A Secret History Of Brands Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of A Secret History Of Brands book. This book definitely worth reading, it is an incredibly well-written.
We live our lives immersed in name brand products. It's hard to drive down the street without seeing a plethora of chain restaurants, car dealerships, branded clothing they're all around us. What most of us don't know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use and sometimes even addled with blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel and BMW among others. Explo.
The true—and often shocking—stories behind some of the biggest names in business. We live our lives immersed in name brand products. What most of us don’t know is that the origins of many of the most well-known and beloved brands in the world are shrouded in controversy, drug use, and sometimes even blatant racism. A Secret History of Brands cuts through the rumors and urban legends and paints a picture of the true dark history of famous brands, like Coca-Cola, Hugo Boss, Adidas, Ford, Bayer, Chanel, and BMW, among others. Learn about: The mystery of the cocaine content of Coca-Cola The Hitler-Henry Ford connection Why Bayer is famous for aspirin, but began their journey with Heroin How Kellogg’s Corn Flakes were crafted to deter sexual arousal And more
Marketing Machine: The Secret History of the Future of Marketing (ROI) by Guy R. Powell Pdf
Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.
The Secret History of the American Empire by John Perkins Pdf
In this riveting memoir, bestselling author Perkins details his former role as an economic hit man. This stunning, behind-the-scenes expos reveals a conspiracy of corruption that has fueled instability and anti-Americanism around the globe.
The Secret History of the War on Cancer by Devra Davis Pdf
The War on Cancer set out to find, treat, and cure a disease. Left untouched were many of the things known to cause cancer, including tobacco, the workplace, radiation, or the global environment. Proof of how the world in which we live and work affects whether we get cancer was either overlooked or suppressed. This has been no accident. The War on Cancer was run by leaders of industries that made cancer-causing products, and sometimes also profited from drugs and technologies for finding and treating the disease. Filled with compelling personalities and never-before-revealed information, The Secret History of the War on Cancer shows how we began fighting the wrong war, with the wrong weapons, against the wrong enemies-a legacy that persists to this day. This is the gripping story of a major public health effort diverted and distorted for private gain. A portion of the profits from this book will go to support research on cancer prevention.
Secret History, Second Edition by Nick Cullather Pdf
The first edition of this book, published in 1999, was well-received, but interest in it has surged in recent years. It chronicles an early example of “regime change” that was based on a flawed interpretation of intelligence and proclaimed a success even as its mistakes were becoming clear. Since 1999, a number of documents relating to the CIA’s activities in Guatemala have been declassified, and a truth and reconciliation process has unearthed other reports, speeches, and writings that shed more light on the role of the United States. For this edition, the author has selected and annotated twenty-one documents for a new documentary Appendix, including President Clinton’s apology to the people of Guatemala.
A Secret History of Memphis Hoodoo by Tony Kail Pdf
“Reveals the stories and legends of conjurers and healers from the arrival of African slaves on Memphis plantations to blues musicians on Beale Street.” —Preston Lauterbach, author of Beale Street Dynasty Widely known for its musical influence, Beale Street was also once a hub for Hoodoo culture. Many blues icons, such as Big Memphis Ma Rainey and Sonny Boy Williamson, dabbled in the mysterious tradition. Its popularity in some African American communities over the past two centuries fueled racial tension—practitioners faced social stigma and blame for anything from natural disasters to violent crimes. However, necessity sometimes outweighed prejudice, and even those with the highest social status turned to Hoodoo for prosperity, love, or retribution. In this book, Tony Kail traces Memphis's colorful Hoodoo heritage from the arrival of Africans in Shelby County to the growth of conjure culture in juke joints and Spiritual Churches. Includes photographs
The Secret History of Christmas Baking by Linda Raedisch Pdf
Explore the Surprising and Sometimes Dark Origins of Beloved Holiday Bakes Spice up your season by rolling, molding, and kneading your way through some of the world's most iconic Christmas recipes. Interspersed with tales of sailors, saints, tomb raiders, and artisans, The Secret History of Christmas Baking proves that even the humblest holiday treat has a global backstory. Did you know that the ancient Egyptians had their own version of gingerbread or that marzipan was once considered a pharmaceutical? Linda Raedisch dispels some long-standing culinary myths and delves into the darker chapters of the West's centuries-long romance?with sugar and spices. In addition to more than forty recipes for modern bakers, you'll find illustrated instructions for dressing up your cakes and cookie plates with paper stars, angels, and witches. From Linzer tartlets to Christstollen, you can turn your kitchen into an Old World Christmas market stall.
The Secret History of Marvel Comics by Blake Bell,Michael J. Vassallo Pdf
The Secret History of Marvel Comics digs back to the 1930s when Marvel Comics wasn't just a comic-book producing company. Marvel Comics owner Martin Goodman had tentacles into a publishing world that might have made that era’s conservative American parents lynch him on his front porch. Marvel was but a small part of Goodman’s publishing empire, which had begun years before he published his first comic book. Goodman mostly published lurid and sensationalistic story books (known as “pulps”) and magazines, featuring sexually-charged detective and romance short fiction, and celebrity gossip scandal sheets. And artists like Jack Kirby, who was producing Captain America for eight-year-olds, were simultaneously dipping their toes in both ponds. The Secret History of Marvel Comics tells this parallel story of 1930s/40s Marvel Comics sharing offices with those Goodman publications not quite fit for children. The book also features a comprehensive display of the artwork produced for Goodman’s other enterprises by Marvel Comics artists such as Jack Kirby and Joe Simon, Alex Schomburg, Bill Everett, Al Jaffee, and Dan DeCarlo, plus the very best pulp artists in the field, including Norman Saunders, John Walter Scott, Hans Wesso, L.F. Bjorklund, and Marvel Comics #1 cover artist Frank R. Paul. Goodman’s magazines also featured cover stories on celebrities such as Jackie Gleason, Elizabeth Taylor, Liberace, and Sophia Loren, as well as contributions from famous literary and social figures such as Isaac Asimov, Theodore Sturgeon, and L. Ron Hubbard.
Some of the greatest works in English literature were first published without their authors' names. Why did so many authors want to be anonymous--and what was it like to read their books without knowing for certain who had written them? In Anonymity, John Mullan gives a fascinating and original history of hidden identity in English literature. From the sixteenth century to today, he explores how the disguises of writers were first used and eventually penetrated, how anonymity teased readers and bamboozled critics--and how, when book reviews were also anonymous, reviewers played tricks of their own in return. Today we have forgotten that the first readers of Gulliver's Travels and Sense and Sensibility had to guess who their authors might be, and that writers like Sir Walter Scott and Charlotte Brontë went to elaborate lengths to keep secret their authorship of the best-selling books of their times. But, in fact, anonymity is everywhere in English literature. Spenser, Donne, Marvell, Defoe, Swift, Fanny Burney, Austen, Byron, Thackeray, Lewis Carroll, Tennyson, George Eliot, Sylvia Plath, and Doris Lessing--all hid their names. With great lucidity and wit, Anonymity tells the stories of these and many other writers, providing a fast-paced, entertaining, and informative tour through the history of English literature.
The Secret History of the Five Eyes by Richard Kerbaj Pdf
'Puts Richard Kerbaj in the front rank of modern authors on espionage. It is, by turns, gripping and shocking and sheds completely new light on the most important intelligence alliance in the world' -- Tim Shipman, author of All Out War The Secret History of The Five Eyes: The untold story of the international spy network, is a riveting and exclusive narrative of the most powerful and least understood intelligence alliance, which has been steeped in secrecy since its formation in 1956. Richard Kerbaj, an award-winning investigative journalist and filmmaker, bypasses the usual censorship channels to tell the definitive account of authoritative but unauthorised stories of the Western world's most powerful but least known intelligence alliance made up of the US, Britain, Australia, Canada, and New Zealand. As Kerbaj shows, spy stories are never better than when they are true - and these span from 1930s Nazi spy rings to the most recent developments in Ukraine and China. Through personal interviews with world leaders - including British Prime Ministers Theresa May and David Cameron - and more than 100 intelligence officials, this book explores the complex personalities who helped shape the Five Eyes. They include a Scotland Yard detective who became a spymaster and inspired the first exchanges between MI5 and the FBI. An American home economics teacher who helped create one of the most effective programmes to counter Soviet espionage. The CIA's lone officer in Budapest during the Hungarian Revolution. GCHQ's chief during the Edward Snowden intelligence leak. And the Australian politician turned diplomat whose tip-off to the FBI instigated the inquiry into Russia's meddling in the US presidential contest between Donald Trump and Hillary Clinton in 2016. Richard Kerbaj is able to draw from deep inside the secret corridors of power and his unparalleled access spans all 5 countries. Some of the people he has interviewed include former GCHQ director Sir Iain Lobban, CIA director General David Petraeus, MI5 director-general Eliza Manningham-Buller, NSA director Admiral Mike Rogers, British National Security Advisor Kim Darroch, ASIO chief Mike Burgess, the Canadian Security Intelligence Service's chief Richard Fadden, and Ciaran Martin, the official who oversaw Britain's assessments on whether the Chinese telecoms firm, Huawei, should have had a role in the creation of the UK's 5G network. This page-turning book will lift the lid on spy stories from across the English-speaking world, question the future of the alliance, and our place within it.
James Bond entered the world in 1953 with the novel Casino Royale by Ian Fleming. Since then, the British secret agent codenamed 007 has become the biggest media phenomenon of the modern age, surpassing and outlasting previous cultural icons such as Sherlock Holmes, Tarzan and The Saint. Bond has conquered all forms of media - from books, films and radio to comic strips and video games - while inspiring a tidal wave of merchandise and a legion of imitators. Although the world has changed almost beyond recognition since his debut, his continuing relevance is affirmed by the multiple generations who have thrilled to his exploits. This book for the first time provides the full enthralling story of how the espionage fantasies of a rather melancholy journalist came to captivate the world. It exposes the setbacks behind the triumphs, from Fleming’s increasing boredom with his own creation to regular crises over re-casting of the cinematic Bond and legal battles in the 1990s that almost destroyed the film franchise. With the help of Bond scholars, Fleming intimates, Bond film crew and others, James Bond: The Secret History shows how the man with the Licence to Kill overcame every hurdle to become the greatest fantasy hero of all time. With a foreword by Jeremy Duns
Author : Steve J. Stern Publisher : Univ of North Carolina Press Page : 496 pages File Size : 41,5 Mb Release : 2000-11-09 Category : History ISBN : 9780807864807
The Secret History of Gender by Steve J. Stern Pdf
In this study of gender relations in late colonial Mexico (ca. 1760-1821), Steve Stern analyzes the historical connections between gender, power, and politics in the lives of peasants, Indians, and other marginalized peoples. Through vignettes of everyday life, he challenges assumptions about gender relations and political culture in a patriarchal society. He also reflects on continuity and change between late colonial times and the present and suggests a paradigm for understanding similar struggles over gender rights in Old Regime societies in Europe and the Americas. Stern pursues three major arguments. First, he demonstrates that non-elite women and men developed contending models of legitimate gender authority and that these differences sparked bitter struggles over gender right and obligation. Second, he reveals connections, in language and social dynamics, between disputes over legitimate authority in domestic and familial matters and disputes in the arenas of community and state power. The result is a fresh interpretation of the gendered dynamics of peasant politics, community, and riot. Third, Stern examines regional and ethnocultural variation and finds that his analysis transcends particular locales and ethnic subgroupings within Mexico. The historical arguments and conceptual sweep of Stern's book will inform not only students of Mexico and Latin America but also students of gender in the West and other world regions.
You may fancy yourself a sports fan, but chances are you don't know: A fish eyeball was used as the center of some nineteenth-century baseballs The race to make better billiard balls led to the invention of plastics The Nerf ball was originally created to be part of a board game featuring cavemen Balls are the unsung heroes of sports. They are smacked, flung, dribbled, crushed, thrown, and kicked. They're usually only the subject of scrutiny when something goes wrong: a tear, the application of an illegal foreign substance, or a dent from overuse. Nevertheless, if you're watching nearly any major sporting event from around the world, you're likely following the ball wondering where it will go next... The Secret History of Balls mines the stories and lore of sports and recreation to offer insight into 60 balls-whether they're hollow, solid, full of air, or stuffed with twine or made of leather, metal, rubber, plastic, or polyurethane-that give us joy on playing fields and in every arena from backyards to stadiums around the globe.
