A Theory Of Marketing

Author : Michael J Baker,Michael Saren
Publisher : SAGE
Page : 449 pages
File Size : 45,8 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9781446211045

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Marketing Theory by Michael J Baker,Michael Saren Pdf

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings

Author : Jagdish N. Sheth,David M. Gardner,Dennis E. Garrett
Publisher : John Wiley & Sons
Page : 262 pages
File Size : 41,7 Mb
Release : 1991-01-16
Category : Business & Economics
ISBN : 9780471635277

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Marketing Theory by Jagdish N. Sheth,David M. Gardner,Dennis E. Garrett Pdf

This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twelve schools of marketing thought, and describe a comprehensive metatheoretical framework based on six basic criteria. They also develop a list of concepts and axioms useful in generating a practical theory of marketing. References are extensive and include many pioneering, seldom-cited works. Graduate students and marketing professionals will find this a stimulating and practical work.

Author : Shelby D. Hunt
Publisher : Routledge
Page : 512 pages
File Size : 47,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317465140

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Marketing Theory by Shelby D. Hunt Pdf

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Author : Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski
Publisher : SAGE
Page : 546 pages
File Size : 41,8 Mb
Release : 2009-12-04
Category : Business & Economics
ISBN : 9781446206980

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The SAGE Handbook of Marketing Theory by Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski Pdf

Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.

Author : Shelby D. Hunt
Publisher : M.E. Sharpe
Page : 350 pages
File Size : 43,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0765609290

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Foundations of Marketing Theory by Shelby D. Hunt Pdf

Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.

Author : Pauline Maclaran,Michael Saren,Mark Tadajewski
Publisher : SAGE Publications Limited
Page : 0 pages
File Size : 53,6 Mb
Release : 2008-01-18
Category : Business & Economics
ISBN : 1847870007

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Marketing Theory by Pauline Maclaran,Michael Saren,Mark Tadajewski Pdf

Marketing Theory presents a comprehensive scholarly overview of the development of marketing theory. Drawing on a variety of international sources, the three editors bring together key contributions to the field that reflect both historical and contemporary debates and influences. This major work draws together the many disparate perspectives that have contributed to the development of marketing theory to provide scholars with a substantive reference base from which to further develop the area.

Author : Richard J. Geruson
Publisher : Oxford University Press, USA
Page : 278 pages
File Size : 54,9 Mb
Release : 1992
Category : Computers
ISBN : UOM:35128000004547

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A Theory of Market Strategy by Richard J. Geruson Pdf

Intense competitive and turbulent economic conditions have forced American businesses to re-examine every aspect of their strategies, from organization to how they publicly present what they sell. A Theory of Market Strategy uses economic theory to derive concepts of market strategy involving the exploitation of the differences in potential consumers and in products. That is, a firm can create a market strategy for a new product that takes into account the fact that different customers will be willing to pay different prices based on their expertise and perception of the product's value. In addition, this strategy considers that consumers will also want different models of the product. In the first half of this work, Geruson develops these concepts, showing that the key to successful market strategy is the exploitation of "two dimensional market heterogeneity", a new idea that integrates and enhances the concepts of product differentiation, price discrimination, market segmentation, information signalling, and customer purchase risk reduction. The second half follows with applications to these concepts in regard to the mainframe computer industry. In-depth examples from IBM and niche computer companies Cray, Tandem, and Control Data show how to practically implement the ideas and provide many lessons on the hidden pitfalls and secrets to success in market strategy. The book derives from Geruson's dissertation at Oxford University and has been augmented by his experience at International Business Machines, Incorporated and Toshiba International, making it accessible to sophisticated practitioners in market strategy and strategic planning.

Author : Adrian Palmer
Publisher : Oxford University Press
Page : 575 pages
File Size : 45,5 Mb
Release : 2012-03-29
Category : Business & Economics
ISBN : 9780199602131

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Introduction to Marketing by Adrian Palmer Pdf

This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.

Author : Ronald F. Bush,Shelby D. Hunt
Publisher : Marketing Classics Press
Page : 327 pages
File Size : 47,9 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112281

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Marketing Theory: Philosophy of Science Perspectives by Ronald F. Bush,Shelby D. Hunt Pdf

Author : Michael J. Baker
Publisher : Unknown
Page : 416 pages
File Size : 40,5 Mb
Release : 1995
Category : Electronic
ISBN : 0333650395

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Marketing by Michael J. Baker Pdf

Author : Americus Reed II,Mark Forehand
Publisher : Edward Elgar Publishing
Page : 496 pages
File Size : 41,6 Mb
Release : 2019-12-27
Category : Business & Economics
ISBN : 9781788117739

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Handbook of Research on Identity Theory in Marketing by Americus Reed II,Mark Forehand Pdf

The Handbook of Research on Identity Theory in Marketing features cutting-edge research that delves into the origins and consequences of identity loyalty and organizes these insights around five basic identity principles that span nearly every consumer marketing subdomain. This Handbook is a comprehensive and state of the art treatment of identity and marketing: An authoritative and practical guide for academics, brand managers, marketers, public policy advocates and even intellectually curious consumers.

Author : George Schwartz
Publisher : Unknown
Page : 168 pages
File Size : 42,8 Mb
Release : 1963
Category : Marketing
ISBN : UOM:35128001176625

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Development of Marketing Theory by George Schwartz Pdf

Author : Robert Bartels
Publisher : Unknown
Page : 310 pages
File Size : 55,6 Mb
Release : 1970
Category : Business & Economics
ISBN : MINN:319510018176343

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Marketing Theory and Metatheory by Robert Bartels Pdf

Author : Shelby D. Hunt
Publisher : Routledge
Page : 619 pages
File Size : 53,9 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317465133

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Marketing Theory by Shelby D. Hunt Pdf

One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.

Author : Martin Eisend,Alfred Kuss
Publisher : Springer
Page : 242 pages
File Size : 50,9 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9783030107949

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Research Methodology in Marketing by Martin Eisend,Alfred Kuss Pdf

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.