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Author : Raymond W. Preiss
Publisher : Psychology Press
Page : 538 pages
File Size : 55,8 Mb
Release : 2007
Category : Mass media
ISBN : 9780805849981
Publisher description
Author : Athens Institute for Education and Research
Publisher : Unknown
Page : 637 pages
File Size : 51,7 Mb
Release : 2010
Category : Electronic
ISBN : 9606672956
Author : Jennings Bryant,Mary Beth Oliver
Publisher : Routledge
Page : 657 pages
File Size : 40,5 Mb
Release : 2009-01-13
Category : Language Arts & Disciplines
ISBN : 9781135591106
With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.
Author : Anonim
Publisher : Nova Publishers
Page : 176 pages
File Size : 54,9 Mb
Release : 2007
Category : Communication
ISBN : 1600211895
Author : Ran Wei
Publisher : Routledge
Page : 316 pages
File Size : 53,7 Mb
Release : 2018-02-02
Category : Language Arts & Disciplines
ISBN : 9781351674157
Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications, which have sustained the field of study over the past fifty years. Many of these contributions were originally published as a Deutschmann Scholarly Essay in the Mass Communication and Society journal, and together they comprise a remarkable source of knowledge, equipped to lead mass communications theory through the emergence of new technologies, and the evolution of communications, in the 21st century. Moreover, the contributions gathered in this volume contradict any critics who may claim the theories of the 20th century have outlived their usefulness, for these prove to guide contemporary research as forcefully as ever in the digital era. Validating the classic media theories across time and their various forms constitute the second focal section of this volume. Finally, senior media scholars offer their views on the future directions in which mass communication theories can be advanced.
Author : Anonim
Publisher : Nova Publishers
Page : 198 pages
File Size : 53,9 Mb
Release : 2002
Category : Communication
ISBN : 1590336135
Author : Jennings Bryant,Dolf Zillmann,Mary Beth Oliver
Publisher : Routledge
Page : 645 pages
File Size : 49,6 Mb
Release : 2002-02
Category : Language Arts & Disciplines
ISBN : 9781135647384
This new edition updates and expands the scholarship of the 1st edition, examining media effects in
Author : David K. Perry
Publisher : Routledge
Page : 332 pages
File Size : 50,6 Mb
Release : 2001-11-01
Category : Language Arts & Disciplines
ISBN : 9781135645007
This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author : Anthony V. Stavros
Publisher : Unknown
Page : 0 pages
File Size : 47,5 Mb
Release : 2017-05
Category : Electronic
ISBN : 1536109797
In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present state and future development of the mass media. Current trends in communications as well as media impact on public opinion are studied and reported on. Topics include a brief introduction on software radio to ultra wideband radio communications; wideband slotted microstrip antennas for modern applications; Device-to-Device (D2D) communication in 5G networks; the use of mobile devices to support young people with disabilities; and singular optimal control of switched systems. The final chapter is a proposal to support the teaching of history with audiovisual content, including video game advertising.
Author : Joseph M. Chan,Francis L. F. Lee
Publisher : Routledge
Page : 266 pages
File Size : 48,5 Mb
Release : 2017-06-26
Category : Social Science
ISBN : 9781351715881
A comparative approach to media and communication research plays an important, if not indispensable, role in achieving a core mission of researchers: to delimit the generality and specificity of media and communication theories, enabling researchers to more readily identify the influence of social, political and cultural contexts in shaping media and communication phenomena. To de-Westernize and internationalize media and communication studies has thus become the way forward for overcoming the parochialism of mainstream media and communication studies. This volume reflects on what comparative media and communication research has achieved or failed to achieve, the epistemological and theoretical challenges it is facing, and the new directions in which it should be heading.
Author : Kwamena Kwansah-Aidoo
Publisher : Nova Publishers
Page : 220 pages
File Size : 41,8 Mb
Release : 2005
Category : Business & Economics
ISBN : 1594542791
The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.
Author : Roger D. Wimmer,Joseph R. Dominick
Publisher : Arden Shakespeare
Page : 500 pages
File Size : 48,9 Mb
Release : 1991
Category : Social Science
ISBN : 0534139620
Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Author : Angela Schorr,William Campbell,Michael Schenk
Publisher : Walter de Gruyter
Page : 672 pages
File Size : 49,5 Mb
Release : 2013-02-06
Category : Language Arts & Disciplines
ISBN : 9783110849202
Never before has the discipline of communication been more exciting, diverse, and innovative than it is today. This volume reflects the current developments in communication research and media science with topics including audience research, internet communication, organizational communication, studies on media use and effects, and educational and intercultural media. It represents the voices of over 40 European and North American scholars. Reflecting similarities and differences in media culture in Europe and abroad, the volume contains many important contributions from an insider point of view to European media research.
Author : David W. Park,Jefferson Pooley
Publisher : Peter Lang
Page : 412 pages
File Size : 52,5 Mb
Release : 2008
Category : History
ISBN : 0820488291
«Strictly speaking», James Carey wrote, «there is no history of mass communication research.» This volume is a long-overdue response to Carey's comment about the field's ignorance of its own past. The collection includes essays of historiographical self-scrutiny, as well as new histories that trace the field's institutional evolution and cross-pollination with other academic disciplines. The volume treats the remembered past of mass communication research as crucial terrain where boundaries are marked off and futures plotted. The collection, intended for scholars and advanced graduate students, is an essential compass for the field.
Author : Anthony V. Stavros
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2012-08-22
Category : Communication
ISBN : 1608765768
In a society predicated on information, the media has a pervasive presence. From government policy to leisure television, the information age touches us all. The papers collected in this book constitute some of today's leading analyses of the information industry. Together, these essays represent a needed foundation for understanding the present state and future development of the mass media. Current trends in communications as well as media impact on public opinion are studied and reported on.
