A Practical Guide To Managing Tourist Experiences

Author : Isabelle Frochot
Publisher : Routledge
Page : 169 pages
File Size : 51,5 Mb
Release : 2021-12-30
Category : Business & Economics
ISBN : 9781000520385

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A Practical Guide to Managing Tourist Experiences by Isabelle Frochot Pdf

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the path of the tourist journey, firstly exploring consumer behaviour, the decision-making process and the tourist’s need for escape, and providing insights into the strategic implications of consumer behaviour and the concept of immersion in tourism. Subsequent chapters look at the impact of experiences; consider trends in tourism experience such as wellness, sustainability, authenticity and fantasy; and provide experience design models. The final chapter offers a unique ten-step approach to designing impactful and memorable tourist experiences. Highly practical and engaging, this book is packed full of case studies and examples, from forest bathing in Finland to truffle hunting in Italy, as well as tools and exercises to guide the design process. This book offers students a full understanding of how the experience is lived from the tourist perspective, how tourism providers can manage that process and how to develop successful experimental marketing interventions. This is essential reading for all tourism students and future tourism managers.

Author : World Tourism Organization
Publisher : Unknown
Page : 168 pages
File Size : 46,8 Mb
Release : 2007
Category : Recreation
ISBN : MINN:31951D028188053

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A Practical Guide to Tourism Destination Management by World Tourism Organization Pdf

One of UNWTO's top sellers!!! This publication represents a major contribution to developing professionalism in the field of destination management. It is intended as a practical guide, showing how concepts of destination management may be translated into practice. Besides it will be of considerable interest to academics as we acknowledge the work of other experts and academic leaders who have contributed to the field of destination management. As the main purpose of Destination Management Organisations is to attract people to visit in the first place, this practical guide will explain through models, guidelines and snapshot case studies how to create a suitable environment and quality delivery on the ground and how to ensure that visitors' expectations are met at the destination.

Author : Alan Jefferson,Leonard John Lickorish
Publisher : Unknown
Page : 356 pages
File Size : 51,7 Mb
Release : 1991
Category : Marketing
ISBN : UIUC:30112023351361

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Marketing Tourism by Alan Jefferson,Leonard John Lickorish Pdf

Author : Sue Beeton
Publisher : Landlinks Press
Page : 204 pages
File Size : 50,5 Mb
Release : 1998
Category : Business & Economics
ISBN : 0643063595

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Ecotourism by Sue Beeton Pdf

What is ecotourism? - Working in and with the local environment - Starting and managing a tourist business.

Author : Saurabh Kumar Dixit
Publisher : Routledge
Page : 655 pages
File Size : 46,5 Mb
Release : 2020-06-08
Category : Business & Economics
ISBN : 9780429515743

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The Routledge Handbook of Tourism Experience Management and Marketing by Saurabh Kumar Dixit Pdf

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co-creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist’s behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries.

Author : Anonim
Publisher : Emerald Group Publishing
Page : 584 pages
File Size : 54,9 Mb
Release : 2016-11-09
Category : Business & Economics
ISBN : 9781786352897

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The Handbook of Managing and Marketing Tourism Experiences by Anonim Pdf

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

Author : Agapito, Dora,Ribeiro, Manuel A.,Woosnam, Kyle Woosnam M.
Publisher : Edward Elgar Publishing
Page : 424 pages
File Size : 46,7 Mb
Release : 2022-07-19
Category : Social Science
ISBN : 9781839109393

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Handbook on the Tourist Experience by Agapito, Dora,Ribeiro, Manuel A.,Woosnam, Kyle Woosnam M. Pdf

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critically reviews the key debates and developments within the field. Empirical chapters by international contributors explore a range of perspectives, challenges, opportunities for future research and best managerial practices.

Author : Scott McCabe
Publisher : Routledge
Page : 600 pages
File Size : 45,6 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936206

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The Routledge Handbook of Tourism Marketing by Scott McCabe Pdf

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Author : Richard Sharpley
Publisher : Routledge
Page : 663 pages
File Size : 52,5 Mb
Release : 2021-11-17
Category : Business & Economics
ISBN : 9781000462241

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Routledge Handbook of the Tourist Experience by Richard Sharpley Pdf

Routledge Handbook of the Tourist Experience offers a comprehensive synthesis of contemporary research on the tourist experience. It draws together multidisciplinary perspectives from leading tourism scholars to explore emergent tourist behaviours and motivations. This handbook provides up-to-date, critical discussions of established and emergent themes and issues related to the tourist experience from a primarily socio-cultural perspective. It opens with a detailed introduction which lays down the framework used to examine the dynamic parameters of the tourist experience. Organised into five thematic sections, chapters seek to build and enhance knowledge and understanding of the significance and meaning of diverse elements of the tourist experience. Section 1 conceptualises and understands the tourist experience through an exploration of conventional themes such as tourism as authentic and spiritual experience, as well as emerging themes such as tourism as an embodied experience. Section 2 investigates the new, developing tourist demands and motivations, and a growing interest in the travel career. Section 3 considers the significance, motives, practices and experiences of different types of tourists and their roles such as the tourist as photographer. Section 4 discusses the relevance of ‘place’ to the tourist experience by exploring the relationship between tourism and place. The last section, Section 5, scrutinises the role of the tourist in creating their experiences through themes such as ‘transformations in the tourist role’ from passive receiver of experiences to co-creator of experiences, and ‘external mediators in creating tourist experiences'. This handbook is the first to fill a notable gap in the tourism literature and collate within a single volume critical insights into the diverse elements of the tourist experience today. It will be of key interest to academics and students across the fields of tourism, hospitality management, geography, marketing and consumer behaviour.

Author : Richard Sharpley,Philip Stone
Publisher : Routledge
Page : 304 pages
File Size : 44,6 Mb
Release : 2010-10-04
Category : Business & Economics
ISBN : 9781135146702

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Tourist Experience by Richard Sharpley,Philip Stone Pdf

To consume tourism is to consume experiences. An understanding of the ways in which tourists experience the places and people they visit is therefore fundamental to the study of the consumption of tourism. Consequently, it is not surprising that attention has long been paid in the tourism literature to particular perspectives on the tourist experience, including demand factors, tourist motivation, typologies of tourists and issues related to authenticity, commodification, image and perception. However, as tourism has continued to expand in both scale and scope, and as tourists’ needs and expectations have become more diverse and complex in response to transformations in the dynamic socio-cultural world of tourism, so too have tourist experiences. Tourist Experience provides a focused analysis into tourist experiences that reflect their ever-increasing diversity and complexity, and their significance and meaning to tourists themselves. Written by leading international scholars, it offers new insights into emergent behaviours, motivations and sought meanings on the part of tourists based on five contemporary themes determined by current research activity in tourism experience: dark tourism experiences, experiencing poor places, sport tourism experiences, writing the tourist experience and researching tourist experiences: methodological approaches. The book critically explores these experiences from multidisciplinary perspectives and includes case studies from a wide range of geographical regions. By analyzing these contemporary tourist experiences, the book will provide further understanding of the consumption of tourism.

Author : Yildirim, Gulsun,Ozbek, Ozlem,Kilinc, Ceyhun Caglar,Tarinc, Abdullah
Publisher : IGI Global
Page : 368 pages
File Size : 49,7 Mb
Release : 2020-06-19
Category : Business & Economics
ISBN : 9781799837275

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Cases on Tour Guide Practices for Alternative Tourism by Yildirim, Gulsun,Ozbek, Ozlem,Kilinc, Ceyhun Caglar,Tarinc, Abdullah Pdf

Tour guides, a highly responsible group of professionals who are in direct communication with tourists traveling around the world, have a great impact on the proper promotion of the culture of countries, global peace, and tolerance. Additionally, they are also effective in the preservation of world natural heritage. Thus, the educational status of tour guides, as well as the characteristics and ethical values that they should possess, need to be examined on an international scale. In today’s world, where tourism demand is directed towards all types of tourism, practices in special interest tourism should be customized in order to ensure the highest level of service quality and cultural appreciation. Cases on Tour Guide Practices for Alternative Tourism provides emerging research exploring the theoretical and practical aspects of the occupational issues that surround tour guides and their applications within international tourism. Featuring coverage on a broad range of topics such as cultural education, specialized learning, and international business, this book is ideally designed for tour guides, travel agencies, tour managers, tour developers, heritage sites, museums, academicians, researchers, students, industry experts, and hospitality professionals.

Author : Julia N. Albrecht
Publisher : CABI
Page : 245 pages
File Size : 41,7 Mb
Release : 2021-03-19
Category : Nature
ISBN : 9781789245714

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Managing Visitor Experiences in Nature-based Tourism by Julia N. Albrecht Pdf

This book focuses on the experiences of tourists visiting nature-based destinations, exploring current knowledge and providing insights into conceptual issues through the use of empirical evidence from five continents. Presented as three topics, the contents discuss tourism and naturebased experiences by looking at the role and relevance of nature and the uniqueness of such experiences. The book identifies visitor management challenges and provides explanations for the solutions reached. The final section takes a more overarching destination management perspective that transcends the tourism product or business level and focuses on destination and generic issues like indicators or marketing implications. The book also includes research-based case studies which contribute to an overall understanding of the core issues involved in managing visitor experiences in nature-based tourism.

Author : Marc Mancini
Publisher : Thomson South-Western
Page : 276 pages
File Size : 45,7 Mb
Release : 1990
Category : Business & Economics
ISBN : CORNELL:31924059162317

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Conducting Tours by Marc Mancini Pdf

Author : Susan Briggs
Publisher : Kogan Page Publishers
Page : 244 pages
File Size : 45,9 Mb
Release : 2001
Category : Business & Economics
ISBN : 0749434694

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Successful Tourism Marketing by Susan Briggs Pdf

Travel and tourism is one of the world's largest industries. With improved marketing, most tourism businesses can claim a bigger share of this lucrative but fragmented industry. ""Successful Tourism Marketing"" is designed to benefit anyone seeking to promote a tourism 'product' or service, whether it is a destination, visitor attraction, hotel or tour operation.

Author : Noel Scott,Jun Gao,Jianyu Ma
Publisher : CABI
Page : 283 pages
File Size : 40,8 Mb
Release : 2017-08-18
Category : Business & Economics
ISBN : 9781786391896

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Visitor Experience Design by Noel Scott,Jun Gao,Jianyu Ma Pdf

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experience Design is the first book of its kind to examine best practice in creating and delivering exciting and memorable travel and visitation experiences from a cognitive psychological perspective - it opens the black box. The chapters draw on recent findings from cognitive psychology, cognitive science and neuroscience to provide a basis for a better understanding of the antecedents of a memorable experience. Tourism, hospitality and event managers seek to provide WOW experiences to their visitors through better design and management.This book encourages the discussion of different facets of experience design such as emotions, attentions, sensations, learning, the process of co-creation and experiential stimuli design. It will be of interest to tourism researchers and postgraduate students studying tourism management, marketing and product design.