Author : Mark Jenkins,Véronique Ambrosini,Nardine Collier
Publisher : Bloomsbury Publishing
Page : 376 pages
File Size : 53,9 Mb
Release : 2017-09-16
Category : Business & Economics
ISBN : 9781137377951
Advanced Strategic Management by Mark Jenkins,Véronique Ambrosini,Nardine Collier Pdf
This core textbook is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. Advanced Strategic Management adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with and thus strengthen students' understanding of strategic management. This new third edition weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted. Written by leading experts, this is an engaging and challenging resource, perfect for undergraduate and postgraduate students taking strategy courses. New to this Edition: - Fully revised and updated content throughout - A new detailed introduction and conclusion which link together the ideas and different perspectives throughout the book