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Author : Sarah Herman
Publisher : Skyhorse Publishing Inc.
Page : 319 pages
File Size : 41,5 Mb
Release : 2012-09-26
Category : Antiques & Collectibles
ISBN : 9781620870549
Presents a nostalgic account that traces the history and legacy of LEGO from its inception in a Danish carpenter's 1930s family workshop to its position as a market-leading, award-winning brand.
Author : David Robertson,Bill Breen
Publisher : Currency
Page : 320 pages
File Size : 41,8 Mb
Release : 2013-06-25
Category : Business & Economics
ISBN : 9780307951625
Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, using LEGO--which experienced one of the most remarkable business transformations in recent history--as a business model. As LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance, the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation. Ironically, these changes pushed the iconic toymaker to the brink of bankruptcy, showing that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team--faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys)--to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies. Along the way, Brick by Brick reveals how LEGO: - Became truly customer-driven by co-creating with kids as well as its passionate adult fans - Looked beyond products and learned to leverage a full-spectrum approach to innovation - Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques - Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans - Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.
Author : Sarah Herman
Publisher : Michael O'Mara Books
Page : 445 pages
File Size : 49,6 Mb
Release : 2014-10-20
Category : Art
ISBN : 9781782433859
From the Great Pyramid of Giza and Hogwarts, to a fully functioning harpsichord and James May's LEGO house, man has never shied away from an extreme building challenge, and the LEGO builders of the twenty-first century are no different. Whether they're re-creating the works of ancient masters in brick form or building life-size superheroes, some LEGO fans are taking their passion for plastic to the extreme. Sarah Herman has brought together some of the world's most ambitious builders in a fact-filled showcase of truly mind-blowing models for this exciting illustrated book that will delight all AFOLs (adult fans of LEGO).
Author : John McCann,Monica Sweeney,Becky Thomas
Publisher : Simon and Schuster
Page : 352 pages
File Size : 40,5 Mb
Release : 2014-04-22
Category : Juvenile Fiction
ISBN : 9781629140872
Explore four of Shakespeare’s comedies like never before—with LEGO bricks! This book presents Shakespeare’s most delightful comedies, A Midsummer Night’s Dream, Much Ado About Nothing, The Taming of the Shrew, and The Tempest, in one thousand amazing color photographs. This unique adaptation of the world’s most famous plays stays true to Shakespeare’s original text, while giving audiences an exciting new perspective as the stories are retold with the universally beloved construction toy. Get caught up in hilarious misadventures as brick Puck leads the lovers astray through the brick forests of Athens. Watch Cupid kill with traps in the plot to marry Beatrice and Benedict. Marvel at the changing disguises of the men vying for brick Bianca’s affections, and feel the churn of the ocean as Prospero sinks his brother’s ship into the brick sea. These iconic stories jump off the page with fun, creative sets built brick by brick, scene by scene! This incredible method of storytelling gives new life to Shakespeare’s masterpieces. With an abridged form that maintains original Shakespearean language and modern visuals, this ode to the Bard is sure to please all audiences, from the most versed Shakespeare enthusiasts to young students and newcomers alike!
Author : Megan Richardson,Sam Ricketson
Publisher : Edward Elgar Publishing
Page : 528 pages
File Size : 53,7 Mb
Release : 2017-01-27
Category : Electronic
ISBN : 9781784710798
The phenomenal growth of the media and entertainment industries has contributed to a fragmented approach to intellectual property rights. Written by a range of experts in the field, this Handbook deals with contemporary aspects of intellectual property law (IP), and examines how they relate to different facets of media and entertainment.
Author : Mark J.P. Wolf
Publisher : Routledge
Page : 294 pages
File Size : 41,8 Mb
Release : 2014-11-13
Category : Social Science
ISBN : 9781317935452
Since the "Automatic Binding Bricks" that LEGO produced in 1949, and the LEGO "System of Play" that began with the release of Town Plan No. 1 (1955), LEGO bricks have gone on to become a global phenomenon, and the favorite building toy of children, as well as many an AFOL (Adult Fan of LEGO). LEGO has also become a medium into which a wide number of media franchises, including Star Wars, Harry Potter, Pirates of the Caribbean, Batman, Superman, Lord of the Rings, and others, have adapted their characters, vehicles, props, and settings. The LEGO Group itself has become a multimedia empire, including LEGO books, movies, television shows, video games, board games, comic books, theme parks, magazines, and even MMORPGs. LEGO Studies: Examining the Building Blocks of a Transmedial Phenomenon is the first collection to examine LEGO as both a medium into which other franchises can be adapted and a transmedial franchise of its own. Although each essay looks at a particular aspect of the LEGO phenomenon, topics such as adaptation, representation, paratexts, franchises, and interactivity intersect throughout these essays, proposing that the study of LEGO as a medium and a media empire is a rich vein barely touched upon in Media Studies.
Author : John McCann,Monica Sweeney,Becky Thomas
Publisher : Simon and Schuster
Page : 608 pages
File Size : 52,9 Mb
Release : 2014-05-06
Category : Juvenile Fiction
ISBN : 9781629140865
Enter the magical world of fairy tales retold through LEGO bricks! Filled with creative and whimsical settings built from this universally celebrated toy, this book presents an all-new retelling of the original Grimm’s fairy tales of Cinderella, Rapunzel, Snow White and the Seven Dwarfs, Hansel and Gretel, and more! With one thousand color photographs, this inspired adaptation uses intricately designed brick sets to present some of the most cherished and widely told stories of all time. Watch the clock strike twelve as Cinderella leaves her glass slipper behind at the ball, and see just how long brick Rapunzel’s hair can grow as she waits in her tower. Watch the seven dwarfs plot against the evil Queen and her brick looking glass, and try to find your way home with Hansel’s path of brick breadcrumbs. This imaginative take on these age-old fairy tales maintains the authentic text of the Grimm classics but shines a creative new light with fun brick construction! Fairy tales in brick will be a welcome addition to your picture book collection, bringing a creative twist to readers both young and old. Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Author : Amanda Brack,John McCann,Monica Sweeney,Becky Thomas
Publisher : Simon and Schuster
Page : 544 pages
File Size : 42,5 Mb
Release : 2015-10-06
Category : Fiction
ISBN : 9781634508759
Cinderella, the almighty Zeus, and LEGO? Respectively, Brick Fairy Tales and Brick Greek Myths were both huge hits. Now, for the first time, both of these books are available in a beautiful box set with two thousand full-color photographs depicting your favorite fairy-tale characters and the almighty gods of Mount Olympus. First, enter the magical world of fairy tales retold through LEGO bricks with Brick Fairy Tales. Filled with creative and whimsical settings built from this universally celebrated toy, the book presents an all-new retelling of the original Grimm’s fairy tales of Cinderella, Rapunzel, Snow White and the Seven Dwarfs, Hansel and Gretel, and more! Watch the clock strike twelve as Cinderella leaves her glass slipper behind at the ball, and see just how long brick Rapunzel’s hair can grow as she waits in her tower. Then, venture to Mount Olympus and meet the Greek gods as you have never seen them before in Brick Greek Myths. Watch Athena spring from the head of Zeus, and see Poseidon as he rules the seas with his mighty trident. Maintain hope with Pandora as her curiosity gets the best of her, and beware the Nemean lion as Hercules repents for his misdeeds. Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.
Author : Jonathan Bender
Publisher : Turner Publishing Company
Page : 302 pages
File Size : 48,6 Mb
Release : 2010-05-28
Category : Sports & Recreation
ISBN : 9780470909034
An adult LEGO fan's dual quest: to build with bricks and build a family There are 62 LEGO bricks for every person in the world, and at age 30, Jonathan Bender realized that he didn't have a single one of them. While reconsidering his childhood dream of becoming a master model builder for The LEGO Group, he discovers the men and women who are skewing the averages with collections of hundreds of thousands of LEGO bricks. What is it about the ubiquitous, brightly colored toys that makes them so hard for everyone to put down? In search of answers and adventure, Jonathan Bender sets out to explore the quirky world of adult fans of LEGO (AFOLs) while becoming a builder himself. As he participates in challenges at fan conventions, searches for the largest private collection in the United States, and visits LEGO headquarters (where he was allowed into the top secret set vault), he finds his LEGO journey twinned with a second creative endeavor—to have a child. His two worlds intertwine as he awaits the outcome: Will he win a build competition or bring a new fan of LEGO into the world? Like every really good love story, this one has surprises—and a happy ending. Explores the world of adult fans of LEGO, from rediscovering the childhood joys of building with LEGO to evaluating LEGO's place in culture and art Takes an inside look at LEGO conventions, community taboos, and build challenges and goes behind-the-scenes at LEGO headquarters and LEGOLAND Tells a warm and personal story about the attempt to build with LEGO and build a family Whether you're an avid LEGO freak or a onetime fan who now shares LEGO bricks with your children, this book will appeal to the inner builder in you and reignite a love for all things LEGO.
Author : Kurt Cyrus
Publisher : Henry Holt and Company (BYR)
Page : 32 pages
File Size : 47,5 Mb
Release : 2016-10-11
Category : Juvenile Fiction
ISBN : 9781250138248
Two, four, six. Look at all the bricks! Grab a hard hat and all your tools, and get ready for a construction adventure in counting! This clever, rhyming picture book leads readers through a day in the life of a construction crew building with bricks. A brick may seem like just a simple block, but in groupings of ten, twenty, and more, it can create many impressive structures, from hotels to schools to skyscrapers. Billions of Bricks from Kurt Cyrus is a terrific introduction to counting in quantities for children. A Christy Ottaviano Book
Author : Katherine A. Foss
Publisher : Peter Lang Incorporated, International Academic Publishers
Page : 338 pages
File Size : 51,6 Mb
Release : 2019
Category : Advertising and children
ISBN : UGA:32108061552595
Beyond Princess Culture: Gender and Children's Marketing explores the impact of a post-princess space, examining potential agency and empowerment in the products' users while acknowledging that at least some alternatives continue to perpetuate components of the rigidly gender-coded princess culture. This book collectively critiques the commodification of the post-princess child consumer through analysis of historical and contemporary toys, video games, clothing, websites, and other popular culture phenomena. Guided by theories from feminist and gender studies, Beyond Princess Culture demonstrates how the marketing of children's products has and continues to perpetuate and challenge hegemonic notions of gender, race, ethnicity, ability, and other positions of intersectionality, as situated in the social, economic, and historical contexts.
Author : Daniel Lipkowitz
Publisher : Penguin
Page : 202 pages
File Size : 49,5 Mb
Release : 2011-09-19
Category : Juvenile Nonfiction
ISBN : 9781465498571
Over 2 million copies sold worldwide! Be inspired to create and build amazing models with your LEGO® bricks! The LEGO Ideas Book is packed full of tips from expert LEGO builders on how to make jet planes reach new heights, create fantastic fortresses, swing through lush jungles, have fun on the farm and send space shuttles out of this world! This awesome ideas book is divided into six themed chapters - transport, buildings, space, kingdoms, adventure, and useful makes - to inspire every member of the family to get building. With over 500 models and ideas, this book is perfect for any LEGO fan - young or young at heart - who want to make their models cool, fun and imaginative. ©2020 The LEGO Group.
Author : Sarah Herman
Publisher : Simon and Schuster
Page : 224 pages
File Size : 41,9 Mb
Release : 2014-11-18
Category : Performing Arts
ISBN : 9781629148885
Ideal choice for fans of the LEGO movie who want to try stop-motion animation in their own movies Provides practical tips on how to film using stop-motion animation Professional advice on art, lighting, effects, and more Did you love the LEGO movie? Are you inspired by Alfred Hitchcock and other professional filmmakers? Would you like to learn how to use the LEGO blocks in your house for more than building? If so, then this book is for you. From lighting to storytelling, this guide will lead you through making your own stop-motion animation films with LEGOs. You may have seen the LEGO movie. Now it’s time for you to be the director and make your own. This guide will walk you through the steps of making a LEGO movie. It covers crafting a story, cinetech, animation, and the dynamics of making your vision come to life. Become a filmmaker and learn about directing with this clever and thorough guide.
Author : Jim O'Connor,Who HQ
Publisher : Penguin
Page : 112 pages
File Size : 45,5 Mb
Release : 2020-05-05
Category : Juvenile Nonfiction
ISBN : 9780593092965
Find out how these fun, stackable blocks became the most popular toys in the world. The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.
Author : Anonim
Publisher : Unknown
Page : 518 pages
File Size : 49,7 Mb
Release : 1893
Category : Brick trade
ISBN : STANFORD:36105025664488