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Author : Earl W. Kintner
Publisher : Unknown
Page : 736 pages
File Size : 41,9 Mb
Release : 1978
Category : Law
ISBN : MINN:31951001155515A
Author : Robert V. Larabee
Publisher : Routledge
Page : 544 pages
File Size : 52,9 Mb
Release : 2020-03-11
Category : Business & Economics
ISBN : 9781136753343
This annotated bibliography assists the reader in locating information about the United States Federal Trade Commission. The book is divided into four chapters, each reflecting the major functions and regulatory responsibilities of the FTC.
Author : Jef Richards
Publisher : Routledge
Page : 246 pages
File Size : 53,8 Mb
Release : 2013-12-16
Category : Social Science
ISBN : 9781135437015
This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this topic, a three-part solution has been devised: 1) a review of how deception is viewed and regulated 2) a theory of how consumers process deceptive information 3) a sensitive and consistent means of measuring deceptiveness. This text provides detailed discussions regarding the intersection of law and behavioral science and its application to deceptive advertising. In so doing, it offers a solid foundation upon which to base expanded behavioral research into how consumers are deceived by advertising claims, and what cognitive processes are involved in that deception.
Author : Michael Pettit
Publisher : University of Chicago Press
Page : 323 pages
File Size : 42,9 Mb
Release : 2013-01-18
Category : History
ISBN : 9780226923758
During the late nineteenth and early twentieth centuries, Americans were fascinated with fraud. P. T. Barnum artfully exploited the American yen for deception, and even Mark Twain championed it, arguing that lying was virtuous insofar as it provided the glue for all interpersonal intercourse. But deception was not used solely to delight, and many fell prey to the schemes of con men and the wiles of spirit mediums. As a result, a number of experimental psychologists set themselves the task of identifying and eliminating the illusions engendered by modern, commercial life. By the 1920s, however, many of these same psychologists had come to depend on deliberate misdirection and deceitful stimuli to support their own experiments. The Science of Deception explores this paradox, weaving together the story of deception in American commercial culture with its growing use in the discipline of psychology. Michael Pettit reveals how deception came to be something that psychologists not only studied but also employed to establish their authority. They developed a host of tools—the lie detector, psychotherapy, an array of personality tests, and more—for making deception more transparent in the courts and elsewhere. Pettit’s study illuminates the intimate connections between the scientific discipline and the marketplace during a crucial period in the development of market culture. With its broad research and engaging tales of treachery, The Science of Deception will appeal to scholars and general readers alike.
Author : John A. Howard,James Hulbert
Publisher : Unknown
Page : 114 pages
File Size : 41,9 Mb
Release : 1973
Category : Advertising
ISBN : STANFORD:36105060084345
Author : United States. Federal Trade Commission. Bureau of Consumer Protection
Publisher : Unknown
Page : 588 pages
File Size : 53,8 Mb
Release : 1978
Category : Electronic
ISBN : MINN:20000003407042
Author : Anonim
Publisher : Unknown
Page : 470 pages
File Size : 41,9 Mb
Release : 1971
Category : Marketing
ISBN : UOM:39015085486192
Author : United States. Federal Trade Commission
Publisher : Unknown
Page : 1682 pages
File Size : 53,9 Mb
Release : 1976
Category : Competition, Unfair
ISBN : UCAL:B3658629
Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee for Consumers
Publisher : Unknown
Page : 202 pages
File Size : 44,5 Mb
Release : 1982
Category : Business ethics
ISBN : STANFORD:36105045206351
Author : Lorna M. Daniells
Publisher : Univ of California Press
Page : 456 pages
File Size : 52,7 Mb
Release : 1976-01-01
Category : Business & Economics
ISBN : 0520029461
Annotated bibliography and guide to sources of information on business and management - includes material reating to accounting, taxation, computers and management information systems, insurance, real estate business, marketing, personnel management, labour relations, etc.
Author : Anonim
Publisher : Unknown
Page : 596 pages
File Size : 51,6 Mb
Release : 1973
Category : Advertising
ISBN : IND:30000099805123
Author : Anonim
Publisher : American Bar Association
Page : 64 pages
File Size : 50,7 Mb
Release : 2003
Category : Business & Economics
ISBN : 1590312198
Joint purchasing is a growing phenomenon as businesses join together in a variety of purchasing arrangements to reduce overhead costs and achieve lower purchase prices. While agreements between buyers are generally treated more leniently than agreements between sellers, antitrust issues can be presented by various features of a buying group - including the group's structure, membership policies, purchase volumes, cost of collectively-purchased items, and information sharing policies - as well as price discrimination. The Section of Antitrust Law of the American Bar Association has developed this general guide to the law of joint purchasing to aid non-antitrust lawyers' and business managers' understanding of when and how the antitrust laws apply to group purchasing arrangements. It is written primarily to help businesspersons to understand the risks and comply with the law. This primer is not a substitute for legal advice but, rather, is offered as background to help spot issues so that advice may be sought from an experienced attorney. The booklets are about the size of a pocket journal and have a space on the back to identify the law firm or company and contact counsel.They are available singly and, at substantial discounts, in convenient packs of 25 copies each.
Author : William A. Cohen
Publisher : John Wiley & Sons
Page : 598 pages
File Size : 46,9 Mb
Release : 1996-02-01
Category : Business & Economics
ISBN : 0471109460
With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News
Author : Anonim
Publisher : Unknown
Page : 512 pages
File Size : 42,5 Mb
Release : 1962
Category : Small business
ISBN : UCAL:C2856514
Author : United States. Small Business Administration
Publisher : Unknown
Page : 8 pages
File Size : 46,5 Mb
Release : 1975
Category : Retail trade
ISBN : UIUC:30112101573787
