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Author : Michael White
Publisher : World Trade Press
Page : 187 pages
File Size : 40,7 Mb
Release : 2009
Category : Business failures
ISBN : 9781607800088
Author : Michael White
Publisher : Librix.eu
Page : 188 pages
File Size : 54,6 Mb
Release : 2009
Category : Electronic
ISBN : 9788073997519
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 47,6 Mb
Release : 1999
Category : Electronic
ISBN : OCLC:45383281
Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 53,6 Mb
Release : 2009
Category : Electronic
ISBN : 8126912510
Author : Charles Mitchell
Publisher : Unknown
Page : 192 pages
File Size : 51,8 Mb
Release : 2001-08
Category : Business failures
ISBN : 1885073607
This book is a highly entertaining look at the international marketing mistakes made by large and small companies who, for the most part, should have known better.
Author : Michael D. White
Publisher : Laxmi Publications, Ltd.
Page : 192 pages
File Size : 44,8 Mb
Release : 2010
Category : Business failures
ISBN : 8131807592
Author : Jeffrey E. Curry
Publisher : World Trade Press
Page : 192 pages
File Size : 48,6 Mb
Release : 2009
Category : Export marketing
ISBN : 9781607800071
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Author : David A. Ricks
Publisher : John Wiley & Sons
Page : 198 pages
File Size : 41,9 Mb
Release : 2006-03-06
Category : Business & Economics
ISBN : 9781405134927
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Author : Zalfa Laili Hamzah,Ong Lin Dar
Publisher : Partridge Publishing Singapore
Page : 98 pages
File Size : 45,6 Mb
Release : 2020-12-21
Category : Business & Economics
ISBN : 9781543761801
Marketing Blunders: Lessons for Future Managers is all about marketing lessons from year 2009 to 2020. It starts off with a brief background of the business. Then, the authors reveal what went wrong in each case and how the company solved the issue or turned a bad situation into a positive one. All cases end with a list of lessons learnt and discussion questions. You will learn the potential marketing blunders and how to avoid them. This book will help you build and strengthen your brand.
Author : Jeffrey Edmund Curry
Publisher : Unknown
Page : 191 pages
File Size : 52,8 Mb
Release : 2009-09-01
Category : Electronic
ISBN : 8126912502
Author : William L. Shanklin
Publisher : Lexington Books
Page : 180 pages
File Size : 40,9 Mb
Release : 1990
Category : Business & Economics
ISBN : 0669248169
Six major marketing mistakes are responsible for most product or business failures. This book explains hwo entrepreneurs and executives can increase their chances of success by ridding their companies of such errors as the better mousetrap philosophy. This entertaining guide also contains checklists to help marketers stay on safe ground.
Author : Edward G. Hinkelman
Publisher : Unknown
Page : 424 pages
File Size : 49,6 Mb
Release : 1999
Category : Commerce
ISBN : UCSD:31822027932482
The new edition is 128 pages longer and 1/2 inch wider. There are now 12 key appendices.
Author : Andrew McAuley
Publisher : John Wiley & Sons
Page : 354 pages
File Size : 45,9 Mb
Release : 2001-06-08
Category : Business & Economics
ISBN : 9780471897446
International Marketing: Consuming Globally, Thinking Locally has been written for students taking a modular or one semester course in international marketing. In this book, Andrew McAuley examines key aspects of international marketing from the perspective of SMEs (small and medium sized enterprises), as well as MNCs (multinational companies). He includes numerous examples throughout the text that describe the experiences of both SMEs and MNCs. Examples and case studies are provided that illustrate situations faced by marketers in the international marketplace e.g. market entry decisions, international expansion decisions, the use of strategic alliances, dealing with distributors, and issues raised in cross cultural negotiations.
Author : Kenyon Blunt
Publisher : Yorkshire Publishing
Page : 255 pages
File Size : 51,9 Mb
Release : 2020-06-17
Category : Business & Economics
ISBN : 9781952320316
Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Author : Robert F. Hartley,Cindy Claycomb
Publisher : Wiley Global Education
Page : 418 pages
File Size : 55,6 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118809006
Marketing professionals have relied on Hartley’s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Learning Insights help marketing professionals see how certain practices—both errors and successes—cross company lines and are prone to be either traps for the unwary or success models. Each chapter has been updated to reflect the latest information available about each case.