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A Beginner's Guide to Tribal Marketing by GATHONI NJENGA Pdf
A beginner's guide to tribal marketing lays out the fundamentals of social and community-based marketing. This short and straight-to-the-point book can serve as an introduction for any small business owner or marketer to the new age of marketing: Tribal Marketing. Go beyond demographics and reach new customers based on their shared interests.
Tribal Marketing, Tribal Branding by Brendan Richardson Pdf
Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.
Digital Marketing Demystified: A Beginner's Guide to Social Media Success by Hannibal Wayne Pdf
Conquering the Social Media Jungle: A Captivating Guide to Engagement and Growth Struggling to navigate the ever-evolving social media landscape? Wish you could craft magnetic content, cultivate a loyal community, and finally crack the code to social media success? This book is your adventure guide! Packed with actionable strategies and insightful tips, Conquering the Social Media Jungle equips you with the essential tools to: Craft captivating content that stops the scroll and sparks engagement Build a thriving social media community that becomes your biggest cheerleader Harness the power of data analytics to optimize your strategy and achieve real results Stay ahead of the curve with the latest trends and tactics Whether you're a seasoned entrepreneur or a complete social media newbie, this book offers a clear roadmap to achieving your goals. Stop feeling overwhelmed and start making a genuine impact! Download your copy today and embark on your social media conquest!
HOW I BUILT MY SUCCESSFUL HEALTH INSURANCE AGENCY WITH OBAMACARE PLANS by GATHONI NJENGA Pdf
HOW I BUILT MY SUCCESSFUL HEALTH INSURANCE AGENCY WITH OBAMACARE PLANS is a helpful easy-to-follow step-by-step guide to help any independent health insurance broker to build a healthy book of business. In this book, I walk you through some of the actions I took to help me build my agency. I walk you through the contracting phase, all the way to prospecting and the tools and methods I use to help sign up clients and my techniques for introducing other insurance products and solutions to my clients.
A Beginner’s Guide to Learning Analytics by Srinivasa K G,Muralidhar Kurni Pdf
This book A Beginner’s Guide to Learning Analytics is designed to meet modern educational trends’ needs. It is addressed to readers who have no prior knowledge of learning analytics and functions as an introductory text to learning analytics for those who want to do more with evaluation/assessment in their organizations. The book is useful to all who need to evaluate their learning and teaching strategies. It aims to bring greater efficiency and deeper engagement to individual students, learning communities, and educators. Covered here are the key concepts linked to learning analytics for researchers and practitioners interested in learning analytics. This book helps those who want to apply analytics to learning and development programs and helps educational institutions to identify learners who require support and provide a more personalized learning experience. Like chapters show diverse uses of learning analytics to enhance student and faculty performance. It presents a coherent framework for the effective translation of learning analytics research for educational practice to its practical application in different educational domains. This book provides educators and researchers with the tools and frameworks to effectively make sense of and use data and analytics in their everyday practice. This book will be a valuable addition to researchers’ bookshelves.
A Beginner's Guide to Introduce Artificial Intelligence in Teaching and Learning by Muralidhar Kurni,Mujeeb Shaik Mohammed,Srinivasa K G Pdf
This book reimagines education in today’s Artificial Intelligence (AI) world and the Fourth Industrial Revolution. Artificial intelligence will drastically affect every industry and sector, and education is no exception. This book aims at how AI may impact the teaching and learning process in education. This book is designed to demystify AI for teachers and learners. This book will help improve education and support institutions in the phenomena of the emergence of AI in teaching and learning. This book presents a comprehensive study of how AI improves teaching and learning, from AI-based learning platforms to AI-assisted proctored examinations. This book provides educators, learners, and administrators on how AI makes sense in their everyday practice. Describing the application of AI in ten key aspects, this comprehensive volume prepares educational leaders, designers, researchers, and policymakers to effectively rethink the teaching and learning process and environments that students need to thrive. The readers of this book never fall behind the fast pace and promising innovations of today’s most advanced learning technology.
Consumer Tribes by Bernard Cova,Robert Kozinets,Avi Shankar Pdf
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author : Jonathan Creek Publisher : John Wiley & Sons Page : 210 pages File Size : 55,6 Mb Release : 2021-01-19 Category : Business & Economics ISBN : 9780730390015
Take your video marketing to the next level with this practical and insightful resource Like, Comment, Share, Buy: The Beginner’s Guide to Marketing Your Business With Video Storytelling delivers powerful and actionable strategies to move your company’s brand to the forefront of your customers’ imaginations. Celebrated author, speaker, journalist, and consultant Jonathan Creek explains why video is the most impactful medium in which to market online and how you can leverage it for maximum benefit. Providing a fully interactive experience for readers through the book's video companion app, Like, Comment, Share, Buy contains an approachable and comprehensive method to unlock the power of online video and discusses topics like: How to make social media videos with just your smartphone The formula to creating contagious, compelling and viral content The scientific research underlying the author’s approaches to social media The tools and tips to marketing your small business on social media Perfect for social-media savvy entrepreneurs, small business owners, marketing managers, and advertising agents, Like, Comment, Share, Buy provides a compelling message that deserves to be heard by anyone hoping to increase their online and offline profile.
Author : Robert Ross Publisher : Simon and Schuster Page : 256 pages File Size : 46,5 Mb Release : 2022-05-10 Category : Business & Economics ISBN : 9781507218235
A Beginner's Guide to High-Risk, High-Reward Investing by Robert Ross Pdf
Make the best choices for your money and earn big with this guide to high-risk, high-reward investment strategies including options trading, investing in meme stocks, and the business of cryptocurrency. Your favorite sites are filled with the latest investment trends and stories of other people making bank by making smart moves in the market. But how can you get your own share of the wealth? A Beginner’s Guide to High-Risk, High-Reward Investing can help you make sense of trends, from short selling to cryptocurrency and “meme stock,” breaking down the buzzwords to give you hard facts about the opportunities and risks of fringe investment strategies. With advice from expert Robert Ross, this easy-to-follow investing guide gives you everything you need to determine which high-risk, high-reward investment strategies are the best fit for your portfolio.
The Beginners Guide to Government Contracting by Jeffery Corbin Pdf
Would you like to have a customer whose budget exceeds $250 Billion a year for goods and services? You can have that customer. The United States Federal Government is the largest purchaser of goods and services in the world. Each year, the Government issues contracts totaling more than $250 Billion for pencils, furniture, computer equipment, landscape services, janitorial services, security guard services, consultant services, etc., etc., etc. With The Beginner's Guide to Government Contracting, you now have the information you need to reach your personal and business goals of financial success. At last, Jeff Corbin tells you the secrets he has been using for the last fifteen years to help companies of all sizes win Federal Government Contracts. These companies range from a local clothes laundry to Fortune 500 Companies. He walks you through the proposal writing process and gives you examples of an Executive Summary, Organizational Charts, Cost Spreadsheets and much, much more.
From New York Times and USA Today bestselling author Celia Kyle comes the ultimate beginner’s guide to identifying your target market. Don’t build your author empire on chance! Craft a solid career foundation with a rabid audience of eager fans. Learn to find readers who will help turn writing into your full-time career. Let this book teach you how to identify passionate readers, find them, and ultimately keep them coming back for more, book after book. Use this book to… -Research your competitors. -Learn the importance of demographic, geographic & psychographic data. -Explore the top methods of reader research. -Create a target reader profile. -Find your readers online. -Put your new knowledge to use and sell to your readers.
The wave of popular uprisings that swept through the Middle East promised to pave the way for democracy. It brought down dictators and captured the popular imagination, but for most of the region, peace and stability remain as elusive today as they have ever been. In this fully revised introduction, Oxford University’s Philip Robins takes a close look at the issues plaguing the region. With each chapter focusing on a key theme, Robins weaves together the disparate countries into a coherent and entertaining narrative. From leadership and gender to religion and society, The Middle East: A Beginner’s Guide is replete with case studies, astute analysis, profiles of key personalities, and even jokes from the region. There is no better resource for understanding the Middle East, both past and present.
A Beginner's Guide to the World Economy by Randy Charles Epping Pdf
In a time of rapid change in the world economy, this fascinating, concise, and user-friendly primer is the most reliable tool for keeping track of what's happening. What is the new economy? What is globalization? Is the euro the final seal on European Union? How is e-commerce transforming our world beyond economics? What is virtual money, and does it have real value? How do social concerns and societal ills (drugs, poverty, AIDS, endangered natural resources) play a part in the rapidly changing world economy? What are multinationals, and do they signal the end of nationalism? These and many other pertinent issues are addressed in an enlightening and entertaining handbook for those who want to be economically literate (and who doesn't?).