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Author : World (New York)
Publisher : Unknown
Page : 90 pages
File Size : 55,7 Mb
Release : 1921
Category : Electronic
ISBN : UIUC:30112039332199
Author : Nick Kochan
Publisher : Springer
Page : 215 pages
File Size : 54,9 Mb
Release : 1996-11-11
Category : Business & Economics
ISBN : 9781349141142
The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.
Author : United States. Congress. Senate. Committee on Foreign Relations. Subcommittee on International Economic Policy, Export and Trade Promotion
Publisher : Unknown
Page : 76 pages
File Size : 40,6 Mb
Release : 1998
Category : Business & Economics
ISBN : PSU:000033129747
Author : Anonim
Publisher : Unknown
Page : 314 pages
File Size : 41,5 Mb
Release : 1922
Category : Cities and towns
ISBN : OSU:32435053180261
Author : Anonim
Publisher : Unknown
Page : 316 pages
File Size : 44,7 Mb
Release : 1922
Category : Municipal government
ISBN : CORNELL:31924112632439
Author : New York Public Library. Research Libraries
Publisher : Unknown
Page : 574 pages
File Size : 48,6 Mb
Release : 1979
Category : Electronic
ISBN : UOM:39015082975304
Author : M. Mercedes Galan-Ladero,Clementina Galera-Casquet,Helena M. Alves
Publisher : Springer Nature
Page : 447 pages
File Size : 40,8 Mb
Release : 2021-03-27
Category : Business & Economics
ISBN : 9783030654559
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.
Author : Municipal Reference and Research Center (New York, N.Y.)
Publisher : Unknown
Page : 678 pages
File Size : 44,5 Mb
Release : 1920
Category : Cities and towns
ISBN : UCAL:$B583112
Author : David W. Conklin
Publisher : SAGE
Page : 628 pages
File Size : 53,5 Mb
Release : 2006
Category : Business & Economics
ISBN : 1412914361
The Ivey Casebooks Series is a co-publishing partnership between SAGE Publications and the Richard Ivey School of Business, The University of Western Ontario.
Author : Chris Baggott
Publisher : John Wiley & Sons
Page : 306 pages
File Size : 40,6 Mb
Release : 2007-04-20
Category : Business & Economics
ISBN : 9780470122457
Praise for EMAIL MARKETING by the NUM8ERS "At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results." —Anne Holland, President, MarketingSherpa "Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book." —Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK "Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers." —Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing "Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology." —Scott Burkey, Business Development Executive, Definition 6 "Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small." —Scott Maxwell, founder, OpenView Venture Partners
Author : New York Public Library
Publisher : Unknown
Page : 1050 pages
File Size : 48,6 Mb
Release : 1923
Category : Bibliography
ISBN : UCSC:32106020976186
Includes its Report, 1896-19 .
Author : Rajiv Biswas
Publisher : Springer
Page : 261 pages
File Size : 49,9 Mb
Release : 2018-07-16
Category : Business & Economics
ISBN : 9783319781235
This book provides an assessment of the megatrends that are reshaping the emerging markets landscape. With developing countries already accounting for 40% of world GDP, emerging markets consumption growth will be an increasingly important growth engine for the world economy over the next two decades. However, emerging markets in many parts of Asia, Africa, the Middle East and Latin America are still facing tremendous economic challenges such as poverty, inequality, weak governance and inadequate infrastructure. The developed nations are no longer insulated from the economic shockwaves impacting developing countries, as globalisation and economic integration have also amplified the transmission effects to the West through immigration flows, cross-border crime and the proliferation of international terrorism. Emerging Markets Megatrends is an essential read for government policymakers, corporate executives, international investors and analysts wishing to understand more about the economic drivers and long-term outlook for emerging markets.
Author : Jonathan Friedman,Christopher Chase-Dunn
Publisher : Routledge
Page : 252 pages
File Size : 55,7 Mb
Release : 2016-01-08
Category : Social Science
ISBN : 9781317258247
Although the United States is currently the world's only military and economic superpower, the nation's superpower status may not last. The possible futures of the global system and the role of U.S. power are illuminated by careful study of the past. This book addresses the problems of conceptualizing and assessing hegemonic rise and decline in comparative and historical perspective. Several chapters are devoted to the study of hegemony in premodern world-systems. And several chapters scrutinize the contemporary position and trajectory of the United States in the larger world-system in comparison with the rise and decline of earlier great powers, such as the Dutch and British empires. Contributors: Kasja Ekholm, Johnny Persson, Norihisa Yamashita, Giovanni Arrighi, Beverly Silver, Karen Barkey, Jonathan Friedman, Christopher Chase-Dunn, Rebecca Giem, Andrew Jorgenson, John Rogers, Shoon Lio, Thomas Reifer, Peter Taylor, Albert Bergesen, Omar Lizardo, Thomas D. Hall.
Author : Anonim
Publisher : Unknown
Page : 208 pages
File Size : 49,8 Mb
Release : 1976
Category : Country risk
ISBN : UIUC:30112060264915
Author : Michael Curtin
Publisher : Univ of California Press
Page : 354 pages
File Size : 53,6 Mb
Release : 2007-08-02
Category : History
ISBN : 9780520251342
Delineates the globalizing pressures and opportunities that have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, and the escalation of democracy movements. This book examines the prospect of a global Chinese audience.
