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Author : United States. Congress. Senate. Committee on Labor and Human Resources
Publisher : Unknown
Page : 240 pages
File Size : 42,8 Mb
Release : 1991
Category : Advertising
ISBN : PSU:000017575645
Author : Min Ding,Jehoshua Eliashberg,Stefan Stremersch
Publisher : Springer Science & Business Media
Page : 768 pages
File Size : 50,6 Mb
Release : 2013-10-31
Category : Medical
ISBN : 9781461478010
The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.
Author : Brent L. Rollins,Matthew Perri
Publisher : Jones & Bartlett Publishers
Page : 302 pages
File Size : 54,5 Mb
Release : 2014
Category : Drugs
ISBN : 9781449626594
Author : Judith Grice
Publisher : Unknown
Page : 0 pages
File Size : 40,9 Mb
Release : 2008
Category : Drugs
ISBN : 0853697175
Worldwide, there are varying Codes of Practice/Conduct for the pharmaceutical industry that ensure the industry self-regulates to promote the appropriate use of medicines by operating in a professional, ethical and transparent manner and ensuring high standards. The aim of this book is to aid the understanding of the many pharmaceutical Codes of Practice/Conduct throughout the world. It contains an overview of the guidelines for the promotion of pharmaceutical products in all geographical areas. Each section includes a "general overview" providing a discussion on that particular Code of Practice and differences/similarities with other countries
Author : Mickey C. Smith
Publisher : Routledge
Page : 544 pages
File Size : 46,6 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317940715
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Author : Mickey C. Smith
Publisher : CRC Press
Page : 435 pages
File Size : 48,9 Mb
Release : 1991-10-24
Category : Medical
ISBN : 9781439810910
Reflecting the fascinating and dramatic changes in pharmacy, pharmaceutical education, and the pharmaceutical industry in recent years, this authoritative volume focuses on the practice of marketing both prescription and nonprescription medications. In a dozen comprehensive chapters, author Mickey Smith highlights the economic social, and
Author : John Lidstone,Janice MacLennan
Publisher : Taylor & Francis
Page : 169 pages
File Size : 47,6 Mb
Release : 2017-07-05
Category : Business & Economics
ISBN : 9781351919760
Marketing in the pharmaceutical and healthcare sector requires a particular set of skills; its intricacies mean planning is an essential prerequisite. The marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they want to be next year and thereafter. Now in its second edition, this bestselling book has become the standard text for all product managers, marketing managers and directors working in this demanding industry. John Lidstone and Janice MacLennan have updated the book to embrace best current practice. A new orientation to external analysis and a reworking of the application of SWOT analysis, along with fresh material on sales forecasting and strategy implementation, bring the book up to date with current thinking and industry trends. Marketing Planning for the Pharmaceutical Industry is based on real life experience built up over many years. Each chapter takes the reader through the sequential stages of planning so that by the end they will be able to produce a practical plan ready for implementation. It is the only book of this type which tailors marketing to those working in the sector and as such is a unique, invaluable and indispensable resource.
Author : Jean-Paul Gaudillière
Publisher : Routledge
Page : 288 pages
File Size : 47,5 Mb
Release : 2015-10-06
Category : Medical
ISBN : 9781317316879
The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.
Author : Ross Mullner
Publisher : Emerald Group Publishing
Page : 92 pages
File Size : 48,7 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781845448554
The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)
Author : Philip Kotler,Joel I. Shalowitz,Robert J. Stevens
Publisher : John Wiley & Sons
Page : 576 pages
File Size : 41,8 Mb
Release : 2008-05-09
Category : Medical
ISBN : 9780787984960
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
Author : Julie A Fisher,Ohio State Univ Sch Of Pharmacy
Publisher : CRC Press
Page : 180 pages
File Size : 46,7 Mb
Release : 1993-05-06
Category : Medical
ISBN : 156024383X
This important book evaluates trends in pharmaceutical advertising and promotion and addresses many of the perplexing questions involved in assessing drug promotion in our society. It examines legal and ethical issues surrounding pharmaceutical promotions and the benefits of pharmaceutical advertising and promotion and discusses the effectiveness of industry self-regulation and the potential for further legislative or regulatory response. Promotion of Pharmaceuticals offers a framework for understanding the informational effects of pharmaceutical promotion programs from a marketing and economic perspective. It also raises questions regarding pharmaceutical information at the macro level, including: Is pharmaceutical promotion excessive? Are further regulations needed to control the proliferation of misleading messages and to restrict the explicit and implicit persuasive powers of pharmaceutical promotion? What are the implications for the public?s health and social welfare of strict interpretation of the laws regarding dissemination of information on pharmaceuticals?Promotion of Pharmaceuticals suggests a cooperative, not adversarial, relationship between the FDA and the pharmaceutical industry to commit our limited health care resources to facilitating the provision of rational pharmaceutical care. It contains vital information for everyone who wants to make better informed decisions in the complex world of pharmaceuticals. Chapters discuss such relevant topics as regulatory issues for pre- and post-approved drugs, ethical considerations in drug advertising, and FDA and FTC concerns. Promotion of Pharmaceuticals answers questions such as Is pharmaceutical promotion interfering with the doctor-patient relationship? Can good business and good medicine go hand-in-hand? Is the cost of promotion increasing prescription drug prices to an unacceptable level? Other topics include an historical perspective on pharmaceutical advertising and viewpoints from the pharmaceutical leadership. This book is designed for individuals involved in advertising and promotion in the pharmaceutical industry, health care practitioners, consumer advocates, regulators and public policy decision-makers, and other persons involved in the delivery and consumption of pharmaceutical care.
Author : Mickey C. Smith Ph.D.
Publisher : Routledge
Page : 548 pages
File Size : 54,5 Mb
Release : 2014-07-10
Category : Business & Economics
ISBN : 9781317940708
Principles of Pharmaceutical Marketing, Third Edition offers the perspectives of both those who teach and those who practice pharmaceutical marketing. This reflects the need for and the effort to provide the most relevant “real world” approach to this complex and fascinating field. This text is designed for undergraduate students in pharmacy whose background in marketing is limited, those actually involved in pharmaceutical marketing, and anyone desiring an introduction to the intricacies involved in the marketing of pharmaceutical products.
Author : Rizwan Raheem Ahmed
Publisher : Independently Published
Page : 0 pages
File Size : 46,8 Mb
Release : 2023-07
Category : Electronic
ISBN : 9798850590819
Pharmaceutical Marketing: Strategies and Best Practices" is a comprehensive book that provides an in-depth exploration of the complex world of marketing in the pharmaceutical industry. Written by expert in the field, the book offers valuable insights into the unique challenges and opportunities faced by pharmaceutical companies in promoting and selling their products. The book begins by providing a foundational understanding of the pharmaceutical industry, including its regulatory environment, market dynamics, and the evolving healthcare landscape. It delves into the various stakeholders involved, such as healthcare professionals, patients, payers, and policymakers, and discusses the influence they have on pharmaceutical marketing strategies. Throughout the book, the authors delve into key aspects of pharmaceutical marketing, including market research, product positioning, brand management, pricing strategies, and promotional activities. They explore the importance of effective communication channels, such as digital marketing, social media, and direct-to-consumer advertising, in reaching target audiences.
Author : World Health Organization
Publisher : Unknown
Page : 32 pages
File Size : 49,8 Mb
Release : 1988
Category : Advertising
ISBN : UIUC:30112074213296
"Resolution WHA41.17 adopted by the Forty-first World Health Assembly, 13 May 1988" -- p.1.
Author : Subba Rao Chaganti
Publisher : BSP Books
Page : 1182 pages
File Size : 46,9 Mb
Release : 2024-05-08
Category : Business & Economics
ISBN : 9788197252020
Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies