Achieving Brand Loyalty In China Through After Sales Services

Author : Alexander Fraß
Publisher : Springer
Page : 317 pages
File Size : 46,8 Mb
Release : 2016-06-08
Category : Business & Economics
ISBN : 9783658143671

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Achieving Brand Loyalty in China through After-Sales Services by Alexander Fraß Pdf

This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.

Author : John Stark
Publisher : Springer Nature
Page : 630 pages
File Size : 55,7 Mb
Release : 2022-05-03
Category : Technology & Engineering
ISBN : 9783030985783

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Product Lifecycle Management (Volume 1) by John Stark Pdf

This fifth edition of “Product Lifecycle Management” updates and adds to the successful fourth edition, the most frequently cited PLM publication. It gives the reader a thorough explanation of Product Lifecycle Management (PLM) and provides them with a full understanding and the skills to implement PLM within their own business environment. This new and expanded edition is fully updated to reflect the many technological and management advances made in PLM since the release of the fourth edition. “Product Lifecycle Management” will broaden the reader’s understanding of PLM, nurturing the skills needed to implement PLM successfully and to achieve world-class product performance across the lifecycle. Among the components of PLM described are product-related business processes, product data, product data management (PDM) systems, other PLM applications, best practices, company objectives and organisation. This book also describes the relationships of PLM with the Internet of Things, Industry 4.0, Digital Twins and Digital Threads. “Product Lifecycle Management” (5th edition) explains what PLM is, and why it is needed. It describes the environment in which products are ideated, developed, manufactured, supported and retired, before addressing the main components of PLM and PLM Initiatives. Key activities in PLM Initiatives described include organisational change management (OCM) and project management. The final part of the book addresses the PLM Initiative, showing the typical steps and activities of a PLM project or initiative.

Author : Xiaowan Wang,S. Zhang,Mei-Ling Wang
Publisher : Springer
Page : 289 pages
File Size : 49,8 Mb
Release : 2007-08-06
Category : Business & Economics
ISBN : 9780230286962

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WTO, Globalization and China's Health Care System by Xiaowan Wang,S. Zhang,Mei-Ling Wang Pdf

This book considers the key sectors of China's health care system after its entrance into the WTO, including the pharmaceutical industry, health insurance services, and hospitals in terms of policies, legal framework and market potential. It offers a critical analysis of the impact of the WTO and globalization on China's health care.

Author : Alain Verbeke
Publisher : Cambridge University Press
Page : 615 pages
File Size : 47,9 Mb
Release : 2013-03-07
Category : Business & Economics
ISBN : 9781107027893

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International Business Strategy by Alain Verbeke Pdf

The first textbook to combine analytical rigour and true managerial insight on the functioning of large multinational enterprises.

Author : Taosheng Wang,Srikanta Patnaik,Wu Chun Ho Jack,Maria Leonilde Rocha Varela
Publisher : Springer Nature
Page : 617 pages
File Size : 54,9 Mb
Release : 2022-09-07
Category : Technology & Engineering
ISBN : 9789811927683

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Applications of Decision Science in Management by Taosheng Wang,Srikanta Patnaik,Wu Chun Ho Jack,Maria Leonilde Rocha Varela Pdf

This book covers research trends of data science and management involving cutting edge technologies and novel research directions from diverse fields of industries, business and government sectors. It involves usage of various advanced tools and techniques for understanding different data collected at the grassroot level to generate actionable insights for making crucial decisions. This book aims to serve as a reference book for researchers in the area of decision science for management. It covers alternative solutions with innovative ideas and issues from different fields of business management.

Author : Jonathan Reuvid,Li Yong
Publisher : GMB Publishing Ltd
Page : 736 pages
File Size : 54,5 Mb
Release : 2006-07
Category : Business & Economics
ISBN : 9781905050512

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Doing Business with China by Jonathan Reuvid,Li Yong Pdf

This revised fifth edition of Doing Business with China has been updated to take into account key changes in the legal and fiscal environment. It remains the most comprehensive guide available to all aspects of commercial engagement in China. It focuses on developments in China as business and regulatory environment over the past four years since WTO entry and on the key industry sectors where China is already a global player or which offer good opportunities for foreign investment and trade. In addition, the guide provides authoritative insight into accounting, auditing and taxation practices; banking, foreign exchange and corporate finance; and marketing issues which are unique to the Chinese markets. Revisions include updates to chapter's on economic performance and outlook, China's Securities Market and sector reports on China's automotive indutry, banking, oil and gas and steel production and core minerals."

Author : Paul Hong,YoungWon Park
Publisher : CRC Press
Page : 149 pages
File Size : 41,9 Mb
Release : 2014-12-19
Category : Business & Economics
ISBN : 9781040083420

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Building Network Capabilities in Turbulent Competitive Environments by Paul Hong,YoungWon Park Pdf

Brazil, Russia, India, and China (BRIC) are among the largest and fastest-growing economies in the world. The enormous size of the customer base in these emerging markets is the strategic concern of global business firms. Successful market performance in these markets requires sound understanding of dynamic environmental factors and timely investme

Author : Xinchuang Li
Publisher : Springer Nature
Page : 501 pages
File Size : 46,5 Mb
Release : 2020-07-03
Category : Technology & Engineering
ISBN : 9789811520747

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The Road Map of China's Steel Industry by Xinchuang Li Pdf

This book explores the principles of supply-side structural reform and current practices in the Chinese steel industry. Focusing on the general requirements for high-quality development, it reviews the evolution of the global and Chinese steel industries with regard to reduction, innovation, and transformation. It also summarizes industrial development law from a transfer route perspective, analyzes major challenges and opportunities for the steel industry in the new era, and proposes strategic orientation and implementation measures for the future development of the steel industry. The book contends that high-quality development of the steel industry must be driven by innovation, and it is essential to promote integrated development based on several aspects – greenness, coordination, quality, standardization, differentiation, service, intelligence, diversification, and internationalization – in order to reshape the industrial value chain and continuously improve industrial competitiveness. This concept is essential to help Chinese steel companies prepare development plans for transformation and upgrading. Combining thorough analysis, unique insights, and many practical cases, the book offers a guide to and inspiration for future implementation approaches.

Author : Carla Vieira
Publisher : diplom.de
Page : 105 pages
File Size : 50,9 Mb
Release : 2005-04-08
Category : Business & Economics
ISBN : 9783832486785

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The great leap forward: The marketing of banking services in China by Carla Vieira Pdf

Inhaltsangabe:Abstract: Generally speaking, economic growth is closely related to the efficiency of a country s financial markets. That is, the more varied the investment alternatives by which economic resources can flow within a country and between countries, the more efficient the financial market. This efficiency leads to a higher level of capital formation, and improved capital utilisation, thereby increasing the utility of both savers and borrowers and promoting economic growth. In line with its transition to a market economy China has, amongst other reforms, embarked on a reform of its financial system, transforming its one-bank monopoly into an integrated system of many banks and other specialised financial institutions. The resulting market complexity and the emergence of domestic and international competition gave rise to the marketing of financial services in China. Despite banks increasing marketing sophistication and higher spending on marketing, consumer behaviour is only beginning to react to it. On one hand the emergence of a wide variety of financial institutions and financial products has offset the impact of the social system reform on individuals lives. On the other hand, most Chinese still stay with one of the four wholly state-owned commercial banks, perhaps out of habit, perhaps from a feeling of security with their old banks. The effect on banks has been dramatic, service levels have improved greatly while product quality and variety have become better. However, the lack of market segmentation, partly due to government regulation, limits banks abilities to effectively target consumer groups, (which also hinders consumers information gathering and decision-making). Transformation of banking is hindered by China s poorly performing corporate sector, which strongly undermines banking profitability. China remains one of the weakest countries in terms of strength of the financial sector (Moody s), and the imminent WTO entry might result in disarray in the financial industry. Foreign banks with their sophisticated marketing have already put strong pressure on their Chinese counterparts, who are learning quickly. In the long run, the WTO entry and increased openness of the financial market will increase the competitiveness of the marketplace and enhance the development of the marketing of financial services in China. This dissertation will be divided into two parts. In the first part I will be talking about China s [...]

Author : F. Sieren,E. Boos
Publisher : Springer
Page : 407 pages
File Size : 48,5 Mb
Release : 2016-01-08
Category : Business & Economics
ISBN : 9780230599727

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The China Management Handbook by F. Sieren,E. Boos Pdf

With China's accession to the WTO in Spring 2002 it is essential that Western investors and business people get an effective 'tool kit' which enables them to succeed in the highly competitive Chinese market and to deal with the issues and changes that the WTO will bring. As a guide for western investors this book gives the answer to the 100 most crucial questions on operating or restructuring business in China. The question and answer format allows the reader to rapidly select information for a specific situation.

Author : Vasilii Erokhin,Tianming Gao,Andrei Jean Vasile
Publisher : MDPI
Page : 596 pages
File Size : 50,6 Mb
Release : 2020-12-15
Category : Science
ISBN : 9783039367023

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Sustainable Economic Development by Vasilii Erokhin,Tianming Gao,Andrei Jean Vasile Pdf

This book is a pivotal publication that addresses the contemporary challenges of globalization and elaborate policy responses to environmental pollution, climate change, economic disruptions, poverty, hunger, and other threats to sustainable economic development. Many parts of the world, territories, and societies are now changing at an unprecedented pace in ways that fundamentally affect the markets, people, the environment, and biodiversity. Such changes are primarily driven by rapid social and economic developments, economic disparities between countries, the internationalization of production and value chains, and industrialization. Increasingly frequently, business interests are interfering with sustainable development goals. The issue is how to converge the economic benefits with the urgent need for establishing resilient production chains, social networks, sustainably-operating markets, and environmental protection. This publication highlights the need for the balanced economic development and comprehensive coverage of many sustainability–business areas. Economic, production, financial, and social factors of sustainability are discussed by over 90 contributors representing 40 universities and research institutions from seven countries. Their findings are translated into workable approaches and policies for the benefit of the global economy, people, and the environment.

Author : Adrian Payne,Pennie Frow
Publisher : Cambridge University Press
Page : 128 pages
File Size : 47,5 Mb
Release : 2013-03-28
Category : Business & Economics
ISBN : 9781107328419

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Strategic Customer Management by Adrian Payne,Pennie Frow Pdf

Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Author : Jens Diehlmann,Joachim Häcker
Publisher : Walter de Gruyter
Page : 236 pages
File Size : 43,6 Mb
Release : 2012-11-12
Category : Business & Economics
ISBN : 9783486709964

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Automotive Management by Jens Diehlmann,Joachim Häcker Pdf

The authors point out the entire business orientated automotive value chain. With regard to the finance perspective these elements of the value chain are scrutinized chapter by chapter. Current trends in new mobility concepts, cross-industry strategic alliances as well as requirements for product launch, especially in the BRIC countries, are highlighted. The book provides the link between science and business practice in the automotive industry. It can be used as a textbook. Many practitioners might also use it as a guideline in the field of automotive management.

Author : Tarun Khanna,Krishna G. Palepu
Publisher : Harvard Business Press
Page : 261 pages
File Size : 51,8 Mb
Release : 2010
Category : Business & Economics
ISBN : 9781422166956

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Winning in Emerging Markets by Tarun Khanna,Krishna G. Palepu Pdf

About the Book : - The best way to select emerging markets to exploit is to evaluate their size or growth potential, right? Not according to Tarun Khanna and Krishna Palepu. In Winning in Emerging Markets, these leading scholars on the subject present a decidedly different framework for making this crucial choice. The authors argue that the primary exploitable characteristic of emerging markets is the lack of institutions (credit card systems, intellectual property adjudication, data research firms) that facilitate efficient business operations. While such institutional voidspresent challenges, they also provide major opportunities for multinationals and local contenders. Khanna and Palepu provide a playbook for assessing emerging markets potential and for crafting strategies for succeeding in those markets. They explain how to: Spot institutional voids in developing economies, including in product, labour, and capital markets, as well as social and political systems Identify opportunities to fill those voids, for example, by building or improving market institutions yourself Exploit those opportunities through a rigorous five-phase process, including studying the market over time and acquiring new capabilities Packed with vivid examples and practical toolkits, Winning in Emerging Markets is a crucial resource for any company seeking to define and execute business strategy in developing economies. About the Authors : - Tarun Khanna is the Jorge Paulo Lemann Professor at Harvard Business School and the author of Billions of Entrepreneurs: How China and India Are Reshaping Their Future and Yours. Krishna Palepu is the Ross Graham Walker Professor of Business Administration and senior associate dean for international development at the Harvard Business School.

Author : Anonim
Publisher : Excel Books India
Page : 193 pages
File Size : 55,5 Mb
Release : 2024-06-01
Category : Electronic
ISBN : 9789350620205

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Fundaments of Marketing by Anonim Pdf