A Visual Language

Author : Connie Malamed
Publisher : Rockport Pub
Page : 241 pages
File Size : 41,7 Mb
Release : 2011-10
Category : Design
ISBN : 9781592537419

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Visual Language for Designers by Connie Malamed Pdf

Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations. Visual Language for Designers includes: —How to organize graphics for quick perception —How to direct the eyes to essential information —How to use visual shorthand for efficient communication —How to make abstract ideas concrete —How to best express visual complexity —How to charge a graphic with energy and emotion

Author : Robert E. Horn
Publisher : Macrovu Incorporated
Page : 0 pages
File Size : 54,8 Mb
Release : 1998
Category : Kommunikation
ISBN : 189263709X

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Visual Language by Robert E. Horn Pdf

Author : David Cohen,Scott Anderson
Publisher : Bloomsbury Visual Arts
Page : 0 pages
File Size : 55,8 Mb
Release : 2021-07-29
Category : Art
ISBN : 9781350240575

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A Visual Language by David Cohen,Scott Anderson Pdf

This revised, second edition develops the creative principles established in the first edition, building particularly on three-dimensional forms, featuring a large number of new images.

Author : Fernande Saint-Martin
Publisher : Indiana University Press
Page : 278 pages
File Size : 42,9 Mb
Release : 1990-10-22
Category : Literary Criticism & Collections
ISBN : 0253112699

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Semiotics of Visual Language by Fernande Saint-Martin Pdf

"... the details of Saint-Martin's argument contain a wealth of penetrating observations from which anyone with a serious interest in visual communication will profit." -- Journal of Communication Saint-Martin elucidates a syntax of visual language that sheds new light on nonverbal language as a form of representation and communication. She describes the evolution of this language in the visual arts as well as its multiple uses in contemporary media. The result is a completely new approach for scholars and practitioners of the visual arts eager to decode the many forms of visual communication.

Author : Luigi Cocchiarella
Publisher : Springer
Page : 182 pages
File Size : 40,9 Mb
Release : 2015-03-14
Category : Mathematics
ISBN : 9783319053509

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The Visual Language of Technique by Luigi Cocchiarella Pdf

The book is inspired by the first seminar in a cycle connected to the celebrations of the 150th anniversary of the Politecnico di Milano. "Dealing with the Image Ivory Towers and Virtual Bridges" was the motto of this meeting, aiming to stimulate a discussion among engineers, designers and architects, all of whom are traditionally involved in the use of the Image as a specialized language supporting their work, their research activities and their educational tasks. The book will also include the essays of invited or interviewed authors from other disciplines, namely Philosophy, Mathematics and Semiotics. According to Regis Debray, in the present "Visual Age", which he has significantly defined as a "Video-Sphere", all the information tends to be processed and controlled by means of visual devices. This occurs especially in the various branches of many technical studies and activities, one of the most sensitive areas to the use of Visual Language in the past and even more in the present.

Author : Jos van den Broek,Jaap Jong,Willem Koetsenruijter,Laetitia Smit
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 2012
Category : Visual communication
ISBN : 9490947725

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Visual Language by Jos van den Broek,Jaap Jong,Willem Koetsenruijter,Laetitia Smit Pdf

The power of a visual image is determined by a complex array of elements. Anyone who creates a page for a magazine, makes a PowerPoint presentation, designs a brochure, prepares a poster, or dreams up an idea for an infographic is faced with some important questions: Why is it better to position this photograph here rather than there? What background color should be used for a presentation? What is necessary to bear in mind when creating an internet page? Is it better to use a table, a graph, or an infographic as a visual aid? Should permission be sought to use an image for a weblog? These are the kinds of questions that Visual Language will answer. Following an introduction to the subject, the book explains three important theories relating to visual images: Gestalt, semiotics, and visual rhetoric. Using these theories, the book then explores the fundamental elements of visual language: composition, typography, perspective, and color. Additionally, it presents applications from everyday practice: photos, graphs and tables, infographics, web pages, and magazine pages. The combination of theory and practice makes this guide an excellent reference work for both academic programs and vocational studies. *** "Recommended". - Choice, Vol. 50, No. 08, April 2013.

Author : Kim Marriott,Bernd Meyer
Publisher : Springer Science & Business Media
Page : 382 pages
File Size : 40,7 Mb
Release : 2012-12-06
Category : Computers
ISBN : 9781461216766

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Visual Language Theory by Kim Marriott,Bernd Meyer Pdf

A broad-ranging survey of our current understanding of visual languages and their theoretical foundations. Its main focus is the definition, specification, and structural analysis of visual languages by grammars, logic, and algebraic methods and the use of these techniques in visual language implementation. Researchers in formal language theory, HCI, artificial intelligence, and computational linguistics will all find this an invaluable guide to the current state of research in the field.

Author : Shi-Kuo Chang
Publisher : Springer Science & Business Media
Page : 457 pages
File Size : 53,5 Mb
Release : 2012-12-06
Category : Psychology
ISBN : 9781461318057

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Visual Languages by Shi-Kuo Chang Pdf

This book is intended as both an introduction to the state-of-the-art in visual languages, as well as an exposition of the frontiers of research in advanced visual languages. It is for computer scientists, computer engi neers, information scientists, application programmers, and technical managers responsible for software development projects who are inter ested in the methodology and manifold applications of visual languages and visual programming. The contents of this book are drawn from invited papers, as well as selected papers from two workshops: the 1985 IEEE Workshop on Lan guages for Automation-Cognitive Aspects in Information Processing, which was held in Mallorca, Spain, June 28-30, 1985; and the 1984 IEEE Workshop on Visual Languages, which was held in Hiroshima, Japan, December 7-9, 1984. Panos Ligomenides and I organized the technical program of LFA '85, and Tadao Ichikawa and I organized the techni cal program of VL '84. Both workshops have now become successful annual events in their own right. The intersecting area of visual languages and visual programming especially has become a fascinating new research area. It is hoped that this book will focus the reader's attention on some of the interesting research issues as well as the potential for future applications. After reading this book, the reader will undoubtedly get an impression that visual languages and the concept of generalized icons can be studied fruitfully from many different perspectives, including computer graphics, formal language theory, educational methodology, cognitive psychology and visual design.

Author : James Lancel McElhinney,Instructors of Instructors of the Arts Students League of New York
Publisher : Unknown
Page : 0 pages
File Size : 54,9 Mb
Release : 2012
Category : Art
ISBN : 1402768486

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The Visual Language of Drawing by James Lancel McElhinney,Instructors of Instructors of the Arts Students League of New York Pdf

Featuring the insights of 15 current and former Art Students League instructors, this stunning volume reassesses the art of drawing not as a technique, but as the essential grammar of all visual thinking. In an illuminating introductory essay, James Lancel McElhinney punctures the myth that learning to draw is something for experts only, and presents methods for making, appreciating, and teaching drawing. The 15 contributors then offer a broad range of stylistic approaches and methodologies, accompanied by examples of their own and their students' artwork. A final section of basic exercises, along with information on materials, techniques, and resources, completes this inspirational study.

Author : Charles Kostelnick,David Donovan Roberts
Publisher : Longman Publishing Group
Page : 400 pages
File Size : 43,9 Mb
Release : 2011
Category : Language Arts & Disciplines
ISBN : 0205616402

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Designing Visual Language by Charles Kostelnick,David Donovan Roberts Pdf

Written by two highly experienced teachers in the field of document design, Designing Visual Language, 2/e offers useful strategies and tools for document design of all types. A chief goal of the text is to enable students to extend the rhetorical approach they employ in writing and editing courses to the creation of various forms of visual communication. The text focuses on the kinds of situations and practical documents that occur in the workplace and blends this focus with a rhetorical approach that ties design to the audience, purpose, and context of messages.

Author : Kang Zhang
Publisher : Springer Science & Business Media
Page : 253 pages
File Size : 47,9 Mb
Release : 2010-06-07
Category : Computers
ISBN : 9780387682570

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Visual Languages and Applications by Kang Zhang Pdf

Visual languages have long been a pursuit of effective communication between human and machine. With rapid advances of the Internet and Web technology, human-human communication through the Web or electronic mobile devices is becoming more and more prevalent. Visual Languages and Applications is a comprehensive introduction to diagrammatical visual languages. This book discusses what visual programming languages are, and how such languages and their underlying foundations can be usefully applied to other fields in computer science. It also covers a broad range of contents from the underlying theory of graph grammars to the applications in various domains. Pointers to related topics and further readings are provided as well. Visual Languages and Applications is designed as a secondary text book for upper-undergraduate-level students and graduate-level students in computer science and engineering. This volume is also suitable for practitioners and researchers in industry as a professional book.

Author : Marcel Danesi
Publisher : Bloomsbury Publishing
Page : 192 pages
File Size : 41,8 Mb
Release : 2016-11-17
Category : Language Arts & Disciplines
ISBN : 9781474282000

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The Semiotics of Emoji by Marcel Danesi Pdf

Shortlisted for the BAAL Book Prize 2017 Emoji have gone from being virtually unknown to being a central topic in internet communication. What is behind the rise and rise of these winky faces, clinking glasses and smiling poos? Given the sheer variety of verbal communication on the internet and English's still-controversial role as lingua mundi for the web, these icons have emerged as a compensatory universal language. The Semiotics of Emoji looks at what is officially the world's fastest-growing form of communication. Emoji, the colourful symbols and glyphs that represent everything from frowning disapproval to red-faced shame, are fast becoming embedded into digital communication. Controlled by a centralized body and regulated across the web, emoji seems to be a language: but is it? The rapid adoption of emoji in such a short span of time makes it a rich study in exploring the functions of language. Professor Marcel Danesi, an internationally-known expert in semiotics, branding and communication, answers the pertinent questions. Are emoji making us dumber? Can they ultimately replace language? Will people grow up emoji literate as well as digitally native? Can there be such a thing as a Universal Visual Language? Read this book for the answers.

Author : Neil Cohn
Publisher : A&C Black
Page : 240 pages
File Size : 41,6 Mb
Release : 2013-12-05
Category : Language Arts & Disciplines
ISBN : 9781441174512

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The Visual Language of Comics by Neil Cohn Pdf

Drawings and sequential images are an integral part of human expression dating back at least as far as cave paintings, and in contemporary society appear most prominently in comics. Despite this fundamental part of human identity, little work has explored the comprehension and cognitive underpinnings of visual narratives-until now. This work presents a provocative theory: that drawings and sequential images are structured the same as language. Building on contemporary theories from linguistics and cognitive psychology, it argues that comics are written in a visual language of sequential images that combines with text. Like spoken and signed languages, visual narratives use a lexicon of systematic patterns stored in memory, strategies for combining these patterns into meaningful units, and a hierarchic grammar governing the combination of sequential images into coherent expressions. Filled with examples and illustrations, this book details each of these levels of structure, explains how cross-cultural differences arise in diverse visual languages of the world, and describes what the newest neuroscience research reveals about the brain's comprehension of visual narratives. From this emerges the foundation for a new line of research within the linguistic and cognitive sciences, raising intriguing questions about the connections between language and the diversity of humans' expressive behaviours in the mind and brain.

Author : Philip Thompson,Peter Davenport
Publisher : Unknown
Page : 258 pages
File Size : 54,6 Mb
Release : 1982
Category : Commercial art
ISBN : 0140511172

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The Dictionary of Visual Language by Philip Thompson,Peter Davenport Pdf

Author : Peter Bonnici
Publisher : Rotovision
Page : 172 pages
File Size : 43,7 Mb
Release : 1999
Category : Art
ISBN : UOM:39015048561552

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Visual Language by Peter Bonnici Pdf

Making visual images that can be understood universally is a vitally important skill for creative thinkers across the design spectrum.