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Author : Charles Joseph Dirksen
Publisher : Unknown
Page : 732 pages
File Size : 42,8 Mb
Release : 1964
Category : Advertising
ISBN : LCCN:64001724
Author : Charles J. Dirksen,Arthur Kroeger,Francesco M. Nicosia
Publisher : McGraw-Hill/Irwin
Page : 690 pages
File Size : 43,6 Mb
Release : 1977
Category : Advertising
ISBN : 0256019258
Author : William Wells
Publisher : Unknown
Page : 610 pages
File Size : 48,8 Mb
Release : 2000
Category : Advertising
ISBN : PSU:000059281610
Author : James Dacon Scott
Publisher : Unknown
Page : 826 pages
File Size : 46,9 Mb
Release : 1953
Category : Advertising
ISBN : UOM:39015067017445
Author : William Wells,John Burnett,Sandra Ernst Moriarty
Publisher : Unknown
Page : 808 pages
File Size : 50,9 Mb
Release : 1992
Category : Advertising
ISBN : CORNELL:31924076438906
Author : Committee on Advertising
Publisher : Unknown
Page : 584 pages
File Size : 50,6 Mb
Release : 1963
Category : Advertising
ISBN : STANFORD:20501220935
Author : Daniel Starch
Publisher : Forgotten Books
Page : 294 pages
File Size : 50,6 Mb
Release : 2015-06-11
Category : Business & Economics
ISBN : 1330038126
Excerpt from Advertising: Its Principles, Practice, and Technique In this book, I have tried, to the best of ray judgment, to analyze and to put together in systematic form the available facts and elementary principles of advertising. It is hoped that the book may serve as a first textbook for students and as an introductory handbook for business men. I have tried, therefore, to combine the practical and the theoretical aspects of the subject in such a way that the practical experiences of business houses, which are quoted at length, may illustrate the underlying principles, and that the discussion of principles may illuminate the practical results of business. Problems of advertising policies and plans, and problems in the technique and construction of advertisements, are given at the end of the various chapters. These will increase the usefulness of the book as a text. This book does not pretend to be a final treatise on the subject. The last word in advertising has by no means been spoken. Scarcely more than a beginning, in a scientific way, has been made. No one realizes more than the writer, after several years of teaching and of practical contact with advertising, the scarcity of thoroughly established facts and principles. The author takes pleasure in acknowledging his gratitude to the editors and publishers of Printer's Ink, System, Advertising and Selling, and Judicious Advertising for permission to quote extensively from these periodicals. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Wells
Publisher : Pearson Education India
Page : 628 pages
File Size : 54,9 Mb
Release : 2007-09
Category : Advertising
ISBN : 8131714144
Author : Sandra Ernst Moriarty,Nancy Mitchell,William Wells,Robert Crawford,Linda Brennan
Publisher : Unknown
Page : 128 pages
File Size : 40,9 Mb
Release : 2014
Category : Advertising
ISBN : 1486002714
How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells. The advertising and media industry is being challenged by fragmented consumer markets and our appetite for engaging with new technologies. These changes require new approaches to the way advertising operates. And, there is a renewed focus on accountability in the industry. Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising's role within the integrated marketing communications (IMC).
Author : Gupta Ruchi
Publisher : S. Chand Publishing
Page : 402 pages
File Size : 52,8 Mb
Release : 2012
Category : Business & Economics
ISBN : 9788121940016
Introduction To Adverstising | Role Of Advestising In Marketing Mix | Advertising As A Communicaion Tool | Types Of Advertising | Advestising Campaign | Advestising Objectives | Advertising Budget | Advertising Message Decisions | Creative Side Of Advertising | Advertising Appeals | Celebrity Endorsements | Mascots | Media Decisons | Types Of Media | Online Advertising | Measuring Advertising Effectiveness | Advertising Agncies | Legal Aspects Of Advertising In India | Ethical Issues In Advertising | Advertising Standards Council Of India | Surrogate Advertising In India | Comparative Advertising In India | Additional Case Studies | Advertising Glossary
Author : Sandra Moriarty,Nancy Mitchell,William Wells
Publisher : Pearson Higher Ed
Page : 686 pages
File Size : 46,8 Mb
Release : 2013-11-06
Category : Business & Economics
ISBN : 9781447930228
For introductory courses in advertising. An accessible, well-written, and student-friendly approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to students through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.
Author : Monle Lee,Carla Johnson
Publisher : Routledge
Page : 452 pages
File Size : 41,9 Mb
Release : 2013-05-13
Category : Business & Economics
ISBN : 9781136419393
"A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Author : Sandra Moriarty,Nancy D. Mitchell,William D. Wells,Robert Crawford,Linda Brennan,Ruth Spence-Stone
Publisher : Pearson Australia
Page : 577 pages
File Size : 45,9 Mb
Release : 2014-08-01
Category : Business & Economics
ISBN : 9781486009053
The 3rd edition of Advertising: Principles and Practice is the only practical, applied guide to the real world of advertising in Australasia using award-winning examples of how and why great advertising is achieved. It features new coverage of advertising’s role within the integrated marketing communications (IMC). Moriarty explores the ever-changing media landscape and encourages readers to think about the ways in which advertising operates as part of a broader communication strategy. How do you define great advertising? How do you encourage creativity in advertising? How can interactive and digital media add value to advertising? These questions, and many more are comprehensively answered inside this Australian adaptation of the US text, Advertising & IMC: Principles and Practice by Moriarty, Mitchell and Wells.
Author : Daniel Starch
Publisher : Unknown
Page : 1022 pages
File Size : 55,7 Mb
Release : 1930
Category : Electronic
ISBN : UCAL:B3428176
Author : University of Michigan
Publisher : Unknown
Page : 950 pages
File Size : 43,7 Mb
Release : 1952
Category : Detroit (Mich.)
ISBN : UOM:39015071518420
Announcements for the following year included in some vols.