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Author : Anonim
Publisher : Unknown
Page : 100 pages
File Size : 45,7 Mb
Release : 1943
Category : Advertising
ISBN : PSU:000073288435
Author : Anonim
Publisher : Unknown
Page : 136 pages
File Size : 44,5 Mb
Release : 1943
Category : Electronic
ISBN : 8210379456XXX
Author : Inger L Stole
Publisher : University of Illinois Press
Page : 283 pages
File Size : 50,5 Mb
Release : 2012-11-16
Category : Business & Economics
ISBN : 9780252094231
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Author : United States. Congress Senate
Publisher : Unknown
Page : 1634 pages
File Size : 51,6 Mb
Release : 1943
Category : Electronic
ISBN : UOM:35112104250339
Author : War Advertising Council
Publisher : Unknown
Page : 18 pages
File Size : 49,9 Mb
Release : 1945
Category : Advertising
ISBN : OCLC:11899840
Author : Dr. KH Kabi,Dr. S N Pattnaik
Publisher : Vij Books India Pvt Ltd
Page : 124 pages
File Size : 43,8 Mb
Release : 2015-07-01
Category : Political Science
ISBN : 9789384464448
The media have a special relationship with conflict situations, external or internal which has been an integral part of the history of a country as well as the world. Northeast India has been beset with insurgencies for more than half-a-century. The Nagas rebelled in the early 1950s and since then insurgency in some form or the other has spread to all the states of the northeast, popularly known as seven sisters. While insurgency in the northeast India is taking a toll of the law and order, peace, stability, progress and foreign relations; it is also causing irreparable harm to the press, the developments and the decision making process in administration. So, should it be the media’s mission to promote peace, democracy and growth in this region? This edited volume contains ten essays written by prominent media persons with first-hand experience of reporting on conflicts in northeast India. It provides the broad range of factors including the manner in which media operates and their relationship to the various ethnic conflicts in the region. This book is perhaps the first of its kind which explored many possibilities how to restore peace and public’s confidence in the region by engaging media as facilitator in the process.
Author : Krom, Ipek
Publisher : IGI Global
Page : 397 pages
File Size : 47,8 Mb
Release : 2022-06-24
Category : Business & Economics
ISBN : 9781799896746
International advertising is an important discipline in social sciences studies and though many books and articles have been published surrounding international advertising, only a few of them contain information about the advertising industry related to specific international countries and regions. Additional consideration on how advertising is utilized across the world is vital to understand the current best practices, challenges, and opportunities in the marketing field. The Handbook of Research on Global Perspectives on International Advertising considers various perspectives on international advertising through global and local lenses and discusses strategies and tactics of advertising across the globe. Covering topics such as branding, political advertising, cultural features, and tourism advertising, this reference work is ideal for industry professionals, academicians, practitioners, researchers, scholars, instructors, and students.
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Unknown
Page : 268 pages
File Size : 50,9 Mb
Release : 1943
Category : Commerce
ISBN : UOM:39015049859278
Author : Mark Schwartz
Publisher : IT Revolution
Page : 297 pages
File Size : 52,6 Mb
Release : 2019-05-14
Category : Business & Economics
ISBN : 9781942788720
The Business-IT Wall Must Come Down With A Seat at the Table, thought leader Mark Schwartz pulled out a chair for CIOs at the C-suite table. Now Mark brings his unique perspective and experience to business leaders looking to lead their company into the digital age by harnessing the expertise and innovation that is already under their roof: IT. In the war for business supremacy, Schwartz shows we must throw out the old management models and stereotypes that pit suits against nerds. Instead, business leaders of today can foster a space of collaboration and shared mission, a space that puts technologists and business people on the same team. For business leaders looking to unlock their enterprise's digital transformation, War and Peace and IT provides clear context and strategies. Schwartz demystifies the role IT plays in the modern enterprise, allowing business leaders to create new strategies for the new digital battleground. It is time to change not only the enterprise's relationship with technology, but its relationship with technologists. To accelerate, enterprises must bring technology to the heart of their work, for just as technology is causing this disruption, it is technology that provides the solution. Unlike Napoleon, it is time for business leaders to come down from the hill atop the Battle of Borodino and enter the fray with the technologists, for that is where the war will be won or lost.
Author : Anonim
Publisher : Unknown
Page : 1808 pages
File Size : 48,5 Mb
Release : 1943-12-31
Category : Advertising
ISBN : UVA:X004466739
Author : Inger L Stole
Publisher : University of Illinois Press
Page : 283 pages
File Size : 47,8 Mb
Release : 2012-11-05
Category : Business & Economics
ISBN : 9780252037122
Cover -- Title Page -- Copyright -- Contents -- List of Illustrations -- Acknowledgments -- Introduction -- Chapter 1. Prelude to War -- Chapter 2. Advertising Navigates the Defense Economy -- Chapter 3 The Initial Year of the Advertising Council -- Chapter 4. The Consumer Movement's Return -- Chapter 5. Advertising, Washington, and the Renamed War Advertising Council -- Chapter 6. The Increaseing Role of the War Advertising Council -- Chapter 7. Peace and the Reconversion of the Advertising Council -- Epilogue -- Notes -- Index.
Author : Brendan Maartens,Thomas Bivins
Publisher : Routledge
Page : 236 pages
File Size : 41,9 Mb
Release : 2020-11-19
Category : Business & Economics
ISBN : 9781000263855
This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.
Author : Anonim
Publisher : Unknown
Page : 1120 pages
File Size : 53,8 Mb
Release : 1946
Category : Advertising
ISBN : UFL:31262098097701
Author : Anonim
Publisher : Unknown
Page : 1326 pages
File Size : 41,8 Mb
Release : 1943
Category : Advertising
ISBN : IOWA:31858045085614
Author : Nedelea, Alexandru-Mircea,Nedelea, Marilena-Oana
Publisher : IGI Global
Page : 304 pages
File Size : 50,9 Mb
Release : 2018-12-07
Category : Political Science
ISBN : 9781522574651
War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.