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1997 Ama Educators Proceedings Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of 1997 Ama Educators Proceedings book. This book definitely worth reading, it is an incredibly well-written.
Author : American Marketing Association
Publisher : Unknown
Page : 470 pages
File Size : 47,7 Mb
Release : 1994
Category : Marketing
ISBN : OCLC:781612635
Author : Bjö Bjerke,Claes Hultman
Publisher : Edward Elgar Publishing
Page : 288 pages
File Size : 53,7 Mb
Release : 2004-01-01
Category : Business & Economics
ISBN : 9781843766957
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Author : Björn Bjerke
Publisher : Edward Elgar Publishing
Page : 320 pages
File Size : 55,7 Mb
Release : 2018-03-30
Category : Business & Economics
ISBN : 9781786438959
Consumers have, to a large extent, become their own producers; they are more aware of marketing and are active in adding value to the products and experiences they want. By assessing customers as active agents rather than passive consumers, Björn Bjerke explores alternative ways of marketing for new businesses and social entrepreneurial ventures.
Author : American Marketing Association. Educators' Conference
Publisher : Unknown
Page : 364 pages
File Size : 53,5 Mb
Release : 1983
Category : Marketing
ISBN : UOM:39076002038177
Author : CORNICK
Publisher : Cengage Learning Canada Inc
Page : 128 pages
File Size : 54,7 Mb
Release : 2015-05-11
Category : Business & Economics
ISBN : 9780176728496
Created through a ""student-tested, faculty-approved"" review process, SELL is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text reflects the authors’ extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.
Author : William O. Bearden,Richard G. Netemeyer
Publisher : SAGE
Page : 568 pages
File Size : 54,9 Mb
Release : 1999-11-12
Category : Business & Economics
ISBN : 076191000X
A total of 192 multi-item scales, each presented in a consistent format, on topics such as individual behaviour, consumer psychology, values and attitudes are provided in this 2nd edition. A comprehensive index is included.
Author : Andy Marsh,Lucio Grandinetti,Tuomo Kauranne
Publisher : IOS Press
Page : 570 pages
File Size : 53,9 Mb
Release : 2000
Category : Medical
ISBN : 1586030957
Applications of Fractal Theory on Medical Data Processing -- Novel Surface Reconstruction Techniques for Visualization of Medical Data -- Automatic Medical Image Registration Schemes using Global Optimization Techniques -- Wavelet Medical Signal Processing -- Multiresolutional Distributed Filtering: A Novel Technique that Reduces the Amount of Data Required in High Resolution Electrocardiography -- Arterial Motion Estimation from Sequences of Images -- Author Index
Author : Anonim
Publisher : Unknown
Page : 476 pages
File Size : 52,6 Mb
Release : 2002
Category : Electronic
ISBN : 8210379456XXX
Author : Emma Bell,Samantha Warren,Jonathan E. Schroeder
Publisher : Routledge
Page : 626 pages
File Size : 46,8 Mb
Release : 2014-01-23
Category : Business & Economics
ISBN : 9781135005467
The visual constitutes an increasingly significant element of contemporary organization, as post-industrial societies move towards economies founded on creative and knowledge-intensive industries. The visual has thereby entered into almost every aspect of corporate strategy, operations, and communication; reconfiguring basic notions of management practice and introducing new challenges in the study of organizations. This volume provides a comprehensive insight into the ways in which organizations and their members visualize their identities and practices and how they are viewed by those who are external to organizations, including researchers. With contributions from leading academics across the world, The Routledge Companion to Visual Organization is a valuable reference source for students and academics interested in disciplines such as film studies, entrepreneurship, marketing, sociology and most importantly, organizational behaviour.
Author : Leslie Kanuk
Publisher : Unknown
Page : 686 pages
File Size : 43,5 Mb
Release : 2013
Category : Electronic
ISBN : 8129701979
The second European edition of Schiffman and Kanuk's classic Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy, how they evaluate their purchase, and how they ultimately dispose of it. The text has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. The authors discuss the effects of family, social class, culture and subculture on the decision-making process, and, by taking a psychological approach, illuminate the ways in which marketers apply the pri.
Author : Art Weinstein,Dennis J. Cahill
Publisher : Routledge
Page : 199 pages
File Size : 41,7 Mb
Release : 2014-05-12
Category : Business & Economics
ISBN : 9781136773792
Lifestyle Market Segmentation gives author and marketing expert Dennis Cahill the chance to put his nearly 30 of years marketing and teaching experience to practical useto clearly explain the process of market segmentation and its applications. This text goes beyond the obvious demographic and/or geographic categories to get at the whys of customer behaviors, carefully reviewing every facet, from theory to the exploration of applications. Step by step, this easy-to-understand book, written by the author of How Consumers Pick a Hotel: Strategic Segmentation and Target Marketing and other classic marketing books, walks readers through the process, giving real-life examples as illustration as it provides the tools to effectively market by lifestyle segment in today's competitive marketplace. This invaluable text is extensively referenced and includes several tables and figures to clarify concepts and data.
Author : Leon G. Schiffman
Publisher : Unknown
Page : 688 pages
File Size : 51,6 Mb
Release : 2004
Category : Electronic
ISBN : 8120323505
Author : Anonim
Publisher : Unknown
Page : 606 pages
File Size : 53,6 Mb
Release : 2004
Category : Electronic journals
ISBN : STANFORD:36105111053604
Author : British Library. Document Supply Centre
Publisher : Unknown
Page : 890 pages
File Size : 41,6 Mb
Release : 1998
Category : Conference proceedings
ISBN : UOM:39015048505633
Author : Anonim
Publisher : Unknown
Page : 392 pages
File Size : 44,8 Mb
Release : 2003
Category : Marketing
ISBN : UOM:39076002313893