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A Scientist's Guide to Talking with the Media by Richard Hayes,Daniel Grossman Pdf
In A Scientist's Guide to Talking with the Media, Richard Hayes and Daniel Grossman draw on their expertise in public relations and journalism to empower researchers in a variety of fields to spread their message on their own terms. The authors provide tips on how to translate abstract concepts into concrete metaphors, craft soundbites, and prepare for interviews. For those looking for a higher profile, the authors explain how to become a reporter's trusted source-the first card in the Rolodex-on controversial issues.
What we donÕt know can hurt usÑand does so every day. Climate change, health care policy, weapons of mass destruction, an aging infrastructure, stem cell research, endangered species, space explorationÑall affect our lives as citizens and human beings in practical and profound ways. But unless we understand the science behind these issues, we cannot make reasonable decisionsÑand worse, we are susceptible to propaganda cloaked in scientific rhetoric. To convey the facts, this book suggests, scientists must take a more active role in making their work accessible to the media, and thus to the public. In Am I Making Myself Clear? Cornelia Dean, a distinguished science editor and reporter, urges scientists to overcome their institutional reticence and let their voices be heard beyond the forum of scholarly publication. By offering useful hints for improving their interactions with policymakers, the public, and her fellow journalists, Dean aims to change the attitude of scientists who scorn the mass media as an arena where important work is too often misrepresented or hyped. Even more important, she seeks to convince them of the value and urgency of communicating to the public. Am I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
Getting to the Heart of Science Communication by Faith Kearns Pdf
Scientists today working on controversial issues from climate change to drought to COVID-19 are finding themselves more often in the middle of deeply traumatizing or polarized conflicts they feel unprepared to referee. It is no longer enough for scientists to communicate a scientific topic clearly. They must now be experts not only in their fields of study, but also in navigating the thoughts, feelings, and opinions of members of the public they engage with, and with each other. And the conversations are growing more fraught. In Getting to the Heart of Science Communication, Faith Kearns has penned a succinct guide for navigating the human relationships critical to the success of practice-based science. This meticulously researched volume takes science communication to the next level, helping scientists to see the value of listening as well as talking, understanding power dynamics in relationships, and addressing the roles of trauma, loss, grief, and healing.
Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.
Author : Scott L. Montgomery Publisher : University of Chicago Press Page : 351 pages File Size : 54,6 Mb Release : 2017-02-21 Category : Language Arts & Disciplines ISBN : 9780226144504
The Chicago Guide to Communicating Science by Scott L. Montgomery Pdf
This book is a comprehensive guide to scientific communication that has been used widely in courses and workshops as well as by individual scientists and other professionals since its first publication in 2002. This revision accounts for the many ways in which the globalization of research and the changing media landscape have altered scientific communication over the past decade. With an increased focus throughout on how research is communicated in industry, government, and non-profit centers as well as in academia, it now covers such topics as the opportunities and perils of online publishing, the need for translation skills, and the communication of scientific findings to the broader world, both directly through speaking and writing and through the filter of traditional and social media. It also offers advice for those whose research concerns controversial issues, such as climate change and emerging viruses, in which clear and accurate communication is especially critical to the scientific community and the wider world.
"You think too much! You mother F@$#%&* think too much! You're nothing but an arrogant, pointy-headed intellectual — I want you out of my classroom and off the premises in five minutes or I'm calling the police and having you arrested for trespassing." — Hollywood acting teacher to Randy Olson, former scientist After nearly a decade on the defensive, the world of science is about to be restored to its rightful place. But is the American public really ready for science? And is the world of science ready for the American public? Scientists wear ragged clothes, forget to comb their hair, and speak in a language that even they don't understand. Or so people think. Most scientists don't care how they are perceived, but in our media-dominated age, style points count. Enter Randy Olson. Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in. Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker. In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human. In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.
The Science of Communicating Science by Craig Cormick Pdf
Are you wishing you knew how to better communicate science, without having to read several hundred academic papers and books on the topic? Luckily Dr Craig Cormick has done this for you! This highly readable and entertaining book distils best practice research on science communication into accessible chapters, supported by case studies and examples. With practical advice on everything from messages and metaphors to metrics and ethics, you will learn what the public think about science and why, and how to shape scientific research into a story that will influence beliefs, behaviours and policies.
Don't Be Such a Scientist, Second Edition by Randy Olson Pdf
In Don't Be Such a Scientist, Randy Olson shares lessons of his transformation from tenured professor to Hollywood filmmaker, challenging the science world to toss out its stodgy past in favor of something more dymanic --and ultimately more human. In this second edition, Olson buils upon the radical approach of Don't Be Such a Scientist throught timely updates and new stories. In his signature candid style, Olson weighs in on recent events in the science community, celebrating the rise in grassroots activism while critiquing the scientific establishment. In an age of renewed attack on science, Don't Be Such a Scientist, Second Edition is a provocative guide to making your voice heard.--
How to Talk to Data Scientists by Jeremy Elser Pdf
Every major company has or will soon have a data science program. Most fail, expensively, imperiling their executive sponsors. Unfortunately, executives have been misled to focus on the latest buzzwords. Although buzzwords change— big data, data science, machine learning, deep learning, and artificial intelligence –the distraction from fundamentals manifests as a predictable trajectory from exuberant program launch, to stagnation, to awkward decommissioning. After architecting data science programs at over a dozen companies, across sectors and scales, Dr. Elser has formulated a reliable framework for successful data science programs. Surprisingly, software and algorithms are secondary. Rather, the key is understanding how the available data aligns to the problem to be solved. The business executive understands the problem sufficiently to enforce this alignment, while data scientists act on it. But executives tend to underestimate their role and thereby fail to construct the necessary connective tissue with their data scientists. This book provides business executives with a concrete exercise, populating a “Master Table,” accessible to nontechnical managers and data scientists, which serves as the connective tissue between them. Rather than teach a diluted version of data science, this book describes how to start projects and how to detect and fix problems—the moments when leadership is critical. Insights are provided through real world examples, including a Playbook featuring common projects. The intended audience is executives (C-suite through VP). However, ambitious mid-level managers and data scientists will also benefit.
The Scientist’s Guide to Writing, 2nd Edition by Stephen B. Heard Pdf
"This is a new edition of The Scientists Guide to Writing, published in 2016. As a reminder the book provided practical advice on writing, covering topics including how to generate and maintain writing momentum, tips on structuring a scientific paper, revising a first draft, handling citations, responding to peer reviews, and managing coauthorships, among other topics. For the 2nd edtition, Heard has made several changes, specifically: - expanding the chapter on writing in English for non-native speakers - adding two chapters: one on efficient and effective reading and one on selecting the right journal and how to use preprint sites. - doubled the number of exercises - various other add-ons to existing chapters, including information on reporting statistical results, handling disagreement among peer reviewers, and managing co-authorships"--
A Field Guide for Science Writers by Deborah Blum,Mary Knudson,Robin Marantz Henig Pdf
This is the official text for the National Association of Science Writers. In the eight years since the publication of the first edition of A Field Guide for Science Writing, much about the world has changed. Some of the leading issues in today's political marketplace - embryonic stem cell research, global warming, health care reform, space exploration, genetic privacy, germ warfare - are informed by scientific ideas. Never has it been more crucial for the lay public to be scientifically literate. That's where science writers come in. And that's why it's time for an update to the Field Guide, already a staple of science writing graduate programs across the country. The academic community has recently recognized how important it is for writers to become more sophisticated, knowledgeable, and skeptical about what they write. More than 50 institutions now offer training in science writing. In addition mid-career fellowships for science writers are growing, giving journalists the chance to return to major universities for specialized training. We applaud these developments, and hope to be part of them with this new edition of the Field Guide. In A Field Guide for Science Writers, 2nd Edition, the editors have assembled contributions from a collections of experienced journalists who are every bit as stellar as the group that contributed to the first edition. In the end, what we have are essays written by the very best in the science writing profession. These wonderful writers have written not only about style, but about content, too. These leaders in the profession describe how they work their way through the information glut to find the gems worth writing about. We also have chapters that provide the tools every good science writer needs: how to use statistics, how to weigh the merits of conflicting studies in scientific literature, how to report about risk. And, ultimately, how to write.
SELL YOUR RESEARCH by Alexia Youknovsky,James Bowers Pdf
Public speaking is an essential component in the life of a scientist, whatever your level of career. In this book, the authors describe a tried-and-tested technique for preparing a presentation: the SELL Method. Following these three simple steps - Skeleton, Envelope, Life & Logistics - will help you make the most out of any talk. Whether it be a 3-minute pitch or an hour-long plenary session, you will find pages of advice, theory and practical exercises enabling you to SELL YOUR RESEARCH with impact. For scientists these days, the work is not done until it is communicated. And now that problem is solved. Solidly researched and immaculately written, Sell Your Research is a goldmine of useful advice. Whether you are brimming with confidence or just setting out, this gem of a guidebook will improve every presentation and nurture every budding science communicator. Dr. Stephen Webster, Director of Science Communication Unit, Imperial College London Public speaking is one of the most intimidating but crucial tasks in a scientist’s career. This book provides a welcoming, clear, step-by-step guide to improving your presentations at every level. Reading it and following its advice will make your science talks less frightening and more enjoyable. Dr. Laura Helmuth, Health, Science & Environment Editor, Washington Post
Science Communication by Laura Bowater,Kay Yeoman Pdf
Science communication is a rapidly expanding area and meaningful engagement between scientists and the public requires effective communication. Designed to help the novice scientist get started with science communication, this unique guide begins with a short history of science communication before discussing the design and delivery of an effective engagement event. Along with numerous case studies written by highly regarded international contributors, the book discusses how to approach face-to-face science communication and engagement activities with the public while providing tips to avoid potential pitfalls. This book has been written for scientists at all stages of their career, including undergraduates and postgraduates wishing to engage with effective science communication for the first time, or looking to develop their science communication portfolio.
Introduction to Engineering Research by Wendy C. Crone Pdf
Undergraduate and first-year graduate students engaging in engineering research need more than technical skills and tools to be successful. From finding a research position and funding, to getting the mentoring needed to be successful while conducting research responsibly, to learning how to do the other aspects of research associated with project management and communication, this book provides novice researchers with the guidance they need to begin developing mastery. Awareness and deeper understanding of the broader context of research reduces barriers to success, increases capacity to contribute to a research team, and enhances ability to work both independently and collaboratively. Being prepared for what's to come and knowing the questions to ask along the way allows those entering researcher to become more comfortable engaging with not only the research itself but also their colleagues and mentors.
Author : Ryan C Fortenberry Publisher : Royal Society of Chemistry Page : 206 pages File Size : 51,7 Mb Release : 2018-10-22 Category : Language Arts & Disciplines ISBN : 9781788015486
Complete Science Communication by Ryan C Fortenberry Pdf
Science communication is a rapidly expanding area, and a key component of many final year undergraduate and postgraduate courses. Authored by a highly regarded chemist and science communicator, this textbook pulls together all aspects of science communication. Complete Science Communication focusses on four major aspects of science communication: writing for non-technical audiences and science journalism; writing for technical audiences and peer-reviewed journal writing; public speaking of science; and public relations. It first showcases how writing in a journalistic style is done and provides a guide for colloquially communicating science. Then, the art of writing scientific papers is conjoined to this idea to make technical manuscripts more digestible, readable, and, hence, citable. These ideas are next taken into the spoken word so that the scientist can engage in telling their science like that natural human art of campfire stories. Finally, all of these communication concepts are wrapped together in a discussion of public relations, providing the scientist with an appreciation for the marketing directors and news disseminators with whom they will work. Written in an accessible way, this textbook will provide science students with an appreciative understanding of communication, marketing, journalism, and public relations. They can incorporate these aspects into their own practices as scientists, allowing them to liaise with practitioners in the communication field.