Advertising Diversity

Author : Shalini Shankar
Publisher : Duke University Press
Page : 328 pages
File Size : 42,6 Mb
Release : 2015-03-30
Category : Social Science
ISBN : 9780822375616

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Advertising Diversity by Shalini Shankar Pdf

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Author : Jerome D. Williams,Wei-Na Lee,Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 472 pages
File Size : 48,6 Mb
Release : 2004-04-13
Category : Business & Economics
ISBN : 9781135617561

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Diversity in Advertising by Jerome D. Williams,Wei-Na Lee,Curtis P. Haugtvedt Pdf

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Author : Susie Khamis
Publisher : Routledge
Page : 152 pages
File Size : 52,8 Mb
Release : 2020-01-27
Category : Social Science
ISBN : 9780429626951

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Branding Diversity by Susie Khamis Pdf

Branding Diversity considers how brands both reflect and affect contemporary discussions of cultural diversity. Advancing an innovative, critical perspective on advertising, the book challenges the latent assumption that advertisers are inherently conservative and reluctant to represent anything other than popularly agreeable scripts and narratives. On the contrary, advertising is now replete with progressive messaging. Through Budweiser, Gillette, Vogue and Patagonia, Susie Khamis demonstrates that such forays into the political realm are not just shrewd appraisals of popular causes, but also inevitable outcomes of contemporary media and politics. This book will be of interest to scholars in advertising studies, marketing communications and media studies.

Author : Jerome D. Williams,Wei-Na Lee,Curtis P. Haugtvedt
Publisher : Psychology Press
Page : 483 pages
File Size : 47,6 Mb
Release : 2004-04-13
Category : Business & Economics
ISBN : 9781135617554

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Diversity in Advertising by Jerome D. Williams,Wei-Na Lee,Curtis P. Haugtvedt Pdf

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and needed research to face the challenges of diversity in the next millennium. The contributors are researchers who have pushed the envelope in understanding diversity in advertising, rather than merely relying on theoretical frameworks developed decades ago when the demographics of the population were much different. This volume provides a vast array of information for academics and practitioners seeking to better understand how individual characteristics impact on the sending, receiving, and processing of communication efforts. It highlights past and current knowledge on diversity in advertising, important questions that have not been addressed satisfactorily in this area, and how current theories can be used to construct better communication plans and message content. The various chapters draw upon existing literature from the fields of psychology, marketing, and related disciplines to amplify understanding and insight into developing effective advertising approaches to reach diverse audiences. This book will contribute to the understanding of the diversity of people, the changing landscape of the U.S., and the need for a more inclusive society.

Author : Shalini Shankar
Publisher : Duke University Press Books
Page : 0 pages
File Size : 49,8 Mb
Release : 2015-04-27
Category : Social Science
ISBN : 0822358646

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Advertising Diversity by Shalini Shankar Pdf

In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Author : Professor C P Rao
Publisher : Gower Publishing, Ltd.
Page : 464 pages
File Size : 43,7 Mb
Release : 2012-08-28
Category : Business & Economics
ISBN : 9781409459828

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Marketing and Multicultural Diversity by Professor C P Rao Pdf

As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.

Author : Thomas Rudolph,Bodo B. Schlegelmilch,András Bauer,Josep Franch,Jan Niklas Meise
Publisher : Springer Science & Business Media
Page : 268 pages
File Size : 49,9 Mb
Release : 2012-03-09
Category : Business & Economics
ISBN : 9783834969767

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Diversity in European Marketing by Thomas Rudolph,Bodo B. Schlegelmilch,András Bauer,Josep Franch,Jan Niklas Meise Pdf

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Author : G. Moss
Publisher : Springer
Page : 266 pages
File Size : 53,8 Mb
Release : 2009-11-27
Category : Business & Economics
ISBN : 9780230273887

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Profiting from Diversity by G. Moss Pdf

The benefits of Diversity are frequently mentioned but rarely spellt out. This edited book highlights specific ways in which organisations can profit from Diversity, and a discussion of some of the obstacles that can stand in the way of doing this.

Author : Carol Fulp
Publisher : Beacon Press
Page : 216 pages
File Size : 48,6 Mb
Release : 2018-10-09
Category : Business & Economics
ISBN : 9780807056295

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Success Through Diversity by Carol Fulp Pdf

Explores how investing in a racially and ethnically diverse workforce will help make contemporary businesses more dynamic, powerful, and profitable In our fast-changing demographic landscape, companies that proactively embrace diversity in all areas of their operations will be best poised to thrive. Renowned business leader and visionary Carol Fulp explores staffing trends in the US and provides a blueprint for what businesses must do to maintain their competitiveness and customer base, including hiring in new ways, aligning managers around diversity, providing new kinds of leadership development, and engaging employees to embrace differences. Using detailed case histories of corporate cultures such as the NFL, Eastern Bank, John Hancock, Hallmark Health, and PepsiCo, as well as her own experiences in the workplace and in advising companies on diversity practice, Fulp demonstrates how people of different races and ethnicities represent an essential asset to contemporary companies and organizations.

Author : Sarah Turnbull
Publisher : Taylor & Francis
Page : 84 pages
File Size : 51,5 Mb
Release : 2022-04-19
Category : Business & Economics
ISBN : 9781000609615

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Absolute Essentials of Advertising by Sarah Turnbull Pdf

This concise textbook provides a comprehensive and clear overview of advertising theory and practice. Each chapter covers the essential aspects of the subject matter, provides a supplement for teaching and acts as a valuable revision guide. Split over three core parts, the book begins with a consideration of the role and function of advertising, the customer journey, advertising theory, planning and strategy, and moves on to the creative development process, media planning and strategy. The final chapter considers the industry as a whole and the reality of practice, outlining roles within agencies to highlight employability opportunities to students. To aid learning, each chapter contains brief real-life examples and includes questions to encourage the reader to consider how practical examples can be applied. Written by a renowned textbook author, this short-form textbook is suitable for students at all levels studying advertising. For undergraduates, the book provides a valuable support for traditional or blended online teaching. For postgraduate and MBA students, as well as those studying for professional qualifications, the book also provides a valuable resource.

Author : Zgheib, Philippe W.
Publisher : IGI Global
Page : 354 pages
File Size : 51,5 Mb
Release : 2014-11-30
Category : Business & Economics
ISBN : 9781466672550

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Business Ethics and Diversity in the Modern Workplace by Zgheib, Philippe W. Pdf

Corporations have a social responsibility to assist in the overall well-being of their communities through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Business Ethics and Diversity in the Modern Workplace investigates the ethical frameworks within modern corporations and their impact on the communities they serve. With a focus on autonomous decision making in complex quandaries, this book is an all-inclusive reference source for students, researchers, practitioners, and managers who are concerned with the various ethical dilemmas within businesses, as well as evaluating moral issues impacting societal welfare.

Author : United States. Congress. Senate. Committee on Commerce, Science, and Transportation
Publisher : Unknown
Page : 78 pages
File Size : 54,5 Mb
Release : 2012
Category : Business & Economics
ISBN : MINN:31951D03586351X

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Localism, Diversity, and Media Ownership by United States. Congress. Senate. Committee on Commerce, Science, and Transportation Pdf

Author : SunHee Kim Gertz,Betsy Huang,Lauren Cyr
Publisher : Springer
Page : 370 pages
File Size : 52,8 Mb
Release : 2018-01-03
Category : Education
ISBN : 9783319701752

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Diversity and Inclusion in Higher Education and Societal Contexts by SunHee Kim Gertz,Betsy Huang,Lauren Cyr Pdf

Groundbreaking in its international, interdisciplinary, and multi-professional approach to diversity and inclusion in higher education, this volume puts theory in conversation with practice, articulates problems, and suggests deep-structured strategies from multiple perspectives including performed art, education, dis/ability studies, institutional as well as government policy, health humanities, history, jurisprudence, psychology, race and ethnicity studies, and semiotic theory. The authors—originating from Austria, Germany, Luxembourg, Trinidad, Turkey, and the US— invite readers to join the conversation and sustain the work.

Author : Simran Sethi
Publisher : HarperCollins
Page : 279 pages
File Size : 43,7 Mb
Release : 2015-11-10
Category : Social Science
ISBN : 9780062221544

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Bread, Wine, Chocolate by Simran Sethi Pdf

Award-winning journalist Simran Sethi explores the history and cultural importance of our most beloved tastes, paying homage to the ingredients that give us daily pleasure, while providing a thoughtful wake-up call to the homogenization that is threatening the diversity of our food supply. Food is one of the greatest pleasures of human life. Our response to sweet, salty, bitter, or sour is deeply personal, combining our individual biological characteristics, personal preferences, and emotional connections. Bread, Wine, Chocolate illuminates not only what it means to recognize the importance of the foods we love, but also what it means to lose them. Award-winning journalist Simran Sethi reveals how the foods we enjoy are endangered by genetic erosion—a slow and steady loss of diversity in what we grow and eat. In America today, food often looks and tastes the same, whether at a San Francisco farmers market or at a Midwestern potluck. Shockingly, 95% of the world’s calories now come from only thirty species. Though supermarkets seem to be stocked with endless options, the differences between products are superficial, primarily in flavor and brand. Sethi draws on interviews with scientists, farmers, chefs, vintners, beer brewers, coffee roasters and others with firsthand knowledge of our food to reveal the multiple and interconnected reasons for this loss, and its consequences for our health, traditions, and culture. She travels to Ethiopian coffee forests, British yeast culture labs, and Ecuadoran cocoa plantations collecting fascinating stories that will inspire readers to eat more consciously and purposefully, better understand familiar and new foods, and learn what it takes to save the tastes that connect us with the world around us.

Author : Martin K. Hingley
Publisher : CRC Press
Page : 344 pages
File Size : 51,5 Mb
Release : 2016-03-03
Category : Business & Economics
ISBN : 9781317022961

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The New Cultures of Food by Martin K. Hingley Pdf

Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.