Adland

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 270 pages
File Size : 43,9 Mb
Release : 2013-07-03
Category : Business & Economics
ISBN : 9780749464325

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Adland by Mark Tungate Pdf

Adland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media and then interviews leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, Sir John Hegarty and Sir Martin Sorrell, as well as 20th century industry luminaries such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, from Hopkins and Lasker to the Mad Men of the 50s, Tungate then covers today's big communication groups and the emerging markets of Eastern Europe, Asia and Latin America. Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Author : Robert Crawford
Publisher : Routledge
Page : 179 pages
File Size : 47,9 Mb
Release : 2021-06-16
Category : Business & Economics
ISBN : 9780429686009

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Digital Dawn in Adland by Robert Crawford Pdf

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study of the advertising industry at a point of its disruption. By exploring the dynamic interaction between this established but complacent industry, and a radically new communication medium, this book reveals how advertising agencies were forced to change fundamentally, yet as an industry helped shape the digital economy, and the platforms that dominate it. Based on contemporary reports, company archives, personal archives, and over 50 interviews with past and current advertising practitioners across the range of agency departments, this unique historical narrative reveals how power shifts between agencies, advertisers, and other media platforms forged the current models of advertiser-funded digital media. For scholars of marketing, media, communication, and contemporary history, this is an illuminating perspective on the early impact of the digital revolution and its relevance to the media landscape today.

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 316 pages
File Size : 51,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 0749448377

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Adland by Mark Tungate Pdf

Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Author : Rasmus Bjørn Anderson
Publisher : Unknown
Page : 622 pages
File Size : 50,8 Mb
Release : 1896
Category : Latter Day Saint churches
ISBN : UOM:39015005398469

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The First Chapter of Norwegian Immigration, (1821-1840) Its Causes and Results by Rasmus Bjørn Anderson Pdf

Author : Rasmus Bjørn Anderson
Publisher : Unknown
Page : 676 pages
File Size : 48,5 Mb
Release : 1896
Category : Norway
ISBN : PRNC:32101058870575

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The First Chapter of Norwegian Immigration (1821-1840) by Rasmus Bjørn Anderson Pdf

Author : Klaus Nathaus
Publisher : Routledge
Page : 170 pages
File Size : 53,6 Mb
Release : 2016-01-22
Category : History
ISBN : 9781317637424

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Made in Europe by Klaus Nathaus Pdf

This edited collection studies the production and dissemination of popular music, tourism, cinema, fashion, broadcasting programmes, advertising and coffee in Western Europe in the twentieth century. Focussing on the supply side of popular culture, it addresses a field of study that is neglected in European historiography. Moreover, it provides a theoretical and methodological discussion that takes into account the inherent dynamics of content production and the role of cultural intermediaries in the change of cultural repertoires. Taking key developments in the culture industries in the USA as a point of reference, the book highlights particularities of cultural production in Europe. It identifies a greater autonomy of creatives, stronger influence of critics and a lesser concern with audience research as three characteristics of the production regime in Western Europe. It takes into view the transfer of popular culture across the Atlantic and between European countries and offers new insights into research on the cultural Americanisation of Europe. This book was originally published as a special issue of the European Review of History.

Author : James P. Othmer
Publisher : Anchor
Page : 337 pages
File Size : 54,9 Mb
Release : 2009-09-15
Category : Business & Economics
ISBN : 9780385532136

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Adland by James P. Othmer Pdf

James P. Othmer, advertising executive turned novelist, gives us a hilarious, personal, and sneakily profound chronicle of the past, present, and future of the advertising business. On one level it’s the wickedly funny, compelling personal chronicle of the rise and fall of a modern-day ad man; a riveting insider’s look at the astonishing transformation taking place in advertising's hottest idea factories. But take a step back from the tales of lavish shoots, agencies on the brink, and pampered mega-brands and Adland becomes much more: a snapshot of how we are living our lives thirty seconds at a time. Funny, deeply thoughtful, and utterly unique, this book is both a wildly amusing ride in Adland, brilliantly recounted, and an exploration of the value of life in the information age.

Author : Photis M. Panayides
Publisher : Routledge
Page : 374 pages
File Size : 47,5 Mb
Release : 2019-04-30
Category : Business & Economics
ISBN : 9781317207047

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The Routledge Handbook of Maritime Management by Photis M. Panayides Pdf

This handbook provides a wide-ranging, coherent, and systematic analysis of maritime management, policy, and strategy development. It undertakes a comprehensive examination of the fields of management and policy-making in shipping by bringing together chapters on key topics of seminal scientific and practical importance. Within 21 original chapters, authoritative experts describe and analyze concepts at the cutting edge of knowledge in shipping. Themes include maritime management and policy, ship finance, port and maritime economics, and maritime logistics. A study examines the determinants of ship management fees. Aspects of corporate governance in the shipping industry are reviewed and there is a critical review of the ship investment literature. Other topics featured include the organization and management of tanker and dry bulk shipping companies, environmental management in shipping with reference to energy-efficient ship operation, a study of the BIMCO Shipping KPI standard, utilizing the Bunker Adjustment Factor as a strategic decision-making instrument, and slow steaming in the maritime industry. All chapters are written to provide implications for further advancement in professional practice and research. The Routledge Handbook of Maritime Management will be of great interest to relevant students, researchers, academics, and professionals alike. It provides abundant opportunities to guide further research in the areas covered but will also initiate and inspire effective maritime management.

Author : Manolis G. Kavussanos,Dimitris A. Tsouknidis,Ilias D. Visvikis
Publisher : Taylor & Francis
Page : 555 pages
File Size : 50,6 Mb
Release : 2021-04-29
Category : Transportation
ISBN : 9781000368963

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Freight Derivatives and Risk Management in Shipping by Manolis G. Kavussanos,Dimitris A. Tsouknidis,Ilias D. Visvikis Pdf

This advanced practical textbook deals with the issue of risk analysis, measurement and management in the shipping industry. It identifies and analyses the sources of risk in the shipping business and explores in detail the “traditional” and “modern” strategies for risk management at both the investment and operational levels of the business. The special features and characteristics of all available freight derivative products are compared and contrasted between them. Practical applications of derivatives are showcased through realistic practical examples, while a number of concepts across the contents of this book appear for the first time in the literature. The book also serves as “the reference” point for researchers in the area, helping them to enhance their knowledge of risk management and derivatives in the shipping industry, but also to students at both undergraduate and postgraduate levels. Finally, it provides a comprehensive manual for practitioners wishing to engage in the financial risk management of maritime business. This second edition has been fully updated in order to incorporate the numerous developments in the industry since its first edition in 2006. New chapters have been introduced on topics such as Market Risk Measurement, Credit Risk and Credit Derivatives, and Statistical Methods to Quantify Risk. Furthermore, the second edition of this book builds upon the successful first edition which has been extensively (i) taught in a number of Universities around the world and (ii) used by professionals in the industry. Shipowners, professionals in the shipping industry, risk management officers, credit officers, traders, investors, students and researchers will find the book indispensable in order to understand how risk management and hedging tools can make the difference for companies to remain competitive and stay ahead of the rest.

Author : Alexander Artikis,Dimitris Zissis
Publisher : Springer Nature
Page : 336 pages
File Size : 40,6 Mb
Release : 2021-02-08
Category : Computers
ISBN : 9783030618520

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Guide to Maritime Informatics by Alexander Artikis,Dimitris Zissis Pdf

In the last 25 years, information systems have had a disruptive effect on society and business. Up until recently though, the majority of passengers and goods were transported by sea in many ways similar to the way they were at the turn of the previous century. Gradually, advanced information technologies are being introduced, in an attempt to make shipping safer, greener, more efficient, and transparent. The emerging field of Maritime Informatics studies the application of information technology and information systems to maritime transportation. Maritime Informatics can be considered as both a field of study and domain of application. As an application domain, it is the outlet of innovations originating from data science and artificial intelligence; as a field of study, it is positioned between computer science and marine engineering. This new field’s complexity lies within this duality because it is faced with disciplinary barriers yet demands a systemic, transdisciplinary approach. At present, there is a growing body of knowledge that remains undocumented in a single source or textbook designed to assist students and practitioners. This highly useful textbook/reference starts by introducing required knowledge, algorithmic approaches, and technical details, before presenting real-world applications. The aim is to present interested audiences with an overview of the main technological innovations having a disruptive effect on the maritime industry, as well as to discuss principal ideas, methods of operation and applications, and future developments. The material in this unique volume provides requisite core knowledge for undergraduate or postgraduate students, employing an analytical approach with numerous real-world examples and case studies.

Author : Anonim
Publisher : BRILL
Page : 586 pages
File Size : 44,5 Mb
Release : 2021-12-28
Category : Literary Criticism
ISBN : 9789004488878

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Genres as Repositories of Cultural Memory by Anonim Pdf

This volume deals with the inherent relation between literary genres and cultural memory. Indeed, generic repertoires may be regarded as bodies of shared knowledge (a sort of ‘encyclopaedia' or 'museum' of stocked culture) and have played and still play an important role in absorbing and activating that memory. The contributors have focused on some specific memory-linked genres that prove especially relevant in remembering and transforming past experiences, i.e. the (post)modern historical novel and various forms of (post)modern autobiographical writing. They deal with such renowned authors as Carlos Fuentes, Vargas Llosa, Umberto Eco, Antonio Tabucchi, John Barth, Julian Barnes, Michel Butor, Nathalie Sarraute, Alain Robbe-Grillet, Claude Simon, Georges Perec and Marguerite Yourcenar. The volume, thus, constitutes an attractive and representative sample of (post)modern forms of rewriting and problematizing individual and collective pasts.

Author : Rasmus Bjørn Anderson
Publisher : Unknown
Page : 620 pages
File Size : 49,8 Mb
Release : 1906
Category : Norway
ISBN : UCAL:B5322650

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The First Chapter of Norwegian Immigration (1821-1840) by Rasmus Bjørn Anderson Pdf

Author : George T. Flom
Publisher : Genealogical Publishing Com
Page : 388 pages
File Size : 42,7 Mb
Release : 2009-06
Category : Norway
ISBN : 9780806351483

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A History of Norwegian Immigration to the United States by George T. Flom Pdf

This expansive history by David Johnston, spanning the years 1654 to 1905, focuses on the early settlements along the New River in the area that encompasses present-day Mercer and Monroe counties, West Virginia, and Tazewell and Giles counties, Virginia. Of particular interest to genealogists are the biographical and genealogical summaries of the following thirty-nine families: Bailey, Bane, Belcher, Black, Barnes, Bowens, Burke, Calfee, Capertons, Chapmans, Christian, Cecil, Clay, Cloyd, Davidson, Emmons, French, Gillespie, Hale, Hare, Hoge, Howe, Johnston, Kirk, Lybrook, M'Claugherty, M'Comas, Meadow, M'Donald, Napier, Pack, Peck, Pearis, Peters, Shannon, Smith, Snidow, Straley, and Witten.

Author : Lewis Spence
Publisher : Dalcassian Publishing Company
Page : 399 pages
File Size : 41,5 Mb
Release : 1913-01-01
Category : Electronic
ISBN : 8210379456XXX

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A Dictionary of Medieval Romance and Romance Writers by Lewis Spence Pdf

Author : Josepha Sherman
Publisher : Baen Publishing Enterprises
Page : 187 pages
File Size : 49,9 Mb
Release : 2015-11-16
Category : Fiction
ISBN : 9781625794475

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King's Son, Magic's Son by Josepha Sherman Pdf

TORN BETWEEN TWO WORLDS Having won her at great peril, young Aidan, a powerful but not very ambitious magician, would be content to enjoy the fruits of peace with Ailanna, his Faerie love. But Aidan's dying mother has revealed to him that he is half brother to the King--and requires of him that he provide magical aid to his embattled royal brother. Aidan perforce must yield to this dying maternal wish. Alas, to win Ailanna in the first place, Aidan has also sworn a mighty oath to the Lord of Faerie. Caught between these conflicting vows, torn between the mortal world and the lands of Faerie, Aidan is about to learn the perils, even for a magician, of serving two masters.... At the publisher's request, this title is sold without DRM (Digital Rights Management).