Aerospace Marketing Management

Author : Philippe Malaval,Christophe Bénaroya,Jonathan Aflalo
Publisher : Springer Science & Business Media
Page : 590 pages
File Size : 44,9 Mb
Release : 2013-11-12
Category : Business & Economics
ISBN : 9783319013541

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Aerospace Marketing Management by Philippe Malaval,Christophe Bénaroya,Jonathan Aflalo Pdf

This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

Author : Stephen Shaw
Publisher : Routledge
Page : 367 pages
File Size : 52,5 Mb
Release : 2020-10-15
Category : Business & Economics
ISBN : 9781000152685

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Airline Marketing and Management by Stephen Shaw Pdf

Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Author : Wesley E. Spreen
Publisher : Routledge
Page : 304 pages
File Size : 41,8 Mb
Release : 2016-12-05
Category : Transportation
ISBN : 9781351919784

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Marketing in the International Aerospace Industry by Wesley E. Spreen Pdf

The aerospace industry has a unique business culture and business practices. It is also subject to unique regulatory requirements and financing conventions. Aerospace products are unlike anything else. Pricing arrangements are arcane, and large-scale cooperative alliances among industry players are commonplace. The market is dichotomized into parts, civil and military, of approximately equal value, and is further divided into dozens of major product segments. The complexity of the aerospace market is commensurate with its size. It is a leading exporter among industrialized nations, employing millions of highly-skilled workers and serving as a technology incubator, while developing nations target the aerospace industry for development within their own economies. Yet, in spite of the importance and uniqueness of the aerospace industry, there has been no serious comprehensive guidance about how the industry's markets function. Marketing in the International Aerospace Industry provides that much-needed overview and best-practice guidance. It analyses the distinctive environment and practices of the aerospace industry, and provides specific, practical guidance for marketing professionals. The content is presented in clearly-defined chapters that relate directly to the professional challenges facing the marketer in the industry. It is written for these professionals and also students of aviation and aerospace management. The book has a fundamentally international optic of the aerospace industry. It consistently examines universal management issues from the point of view of the aerospace industries in the United States, the UK, France, Germany, and Japan, comparing and contrasting national practices in these countries and elsewhere.

Author : James M. Beveridge
Publisher : Unknown
Page : 147 pages
File Size : 41,8 Mb
Release : 1969
Category : Aerospace industries
ISBN : LCCN:78006166

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The Anatomy of a Win by James M. Beveridge Pdf

Author : Alexander T. Wells,Bruce D. Chadbourne
Publisher : Unknown
Page : 344 pages
File Size : 51,5 Mb
Release : 1994
Category : Transportation
ISBN : NWU:35556036463453

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General Aviation Marketing and Management by Alexander T. Wells,Bruce D. Chadbourne Pdf

An introduction to the principles of marketing and management as applied to the general aviation industry. The text explores the motivations and chracteristics unique to each market for general aviation aircraft and the importance of the Fixed Based Operator in the marketing process.

Author : C. Daniel Prather
Publisher : Krieger Publishing Company
Page : 0 pages
File Size : 43,6 Mb
Release : 2009
Category : Aircraft industry
ISBN : 1575243016

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General Aviation Marketing and Management by C. Daniel Prather Pdf

This third edition text thoroughly explores the line service functions of an FBO, and retains a marketing focus which enables the student the opportunity to learn more about marketing in the GA industry and be more effective in this area.

Author : Jack L. Grumbridge
Publisher : Unknown
Page : 160 pages
File Size : 52,6 Mb
Release : 1966
Category : Airlines
ISBN : UOM:39015023104451

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Marketing Management in Air Transport by Jack L. Grumbridge Pdf

Author : Scott Ambrose,Blaise Waguespack
Publisher : Routledge
Page : 256 pages
File Size : 46,6 Mb
Release : 2021-05-27
Category : Transportation
ISBN : 9780429614163

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Fundamentals of Airline Marketing by Scott Ambrose,Blaise Waguespack Pdf

Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace. Fundamentals of Airline Marketing begins with a survey of current airline business strategies and the macro forces that have shaped the airline industry in the past and will continue to do so in the future. The growing importance of technology is discussed both from the perspective of better understanding customer needs and engaging more effectively with them. The central role of the "customer" is explored through the lens of modern segmentation and branding approaches. Coverage then shifts to the tactical decision areas consisting of the 4Ps—product, place, promotion, and price—in which marketers shape and execute their strategies. The book concludes with a focus on executing marketing initiatives internally through customer-facing employee groups and externally through the measurement and management of the customer experience. Fundamentals of Airline Marketing: • is an accessible textbook on the fundamentals of marketing for commercial passenger air transportation; • chronicles the marketing innovations and controversies that have been central to the historic shift in airline fortunes; • demonstrates how airline decisions fit within the fundamentals of marketing and how the marketplace is continuing to evolve; • provides a bridge between key marketing principles and their specific application to the airline industry in each chapter. This textbook is written primarily for undergraduate college students enrolled in aviation business administration programs and related courses. It will also serve as an accessible primer on airline marketing for industry professionals not presently working in marketing and for frontline airline employees seeking to learn more about marketing.

Author : David Jarach
Publisher : Routledge
Page : 139 pages
File Size : 44,9 Mb
Release : 2017-03-02
Category : Transportation
ISBN : 9781351959650

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Airport Marketing by David Jarach Pdf

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.

Author : Domenico Ferreri
Publisher : Praeger
Page : 408 pages
File Size : 47,8 Mb
Release : 2003-06-30
Category : Business & Economics
ISBN : UCSC:32106016022466

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Marketing and Management in the High-Technology Sector by Domenico Ferreri Pdf

The aerospace industry has undergone tremendous change in recent years. Always something of an anomaly, due to its critical role in national economies and in national security, the sector has always been distinct from other manufacturing industries in its reliance on high-technology innovation and the shifting sands of private and public investment. Since the end of the Cold War, financial and other crises have led to a spate of mergers and acquisitions, leaving fewer and fewer players in the commercial airplane industry. Meanwhile, some firms exited the business altogether. State-owned companies have been privatized, national firms have been consolidated in some countries, and the first transnational aeronautics conglomerate in Europe, EADS, was founded in 1999. Those left standing must strive to exploit international alliances and their network of horizontal and vertical collaborations in order to gain long-term competitive advantage. How to harness both management strategies and marketing tactics to the cause in the commercial airplane industry is the subject of this book. Primary among the challenges faced by firms is industrial rationalization. How do corporate leaders who are charged with managing newly merged companies integrate distinct corporate cultures, rationalize operations and activities, and eliminate duplication of product and function, while maintaining their focus on gaining competitive advantage in the marketplace? The answer depends on the nature of the firm. Single-sector companies have the advantage of being lean, agile, and quick to react to market forces, while multisector companies have the potential to exploit synergistic relationships among divisions, economies of scale, financial strength, and the balancing of risk. These factors affect companies' behavior not only at the strategic level, but also at the tactical level. This book provides scholars of strategic marketing and management, as well as executives and decision makers in commercial aviation, with the industry background necessary to understand the aeropsace companies' struggle for survival in the newly restructured market.

Author : Wesley E. Spreen
Publisher : Unknown
Page : 0 pages
File Size : 49,7 Mb
Release : 2020
Category : Aerospace industries
ISBN : 0367280590

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The Aerospace Business by Wesley E. Spreen Pdf

This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and MBA programs. The Aerospace Business: Management and Technology sequentially addresses familiar management disciplines such as production management, labor relations, program management, business law, quality assurance, engineering management, supply-chain management, marketing, and finance, among others. In this context it analyzes and discusses the distinctive perspective and requirements of the aerospace industry. The book also includes subjects of special interest such as government intervention in the sector and strategies to deal with the environmental impact of aircraft. As each chapter deals with a separate management discipline, the material reviews the historical background, technical peculiarities, and financial factors that led the aerospace industry to evolve its own distinct practices and tradition. Theoretical bases of the practices are explained, and the chapters provide actual examples from the industry to illustrate application of the theories. The material is compiled, organized, and analyzed in ways that often provide original perspectives of the subject matter. University students, particularly in programs oriented towards aviation and aerospace management, will find the book to be directly applicable to their studies. It is also extremely appropriate for aerospace MBA and executive MBA programs, and would suit specialized corporate or government training programs related to aerospace.

Author : Ryan Leick Keith J. Mason
Publisher : Unknown
Page : 128 pages
File Size : 54,5 Mb
Release : 2016-03-28
Category : Electronic
ISBN : 1472451147

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Aviation Marketing by Ryan Leick Keith J. Mason Pdf

Author : Andreas Wittmer,Thomas Bieger,Roland Müller
Publisher : Springer Science & Business Media
Page : 238 pages
File Size : 41,6 Mb
Release : 2011-08-17
Category : Political Science
ISBN : 364220080X

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Aviation Systems by Andreas Wittmer,Thomas Bieger,Roland Müller Pdf

This book aims to provide comprehensive coverage of the field of air transportation, giving attention to all major aspects, such as aviation regulation, economics, management and strategy. The book approaches aviation as an interrelated economic system and in so doing presents the “big picture” of aviation in the market economy. It explains the linkages between domains such as politics, society, technology, economy, ecology, regulation and how these influence each other. Examples of airports and airlines, and case studies in each chapter support the application-oriented approach. Students and researchers in business administration with a focus on the aviation industry, as well as professionals in the industry looking to refresh or broaden their knowledge of the field will benefit from this book.

Author : Martin Hinsch
Publisher : Springer
Page : 345 pages
File Size : 53,7 Mb
Release : 2018-09-07
Category : Technology & Engineering
ISBN : 9783662547403

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Industrial Aviation Management by Martin Hinsch Pdf

This book outlines the structure and activities of companies in the European aviation industry. The focus is on the design, production and maintenance of components, assemblies, engines and the aircraft itself. In contrast to other industries, the technical aviation industry is subject to many specifics, since its activities are highly regulated by the European Aviation Safety Agency (EASA), the National Aviation Authorities and by the aviation industry standard EN 9100. These regulations can influence the companies’ organization, personnel qualification, quality management systems, as well as the provision of products and services. This book gives the reader a deeper, up-to-date insight into today's quality and safety requirements for the modern aviation industry. Aviation-specific interfaces and procedures are looked at from both the aviation legislation standpoint as well as from a practical operational perspective.

Author : Wesley Spreen
Publisher : Routledge
Page : 354 pages
File Size : 46,5 Mb
Release : 2019-10-01
Category : Transportation
ISBN : 9781000708455

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The Aerospace Business by Wesley Spreen Pdf

This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and MBA programs. The Aerospace Business: Management and Technology sequentially addresses familiar management disciplines such as production management, labor relations, program management, business law, quality assurance, engineering management, supply-chain management, marketing, and finance, among others. In this context it analyzes and discusses the distinctive perspective and requirements of the aerospace industry. The book also includes subjects of special interest such as government intervention in the sector and strategies to deal with the environmental impact of aircraft. As each chapter deals with a separate management discipline, the material reviews the historical background, technical peculiarities, and financial factors that led the aerospace industry to evolve its own distinct practices and tradition. Theoretical bases of the practices are explained, and the chapters provide actual examples from the industry to illustrate application of the theories. The material is compiled, organized, and analyzed in ways that often provide original perspectives of the subject matter. University students, particularly in programs oriented towards aviation and aerospace management, will find the book to be directly applicable to their studies. It is also extremely appropriate for aerospace MBA and executive MBA programs, and would suit specialized corporate or government training programs related to aerospace.