A Very Short Fairly Interesting And Reasonably Cheap Book About Studying Marketing

A Very Short Fairly Interesting And Reasonably Cheap Book About Studying Marketing Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of A Very Short Fairly Interesting And Reasonably Cheap Book About Studying Marketing book. This book definitely worth reading, it is an incredibly well-written.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Jim Blythe
A Very Short Fairly Interesting and Reasonably Cheap Book about Studying Marketing Book PDF

Author : Jim Blythe
Publisher : SAGE
Page : 200 pages
File Size : 55,6 Mb
Release : 2006-10-18
Category : Business & Economics
ISBN : 9781446222621

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Jim Blythe Pdf

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Jim Blythe
A Very Short Fairly Interesting and Reasonably Cheap Book about Studying Marketing Book PDF

Author : Jim Blythe
Publisher : SAGE
Page : 154 pages
File Size : 45,7 Mb
Release : 2006-10-18
Category : Business & Economics
ISBN : 9781847878908

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing by Jim Blythe Pdf

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven′t heard about in their lectures. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy

Chris Carter,Stewart R Clegg,Martin Kornberger
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Strategy Book PDF

Author : Chris Carter,Stewart R Clegg,Martin Kornberger
Publisher : SAGE
Page : 177 pages
File Size : 55,8 Mb
Release : 2008-09-17
Category : Business & Economics
ISBN : 9780857029973

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Strategy by Chris Carter,Stewart R Clegg,Martin Kornberger Pdf

′If strategy is the queen of business, then this book offers us the perfect introduction to her court! It is accessible, lively, and informative. The book repays the reader with wonderful account of how strategy works. It also lets the reader in on some of the darker secrets of strategy′ - André Spicer, Associate Professor of Organisation Studies, Warwick Business School Studying Strategy is a welcoming, lively and thought provoking account that helps students get to grips with strategy′s key issues and broad debates and introduce them to the latest ideas. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of strategy at Undergraduate, Masters and MBA level, professionals involved in strategic decision making and anyone interested in how strategy works.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management

Ann L Cunliffe
A Very Short Fairly Interesting and Reasonably Cheap Book about Management Book PDF

Author : Ann L Cunliffe
Publisher : SAGE
Page : 169 pages
File Size : 42,7 Mb
Release : 2009-06-10
Category : Business & Economics
ISBN : 9781446200216

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management by Ann L Cunliffe Pdf

`Ann Cunliffe has produced a quite brilliant critical introduction to the study of management. This lucid, innovative and thought-provoking book takes a much needed look at the ethical and philosophical issues facing managers in contemporary organizations. A readable, thoughtful and intelligent book that students will love' - John Hassard, University of Manchester Written to inform, challenge and entertain, this book explains alternative ways of thinking about management and managing people in a way that is easy to understand and enjoyable. The book covers topics that are central to management, organizational behaviour or leadership courses: what managers do, motivation, communication, and ethics. Ann Cunliffe breathes fresh air into these topics, emphasizing the importance of relations when thinking about management and drawing on a range of disciplines such as philosophy and linguistics. A trusted and respected academic who has written widely on management, Ann Cunliffe's book will stretch, surprise and reward undergraduate, postgraduate and MBA students.

A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership

Brad Jackson,Ken Parry
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership Book PDF

Author : Brad Jackson,Ken Parry
Publisher : SAGE Publications
Page : 209 pages
File Size : 41,8 Mb
Release : 2011-05-25
Category : Business & Economics
ISBN : 9781849207393

Get Book

A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Leadership by Brad Jackson,Ken Parry Pdf

The first edition of this popular and acclaimed book quickly became a favourite among students for the engaging way in which it guided them through the cacophony of competing perspectives and models of leadership. This new edition includes an expanded discussion of hot topics like followership, gender, ethics, authenticity and leadership and the arts set against the backdrop of the global financial crisis. In teaching you how to critically appraise and work with leadership theories rather than faithfully accept them, this book will not merely make you a better student of leadership; it could make you a better leader too.

A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations

Christopher Grey
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations Book PDF

Author : Christopher Grey
Publisher : SAGE
Page : 210 pages
File Size : 47,9 Mb
Release : 2008-12-09
Category : Social Science
ISBN : 9781446241141

Get Book

A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations by Christopher Grey Pdf

Relevant across a range of management courses, the Second Edition of A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations offers students a lively, focused and challenging discussion of classical and current ideas about organizations and their management. Building on the hugely popular first edition, a new chapter explores the relationship between organization theory and behaviour as it exists today. Chris Grey shies away from the sterility of conventional textbooks, offering students an accessible and palatable overview of the field of organization studies that questions and challenges the traditional literature.

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations

Chris Grey
A Very Short Fairly Interesting and Reasonably Cheap Book About Studying Organizations Book PDF

Author : Chris Grey
Publisher : SAGE
Page : 186 pages
File Size : 45,7 Mb
Release : 2012-11-22
Category : Business & Economics
ISBN : 9781446271438

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book About Studying Organizations by Chris Grey Pdf

Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. The Third Edition of Studying Organizations has been updated in light of the continuing financial and economic crisis. It shows how this grew out of a thirty year experiment in 'new capitalism' and links this to changes in the world of work organizations in terms of growing insecurity, inequality and to shifts in the status of management. Suitable for students of organizational studies and management, professionals working in organizations and anyone curious about the workings of organizations. Visit Chris Grey's accompanying blog and read his comments on current news stories and how they relate to themes in the book.

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Research

Emma Bell,Richard Thorpe
A Very Short Fairly Interesting and Reasonably Cheap Book about Management Research Book PDF

Author : Emma Bell,Richard Thorpe
Publisher : SAGE
Page : 161 pages
File Size : 51,7 Mb
Release : 2013-09-18
Category : Business & Economics
ISBN : 9781446294147

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Research by Emma Bell,Richard Thorpe Pdf

Emma Bell and Richard Thorpe are engaging companions for this journey into the complex world of management research. They provide a stimulating and critical overview of the key theoretical debates on research paradigms and methodologies and relate them to the day to day practice of the research, demystifying the process and providing invaluable insights into the politics and practice of research. Unlike most books about management research, this little book does not present the process as logical, rational and predictable. Instead, it explores the messy and unpredictable nature of management research and the fascinating reasons behind this. In doing so, it will give you the confidence and understanding to experiment and improvise while carrying out your research. Incorporating research tales from within the workplace, Bell and Thorpe have triumphed in bringing you a fun and thought-provoking discourse on management research that you will treasure. An electronic inspection copy is available for instructors.

A Very Short, Fairly Interesting and Reasonably Cheap Book About Coaching and Mentoring

Bob Garvey
A Very Short Fairly Interesting and Reasonably Cheap Book About Coaching and Mentoring Book PDF

Author : Bob Garvey
Publisher : SAGE
Page : 129 pages
File Size : 46,5 Mb
Release : 2011-11-04
Category : Business & Economics
ISBN : 9781446254424

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book About Coaching and Mentoring by Bob Garvey Pdf

In Coaching and Mentoring, the author inspires and provokes readers by asking questions such as ′Are coaching and mentoring the same?′ ′Are we obsessed with skills?′ and ′What is performance?′ He also delves into contemporary debates such as concerns about standards, competencies and codes of ethics, interspersed with views on power, control and politics. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. An entertaining read for Undergraduate, Postgraduate and MBA students or anyone interested in looking for different ways of thinking about coaching and mentoring.

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business

George Cairns,Martyna Sliwa
A Very Short Fairly Interesting and Reasonably Cheap Book about International Business Book PDF

Author : George Cairns,Martyna Sliwa
Publisher : SAGE
Page : 185 pages
File Size : 43,7 Mb
Release : 2008-09-17
Category : Business & Economics
ISBN : 9781446241158

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about International Business by George Cairns,Martyna Sliwa Pdf

Selected as an Outstanding Academic Title by Choice Magazine, January 2010 Conceived by Chris Grey and written to get you thinking, the “Very Short, Fairly Interesting and Reasonably Cheap” series offers an informal, conversational, accessible yet sophisticated and critical overview of what you find in conventional textbooks. In International Business, the authors challenge the principles of business in the context of trading blocs, protectionism, and restricted trade; the effects of international governing bodies like the WTO, the IMF and the World Bank; looking at this very big and interesting field with humour and insightfulness. Ideal for Undergraduate students in Business and Management, this text will also appeal to anyone interested in the fast-paced world of International Business.

A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management

Joanne Roberts
A Very Short Fairly Interesting and Reasonably Cheap Book About Knowledge Management Book PDF

Author : Joanne Roberts
Publisher : SAGE
Page : 175 pages
File Size : 46,8 Mb
Release : 2015-06-18
Category : Business & Economics
ISBN : 9781473927209

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book About Knowledge Management by Joanne Roberts Pdf

Written in a lively, conversational style, Knowledge Management looks at the nature of knowledge, including its definition and measurement, before the main concepts and theoretical contributions to knowledge management are reviewed and challenged, providing fresh insights into the central debates. Conceived by Chris Grey as an antidote to conventional textbooks, each book in the ‘Very Short, Fairly Interesting and Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Suitable for students of Business and Management courses at Undergraduate and Postgraduate level and anyone interested in the concept of knowledge management.

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing

A. J. Earley
A Very Short Fairly Interesting Reasonably Cheap Book About International Marketing Book PDF

Author : A. J. Earley
Publisher : SAGE
Page : 222 pages
File Size : 43,8 Mb
Release : 2019-07-08
Category : Business & Economics
ISBN : 9781526483294

Get Book

A Very Short, Fairly Interesting, Reasonably Cheap Book About... International Marketing by A. J. Earley Pdf

Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. Looking beyond the usual colonial narrative of the subject, Amanda Earley encourages the reader to think reflectively and critically about overlooked aspects of International Marketing such as power relations, history, ethics, culture and politics. Examples are provided throughout with coverage of student-friendly brands such as Apple, Facebook and Google and their role in international marketing practices today. The author draws on history and the colonial era as well as illustrating the failure of American brands to break into other markets. There are also gritty, thought-provoking examples around racial divides in Asia and Australia. Need another "VSFI" book? Browse the series here

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Theory

Todd Bridgman,Stephen Cummings
A Very Short Fairly Interesting and Reasonably Cheap Book about Management Theory Book PDF

Author : Todd Bridgman,Stephen Cummings
Publisher : SAGE
Page : 147 pages
File Size : 41,7 Mb
Release : 2020-11-11
Category : Business & Economics
ISBN : 9781529738254

Get Book

A Very Short, Fairly Interesting and Reasonably Cheap Book about Management Theory by Todd Bridgman,Stephen Cummings Pdf

Conceived by Chris Grey, the Very Short, Fairly Interesting and Reasonably Cheap series offers an antidote to conventional textbooks. Each book takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. In Management Theory, Todd Bridgman and Stephen Cummings uncover enduring myths about famous theorists, from Adam Smith and Max Weber to Frederick Taylor, Mary Parker Follett, Abraham Maslow and Kurt Lewin. By exploring how these myths became cast as the foundations of management, this accessible and engaging book generates new ways of thinking about what management could be today and in the future. Students can head to YouTube to watch a selection of specially-curated, bitesize videos - 20 Insights on Management Theory - which explain key topics relating to management theory. Lecturers can visit https://study.sagepub.com/bridgman to access a range of PowerPoint slides that can be used in their teaching.

International Marketing

Daniel W. Baack,Barbara Czarnecka,Donald Baack
International Marketing Book PDF

Author : Daniel W. Baack,Barbara Czarnecka,Donald Baack
Publisher : SAGE
Page : 1012 pages
File Size : 51,5 Mb
Release : 2018-11-20
Category : Business & Economics
ISBN : 9781526463104

Get Book

International Marketing by Daniel W. Baack,Barbara Czarnecka,Donald Baack Pdf

Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture – culture, language, political/legal systems, economic systems, and technological differences – in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns. New to the second edition: More global focus through new examples, case studies and the experience brought by new co-author, Barbara Czarnecka Brand new chapter on Culture & Cross-Cultural Marketing, including political unrest and the recent return to nationalism (e.g. Brexit and the Trump presidency) and further coverage of developing countries New coverage of digital advances and social media marketing Updated theory and methods, including Service Dominant Logic (S-DL), Consumer Culture Theory (CCT), and Netnography Additional videos supplementing the comprehensive online resource package for students and lecturers A wealth of online resources complement this book. These include a test bank of 50-65 questions per chapter, PowerPoint slides, sample syllabi, interactive maps, country fact sheets, flashcards, SAGE journal articles, and guidelines for developing a marketing plan.

Marketing Theory

Michael J Baker,Michael Saren
Marketing Theory Book PDF

Author : Michael J Baker,Michael Saren
Publisher : SAGE
Page : 449 pages
File Size : 42,6 Mb
Release : 2010-03-18
Category : Business & Economics
ISBN : 9781446211045

Get Book

Marketing Theory by Michael J Baker,Michael Saren Pdf

Electronic Inspection Copy available for instructors here Building on the popularity of the first edition, published in 2000, the Second Edition brings together revised and new, original chapters from an outstanding team of contributors providing an authoritative overview of the theoretical foundations and current status of thinking on topics central to the discipline and practice of marketing. Summary of key features: - A marketing theory text written specifically for students - Provides an introduction and overview of the role of theory in marketing - Contributors are leading, well-established authorities in their fields - Explains key concepts for students in a clear, readable and concise manner. - Provides full, in-depth coverage of all topics, with recommended further readings