16 Grasped Personas In Online Reputation Management

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16 GRASPED Personas in Online Reputation Management

Steven Brough
16 GRASPED Personas in Online Reputation Management Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 29 pages
File Size : 54,9 Mb
Release : 2024-02-21
Category : Business & Economics
ISBN : 8210379456XXX

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16 GRASPED Personas in Online Reputation Management by Steven Brough Pdf

This guide delves into Online Reputation Management (ORM), highlighting the essential roles and strategic approaches for safeguarding and enhancing digital presence. It emphasizes the proactive and reactive measures needed to maintain a positive online image, navigating the complexities of digital interactions and public perceptions. The book stands out by focusing on the specialized personas in ORM, detailing their roles in crafting, maintaining, and restoring a brand's online image. It offers insights into the collaborative efforts required to manage digital reputation effectively, combining strategy, communication, and analytical prowess. Initiates the exploration of ORM's importance in the digital age, introducing the strategies and key players dedicated to managing and influencing online narratives. List of Personas ORM Specialist/Manager Content Creator/Writer Social Media Manager SEO Specialist Customer Service Representative PR/Crisis Manager These personas outline the collaborative framework necessary for successful ORM, showcasing the diverse skills and strategies employed to navigate the digital reputation landscape.

07 GRASPED Personas in Digital PR

Steven Brough
07 GRASPED Personas in Digital PR Book PDF

Author : Steven Brough
Publisher : GRASPED Digital
Page : 29 pages
File Size : 51,6 Mb
Release : 2024-02-21
Category : Business & Economics
ISBN : 8210379456XXX

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07 GRASPED Personas in Digital PR by Steven Brough Pdf

This book journeys through the transformative world of Digital Public Relations, highlighting the strategic roles and creative tactics essential for crafting compelling online brand narratives. It provides insights into the synergy between digital innovation and public relations expertise. The book uniquely focuses on the personas integral to Digital PR, offering a behind-the-scenes look at how these professionals shape public perception and drive brand engagement in the digital age. Delves into the evolving landscape of Digital PR, introducing the professionals who navigate this dynamic field to amplify brand stories, engage audiences, and manage online reputations. List of Personas The Digital PR Manager The Content Creator/Writer The Media Relations Specialist The Social Media Coordinator The Crisis Manager The Analytics Expert These personas represent the core of Digital PR efforts, highlighting the diverse skills and strategies employed to navigate the digital landscape effectively.

Human Interface and the Management of Information. Designing Information

Sakae Yamamoto,Hirohiko Mori
Human Interface and the Management of Information Designing Information Book PDF

Author : Sakae Yamamoto,Hirohiko Mori
Publisher : Springer Nature
Page : 468 pages
File Size : 43,6 Mb
Release : 2020-07-10
Category : Computers
ISBN : 9783030500207

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Human Interface and the Management of Information. Designing Information by Sakae Yamamoto,Hirohiko Mori Pdf

This two-volume set LNCS 12184 and 12185 constitutes the refereed proceedings of the Thematic Area on Human Interface and the Management of Information, HIMI 2020, held as part of HCI International 2020 in Copenhagen, Denmark.* HCII 2020 received a total of 6326 submissions, of which 1439 papers and 238 posters were accepted for publication after a careful reviewing process. The 72 papers presented in the two volumes were organized in the following topical sections: Part I: information presentation and visualization; service design and management; and information in VR and AR. Part II: recommender and decision support systems; information, communication, relationality and learning; supporting work, collaboration and creativity; and information in intelligent systems and environments. *The conference was held virtually due to the COVID-19 pandemic.

Managing Online Risk

Deborah Gonzalez
Managing Online Risk Book PDF

Author : Deborah Gonzalez
Publisher : Butterworth-Heinemann
Page : 286 pages
File Size : 43,7 Mb
Release : 2014-09-25
Category : Computers
ISBN : 9780124200609

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Managing Online Risk by Deborah Gonzalez Pdf

In recent years, building a corporate online presence has become nonnegotiable for businesses, as consumers expect to connect with them in as many ways as possible. There are benefits to companies that use online technology, but there are risks as well. Managing Online Risk presents the tools and resources needed to better understand the security and reputational risks of online and digital activity, and how to mitigate those risks to minimize potential losses. Managing Online Risk highlights security and risk management best practices that address concerns such as data collection and storage, liability, recruitment, employee communications, compliance violations, security of devices (in contexts like mobile, apps, and cloud computing), and more. Additionally, this book offers a companion website that was developed in parallel with the book and includes the latest updates and resources for topics covered in the book. Explores the risks associated with online and digital activity and covers the latest technologies, such as social media and mobile devices Includes interviews with risk management experts and company executives, case studies, checklists, and policy samples A website with related content and updates (including video) is also available

Understanding Information Retrieval Systems

Marcia J. Bates
Understanding Information Retrieval Systems Book PDF

Author : Marcia J. Bates
Publisher : CRC Press
Page : 752 pages
File Size : 41,9 Mb
Release : 2011-12-20
Category : Business & Economics
ISBN : 9781439891995

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Understanding Information Retrieval Systems by Marcia J. Bates Pdf

In order to be effective for their users, information retrieval (IR) systems should be adapted to the specific needs of particular environments. The huge and growing array of types of information retrieval systems in use today is on display in Understanding Information Retrieval Systems: Management, Types, and Standards, which addresses over 20 typ

Encyclopedia of Deception

Timothy R. Levine
Encyclopedia of Deception Book PDF

Author : Timothy R. Levine
Publisher : SAGE Publications
Page : 1104 pages
File Size : 54,8 Mb
Release : 2014-02-20
Category : Social Science
ISBN : 9781483388984

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Encyclopedia of Deception by Timothy R. Levine Pdf

The Encyclopedia of Deception examines lying from multiple perspectives drawn from the disciplines of social psychology, sociology, history, business, political science, cultural anthropology, moral philosophy, theology, law, family studies, evolutionary biology, philosophy, and more. From the “little white lie,” to lying on a resume, to the grandiose lies of presidents, this two-volume reference explores the phenomenon of lying in a multidisciplinary context to elucidate this common aspect of our daily lives. Not only a cultural phenomenon historically, lying is a frequent occurrence in our everyday lives. Research shows that we are likely to lie or intentionally deceive others several times a day or in one out of every four conversations that lasts more than 10 minutes. Key Features: More than 360 authored by key figures in the field are organized A-to-Z in two volumes, which are available in both print and electronic formats. Entries are written in a clear and accessible style that invites readers to explore and reflect on the use of lying and self-deception. Each article concludes with cross references to related entries and further readings. This academic, multi-author reference work will serve as a general, non-technical resource for students and researchers within social and behavioral science programs who seek to better understand the historical role of lying and how it is employed in modern society.

Digital Labor

Kylie Jarrett
Digital Labor Book PDF

Author : Kylie Jarrett
Publisher : John Wiley & Sons
Page : 152 pages
File Size : 53,7 Mb
Release : 2022-06-08
Category : Social Science
ISBN : 9781509545216

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Digital Labor by Kylie Jarrett Pdf

While the working lives of tech entrepreneurs and delivery platform workers seem far removed, both are engaged in digital labor. What unites their experience and allows us to speak of their work under the same umbrella? Is it even possible to talk about digital labor as if it were a single form of work? Digital Labor explores these questions and critically examines the economics, politics, and experiences of workers in these new modes of employment. Using a novel definition of the term "digital labor," Kylie Jarrett explores unpaid user activity, platform-mediated gig work, and formal employment within the digital media industries, mapping the common features of these varied practices. Applying a critical Marxian lens, the book interrogates the structures of exploitation in this sector, the organisation of the labor process, the dynamics of alienation associated with this work, and the commodification of workers' lives. It also documents the struggle of digital laborers to resist the iniquities and inequalities of their working environments. Ultimately, the book identifies what is specific about this form of labor and, in doing so, offers insight into the nature of work as it is being reconstituted in digital capitalism. Synthesising an extensive range of studies and sources, Digital Labor offers a comprehensive overview – and a rich critical appraisal – of work in the high-tech economy. It is suitable for students and scholars of media and communication, sociology, labour studies, and anyone interested in emerging forms of work.

Advances in Electronic Engineering, Communication and Management Vol.1

David Jin,Sally Lin
Advances in Electronic Engineering Communication and Management Vol 1 Book PDF

Author : David Jin,Sally Lin
Publisher : Springer Science & Business Media
Page : 651 pages
File Size : 40,9 Mb
Release : 2012-01-24
Category : Technology & Engineering
ISBN : 9783642272875

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Advances in Electronic Engineering, Communication and Management Vol.1 by David Jin,Sally Lin Pdf

This volume presents the main results of 2011 International Conference on Electronic Engineering, Communication and Management (EECM2011) held December 24-25, 2011, Beijing China. The EECM2011 is an integrated conference providing a valuable opportunity for researchers, scholars and scientists to exchange their ideas face to face together. The main focus of the EECM 2011 and the present 2 volumes “Advances in Electronic Engineering, Communication and Management” is on Power Engineering, Electrical engineering applications, Electrical machines, as well as Communication and Information Systems Engineering.

Dealing, Music and Youth Violence

James Alexander
Dealing Music and Youth Violence Book PDF

Author : James Alexander
Publisher : Policy Press
Page : 173 pages
File Size : 50,8 Mb
Release : 2023-01-17
Category : Social Science
ISBN : 9781529216530

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Dealing, Music and Youth Violence by James Alexander Pdf

Depending on their dynamics, neighbourhoods may serve to contain or exacerbate youth violence. This book uses fascinating ethnographic and interview data to explore the disappearance of localized relationships in a South London housing estate. Through a comparative analysis of the experiences of different generations, James Alexander considers the impact of both wider socio-economic developments and the gradual move from neighbourly to professional support for young people. As well as evaluating the effectiveness of youth work programmes, he considers how the actions of neighbours and the decisions of policymakers influence how supported young people feel and, consequently, their vulnerability to criminal influences.

Digital and Social Media Marketing

Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Digital and Social Media Marketing Book PDF

Author : Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi
Publisher : Springer Nature
Page : 337 pages
File Size : 40,5 Mb
Release : 2019-11-11
Category : Business & Economics
ISBN : 9783030243746

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Digital and Social Media Marketing by Nripendra P. Rana,Emma L. Slade,Ganesh P. Sahu,Hatice Kizgin,Nitish Singh,Bidit Dey,Anabel Gutierrez,Yogesh K. Dwivedi Pdf

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Human Interface and the Management of Information. Visual Information and Knowledge Management

Sakae Yamamoto,Hirohiko Mori
Human Interface and the Management of Information Visual Information and Knowledge Management Book PDF

Author : Sakae Yamamoto,Hirohiko Mori
Publisher : Springer
Page : 666 pages
File Size : 55,9 Mb
Release : 2019-07-08
Category : Computers
ISBN : 9783030226602

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Human Interface and the Management of Information. Visual Information and Knowledge Management by Sakae Yamamoto,Hirohiko Mori Pdf

This two-volume set LNCS 11569 and 11570 constitutes the refereed proceedings of the Thematic Area on Human Interface and the Management of Information, HIMI 2019, held as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 91 papers presented in the two volumes were organized in topical sections named: Visual information; Data visualization and analytics; Information, cognition and learning; Information, empathy and persuasion; Knowledge management and sharing; Haptic and tactile interaction; Information in virtual and augmented reality; Machine learning and intelligent systems; Human motion and expression recognition and tracking; Medicine, healthcare and quality of life applications.

Design, User Experience, and Usability. Design for Contemporary Interactive Environments

Aaron Marcus,Elizabeth Rosenzweig
Design User Experience and Usability Design for Contemporary Interactive Environments Book PDF

Author : Aaron Marcus,Elizabeth Rosenzweig
Publisher : Springer Nature
Page : 744 pages
File Size : 43,9 Mb
Release : 2020-07-10
Category : Computers
ISBN : 9783030497606

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Design, User Experience, and Usability. Design for Contemporary Interactive Environments by Aaron Marcus,Elizabeth Rosenzweig Pdf

This book constitutes the refereed proceedings of the 9th International Conference on Design, User Experience, and Usability, DUXU 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 50 papers included in this volume were organized in topical sections on interactions in intelligent and IoT environments, usability aspects of handheld and mobile devices, designing games and immersive experiences, and UX studies in automotive and transport.

Information Technology for Management: Business and Social Issues

Ewa Ziemba,Witold Chmielarz
Information Technology for Management Business and Social Issues Book PDF

Author : Ewa Ziemba,Witold Chmielarz
Publisher : Springer Nature
Page : 194 pages
File Size : 53,8 Mb
Release : 2022-03-21
Category : Computers
ISBN : 9783030989972

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Information Technology for Management: Business and Social Issues by Ewa Ziemba,Witold Chmielarz Pdf

This book constitutes revised selected and extended papers presented at track 4 on "Advances in Information Systems and Technologies" of the Conference on Computer Science and Intelligence Systems, FedCSIS 2021, which was held online during September 2–5, 2021. The FedCSIS Track 4 included AIST 2021, DSH 2021, ISM 2021, and KAM 2021. For this track, a total of 30 submissions was received from which a 7 full papers and 1 short papers were accepted for publication in this volume. The papers were organized in topical sections named as follows: Approaches to improving management systems; solutions to social issues; methods for supporting business and society.

HCI in Business, Government, and Organizations: Information Systems

Fiona Fui-Hoon Nah,Chuan-Hoo Tan
HCI in Business Government and Organizations Information Systems Book PDF

Author : Fiona Fui-Hoon Nah,Chuan-Hoo Tan
Publisher : Springer
Page : 471 pages
File Size : 48,8 Mb
Release : 2016-07-04
Category : Computers
ISBN : 9783319393995

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HCI in Business, Government, and Organizations: Information Systems by Fiona Fui-Hoon Nah,Chuan-Hoo Tan Pdf

This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016. HCII 2016 received a total of 4354 submissions, of which 1287 papers were accepted for publication after a careful reviewing process. The 43 papers presented in this volume were organized in topical sections named: designing information systems; HCI in the public administration and government; HCI at work; and mobile applications and services.

International Management: Managing Cultural Diversity

Helen Deresky,Elizabeth Christopher
International Management Managing Cultural Diversity Book PDF

Author : Helen Deresky,Elizabeth Christopher
Publisher : Pearson Higher Education AU
Page : 513 pages
File Size : 54,7 Mb
Release : 2015-05-20
Category : Business & Economics
ISBN : 9781442558502

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International Management: Managing Cultural Diversity by Helen Deresky,Elizabeth Christopher Pdf

International Management: Managing Cultural Diversity International Management explores the dynamic global environment of business management by examining the political, legal, technological, competitive, and cultural factors that shape corporations worldwide. With its hallmark clear and concise approach, International Management places fundamental management theories in an international context. Students will gain a comprehensive understanding of the practices, cultural skills and sensitivities needed to operate successfully in a wide range of cross-national situations. The second Australian edition of International Management focuses on the expanding economics of Australasia, China, India and their increasing trade amongst themselves, the European Union and the Americas. International Management 2nd edition incorporates up-to-date research, increased coverage of ethics, a wide range of case studies and examines recent trends affecting international business managers in today’s hypercompetitive global environment. International Management is suitable for undergraduate and post graduate students majoring in international business, general management or cross cultural studies.