A Simple Guide To Technology And Analytics

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A Simple Guide to Technology and Analytics

Brian J. Evans
A Simple Guide to Technology and Analytics Book PDF

Author : Brian J. Evans
Publisher : CRC Press
Page : 323 pages
File Size : 52,5 Mb
Release : 2021-09-12
Category : Computers
ISBN : 9781000449297

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A Simple Guide to Technology and Analytics by Brian J. Evans Pdf

Everyday technology is constantly changing, and it’s hard to keep up with it at times. What is all this talk about automation, STEM, analytics and super-computers, and how will it really affect my daily life at work and in the home? This book is a simple guide to everyday technology and analytics written in plain language. It starts with explaining how computer networks are increasing in speed so fast that we can do more in less time than ever before. It explains the analytical jargon in plain English and why robotics in the home will be aided by the new technology of the quantum computer. Richly furnished with over 200 illustrations, photos and with minimal equations, A Simple Guide to Technology and Analytics is a ready reference book for those times when you don’t really understand the technology and analytics being talked about. It explains complicated topics such as automated character recognition in a very simple way, and has simple exercises for the reader to fully understand the technology (with answers at the back). It even has explanations on how home appliances work, which are very useful the next time you go shopping for a microwave or TV. Even the Glossary at the back can be used as a quick look-up explanation for those on the go.

Data Analytics

Edward Mize
Data Analytics Book PDF

Author : Edward Mize
Publisher : Unknown
Page : 82 pages
File Size : 52,5 Mb
Release : 2019-07-16
Category : Business & Economics
ISBN : 192599757X

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Data Analytics by Edward Mize Pdf

Learn how to use data analytics to improve efficiencies, accelerate growth, and increase sales (even if you know NOTHING) What if you could leverage the power of data analytics in your job, in your business, or at school? Imagine being a master of data analytics; solving problems quicker and doing work faster than ever before Multi-time best selling information technology and mathematics author, Edward Mize, presents the perfect data analytics guide for any beginner. With books and a blog that receives tens of thousands of readers monthly, Edward has compiled the most practical data analytics book for a beginner. Well-known and incredibly popular for his ability to teach hard topics in an easy-to-understand way, you won't have any issues learning (and implementing everything you learn). Do you feel like your business or work doesn't benefit from the edge of IT, math, and technology? Do you wish you could quickly and easily fix holes in your execution (marketing, operations, sales, etc.)? Or if the idea of exploring data analytics that can benefit your work, business, or school sounds appealing... THEN THIS BOOK IS FOR YOU In this book, you will get: A comprehensive breakdown of everything you learn so that it is easy-to-understand and perfect for anyone who is a beginner. An understanding of the edge that business intelligence and data analytics plays in the real world today. An introduction to the different types of data analytics, what it means in the real world, and how you can apply it in your life for better quality and more powerful results. Edward's personal email address for unlimited customer support if you have any questions And much, much more... Well, what are you waiting for? Grab your copy today by clicking the BUY NOW button at the top of this page

Data Analytics

Benjamin Smith
Data Analytics Book PDF

Author : Benjamin Smith
Publisher : Unknown
Page : 154 pages
File Size : 55,7 Mb
Release : 2020-04-26
Category : Electronic
ISBN : 9798640455267

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Data Analytics by Benjamin Smith Pdf

Advancement in technology and the resulting shifts in everyday practice have brought about a fast-growing "parallel world" with new material, new data, and new sources. Irrespective of how anyone describes it, the data trend is becoming increasingly real, increasingly prevalent, and far more significant. Collating and gathering data is one thing while processing it is an entirely separate issue. It is not something that can be accomplished carelessly by merely staring at the data. If you are hoping to derive reasonable insights from the data generated, you must understand the data you are gathering, the approaches that are required, and the appropriate techniques to use when analyzing this data. How exactly can all this be achieved - well, this is exactly where this book comes in. The book presents the A-Z on the realms of data analytics. It is a beginner's friendly guide. Hence, if you are totally new in the world of data analytics, we've got you covered! In this book, you'll find useful strategies and resources that can be used to derive reasonable insight on the data generated. Hey! Data analytics is not the scary jargon you've probably have heard about. Why not start by buying this book today and uncover those simple yet comprehensive strategies employed in the world of data analytics!What to expect in this book: -Uncover the nitty-gritty of data and big data-The two common data structures employed in data analytics-The essentials of machine learning and how it relates to data analytics-The data analytics life cycle-Unraveling probability distributions and inferential statistics processes-Some machine learning approaches to data analytics-How to clean your data for analysis-Data visualization tools and strategies-Some common analytical and statistical packages in R, -And much more!Let me work with you side by side as we discover the realms of data analytics! Grab your copy now!

Data Analytics for Beginners

Tech World
Data Analytics for Beginners Book PDF

Author : Tech World
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 55,7 Mb
Release : 2017-05-29
Category : Big data
ISBN : 1547016280

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Data Analytics for Beginners by Tech World Pdf

DATA ANALYTICS FOR BEGINNERS Are you ready to discover why data analytics is the only hope for fact based decisions? Would you like learn how insightful-driven decisions can help organizations manage their strategic, operation and financial performance that can help them increase their shareholder value? This book explores all the concepts about data analytics that can help any beginner to master data analytics and its applications in several industries. Chapter one provides an overview of data analytics where the foundations of data analytics are explained in details. If you want to get started right away, you'll also learn the requirements for data scientists in this chapter. In chapter two, a detailed discourse on conducting analytic data research is provided to give you a big picture view of how data analytics is done. In chapter three, descriptive statistics is explored where you'll learn measures of central tendency and measures of dispersion. Chapter four reviews all the charts and graphs that you can use to communicate your analytic results. In chapter five, you'll learn the applications of data analysis in organizations. Finally, in chapter six, you'll learn some of the valuable tools that can help you advance your professional career in data analytics. You'll also learn why smart contracts are emerging as the next technologies for smart data analysis. Take action today and discover the power of Data AnalyticsDOWNLOAD YOUR COPY TODAY

Data Analytics for Beginners

Paul Kinley
Data Analytics for Beginners Book PDF

Author : Paul Kinley
Publisher : Unknown
Page : 86 pages
File Size : 55,9 Mb
Release : 2016-11-03
Category : Electronic
ISBN : 1539896730

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Data Analytics for Beginners by Paul Kinley Pdf

DATA ANALYTICS FOR BEGINNER: IN ORDER TO SUCEED IN TODAYS'Ss FAST PACE BUSINESS ENVIRONEMNT, YOU NEED TO MASTER DATA ANALYTICS. Data Analytics is the most powerful tool to analyze today's business environment and to predict future developments. Is it not the dream of every business owner to know exactly what the customer will buy in 6 months or what the new product hype will look like in your OWN industry? Data Analytics is the tool that will bring you answers to these questions. Here's why Data Analytics for Beginners will bring your business to a complete new level: How you can use data analytics to improve your business How to plan data analysis to know exactly what your target group wants How to implement descriptive analysis You will learn the exact techniques that are required to master Data Analytics Our customer's feedback I am the owner of a home supplies shop with 15 employees and this book improved the sales by 18,5% during the last 3 months. Richard S., Boston. Data Analytics for Beginners was a eye opener for me and my business. With this book I research all of my products on sale and my skills about the market I am in enhanced drastically. I can recommend this book to everyone that is planning to improve the business. Anamda R., Sacramento. During my IT studies this book supported me a lot with anaylsis about future business trends. This book has a easy to understand writing style without any expert language. In other words: every beginner can work with this book right away.Thomas E., Baltimore. Here's what you will get Planning a Study Surveys Experiments Gathering Data How to select useful samples Avoiding Bias in Data Sets Descriptive Analysis Mean Median Mode Variance Standard Deviation Coefficient of Variation Pie Charts How to create Pie Charts in Excel Bar Graphs How to Create Bar Charts in Excel Time Charts and Line Charts How to create a time chart in excel How to create a line chart in excel Histograms How to create a histogram in Excel Scatter Plots How to create a Scatter Chart in Excel Business Intelligence Data Analytics in Business and Industry

Data Analytics

Benjamin Smith
Data Analytics Book PDF

Author : Benjamin Smith
Publisher : Unknown
Page : 524 pages
File Size : 50,7 Mb
Release : 2021-03-15
Category : Electronic
ISBN : 9798722359032

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Data Analytics by Benjamin Smith Pdf

Advancement in technology and the resulting shifts in everyday practice have brought about a fast-growing "parallel world" with new material, new data, and new sources. Irrespective of how anyone describes it, the data trend is becoming increasingly real, increasingly prevalent, and far more significant. Collating and gathering data is one thing while processing it is an entirely separate issue. It is not something that can be accomplished carelessly by merely staring at the data. If you are hoping to derive reasonable insights from the data generated, you must understand the data you are gathering, the approaches that are required, and the appropriate techniques to use when analyzing this data. How exactly can all this be achieved - well, this is exactly where this book comes in. The book presents the A-Z on the realms of data analytics. It is a beginner's friendly guide. Hence, if you are totally new in the world of data analytics, we've got you covered! In this book, you'll find useful strategies and resources that can be used to derive reasonable insight on the data generated. Hey! Data analytics is not the scary jargon you've probably have heard about. Why not start by buying this book today and uncover those simple yet comprehensive strategies employed in the world of data analytics!What to expect in this book: -Uncover the nitty-gritty of data and big data-The two common data structures employed in data analytics-The essentials of machine learning and how it relates to data analytics-The data analytics life cycle-Unraveling probability distributions and inferential statistics processes-Some machine learning approaches to data analytics-How to clean your data for analysis-Data visualization tools and strategies-Some common analytical and statistical packages in R, -And much more!Let me work with you side by side as we discover the realms of data analytics! Grab your copy now!Are you tired of books over-complicating computer concepts? Do you want to learn about data analytics but can't find a book with decent computer concept delivery? Are you intimidated by the menacing formulas and all the technical talk when you just want to enjoy some simple data analysis? Are you trying to improve your data analysis skills but want interesting examples to go along with them? If any of these questions pique your interest, then this book is definitely for you. This book is primarily focused on ensuring that the readers that are already well-versed in the concepts and fundamentals of data analytics will be inspired to know that the horizon is still big and that you have a lot yet to discover. Here are some key features of this book.-Emphasis on practical examples and how the advanced techniques described in the chapters can be used in real-life to improve clarity and understanding.-Various topics such as sophisticated algorithms or even the Euclidean Square Estimate are approached in a way that the reader can understand the very basics of it and then be introduced to the technical jargon. -This ensures that the reader does not get lost in all of the mathematical and statistical words.-Efficient demonstration of almost every practical topic with the use of Python so that the readers can recreate the projects by themselves.Even though intuition is very important for a data analyst, it can only come with experience. This book features some handy tips and practices that the expert data analyst can put into practice. So the reader's don't have to wait for years to pick up on a short and efficient workaround, this book already has them for you. If you're interested in taking a journey through the realms of advanced data analytics, then click the Buy Now button to get started today!

Data Analytics for Absolute Beginners: a Deconstructed Guide to Data Literacy

Oliver Theobald
Data Analytics for Absolute Beginners a Deconstructed Guide to Data Literacy Book PDF

Author : Oliver Theobald
Publisher : Unknown
Page : 88 pages
File Size : 49,8 Mb
Release : 2019-07-21
Category : Electronic
ISBN : 1081762462

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Data Analytics for Absolute Beginners: a Deconstructed Guide to Data Literacy by Oliver Theobald Pdf

While exposure to data has become more or less a daily ritual for the rank-and-file knowledge worker, true understanding-treated in this book as data literacy-resides in knowing what lies behind the data. Everything from the data's source to the specific choice of input variables, algorithmic transformations, and visual representation shape the accuracy, relevance, and value of the data and mark its journey from raw data to business insight. It's also important to grasp the terminology and basic concepts of data analytics as much as it is to have the financial literacy to be successful as a decisionmaker in the business world. In this book, we make sense of data analytics without the assumption that you understand specific data science terminology or advanced programming languages to set you on your path. Topics covered in this book: Data Mining Big Data Machine Learning Alternative Data Data Management Web Scraping Regression Analysis Clustering Analysis Association Analysis Data Visualization Business Intelligence

The Ridiculously Simple Guide to Google Analytics

Scott La Counte
The Ridiculously Simple Guide to Google Analytics Book PDF

Author : Scott La Counte
Publisher : Ridiculously Simple Books
Page : 37 pages
File Size : 41,5 Mb
Release : 2019-08-22
Category : Computers
ISBN : 8210379456XXX

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The Ridiculously Simple Guide to Google Analytics by Scott La Counte Pdf

If you have a website, then you have probably already heard all about rate, exit rate, organic search traffic, and more. They’re nice words, but how do you use them to understand your visitors and get more? Google Analytics is a powerful resource that can tell you the smallest details about your visitor traffic, but if you are asking yourself what it means or why it even matters, then you’re like most businesses. Analytics is so data heavy that you can be easily overwhelmed and lost. If you are new to Analytics, or even have used it a few times, then this guide will help you understand what’s in front of your eyes. It won’t get into the weeds with professional tips better suited for professional marketers. It also won’t go into detail about advanced Analytics elements—the keyword here is Basics! The goal is to get you started quickly. Ready to get started? Let’s go!

Data Analytics for Beginners

Victor Finch
Data Analytics for Beginners Book PDF

Author : Victor Finch
Publisher : Createspace Independent Publishing Platform
Page : 128 pages
File Size : 43,8 Mb
Release : 2017-05-30
Category : Electronic
ISBN : 1546641912

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Data Analytics for Beginners by Victor Finch Pdf

Data Analytics for Beginners Your Ultimate Guide To Learn and Master Data Analytics. Get Your Business Intelligence Right - Accelerate Growth and Close More Sales Leading companies must not only compete on faster ROI within the shortest time but also face stiff competition in this digital frontier age with no boundaries but continual evolution. Time is precious and marketing effort is worthless without information knowledge and precision execution. Have you ever pause and wonder why your marketing effort is not as successful as expected? Data analytics could be your answer to turn sales around. Data analytics provides the only hope for fact-based and insightful-driven decisions can help companies manage their strategic, operating and financial performance. That's why it's no longer tenable to ignore data analytics. This book has been written with a beginner in mind. If that sound good, you just need to pick this book up and get ready to dive into the basic of Data Analytics What you will learn in Data Analytics For Beginners: Your Ultimate Guide To Learn and Master Data Analytics. Get Your Business Intelligence Right - Accelerate Growth and Close More Sales You will be expose to the big picture of Business Intelligence Data Analytics and its competitive advantages You will learn what are the different types of Data Analytics You will what is data mining in details and how can it work for you You will have a practical introduction on the four important steps in Data Analytics and explore the data analytics patterns BONUS #1: 3 Case Studies on how companies implemented BI and Data Analytics to spur new growth in their business. BONUS #2: A NEW exciting frontier for Data Analytics And many more.. This Data Analytics For Beginners: Your Ultimate Guide To Learn and Master Data Analytics. Get Your Business Intelligence Right - Accelerate Growth and Close More Sales is your must have guide to open up the possibility of data analysis could matters to your business. Download Data Analytics For Beginners: Your Ultimate Guide To Learn and Master Data Analytics. Get Your Business Intelligence Right - Accelerate Growth and Close More Sales The Bottom Line: Most businesses are sitting on their huge sales or traffic data and doing nothing about them. If they have ever though of diving deeper into the data, potential "goldmines" could be discover and within easy reach. What are you waiting for? Start today by making the smartest investment you could possibly make. An investment in yourself, your knowledge and your growth. Don't hesitate to pick up your copy today by clicking the BUY NOW button at the top of this page!

Fundamentals of Data Analytics

Russell Dawson
Fundamentals of Data Analytics Book PDF

Author : Russell Dawson
Publisher : Jws Publishing
Page : 0 pages
File Size : 44,5 Mb
Release : 2023-12-20
Category : Computers
ISBN : 9798869073938

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Fundamentals of Data Analytics by Russell Dawson Pdf

Gain a competitive edge in today's data-driven world and build a rich career as a data professional that drives business success and innovation... Did you know that every minute, people around the world make 5.9 million searches on Google, share 1.7 million posts on Facebook, and watch 1 million hours of videos? And that's not even all of it! In total, the world creates a massive 328 million terabytes of data every day! Data is everywhere... and it has become the essential building block of this modern society, shaping the future of businesses, technology, and human interactions. It's no wonder that data professional roles, such as data analysts, data scientists, and data architects are now highly in demand in this data-driven world. And that's why now is the perfect time to pursue a career in data. But what does it take to become a competent data professional? This book has all the answers! Building a successful career in data is all about cultivating the necessary mindset, knowledge, and skills. This book is your ultimate guide to understanding the fundamentals of data analytics, helping you unlock the expertise of efficiently solving real-world data-related problems. Here is just a fraction of what you will discover: A comprehensive guide to the data analytics process - a beginner-friendly 5-step framework to kickstart your journey into analyzing and processing data How to get started with the fundamental concepts, theories, and models for accurately analyzing data Everything you ever needed to know about data mining and machine learning principles - your gateway to unlocking the secrets of data's hidden potential Why business run on a data-driven culture, and how you can leverage it using real-time business intelligence analytics Strategies and techniques to build a problem-solving mindset that can overcome any complex and unique dataset How to create compelling and dynamic visualizations that help generate insights and make data-driven decisions The 4 pillars of a new digital world - discover how emerging technologies will transform the landscape of analyzing data And much more. Believe it or not, you can be terrible in math or statistics and still pursue a career in data. Yes, you need a good grasp of the basics but always keep in mind that knowledge can be acquired and skills can be developed. The key is to not be intimidated by the strings of characters and numbers. Focus, instead, on building a mindset that thirsts for knowledge. You'll be surprised by how much you're able to do with just that. And this book is here to guide you throughout this journey, so that crunching data becomes second nature to you. So, what are you waiting for? Ready to master the fundamentals and build a successful career in data analytics?

Data Analytics for Beginners

Robert J. Woz
Data Analytics for Beginners Book PDF

Author : Robert J. Woz
Publisher : Createspace Independent Publishing Platform
Page : 112 pages
File Size : 47,8 Mb
Release : 2017-10
Category : Big data
ISBN : 1977843131

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Data Analytics for Beginners by Robert J. Woz Pdf

If you are convinced that the world today is producing more data than the previous decades, then you understand that processing yesterday's data for today's use at times is not enough. The level of data analysis that is needed in highly competitive business environment needs to be processed, analyzed and used immediately for businesses to be ahead of their competition. Having this in mind, you need to understand from the ground up, what data is, the different types of data and how you should identify the right data for your business. To help you understand the simple basics of data and how it needs to be analyzed, then Data Analytics for Beginners is the book that you have been waiting for. The size and type of business you are running doesn't matter because after all, it will depend on your ability to understand the data that your business is exposed to so as to make better business decisions for the current working environment and the future. Are there patterns in your business that you cannot see? Do you want to make sense of the shopping trends of your clients to better enrich their experience? Do you want to know your target market even more? Do you want to better derive insights from the feedback your clients give you? These questions can only be answered when you perform a data analysis for your business. Collecting the data is one thing, analyzing them is another matter entirely as it is not something that can be done haphazardly by just looking at the data. If you hope to understand your data well, you need to understand the data you are collecting, the methods to use and the right tools to use when analyzing the data. Inside you will find valuable steps and tools that will help make your information work for you. Do not let yourself get complacent, stop looking at the data that you collect each day and start analyzing your data to move your business up. Get started by buying this book today! Inside you will find How data should be understood? Terms and concepts used in data analysis. Data mining and the different kinds of databases used to store data. How information can be retrieved and manipulated in the database to create a visual representation of what you want to know? The life cycle of data analysis. And more...

Data Analytics for Beginners

Florino Alfeche
Data Analytics for Beginners Book PDF

Author : Florino Alfeche
Publisher : Createspace Independent Publishing Platform
Page : 82 pages
File Size : 44,9 Mb
Release : 2017-10-02
Category : Electronic
ISBN : 1978189478

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Data Analytics for Beginners by Florino Alfeche Pdf

Data-analytics is a website specializing in data analysis and data visualizations. Furthermore, it is a website to update interested people of news and movements within the area of business intelligence and data analytics. The content will mainly consist of analysis' within different business areas and will focus on presenting the data in an intuitive way. Introduction to Data Analysis 1. Why do we analyze data? 2. Make sense of data we have collected 3. Basic steps in preliminary data analysis 4. Editing 5. Coding 6. Tabulating This book not only provides the step-by-step guide to data analytics but teaches you actionable steps to improve your analysis in all environments! Are you ready to learn? If so, Data Analytics: Practical Guide To Data Analytics For Business, Beginner To Expert(Data Analytics, Prescriptive Analytics, Statistics, Big Data, Intelligence, Master Data, Data Science, Data Mining).by James Fahl is THE book for you! It covers the essential topics you must learn to become a master of Data Analytics.

HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)

Harvard Business Review
HBR Guide to Data Analytics Basics for Managers HBR Guide Series Book PDF

Author : Harvard Business Review
Publisher : Harvard Business Press
Page : 256 pages
File Size : 53,9 Mb
Release : 2018-03-13
Category : Business & Economics
ISBN : 9781633694293

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HBR Guide to Data Analytics Basics for Managers (HBR Guide Series) by Harvard Business Review Pdf

Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes

The Analytics Lifecycle Toolkit

Gregory S. Nelson
The Analytics Lifecycle Toolkit Book PDF

Author : Gregory S. Nelson
Publisher : John Wiley & Sons
Page : 464 pages
File Size : 51,6 Mb
Release : 2018-03-07
Category : Business & Economics
ISBN : 9781119425090

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The Analytics Lifecycle Toolkit by Gregory S. Nelson Pdf

An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

A User's Guide to Business Analytics

Ayanendranath Basu,Srabashi Basu
A User s Guide to Business Analytics Book PDF

Author : Ayanendranath Basu,Srabashi Basu
Publisher : CRC Press
Page : 366 pages
File Size : 54,9 Mb
Release : 2016-08-19
Category : Business & Economics
ISBN : 9781315356495

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A User's Guide to Business Analytics by Ayanendranath Basu,Srabashi Basu Pdf

A User's Guide to Business Analytics provides a comprehensive discussion of statistical methods useful to the business analyst. Methods are developed from a fairly basic level to accommodate readers who have limited training in the theory of statistics. A substantial number of case studies and numerical illustrations using the R-software package are provided for the benefit of motivated beginners who want to get a head start in analytics as well as for experts on the job who will benefit by using this text as a reference book. The book is comprised of 12 chapters. The first chapter focuses on business analytics, along with its emergence and application, and sets up a context for the whole book. The next three chapters introduce R and provide a comprehensive discussion on descriptive analytics, including numerical data summarization and visual analytics. Chapters five through seven discuss set theory, definitions and counting rules, probability, random variables, and probability distributions, with a number of business scenario examples. These chapters lay down the foundation for predictive analytics and model building. Chapter eight deals with statistical inference and discusses the most common testing procedures. Chapters nine through twelve deal entirely with predictive analytics. The chapter on regression is quite extensive, dealing with model development and model complexity from a user’s perspective. A short chapter on tree-based methods puts forth the main application areas succinctly. The chapter on data mining is a good introduction to the most common machine learning algorithms. The last chapter highlights the role of different time series models in analytics. In all the chapters, the authors showcase a number of examples and case studies and provide guidelines to users in the analytics field.