Advanced Web Metrics With Google Analytics 3e With Xml Problem Design Solution 1e Set

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Advanced Web Metrics with Google Analytics

Author : Brian Clifton
Publisher : John Wiley & Sons
Page : 616 pages
File Size : 47,8 Mb
Release : 2012-03-30
Category : Computers
ISBN : 9781118239582

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Advanced Web Metrics with Google Analytics by Brian Clifton Pdf

This book is intended for use by customers using Google Classic Analytics and does not cover the newer Google Universal Analytics or related Google Tag Manager. Google Analytics is the free tool used by millions of web site owners to assess the effectiveness of their efforts. Its revised interface and new features will offer even more ways to increase the value of your web site, and this book will teach you how to use each one to best advantage. Featuring new content based on reader and client requests, the book helps you implement new methods and concepts, track social and mobile visitors, use the new multichannel funnel reporting features, understand which filters to use, and much more. Gets you up and running with all the new tools in the revamped Google Analytics, and includes content requested by readers and users especially for new GA users Covers social media analytics features, advanced segmentation displays, multi-dashboard configurations, and using Top 20 reports Provides a detailed best-practices implementation guide covering advanced topics, such as how to set up GA to track dynamic web pages, banners, outgoing links, and contact forms Includes case studies and demonstrates how to optimize pay-per-click accounts, integrate AdSense, work with new reports and reporting tools, use ad version testing, and more Make your web site a more effective business tool with the detailed information and advice about Google Analytics in Advanced Web Metrics with Google Analytics, 3nd Edition.

Advanced Web Metrics mit Google Analytics

Author : Brian Clifton
Publisher : MITP-Verlags GmbH & Co. KG
Page : 515 pages
File Size : 53,7 Mb
Release : 2010
Category : Electronic
ISBN : 9783826655661

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Advanced Web Metrics mit Google Analytics by Brian Clifton Pdf

Mit dem kostenlosen Google Analytics können Sie herausfinden, wie Sie das Optimum aus Ihrer Website herausholen. Der Google-Insider und Web-Analytics-Experte Brian Clifton zeigt ausführlich, wie Sie Google Analytics gezielt und effektiv einsetzen. Durch die richtige Interpretation und Analyse Ihrer Daten erhalten Sie ein unverzichtbares Werkzeug, um Ihrer Website den letzten Schliff geben zu können und den Erfolg zu steigern.