Aesthetic Clinic Marketing In The Digital Age

Author : Wendy Lewis
Publisher : Unknown
Page : 0 pages
File Size : 47,7 Mb
Release : 2024
Category : Beauty Culture
ISBN : 0429356749

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Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis Pdf

"It's a brave new world. Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers to differentiate their clinics and stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Lewis shares her deep understanding of the challenges they face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user's guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: New chapters on hot topics you need to know, More tips, charts, tables, and resources, and Up to the minute strategies for success"--

Author : Wendy Lewis
Publisher : CRC Press
Page : 269 pages
File Size : 43,8 Mb
Release : 2017-12-14
Category : Medical
ISBN : 9781351230667

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Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis Pdf

Social media provides a new way for aesthetic practitioners to connect with consumers and to differentiate their clinics. However, to most clinic managers and practitioners, digital media represents a sea of confusion that they cannot even begin to know how to navigate. With over 20 years of experience in medical aesthetics, Lewis offers a unique understanding of the challenges clinics face every day to market their products and services ethically, manage patients and stay profitable. This text serves as an expert user's guide written specifically for healthcare professionals in need of an in-depth introduction and comprehensive actionable program for digital marketing, social media, and aesthetic clinic management. It is a must-read for practitioners.

Author : Wendy Lewis
Publisher : CRC Press
Page : 151 pages
File Size : 54,7 Mb
Release : 2024-04-16
Category : Medical
ISBN : 9781003817994

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Aesthetic Clinic Marketing in the Digital Age by Wendy Lewis Pdf

Aesthetic practitioners and medical spas have flourished, and global statistics indicate that consumer engagement is at an all-time high. The rise of social media provides new ways to connect with consumers and differentiate clinics that stand out in the marketplace. For busy clinic managers and practitioners, keeping up with the nuances of digital media trends is practically a full-time job. With over 25 years of experience in medical aesthetics, Wendy Lewis shares her deep understanding of the challenges aesthetic practitioners face to effectively market their products and services, manage patients, and increase profits. This updated text is the definitive expert user’s guide written specifically for healthcare professionals and medical spa managers to present best practices and actionable strategies for mastering digital marketing, social media, branding, and the advent of AI. It is a must-read for aesthetic practitioners to keep up with the latest developments they need to manage their businesses effectively in this highly competitive field. This second edition features: NEW chapters on hot topics you need to know MORE tips, charts, tables, and resources UP-TO-THE-MINUTE strategies for success

Author : Anne-Mette Hermans
Publisher : Routledge
Page : 171 pages
File Size : 50,8 Mb
Release : 2021-03-22
Category : Language Arts & Disciplines
ISBN : 9781000364835

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Discourses of Perfection by Anne-Mette Hermans Pdf

This book explores editorial and advertising discourses related to cosmetic procedures and beauty products and services in UK lifestyle magazines, offering a holistic perspective on the normalisation of cosmetic procedures and the societal context in which particular perceptions have flourished. The volume examines the societal climate that contributed to cultural perceptions of the body as object and project, and constructions of masculinities and femininities as context for developments in lifestyle magazines’ content on beauty and cosmetic procedures. Integrating approaches from Critical Discourse Analysis, Thematic Analysis, and Content Analysis, Hermans explores the varying ways in which cosmetic procedures and other beauty products are marketed to different audiences and examines phenomena such as the problem/solution rhetoric, and developments in beauty advertising discourse specifically targeted at men. The book also investigates the continuum view of beauty products and cosmetic procedures, and examines the implications of these blurred boundaries for the regulation of the cosmetic surgery industry. This innovative contribution to research on the representation of cosmetic procedures and beauty products in the media will be of interest to scholars researching at the intersection of language, gender, individualised body projects, and sexuality.

Author : Foad Nahai,Farzad Nahai
Publisher : Thieme
Page : 4252 pages
File Size : 40,5 Mb
Release : 2020-05-09
Category : Medical
ISBN : 9781684200368

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The Art of Aesthetic Surgery, Three Volume Set, Third Edition by Foad Nahai,Farzad Nahai Pdf

The ultimate guide to aesthetic surgery from world famous aesthetic surgeon Foad Nahai The Art of Aesthetic Surgery, Principles and Techniques, Third Edition by internationally revered aesthetic surgeon Foad Nahai, five distinguished co-editors, and more than 100 new contributors is an encyclopedic, three-volume masterwork. Considered the quintessential resource on cosmetic surgery since its inception, the new edition features an e-book and access to online videos for the first time. The updated text and videos reflect significant and numerous exciting developments in aesthetic medicine and surgery. An impressive group of renowned global experts contribute valuable insights, pearls, and considerable expertise. Twenty new chapters feature a wealth of diverse state-of-the-art topics, while other chapters have been updated and greatly expanded. New areas of focus include practice management, volume enhancement in periorbital and facial rejuvenation, minimally invasive neck techniques, and body contouring procedures such as umbilicoplasty. Patient safety is prominent, with a major chapter on safety considerations in aesthetic surgery, as well as discussion of complications in different anatomic regions. Key Highlights A state-of-the-art review of facial aesthetic surgery, with detailed coverage of all the key techniques needed to achieve facial rejuvenation The latest primary and revision breast surgery techniques for augmentation, reduction, mastopexy, fat grafting, and asymmetry management Significant new chapters on minimally invasive treatments reflect enormous changes in this field since the last edition The addition of two new dedicated sections on genital rejuvenation and gender affirming surgery About 6,000 beautiful illustrations enhance understanding of state-of-the-art approaches An expanded video library featuring 14 new clips and the addition of pre- and post-op patient images provides expert procedural guidance This quintessential resource provides trainees and experienced practitioners with a solid foundation for learning basic principles and techniques in aesthetic surgery, with the ultimate goal of improving patient outcomes, developing innovations, and advancing the specialty.

Author : Lukman Raimi,Ibrahim Adekunle Oreagba
Publisher : Springer Nature
Page : 380 pages
File Size : 44,9 Mb
Release : 2023-01-06
Category : Business & Economics
ISBN : 9789811966965

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Medical Entrepreneurship by Lukman Raimi,Ibrahim Adekunle Oreagba Pdf

This book brings together conceptual, theoretical, policy-based, and empirical contributions from multidisciplinary lenses to bridge the existing knowledge gap in the field of medicine, entrepreneurship and health economics. This book serves as a much needed intellectual resource providing guidance to the entrepreneurial-minded medical doctors (Medipreneurs), social entrepreneurs, policymakers, academics on the subject matter with a view of applying the knowledge gained for reinvigorating the healthcare delivery system leveraging a business approach. The contributions serve as a guide to connect entrepreneurially with market opportunities, especially to provide relevant health-oriented products, services, technologies and other medical solutions for social impact in the developed and developing countries with the overarching goal of assisting policymakers to accelerate the attainment of the Sustainable Development Goal 3 (SDG3).

Author : Rick O'Neill
Publisher : Unknown
Page : 0 pages
File Size : 48,5 Mb
Release : 2023-08-11
Category : Electronic
ISBN : 180541285X

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Black Belt Digital (Tm) by Rick O'Neill Pdf

Now more than ever, you cannot grow an Aesthetics business without a Black Belt Level understanding of Digital Marketing. Most aesthetics practice owners start their ventures because they're good at something quite specific: the treatment bit of the job! Very few want to become accountants, marketers or anything else at the back end of the business. And that's a problem: digital marketing has become indispensable in today's fast-paced, interconnected world, and the aesthetics industry is no exception. With potential patients searching for solutions to their aesthetic problems online more than ever before, it is crucial that your clinic stands out in the digital realm. Investing time and resources into a robust online presence can help you reach more people, build trust and credibility, and ultimately, increase your client base.

Author : Pierre Andre,Eckart Haneke,Leonardo Marini,Christopher Rowland Payne
Publisher : CRC Press
Page : 823 pages
File Size : 50,9 Mb
Release : 2017-01-27
Category : Medical
ISBN : 9781315363264

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Cosmetic Medicine and Surgery by Pierre Andre,Eckart Haneke,Leonardo Marini,Christopher Rowland Payne Pdf

Aesthetic rejuvenation now encompasses so many topics that practitioners in one area may feel out of touch with developments in other areas in the same field. With over 70 chapters, over 1200 figures (many in full color), over 80 tables, and over 20 videos, from an international list of contributors, under an eminent team of editors, Cosmetic Medicine & Surgery is a comprehensive and authoritative resource. It covers a wide spectrum of topics including the fundamental aspects, cosmetic aspects, minimally invasive surgery, the aesthetic facelift, and many others in this most high-profile of medical and surgical specialties. Print Versions of this book also include access to the ebook version.

Author : Jennifer Crego
Publisher : Unknown
Page : 0 pages
File Size : 52,9 Mb
Release : 2023-09-25
Category : Business & Economics
ISBN : 9798218273521

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Medspa Marketing Mastery by Jennifer Crego Pdf

In an era where the majority of potential aesthetic clients start their journey online, medspas face an enormous challenge to stand out in a highly competitive industry. The role of digital marketing has become paramount in creating a robust online presence and ensuring the growth and success of medspas. Medspa Marketing Mastery is the definitive guide for medical aesthetic practices to navigate the dynamic world of digital marketing. Instead of trying to retrofit generic digital marketing advice to your unique business, this book delivers actionable insights and proven strategies tailored specifically for the unique needs of medspas. From brand-building and paid ads to leveraging reviews and mastering SEO, Medspa Marketing Mastery leaves no stone unturned. Marketing expert Jennifer Crego draws from years of experience and expertise to provide a step-by-step roadmap for leveraging the power of digital marketing to transform your medspa's online presence. This book emphasizes the importance of not just attracting clients but using today's technology and marketing strategies to build lasting relationships. By utilizing digital platforms effectively, medspas can foster trust, offer value, and consistently remain at the forefront of their clients' minds. For those who feel overwhelmed with the vast world of digital marketing or those who have tried with limited success, this book promises clarity. Jennifer Crego's tailored approach ensures that, irrespective of the scale or age of your medspa, you can carve out a prominent space in the digital world.Don't let your aesthetics practice fade into the crowd of competitors. With Medspa Marketing Mastery, you hold the power to establish your medspa as the go-to authority in your area.

Author : Ali Pirayesh,Dario Bertossi,Izolda Heydenrych
Publisher : CRC Press
Page : 490 pages
File Size : 49,6 Mb
Release : 2020-04-07
Category : Medical
ISBN : 9781351378901

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Aesthetic Facial Anatomy Essentials for Injections by Ali Pirayesh,Dario Bertossi,Izolda Heydenrych Pdf

With the ever-increasing popularity of injectable toxins and fillers, all clinical practitioners in minimally invasive aesthetic procedures need to be experts in the anatomy of the face. This is a detailed and informative guide from international experts to all aspects of the facial anatomy of the presenting clinical patient - how it changes with age, how it differs in different patients, how it is layered, and what danger zones it may contain. An integral ebook contains videos demonstrating how injection can best be accomplished in each of the anatomical areas considered.

Author : Harry Singh
Publisher : Createspace Independent Publishing Platform
Page : 530 pages
File Size : 42,6 Mb
Release : 2018-03-04
Category : Electronic
ISBN : 1986169324

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Let Go of the Hand Brake by Harry Singh Pdf

In this book, you'll discover that any business success relies on the three concepts of attraction, conversion and retention of patients. If you can master all three, you'll be able to turbo boost your profits from aesthetics. You'll discover in this book: - The 3 M's of the marketing mix - My number one lead generation strategy that costs you no money upfront - How to reward salons and stay on the right side of the regulators - Which one sentence you need to use during the assessment that will keep you patients for life - The 4 P's that will significantly reduce patient complaints - How to carry out a full aesthetics assessment so your patients will request more and buy more of your services - don't be a line chaser - My 'GOLDEN TICKET' strategy that influences patients to keep on coming back - Why 99% of practitioners use gift vouchers the wrong way - How to create 'raving fan customers' so they can't stop telling their family and friends about your services

Author : David J. Goldberg
Publisher : CRC Press
Page : 240 pages
File Size : 47,7 Mb
Release : 2008-06-02
Category : Medical
ISBN : 9781040055328

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Laser Hair Removal by David J. Goldberg Pdf

The author of the best-selling text on Laser Hair Removal now returns to the subject. The topic has moved on immensely in the period between editions: of course, there have been technological innovations with lasers themselves - and this text notes the implications of these - but the most important developments have been in the nuance

Author : Zedong Mao
Publisher : China Books
Page : 328 pages
File Size : 45,6 Mb
Release : 1990
Category : China
ISBN : 083512388X

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Quotations from Chairman Mao Tsetung by Zedong Mao Pdf

Author : Danah Boyd
Publisher : Yale University Press
Page : 296 pages
File Size : 50,5 Mb
Release : 2014-02-25
Category : Social Science
ISBN : 9780300166316

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It's Complicated by Danah Boyd Pdf

Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Author : Karen Leland
Publisher : Entrepreneur Press
Page : 224 pages
File Size : 49,6 Mb
Release : 2016-06-20
Category : Business & Economics
ISBN : 9781613083390

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The Brand Mapping Strategy by Karen Leland Pdf

A fundamental paradigm shift has occurred in marketing and branding. Today the most successful CEOs, executives, entrepreneurs and enterprises set their sites on developing a long-term platform instead of a short-term strategy that supports and builds buzz for their personal or business brand. That’s really the key to the new business mindset — the recognition that branding and marketing are an ongoing, steady stream of small efforts, not a series of gigantic pushes. Social media, blogging and other business development activities — both online and off — are about the persistent, ongoing process of building a platform, creating credibility and increasing the number of people that you funnel into your potential client and network pipeline. Converting those people into clients or fans may take a month, a year or two years, but the new mindset leads you to strategies that will keep that pipeline full. In short, you need to start a bunch of small fires to keep your brand burning hot. How can today’s CEOs, executives and entrepreneurs keep these fires going and powerfully get their messages across, motivate others to action and be authentic — all while simultaneously shepherding initiatives from creation to implementation in high-demand markets? CEO, executive and team branding are key factors that enable effective leaders to achieve peak performance, gain greater influence in their industries and generate increased engagement within their companies. By creating a brand (business or personal) by design instead of default, leaders and companies bring their brand promise into every interaction across the board. A personal, team or business brand is not just a single statement or a clever quip but a multilayered, congruent narrative told across multiple channels — online and off — within the organization and to the business community at large. The power is in knowing how to tell the story. The book will introduce CEOs and executives in Fortune 500 companies and entrepreneurs in SMBs to the SMG Brand Mapping Process©, a process that will guide them in creating personal, team and business brands that work in harmony and parallel with each other.