian countries including China, Japan, India, Korea and The Philippines. The case studies are as diverse as management activities in Asia can be and include a variety of different companies in several Asian countries. This book attempts to present an overview on the variety and complexity of management and business processes in Asian countries. It intends to support business people and students of international management to get a deeper understanding of Asian management practices by presenting practical examples of Asian firms and their strategies.

Author : Edward J. Lincoln
Publisher : Cornell University Press
Page : 296 pages
File Size : 48,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0801446228

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Winners Without Losers by Edward J. Lincoln Pdf

In the two decades since the United States became the world's only superpower, policymakers in Washington have seemingly abandoned many tools of statecraft and instead now rely on U.S. military strength as the key--and sometimes the sole--element of its global strategy. Yet economists see a world in which the salience of military power has been shrinking as greater affluence and deepening interdependence transform the global economy. In Winners without Losers, Edward J. Lincoln, a highly regarded economist, contends that the best chance the United States has of ensuring peace and prosperity--for itself and for the rest of the world--will be found at conference tables rather than on the battlefield. Shining a spotlight on foreign trade policy as an agent for political change, this cogent and well-argued book urges policymakers, the business community, and citizens to find a path to increased stability by forging stronger international economic ties. Interdependence is founded on cooperation with other nations, and in particular on multilateral institutions. Over the past five years, in particular, American policy has moved strongly away from cooperation and, in a single-minded pursuit of the "war against global terror," has largely ignored economic issues. Extending the scope of his previous work, which started with the economic transformations of postwar Japan and more recently considered the evolution of economic linkages and cooperation in East Asia, Lincoln applies regional lessons to the world stage. More than a critique of current policies, Winners without Losers argues for a transformation of American foreign policy that recognizes the new realities of the globalized world-realities that America's leaders ignore at the nation's peril.

Author : Hellmut Schütte,Deanna Ciarlante
Publisher : Springer
Page : 288 pages
File Size : 43,5 Mb
Release : 2016-07-27
Category : Business & Economics
ISBN : 9781349148622

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Consumer Behaviour in Asia by Hellmut Schütte,Deanna Ciarlante Pdf

Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.

Author : Paul Temporal
Publisher : Harriman House Limited
Page : 302 pages
File Size : 49,8 Mb
Release : 2019-02-25
Category : Business & Economics
ISBN : 9780857195890

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ADVANCED BRAND MANAGEMENT - 3RD EDITION by Paul Temporal Pdf

Brands have never been more important than they are today. As Paul Temporal explains in this fully revised and updated third edition of his classic bestseller, the challenges of the business world are greater now than ever before. Brand managers have to cope with a broader range of variables and pressures from the marketplace and consumers. The lifeline of a strong brand can mean the difference between success and failure, or survival and extinction, in this turbulent environment. But what constitutes a strong brand? How should it be developed and managed? How do you activate and manage a winning brand strategy? Advanced Brand Management is the indispensable guide that provides all the answers. Paul Temporal addresses every issue related to brand management in the 21st century, providing the background theory and illustrating this with thoughtful case studies from across the business world. In this third edition, all chapters have been updated, and a completely new chapter is included on the growth of the digital world and the use of the Internet. Throughout, there is an increased emphasis on brand strategy and updates to case studies, with entirely new cases being added. If you want to make your own branding a success, you can’t afford to be without Advanced Brand Management.

Author : Masaaki (Mike) Kotabe,Kristiaan Helsen
Publisher : John Wiley & Sons
Page : 770 pages
File Size : 50,8 Mb
Release : 2020-01-09
Category : Business & Economics
ISBN : 9781119563112

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Global Marketing Management by Masaaki (Mike) Kotabe,Kristiaan Helsen Pdf

Global Marketing Management, 8th Edition combines academic rigor, contemporary relevance, and student-friendly readability to review how marketing managers can succeed in the increasingly competitive international business environment. This in-depth yet accessible textbook helps students understand state-of-the-art global marketing practices and recognize how marketing managers work across business functions to achieve overall corporate goals. The author provides relevant historical background and offers logical explanations of current trends based on information from marketing executives and academic researchers around the world. Designed for students majoring in business, this thoroughly updated eighth edition both describes today's multilateral realities and explores the future of marketing in a global context. Building upon four main themes, the text discusses marketing management in light of the drastic changes the global economy has undergone, the explosive growth of information technology and e-commerce, the economic and political forces of globalization, and the various consequences of corporate action such as environmental pollution, substandard food safely, and unsafe work environments. Each chapter contains review and discussion questions to encourage classroom participation and strengthen student learning.

Author : Richard Elkus
Publisher : Basic Books
Page : 336 pages
File Size : 48,7 Mb
Release : 2009-06-16
Category : Business & Economics
ISBN : 9780786748556

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Winner Take All by Richard Elkus Pdf

Over the past thirty years, the United States has lost commanding leads in business after business. We no longer make cameras, TVs, MP3 players, cell phones, or DVD players, and we have become the world's largest debtor nation. Everyone thinks this is because of cheap labor costs, but in fact Asian leaders have a fundamental and different way of thinking about business. They are playing a different game. If the U.S. wants to regain its competitiveness and preserve its global power, it must play the game as it's played in the rest of the world. Winner Take All tells us what it takes to be competitive, and how we need to reform our thinking to regain what we have lost. Richard Elkus isn't't afraid to bring a few sacred cows to the slaughter. This is the essential primer for any policy maker, business leader, or general reader interested in knowing how America can regain the economic clout it once had.

Author : Gerardo R. Ungson,Yim-Yu Wong
Publisher : Routledge
Page : 624 pages
File Size : 41,8 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317469735

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Global Strategic Management by Gerardo R. Ungson,Yim-Yu Wong Pdf

International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment, firms need a well-developed capability for sound strategic decisions. This comprehensive work provides an applied and integrated strategic framework for developing capabilities that lead to global success. It is designed to help readers achieve three essential objectives. First, it provides intellectual and practical guidelines for readers to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable readers to understand and evaluate the major issues in strategy formulation and implementation in a global context. Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case - all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.

Author : United States Strategic Bombing Survey. Morale Division
Publisher : Unknown
Page : 282 pages
File Size : 40,8 Mb
Release : 1947
Category : Bombing, Aerial
ISBN : IND:30000089056349

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The Effects of Strategic Bombing on Japanese Morale by United States Strategic Bombing Survey. Morale Division Pdf

Examines the willingness and capacity of the Japanese to work and sacrifice to win the war, and how those attitudes changed as a result of the American bombing campaigns, including the atomic bombs, directed at the nation as a whole.

Author : John Pepper
Publisher : Yale University Press
Page : 319 pages
File Size : 42,5 Mb
Release : 2007-01-01
Category : Business & Economics
ISBN : 9780300135190

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What Really Matters by John Pepper Pdf

The fundamental question in business and in personal life is the same: what really matters? In this book, one of America's most widely admired business leaders distills a lifetime of experience, including failures as well as successes, to reveal his answers. John Pepper, president, CEO, and chairman of Proctor & Gamble for a combined 16 years, underscores the importance of continuous change, innovation, and renewal as prerequisites for growth and sound leadership. In "What Really Matters", he suggests that a preparedness to alter perspective, rethink assumptions, or change course is central not only to understanding customer needs and keeping costs under control but also to developing talent, organizing global businesses, and supporting communities. While he discusses specific business tactics, he notes that they all centre on fundamental tenets: listen to and respect the customer, engender personal accountability and passionate ownership, encourage diversity, and create a vibrant, trusting institution that incorporates employees and their families. In his own years as an executive, Pepper has demonstrated that a profitable business can create and sustain a culture that shapes, and is shaped by, ethical behaviour. His profoundly important advice and counsel belong in the lexicon and practice of every leader.

Author : George Fields
Publisher : Kodansha
Page : 288 pages
File Size : 50,5 Mb
Release : 1989
Category : Business & Economics
ISBN : STANFORD:36105034400619

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Gucci on the Ginza by George Fields Pdf

Author : George Beahm
Publisher : St. Martin's Press
Page : 224 pages
File Size : 52,9 Mb
Release : 2014-05-13
Category : Business & Economics
ISBN : 9781137451774

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Steve Jobs' Life By Design by George Beahm Pdf

On June 12, 2005, Steve Jobs gave his first—and only—commencement address, to the 114th graduating class at Stanford University, an audience of approximately 23,000. They witnessed history: Jobs' 22-minute prepared speech subsequently reached 26 million online viewers worldwide. It is by far the most popular commencement address in history, framed with "three stories" that succinctly summed up the most important lessons Jobs learned in life. Life-changing lessons, he explained, can only be connected when looking back, which he had done in preparation for his talk. Steve Jobs' Life by Design starts with Jobs' own words in the text of his talk and expands outward from there. In the address, Jobs gave us the dots, but he didn't have the luxury of time to connect them. So much about his life, his viewpoint, and his personal and business philosophies were mentioned but not explained. We know what he said, but what actually did he mean? What can we learn from him? This book connects those dots. We see Jobs' life and career through his own eyes, in context, and in proper perspective. His process of looking back illuminated his life—and by doing so, he serves as an inspiration to illuminate our lives as well.