Download Full eBooks in PDF
Marketing Theory Philosophy Of Science Perspectives Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of Marketing Theory Philosophy Of Science Perspectives book. This book definitely worth reading, it is an incredibly well-written.
Author : Ronald F. Bush,Shelby D. Hunt
Publisher : Marketing Classics Press
Page : 327 pages
File Size : 50,8 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112281
Author : Ronald F. Bush,Shelby D. Hunt
Publisher : Unknown
Page : 315 pages
File Size : 50,7 Mb
Release : 1982
Category : Marketing
ISBN : OCLC:8389613
Author : Shelby D. Hunt
Publisher : Unknown
Page : 299 pages
File Size : 54,6 Mb
Release : 2011
Category : Electronic
ISBN : OCLC:711060686
Author : Shelby D. Hunt
Publisher : Thomson South-Western
Page : 520 pages
File Size : 46,6 Mb
Release : 1991
Category : Business & Economics
ISBN : UOM:39076001031199
Author : Martin Eisend,Alfred Kuss
Publisher : Springer
Page : 242 pages
File Size : 49,6 Mb
Release : 2019-03-01
Category : Business & Economics
ISBN : 9783030107949
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Shelby D. Hunt
Publisher : Routledge
Page : 420 pages
File Size : 55,5 Mb
Release : 2016-09-16
Category : Business & Economics
ISBN : 9781315290874
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author : Shelby D. Hunt
Publisher : Taylor & Francis
Page : 360 pages
File Size : 53,8 Mb
Release : 2016-09-16
Category : Business & Economics
ISBN : 9781315290881
In this book distinguished theorist and author Shelby D. Hunt analyzes the major controversies in the "philosophy debates" raging throughout the field of marketing. Using an historical approach, Hunt argues against relativism and for scientific realism as a philosophy for guiding marketing research and theory. He also shows how the pursuit of truth and objectivity in marketing research are both possible and desirable. Specific controversies analyzed in the book include: Does positivism dominate marketing research? Does positivism imply quantitive methods? Is relativism an appropriate foundation for marketing research? Does relativism imply pluralism, tolerance, and openness? Should marketing pursue the goal of objective research? An ideal companion to Hunt's classic text, Foundations of Marketing Theory, this volume will be equally useful on its own in any graduate level course on marketing theory.
Author : Jagdish N. Sheth
Publisher : SAGE Publications Pvt. Limited
Page : 0 pages
File Size : 47,7 Mb
Release : 2011-03-09
Category : Business & Economics
ISBN : 8132105206
The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field. This second set in the series, consisting of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in the application of theory and philosophy of science in marketing, Dr. Hunt is one of the most cited scholars of marketing.
Author : Shelby D. Hunt
Publisher : Routledge
Page : 512 pages
File Size : 43,6 Mb
Release : 2014-12-18
Category : Business & Economics
ISBN : 9781317465140
One of the true classics in Marketing is now thoroughly revised and updated. "Marketing Theory" is both evolutionary and revolutionary. As in earlier editions, Shelby Hunt focuses on the marketing discipline's multiple stakeholders. He articulates a philosophy of science-based 'tool kit' for developing and analyzing theories, law-like generalizations, and explanations in marketing science. Hunt adds a new dimension to the book, however, by developing arguments for the position that Resource-Advantage Theory provides the foundation for a general theory of marketing and a theoretical foundation for business and marketing strategy. Also new to this edition are four chapters adapted and updated from Hunt's "Controversy in Marketing Theory" that analyze the 'philosophy debates' within the field, including controversies with respect to scientific realism, qualitative methods, truth, and objectivity.
Author : Shelby D. Hunt
Publisher : M.E. Sharpe
Page : 352 pages
File Size : 43,8 Mb
Release : 2002
Category : Business & Economics
ISBN : 0765609304
Shelby Hunt's revision of "Foundations of Marketing Theory" continues the tradition of the previous three by providing a clear framework for advancing marketing thought and research.
Author : Martin Eisend,Alfred Kuss
Publisher : Unknown
Page : 238 pages
File Size : 49,9 Mb
Release : 2019
Category : Marketing
ISBN : 3030107957
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.
Author : Michael John Baker
Publisher : Taylor & Francis
Page : 752 pages
File Size : 55,5 Mb
Release : 2001
Category : Marketing
ISBN : 0415213983
Author : Jagdish N. Sheth,Dennis E. Garrett
Publisher : Thomson South-Western
Page : 888 pages
File Size : 45,8 Mb
Release : 1986
Category : Business & Economics
ISBN : UOM:49015000509837
Author : Pauline Maclaran,Michael Saren,Barbara Stern,Mark Tadajewski
Publisher : SAGE
Page : 546 pages
File Size : 52,8 Mb
Release : 2009-12-04
Category : Business & Economics
ISBN : 9781446206980
Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author : Michael J Baker,Michael Saren
Publisher : SAGE
Page : 545 pages
File Size : 43,8 Mb
Release : 2016-05-16
Category : Business & Economics
ISBN : 9781473942660
Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.