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Author : Anonim
Publisher : Unknown
Page : 36 pages
File Size : 49,9 Mb
Release : 1927
Category : Advertising
ISBN : UIUC:30112104064230
Author : Anonim
Publisher : Unknown
Page : 42 pages
File Size : 51,7 Mb
Release : 1927
Category : Advertising
ISBN : UIUC:30112104063976
Author : Anonim
Publisher : Unknown
Page : 734 pages
File Size : 48,7 Mb
Release : 2024-06-17
Category : United States
ISBN : UCLA:31158001240489
Author : Anonim
Publisher : Unknown
Page : 68 pages
File Size : 41,8 Mb
Release : 1931-10-05
Category : Consular reports
ISBN : MINN:30000007011012
Author : United States. Foreign and Domestic Commerce Bureau
Publisher : Unknown
Page : 128 pages
File Size : 53,8 Mb
Release : 1929
Category : Electronic
ISBN : STANFORD:36105130376473
Author : United States. Bureau of Foreign and Domestic Commerce
Publisher : Unknown
Page : 60 pages
File Size : 47,8 Mb
Release : 1936
Category : Government publications
ISBN : UTEXAS:059172119816491
Author : United States. Superintendent of Documents
Publisher : Unknown
Page : 2476 pages
File Size : 42,7 Mb
Release : 1896
Category : Government publications
ISBN : RUTGERS:39030018822595
Author : United States. Superintendent of Documents
Publisher : Unknown
Page : 2476 pages
File Size : 55,9 Mb
Release : 2024-06-17
Category : Government publications
ISBN : IND:30000133148035
Author : United States. Dept. of Commerce
Publisher : Unknown
Page : 156 pages
File Size : 44,5 Mb
Release : 1928
Category : Electronic
ISBN : UOM:39015079623594
Author : Gijs Mom
Publisher : Berghahn Books
Page : 768 pages
File Size : 51,6 Mb
Release : 2014-12-01
Category : History
ISBN : 9781782383789
Our continued use of the combustion engine car in the 21st century, despite many rational arguments against it, makes it more and more difficult to imagine that transport has a sustainable future. Offering a sweeping transatlantic perspective, this book explains the current obsession with automobiles by delving deep into the motives of early car users. It provides a synthesis of our knowledge about the emergence and persistence of the car, using a broad range of material including novels, poems, films, and songs to unearth the desires that shaped our present “car society.” Combining social, psychological, and structural explanations, the author concludes that the ability of cars to convey transcendental experience, especially for men, explains our attachment to the vehicle.
Author : Elena Candelo
Publisher : Springer
Page : 192 pages
File Size : 52,8 Mb
Release : 2019-04-09
Category : Business & Economics
ISBN : 9783030159993
This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.
Author : Epica Awards
Publisher : A&C Black
Page : 402 pages
File Size : 40,5 Mb
Release : 2011-08-01
Category : Design
ISBN : 9782884791090
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Author : Frank Günnemann
Publisher : GRIN Verlag
Page : 76 pages
File Size : 50,9 Mb
Release : 2008-08-29
Category : Business & Economics
ISBN : 9783640148820
Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, abstract: The use and practice of product placement – also referred to as brand placement – has risen dramatically over the last few years. Here, especially the automobile industry is a major player by spending millions of dollars for strategically placing products and brands not only in blockbusters and movies, but increasingly also in various television programs, print media, and video games. This research paper investigates the effective of product placement for the automobile industry and its actual effect on consumer behavior. However, consumers’ attitudes, perceptions, and values tend to differ depending on their culture; thus, further research shall concentrate on the possible differences between American, European, and Asian consumers. First, the introduction will state the objective of the study as well as research purposes. Next, the background of the study will present a conceptual framework, theoretical foundations on which the research will be based, development of research questions that are to be answered, and a hypotheses development. As it follows, the research methodology will formulate the information needs and data collection methods, the questionnaire development, and the sample design. The data analyses and findings part will use descriptive statistics and present the results from the quantitative research as well as other findings. Ultimately, in the conclusion the findings and results will be discussed, limitations of the study will be acknowledged, and possibilities for future research will be stated. [...]
Author : Anonim
Publisher : Unknown
Page : 1262 pages
File Size : 45,8 Mb
Release : 1926-07
Category : Government publications
ISBN : UCBK:C073785208
Author : Anonim
Publisher : Unknown
Page : 442 pages
File Size : 46,8 Mb
Release : 1932
Category : Automobile industry and trade
ISBN : UIUC:30112101026869
