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Author : Ruta Kalmane
Publisher : Lulu.com
Page : 131 pages
File Size : 47,7 Mb
Release : 2012
Category : Advertising
ISBN : 9781471092510
Author : Ms Ruta Kalmane
Publisher : Unknown
Page : 103 pages
File Size : 46,6 Mb
Release : 2010-03-03
Category : Electronic
ISBN : 1445712768
Author : Lynda Rose Poloian
Publisher : Bloomsbury Publishing USA
Page : 594 pages
File Size : 55,8 Mb
Release : 2013-03-15
Category : Business & Economics
ISBN : 9781628927191
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.
Author : KAPOOR, NEERU
Publisher : PHI Learning Pvt. Ltd.
Page : 312 pages
File Size : 44,5 Mb
Release : 2021-10-25
Category : Business & Economics
ISBN : 9789391818135
The book, designed for the undergraduate and postgraduate courses of commerce, arts and management offered at various universities including the University of Delhi helps students understanding the basics of marketing, which is the fundamental activity for every business these days. An effort has been made to present the information in the most simplified manner so that each and every student should be able to grasp the concepts easily. The book thoroughly covers a wide range of topics and issues, such as, the concept, nature, importance, limitations and evolution of marketing. The concept of marketing-mix, marketing environment, consumer buying behaviour, market segmentation, product, price, place and promotion decisions are well explained. Focus is also laid on discussing the new emerging concepts, such as, retailing, rural marketing, green marketing, customer relationship marketing, digital marketing and consumerism. The unique features of the book are: • Includes learning outcomes to make the students aware of what they will take away after reading the chapter. • Use of illustrations and diagrams for better understanding and grasping of the concepts. • Incorporates latest developments in the field of marketing from the corporate world to relate theory to practical knowledge. • Provides, 'Things to Remember' at the end of each chapter for a quick review of important topics. • Gives chapter-end short- and long-answer questions to give students an opportunity to test their understanding of the subject and application in the real world. TARGET AUDIENCE • BBA/BCom/BA • MCom • MBA
Author : Anonim
Publisher : Excel Books India
Page : 769 pages
File Size : 49,6 Mb
Release : 2024-06-10
Category : Electronic
ISBN : 9789350622605
Author : Hollensen Svend,Opresnik Marc Oliver
Publisher : World Scientific
Page : 520 pages
File Size : 45,9 Mb
Release : 2019-03-15
Category : Business & Economics
ISBN : 9781944659646
Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.
Author : Sarah White
Publisher : Penguin
Page : 490 pages
File Size : 50,6 Mb
Release : 2003-11-04
Category : Business & Economics
ISBN : 9781440696114
From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: • Guerilla marketing. • Marketing to Boomers and Latinos. • Online marketing. • Targeted, but affordable direct mail. • Sample marketing plans for several types of small businesses (as well as a couple of larger projects). • Practical, do-it-yourself distribution strategies. • Analysis of business segments and trends, and much more.
Author : Pamela Wilson
Publisher : BIG Brand Books
Page : 188 pages
File Size : 53,8 Mb
Release : 2023-10-09
Category : Business & Economics
ISBN : 9780997875478
Tradition, meet innovation — this is the guide today's content marketer needs. Geared toward both new marketers and seasoned professionals, Master Content Marketing shares proven strategies for crafting compelling, revenue-generating content. Even experienced marketers will see content marketing improvement with the classic content principals and AI content tools recommended here. Optimize your business's content production process using the systems, processes, and trustworthy advice of a career marketer on the front lines of the industry. You and your marketing team will: - Unlock powerful content marketing strategies to skyrocket your business growth - Discover how to ethically use AI writing tools like ChatGPT in your content production process - Create precision-crafted content to match your customer's journey - Harness the power of a simple 7-Part Formula for captivating content - Ignite engagement with compelling headlines and irresistible first sentences - Discover a proven multi-day system to produce consistent, high-quality content marketing - Master content strategy planning for long term success - Get actionable plans and checklists for revenue-generating content - Access exclusive advice from successful content marketers Master Content Marketing is the first book in Pamela Wilson's Master Content series. It lays the foundation for any content plan. Ready to compete with content? Grab your copy of Master Content Marketing today.
Author : Abraham Pizam
Publisher : Routledge
Page : 733 pages
File Size : 44,5 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136439032
* 25% updated with significant revisions and 20 new entries ensuring that students have the most up-to-date Hospitality Management information on the market * An academically credible source of core information written by experts from around the world to help students clarify basic concepts and ensure their understanding is correct * User friendly and accessible so that students can quickly and easily locate the information that they require
Author : Arline Burgmeier
Publisher : Oxford University Press
Page : 180 pages
File Size : 45,8 Mb
Release : 2020-02-07
Category : Foreign Language Study
ISBN : 9780194218894
Inside Reading Second Edition is a five-level academic reading series that develops students’ reading skills and teaches key academic vocabulary from the Academic Word List.
Author : Charles W. Lamb, Jr.,Patrick M. Dunne
Publisher : Marketing Classics Press
Page : 283 pages
File Size : 41,5 Mb
Release : 2011-10-15
Category : Business & Economics
ISBN : 9781613112342
Author : Dr. Subhash Jagannath Jadhav,Dr. Shastri Jayant Haripant,Prof. Pramod Gorakhnath Jadhav
Publisher : Thakur Publication Private Limited
Page : 256 pages
File Size : 45,6 Mb
Release : 2023-11-01
Category : Education
ISBN : 9789389863116
Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : Aaron C.T. Smith,Bob Stewart
Publisher : Routledge
Page : 415 pages
File Size : 55,5 Mb
Release : 2014-12-17
Category : Business & Economics
ISBN : 9781317691440
Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. Now in a fully revised and updated second edition, the book has expanded coverage of digital and social media, product innovation, services and relationship marketing, and key contemporary issues such as social responsibility and sustainability. It features a much wider range of international cases and examples, covering North America, Europe, and the vibrant and rapidly developing sport markets in Asia-Pacific, the Middle East and Latin America. Every chapter includes a range of useful features to help the reader to engage with fundamental principles and applied practice, such as problem-solving exercises and review questions. Introduction to Sport Marketing is an essential textbook for any degree-level sport marketing course.
Author : Dorothé Gerritsen,Ronald van Olderen
Publisher : CABI
Page : 258 pages
File Size : 47,5 Mb
Release : 2020-03-19
Category : Business & Economics
ISBN : 9781789242300
Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals.
Author : Miriam Drake
Publisher : CRC Press
Page : 902 pages
File Size : 40,7 Mb
Release : 2003-05-20
Category : Language Arts & Disciplines
ISBN : 0824720792
A revitalized version of the popular classic, the Encyclopedia of Library and Information Science, Second Edition targets new and dynamic movements in the distribution, acquisition, and development of print and online media-compiling articles from more than 450 information specialists on topics including program planning in the digital era, recruitment, information management, advances in digital technology and encoding, intellectual property, and hardware, software, database selection and design, competitive intelligence, electronic records preservation, decision support systems, ethical issues in information, online library instruction, telecommuting, and digital library projects.