Ads Fads And Consumer Culture

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Ads, Fads, and Consumer Culture

Arthur Asa Berger
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 313 pages
File Size : 42,7 Mb
Release : 2020-08-15
Category : Social Science
ISBN : 9781538137826

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The sixth edition features updated statistics, two new chapters, and new discussions of the role of brands, social media, non-binary perspectives on gender, advertising and the 2020 election, the problem of self-alienation, and how all these elements relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine the “1984” Macintosh commercial, a Fidji perfume advertisement, and a moisturizer advertisement from semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist perspectives. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more, and helps readers understand the role that advertising has played, and continues to play, in all our lives.

Ads, Fads, and Consumer Culture

Arthur Asa Berger
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 224 pages
File Size : 47,6 Mb
Release : 2004
Category : Business & Economics
ISBN : UVA:X004809405

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edition looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children. Visit our website for sample chapters!

Ads, Fads, and Consumer Culture

Arthur Asa Berger
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 200 pages
File Size : 40,9 Mb
Release : 2000
Category : Business & Economics
ISBN : STANFORD:36105028514243

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Ads, Fads, and Consumer Culture by Arthur Asa Berger Pdf

This is a cultural studies critique of advertizing and its impacts on American Society. It looks at various marketing strategies, sex and advertizing, consumer culture, political advertizing, and communication theory and process to give an overall view of the advertizing industry in America.

A Companion to Popular Culture

Gary Burns
A Companion to Popular Culture Book PDF

Author : Gary Burns
Publisher : John Wiley & Sons
Page : 608 pages
File Size : 49,5 Mb
Release : 2016-03-08
Category : Social Science
ISBN : 9781118883334

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A Companion to Popular Culture by Gary Burns Pdf

A Companion to Popular Culture is a landmark survey of contemporary research in popular culture studies that offers a comprehensive and engaging introduction to the field. Includes over two dozen essays covering the spectrum of popular culture studies from food to folklore and from TV to technology Features contributions from established and up-and-coming scholars from a range of disciplines Offers a detailed history of the study of popular culture Balances new perspectives on the politics of culture with in-depth analysis of topics at the forefront of popular culture studies

Media, Myth, and Society

A. Berger
Media Myth and Society Book PDF

Author : A. Berger
Publisher : Springer
Page : 133 pages
File Size : 54,8 Mb
Release : 2012-10-30
Category : Social Science
ISBN : 9781137301673

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Media, Myth, and Society by A. Berger Pdf

Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

Shop 'til You Drop

Arthur Asa Berger
Shop til You Drop Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 154 pages
File Size : 49,7 Mb
Release : 2004-11-26
Category : Social Science
ISBN : 9781461666226

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Shop 'til You Drop by Arthur Asa Berger Pdf

Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Media Research Techniques

Arthur Asa Berger
Media Research Techniques Book PDF

Author : Arthur Asa Berger
Publisher : SAGE
Page : 188 pages
File Size : 51,6 Mb
Release : 1998-05-05
Category : Computers
ISBN : 0761915370

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Media Research Techniques by Arthur Asa Berger Pdf

Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Ads, Fads, and Consumer Culture

Arthur Asa Berger, San Francisco State University
Ads Fads and Consumer Culture Book PDF

Author : Arthur Asa Berger, San Francisco State University
Publisher : Rowman & Littlefield Publishers
Page : 260 pages
File Size : 44,9 Mb
Release : 2011-04-16
Category : Social Science
ISBN : 9781442206700

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Ads, Fads, and Consumer Culture by Arthur Asa Berger, San Francisco State University Pdf

Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Understanding American Icons

Arthur Asa Berger
Understanding American Icons Book PDF

Author : Arthur Asa Berger
Publisher : Routledge
Page : 198 pages
File Size : 52,8 Mb
Release : 2016-06-16
Category : Language Arts & Disciplines
ISBN : 9781315416199

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Understanding American Icons by Arthur Asa Berger Pdf

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.

Luxury and American Consumer Culture

Arthur Asa Berger
Luxury and American Consumer Culture Book PDF

Author : Arthur Asa Berger
Publisher : Cambridge Scholars Publishing
Page : 197 pages
File Size : 43,9 Mb
Release : 2021-06-22
Category : Social Science
ISBN : 9781527571396

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Luxury and American Consumer Culture by Arthur Asa Berger Pdf

Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.

The Objects of Affection

A. Berger
The Objects of Affection Book PDF

Author : A. Berger
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 54,8 Mb
Release : 2010-08-18
Category : Performing Arts
ISBN : 0230103731

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The Objects of Affection by A. Berger Pdf

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.

Media and Society

Arthur Asa Berger
Media and Society Book PDF

Author : Arthur Asa Berger
Publisher : Rowman & Littlefield Publishers
Page : 249 pages
File Size : 46,7 Mb
Release : 2012-08-09
Category : Social Science
ISBN : 9781442217812

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Media and Society by Arthur Asa Berger Pdf

Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.

Media and Communication Research Methods

Anders Hansen,David Machin
Media and Communication Research Methods Book PDF

Author : Anders Hansen,David Machin
Publisher : Bloomsbury Publishing
Page : 462 pages
File Size : 44,7 Mb
Release : 2018-09-12
Category : Social Science
ISBN : 9781350306646

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Media and Communication Research Methods by Anders Hansen,David Machin Pdf

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Advertising

Mara Einstein
Advertising Book PDF

Author : Mara Einstein
Publisher : Oxford University Press
Page : 257 pages
File Size : 44,9 Mb
Release : 2017
Category : Business & Economics
ISBN : 9780190625894

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Advertising by Mara Einstein Pdf

3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them. Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know(R) helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?

What Objects Mean

Arthur Asa Berger
What Objects Mean Book PDF

Author : Arthur Asa Berger
Publisher : Routledge
Page : 273 pages
File Size : 44,6 Mb
Release : 2016-06-16
Category : POLITICAL SCIENCE
ISBN : 9781315415840

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What Objects Mean by Arthur Asa Berger Pdf

Arthur Asa Berger, author of an array of texts in communication, popular culture, and social theory, is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects. In this broadly interdisciplinary text, Berger takes the reader through half a dozen theoretical models that are commonly used to analyze objects. He then describes and analyzes eleven objects, many of them new to this edition—including smartphones, Facebook, hair dye, and the American flag—showing how they demonstrate concepts like globalization, identity, and nationalism. The book includes a series of exercises that allow students to analyse objects in their own environment. Brief and inexpensive, this introductory guide will be used in courses ranging from anthropology to art history, pop culture to psychology.