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Actualizando La Mediana Edad by Guillermo Julio Montero,Alicia Mirta Ciancio de Montero,Liliana Singman de Vogelfanger Pdf
La “mediana edad” es un concepto que se utiliza en todos los ámbitos y que presenta numerosos vértices diferentes, aunque generalmente es bastante impreciso, incluso dentro del paradigma psicoanalítico. Este libro trata de determinar su significado preciso a través del reto que representa sentar las bases para el desarrollo de una verdadera metapsicología psicoanalítica de la “mediana edad”, algo que los editores creen que le faltaba al psicoanálisis. Desde este planteamiento, han invitado a catorce psicoanalistas de renombre a que compartieran sus ideas sobre el tema y el resultado de esa labor es Puesta al día sobre la mediana edad: perspectivas psicoanalíticas, que, además de las diversas aportaciones, contiene un estudio introductorio realizado por los editores. Este libro supone un verdadero avance en el desarrollo de una metapsicología específica para la “mediana edad”.
"e;Marketing en minutos en tu movil..."e;Chase One Rabbit habla de marketing; del marketing bien centrado. El libro te ayudara a comprender tu propio negocio y a crear estrategias que te ayudaran a venderlo de la mejor manera posible. Combina historias inspiradoras con tecnicas practicas, ofreciendo a emprendedoras y emprendedores creativos las herramientas necesarias para que sus negocios tengan aun mas exito; gracias al marketing estrategico.?Como vender? es una pregunta que nos llevamos haciendo mucho tiempo. David Parrish, consultor y formador internacional, nos ilustra con mensajes sobre venta estrategica y marketing, dibujando historias desde su propia experiencia como emprendedor. Tambien comparte casos de exito reales de algunos de sus clientes.Chase One Rabbit se ha ideado como e-book. Todas las secciones son breves, con el objetivo de ayudarte a crear tu propio plan de marketing estrategico. Cada tema incluye un apartado "e;que hacer ahora"e; y conexiones con otros temas, para que te sea facil definir tus propios objetivos y sacar el maximo provecho de tu negocio creativo.Esto no va de publicidad. Un enfoque de marketing inteligente no tiene que ser caro ni ostentoso. Se trata de comprender tu negocio, centrarlo y reflexionar para desarrollar una estrategia de venta clara y aplicar tecnicas para aumentar el exito, la rentabilidad y tu posicion en el mercado. Chase One Rabbit te ensenara como hacerlo...Conoceras la fuerza del marketing del chismorreo y los beneficios de las recomendaciones boca a oreja. Comprenderas la diferencia entre el marketing estrategico y operativo; entre la comunicacion de marketing y una estrategia sincronizada y simple.Las ventas y el marketing deberian fluir conjuntamente, apoyadas en una estrategia de marketing que sea unica para tu negocio, sector y audiencia. David te plantea cuestiones y analiza ejemplos, creando un kit de herramientas que te ayudara a desarrollar tu propia estrategia de marketing con tecnicas de precision y un discurso pulido.El libro te animara a pensar sobre estrategia y venta, beneficios y marketing de precision. Manteniendote "e;autentico"e; conseguiras que la venta no sea un incordio, y comprenderas que estas vendiendo y porque tus clientes lo quieren. Te ayudara a definir el valor de tu producto o servicio y te sugerira ideas y maneras constructivas de conseguirlo. Te hara pensar sobre mercados locales, nacionales e internacionales. En esta era de marketing digital y de internet, tienes que asegurarte de escoger las mejores herramientas.Tambien abarca las complejidades especificas de dirigir un negocio creativo; como trabajar en un sector que te apasiona, valorar tu trabajo, escoger los clientes adecuados, promocionarte de manera eficaz y hacer que el negocio sea rentable y exitoso.Cada una de las 63 secciones te sugiere algo para reflexionar, y te recomienda acciones que puedes hacer al momento para mejorar tu negocio. Es practico y progresivo y esta disenado para empresas grandes o pequenas - desde startups hasta empresas consolidadas, organizaciones culturales o artisticas o personas emprendedoras creativas - con abundantes ideas e inspiracion en las que sumergirte cada dia.David Parrish ha trabajado por todo el mundo con personas emprendedoras creativas, pequenas empresas, PYMEs digitales, organizaciones artisticas y agencias de apoyo al emprendimiento. Ha trabajado con cientos de empresas en mas de 30 paises. Es especialista en industrias creativas y digitales, ayudando a las personas emprendedoras a emplear la creatividad en sus negocios, para trazar e implementar nuevos modelos de negocio y estrategias de marketing inteligentes.Chase One Rabbit es su segundo libro, que sigue al aclamado "e;T-Shirts and Suits: A Guide to the Business of Creativity"e; (traducido al castellano como Camisetas y Corbatas: Una Guia para los Negocios Creativos), que ha sido traducido y publicado en siete paises.
Rejuvenezca by Bridget Doherty,Julia VanTine, R.D. Pdf
Y ahora... Un plan completo para la mujer que desea rejuvenecer Si tiene cuarenta y tantos o cincuenta y tantos años de edad, para usted la palabra "envejecer" no tiene el mismo significado que tenía para su mamá o abuela. ¡Qué va! Las mujeres de hoy en día contamos con un arsenal de avances médicos, descubrimientos que paran el reloj en seco. Sin lugar a dudas, usted --igual que millones de mujeres modernas-- puede conservar un aspecto juvenil durante muchos más años que generaciones anteriores. Lo único que necesita es saber cómo hacerlo. Y es precisamente eso lo que aprenderá con este libro. En Rejuvenezca, los expertos revelan cómo usted puede: Tonificar su cuerpo aunque sea una mujer de mediana edad Borrar arrugas y líneas finas Actualizar su maquillaje para crear un look nuevo y más fresco Revertir el envejecimiento con suplementos Vestir con caché y quitarse años Reavivar el fuego de su vida íntima También aprenderá cómo hacer pequeños cambios en su estilo de vida para prevenir o aliviar muchos de los males que pueden atacar a las mujeres maduras, entre ellos: Sofocos (bochornos, calentones) Osteoporosis Problemas de la memoria Colesterol alto Depresión Diabetes Problemas para dormir bien Afecciones inmunitarias Artritis Cáncer de mama Y mucho más... ADEMÁS, ¡leerá las historias personales de mujeres que lograron rejuvenecer! De Prevention en Español magazine, la revista de salud más renombrada del país
Psychoanalysis of Aging and Maturity by Guillermo Julio Montero Pdf
As developing countries increasingly confront the issues of an aging population, this important book identifies the key period in the life cycle in which changes to the body, as well as concomitant psychological developments, result in the entering of a new phase of life, maturescence. The author defines the metapsychology of maturescence from a psychoanalytic standpoint, detaching it from the concepts of midlife and middle age. Supported by clinical examples, the book defines the stimuli which are the precursors to this phase, before examining the complete set of psychological challenges it entails. The author also highlights how maturescence has been illustrated in key literary figures in the 20th century and draws parallels with the mythical cycle of the hero. This fascinating and original book will be essential reading for psychoanalysts, psychotherapists and any professional working with issues around aging.
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author : World Bank Publisher : World Bank Publications Page : 470 pages File Size : 52,8 Mb Release : 1996 Category : Business & Economics ISBN : UCSD:31822023394448
This edition of the World Bank has been revised and expanded by the Terminology Unit in the Languages Services Division of the World Bank in collaboration with the English, Spanish, and French Translation Sections. The Glossary is intended to assist the Bank's translators and interpreters, other Bank staff using French and Spanish in their work, and free-lance translator's and interpreters employed by the Bank. For this reason, the Glossary contains not only financial and economic terminology and terms relating to the Bank's procedures and practices, but also terms that frequently occur in Bank documents, and others for which the Bank has a preferred equivalent. Although many of these terms, relating to such fields as agriculture, education, energy, housing, law, technology, and transportation, could be found in other sources, they have been assembled here for ease of reference. A list of acronyms occurring frequently in Bank texts (the terms to which they refer being found in the Glossary) and a list of international, regional, and national organizations will be found at the end of the Glossary.
In the Philadelphia neighborhood known as the Badlands, drug gangs rule absolutely. Each time a life is lost in the carnage of the local drug wars, a boldly drawn chalk outline of a body appears on the street leading up to City hall: a teenaged dealer, a priest, a little girl with a jump rope. Ofelia Santoro rides her bicycle through the dark, decaying streets, looking for her fourteen-year-old-son, Gabriel. She’s afraid of what she might find. Gabriel has fallen in with the most savage of the drug dealers, but now wants to get out—if he can. In this gritty, fast-moving novel, acclaimed Philadelphia Inquirer columnist Steve Lopez brings home the violence that is scarring America’s vast urban wastelands, and the humanity that might save them. “An unfancy prose is streaked by strong, cinematic images . . . Lopez aims to prick consciences, in the tradition of the documentary novelist, and he does so with considerable style.”—The Daily Telegraph “Lopez has done what Balzac, Dickens . . . and Dostoevsky did so masterfully: he has taken a torch to the back of the cave and returned to tell us what he has seen.” –Pete Hamill, The Philadelphia Inquirer
Tapirs by Daniel M. Brooks,Richard E. Bodmer,Sharon Matola Pdf
Descended from a long and ancient lineage, tapirs are important tropical forest seed dispersers. However, today, all species of tapirs are threatened to various degrees by habitat destruction and hunting. This action plan was written with wildlife biologists, ecologists, administrators, educators and local conservation officials in mind and is aimed at those countries with tapir populations. It provides a brief natural history of each species and its objective is to aid in their conservation by catalyzing conservation action. In addition, it is hoped that the contents of the plan will stimulate further research into this fascinating group of animals.
Benchmarking Water Services by Enrique Cabrera Jr,Peter Dane,Scott Haskins,Heimo Theuretzbacher-Fritz Pdf
Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
SPECT and SPECT/CT by Chun K. Kim,Katherine A. Zukotynski Pdf
FOUR STARS from Doody's Star Ratings™ Internationally renowned authorities in the field of hybrid imaging contribute firsthand expertise on the practical application of single-photon emission computed tomography (SPECT) and SPECT/CT. By combining clear anatomic markers from CT with functional knowledge from SPECT, SPECT/CT provides added value for patient evaluation and is becoming increasingly prevalent in routine clinical practice. Indeed, hybrid imaging is touted by many as a game changer in nuclear medicine. The first two chapters of this book provide a foundation for understanding SPECT and SPECT/CT technological principles, including the associated radiopharmaceuticals. The remaining chapters detail the utility of SPECT and SPECT/CT in clinical practice including neuroscience and pediatrics, as well as specific pathologies. The book concludes with in-depth discussion of select case studies. Key Features Efficacious use of SPECT and SPECT/CT for primary body systems, including the central nervous, cardiovascular, respiratory, and skeletal systems Value for the assessment of neoplastic disease, infection/inflammation, thyroid and parathyroid gland disorders Fourteen high-quality videos delineate specific techniques and clinical applications Meticulous, four-color graphics clearly elucidate key concepts Illustrative case studies offer educational teaching pearls Together, the concise, evidence-based text and wealth of SPECT/CT images deliver a solid knowledge base, enabling practitioners to learn the effective use of this technology. This must-have book is certain to be an invaluable resource for a diverse spectrum of practicing and trainee clinicians in fields such as radiology, nuclear medicine, and radiation oncology.