A Lawyer S Guide To Public Relations

Author : Gina Rubel
Publisher : Unknown
Page : 128 pages
File Size : 54,6 Mb
Release : 2019-08-31
Category : Electronic
ISBN : 1733373608

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Everyday Public Relations for Lawyers by Gina Rubel Pdf

Everyday Public Relations for lawyers is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and donts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice:Start your PR journey by walking through the strategic planning process.Learn how to establish ethical and measurable public relations goals and objectives.Define how you want to be perceived, identify your key messages, and determine your target audiences.Execute your plan with effective communications and smart media outreach.

Author : Gina Rubel
Publisher : Unknown
Page : 185 pages
File Size : 43,8 Mb
Release : 2019-09-05
Category : Electronic
ISBN : 1691238899

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Everyday Public Relations for Lawyers, 2nd Edition by Gina Rubel Pdf

Everyday Public Relations for Lawyers, 2nd Edition (AttorneyatWork.com, 2019), is a no-nonsense, practical guide with hands-on advice on all the critical aspects of public relations, from the dos and don'ts of media relations to controlling your message to harnessing the power of the internet.Public relations and communications specialist Gina Rubel covers everything you need to know about promoting yourself, your firm and your practice: **Start your PR journey by walking through the strategic planning process. ** Learn how to establish ethical and measurable public relations goals and objectives. **Define how you want to be perceived, identify your key messages, and determine your target audiences. **Execute your plan with effective communications and smart media outreach. Practical Guidance for Seasoned Lawyers, New Associates, and Law Students. The updated and expanded second edition includes everything you need to know about modern law firm public relations: ** Chapter 1: Everyday Public Relations for Lawyers: A Primer ** Chapter 2: Steps in Law Firm Public Relations Planning ** Chapter 3: Putting the Media to Work for You ** Chapter 4: Writing for Thought Leadership ** Chapter 5: Leveraging Speaking Engagements ** Chapter 6: Special Events that Get Attention ** Chapter 7: Law Firm Awards, Ratings, and Directories ** Chapter 8: Media Outreach ToolsChapter ** 9: Leave a Lasting ImpressionChapter 10: Social Media Engagement ** Chapter 11: How to Measure Public Relations ** Chapter 12: Legal Marketing Ethics ** Chapter 13: Planning for a Crisis. Attorney at Work, Publisher.

Author : Kimera K. Maxwell,Roger W. Reinsch
Publisher : John Wiley & Sons Incorporated
Page : 221 pages
File Size : 55,8 Mb
Release : 1989-01-01
Category : Advertising
ISBN : 0941161641

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A Lawyer's Guide to Public Relations by Kimera K. Maxwell,Roger W. Reinsch Pdf

Author : David E. Gumpert
Publisher : Section of Law Practice Management
Page : 174 pages
File Size : 41,8 Mb
Release : 1995
Category : Business & Economics
ISBN : STANFORD:36105061741778

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Do-it-yourself Public Relations by David E. Gumpert Pdf

The author offers advice and guidance to help readers develop a cost-effective PR game plan. He reveals what editors look for in a press release, how you can position yourself as a valuable source and how to grab a busy reporter's attention.

Author : John T. Duffy
Publisher : Unknown
Page : 180 pages
File Size : 42,9 Mb
Release : 1991
Category : Advertising
ISBN : STANFORD:36105063801083

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A Lawyer's Guide to Getting Good Press by John T. Duffy Pdf

Author : James F. Haggerty
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 55,7 Mb
Release : 2004-06-28
Category : Business & Economics
ISBN : 9780471468288

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In The Court of Public Opinion by James F. Haggerty Pdf

A practical guide to winning the public relations war in business In The Court of Public Opinion is a lively and practical guide for anyone involved in high-stakes litigation. Given the increasingly litigious, media-saturated business environment, companies and high-profile individuals need protection-not just in the courthouses, but in the court of public opinion. Using examples from many of the most famous cases in the past several years, In The Court of Public Opinion contains real-life strategies that CEOs, lawyers, and other executives can use when they find themselves in a high-profile lawsuit. James F. Haggerty, one of the nation's leading attorney/PR pros, offers advice on public relations strategies that will help businesses and individuals save their reputations as well as their livelihood. James F. Haggerty (New York, NY) is an attorney and CEO of the PR Consulting Group in New York. He has been working with legal and litigation issues for more than fifteen years and has been involved in many high-profile legal disputes, including the Ronald Perelman/Patricia Duff divorce and the Screen Actors' Guild strike against the advertising industry. His writing on communications issues has appeared in The New York Times, the National Law Journal, and PR Week.

Author : James F. Haggerty
Publisher : American Bar Association
Page : 356 pages
File Size : 47,6 Mb
Release : 2009
Category : Business & Economics
ISBN : 1590319850

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In the Court of Public Opinion by James F. Haggerty Pdf

This book is your essential guide to understanding how public relations during lawsuits should be handled with the same seriousness and care as any other aspect of the case. Whether you're a lawyer at an outside law firm, corporate counsel, a publicist, a business executive or a senior communications professional, you need a system for managing communications during litigation, to ensure that you win this critical battle.

Author : Philip Henslowe
Publisher : Kogan Page Limited
Page : 148 pages
File Size : 43,7 Mb
Release : 1999
Category : Public relations
ISBN : 0749429372

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Public Relations by Philip Henslowe Pdf

This book acts as a comprehensive yeat easy-to-read guide to the basic principles of public relations. It has been written for those already working in the industry who need a handy reference guide. As a guide to PR for non-PR experts, such as those working in charities, public or commercial organizations, and for those who are considering a career in PR, it gives an overview of the main areas of work involved. Some of these are: ethics and the law - working with publishers - making videos - exhibitions, conferences and events - sponsorship - crisis management - new developments in technology - Public relations practitioners today are required to be aware of the other areas on which PR work impinges, such as marketing, advertising and market research. This book will provide all the relevant connections and enable these practitioners to work competently within all areas.

Author : American Bar Association. Standing Committee on Association Communications
Publisher : Unknown
Page : 74 pages
File Size : 50,5 Mb
Release : 1979
Category : Bar associations
ISBN : STANFORD:36105062990325

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Public Relations Guide for State and Local Bar Associations by American Bar Association. Standing Committee on Association Communications Pdf

Author : Cayce Myers
Publisher : Rowman & Littlefield
Page : 329 pages
File Size : 40,7 Mb
Release : 2024-07-16
Category : Business & Economics
ISBN : 9781538186060

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The Rules of Public Relations by Cayce Myers Pdf

In the digital age, where every post, tweet, and campaign can have far-reaching legal implications, The Rules of Public Relations provides an accessible and practical guide for students and professionals in the public relations world. This book takes a deep dive into the complex and ever-evolving body of laws that directly impact the work of today’s PR practitioners. From the rise of social media giants and brand influencers to the intricacies of intellectual property, consumer reviews, and the looming presence of artificial intelligence, the legal and ethical terrain of public relations is vast and nuanced. Structured thematically, chapters of this book address critical comparisons such as law versus ethics and PR practitioners versus lawyers, offering clarity on how these sometimes overlapping domains affect the industry. The book also discusses the importance of transparency and reputation management in the context of privacy, and intellectual property. Each chapter culminates in a unique section that views legal issues through an ethical lens, proposing inventive resolutions to some of the most timely and challenging problems in public relations today. Readers are left not just understanding but anticipating how legal trends may shape the industry in the 2020s and beyond. For anyone involved in the craft of public relations—whether a student stepping into the field or a professional steering through the complexities of modern media—this book is a pivotal resource, offering the foresight and knowledge to not just survive but thrive in the legal reality of public relations in the 2020s.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 45,8 Mb
Release : 2013-12-15
Category : Electronic
ISBN : 0991248007

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A Lawyer's Guide to Crisis PR by Anonim Pdf

None of us want to confront a threat to our reputation. But most of us will. Whether we're caught with our hand in the cookie jar or with our pants down. The real question is: What will we do about it when it happens? A Lawyer's Guide to Crisis PR: Protecting Your Clients In & From the Media helps steer you through those shoals. Danger is on all sides, and slipping the tiniest bit off course can be fatal. Lawyers are on the front lines when clients are caught in an unflattering spotlight. What you learn in this book makes you more valuable by providing an overview of the challenges of dealing with the media -- and the dangers of making missteps. It offers some do's, but far more don'ts. Because knowing what not to do is often more important than knowing what to do. Expect the worst and be prepared for it. You'll suffer less.

Author : Philip Henslowe
Publisher : Kogan Page Publishers
Page : 164 pages
File Size : 52,5 Mb
Release : 2003
Category : Business & Economics
ISBN : 0749440724

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Public Relations by Philip Henslowe Pdf

Public Relations: A Practical Guide to the Basics is endorsed by the Chartered Institute of Public Relations as a start-up guide to PR.

Author : Karla K. Gower
Publisher : Waveland Press
Page : 120 pages
File Size : 53,8 Mb
Release : 2017-12-08
Category : Business & Economics
ISBN : 9781478636915

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Legal and Ethical Considerations for Public Relations by Karla K. Gower Pdf

Public relations frequently reflects the conscience of an organization. Public relations professionals must ask the right questions when advising organizations on the best ways to protect themselves from damage or liability. A better understanding of ethics helps formulate those questions and educate management on the ethical consequences of corporate action. Karla Gower has updated Legal and Ethical Considerations for Public Relations to reflect recent case law and the prevalence of social media in our lives and in public relations practice. She considers ethical standards, the development of First Amendment law, corporate and commercial speech, lobbying, protecting creative property, and other specific areas of the law. In addition, Gower highlights important cases and breaks down how their decisions have impacted current law. Readers will learn to collaboratively resolve corporate crises not just in the classroom, but throughout their professional careers.

Author : Leonard Mogel
Publisher : Routledge
Page : 350 pages
File Size : 42,9 Mb
Release : 2002-03-01
Category : Business & Economics
ISBN : 9781135641771

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Making It in Public Relations by Leonard Mogel Pdf

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Author : Susan Raridon,Gary A. Munneke
Publisher : ABA Section of Law Practice Management
Page : 204 pages
File Size : 54,9 Mb
Release : 1995
Category : Law
ISBN : STANFORD:36105061107657

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The ABA Guide to Legal Marketing by Susan Raridon,Gary A. Munneke Pdf

In these 14 articles, marketing experts, practising lawyers and law firm marketing administrators share their innovative methods for competing in an aggressive marketplace. Discover how to deal effectively with the media, budget and evaluate marketing and structure lawyer-nonlawyer affiliations.