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Aesthetics and Style in Strategy by Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev Pdf
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Aesthetics and Style in Strategy by Gino Cattani,Simone Ferriani,Frédéric Godart,Stoyan V Sgourev Pdf
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
Marketing Aesthetics by Bernd Schmitt,Alex Simonson Pdf
There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these companies created this irresistible appeal for their brands? How have they sustained a competitive edge through aesthetics? Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company's total aesthetic output -- its "look and feel" -- to provide a vital competitive advantage. Going beyond standard traditional approaches on branding, this fascinating book is the first to combine branding, identity, and image and to show how aesthetics can be managed through logos, brochures, packages, and advertisements, as well as sounds, scents, and lighting, to sell "the memorable experience." The authors explore what makes a corporate or brand identity irresistible, what styles and themes are crucial for different contexts, and what meanings certain visual symbols convey. Any person in any organization in any industry can benefit from employing the tools of "marketing aesthetics." Schmitt and Simonson describe how a firm can use these tools strategically to create a variety of sensory experiences that will (1) ensure customer satisfaction and loyalty; (2) sustain lasting customer impressions about a brand's or organization's special personality; (3) permit premium pricing; (4) provide legal "trade dress" protection from competitive attacks; (5) lower costs and raise productivity; and (6) most importantly, create irresistible appeal. The authors show how to manage identity globally and how to develop aesthetically pleasing retail spaces and environments. They also address the newly emergent topic of how to manage corporate and brand identity on the Internet. Supporting their thesis with numerous real-world success stories such as Absolut Vodka, Nike, the Gap, Cathay Pacific Airlines, Starbucks, the New Beetle Website, and Lego, the authors explain how actual companies have developed, refined, and maintained distinct corporate identities that set them apart from competitors.
Truly delight costumers and differentiate his own business... ...very business leader has to deal with it. If you're a business leader, you probably know exactly how these target can become difficult to reach. But there's a way to that: Aesthetic Intelligence (AI) In additional to traditional and emotional intelligence, great leaders also need to develop Aesthetic Intelligence or AI. It is not easy to give a definition of Aesthetic Intelligence. This means knowing what good taste is and thinking about how your services and products stimulate all five senses to create delight. However it is not about design, although design is important. It is not about beauty, because sometimes aesthetics can be less than beautiful, at least in the conventional definition of beauty, but still utterly compelling, exciting, and pleasurable. This particular type of topic has to be explained by a good and simple guide. That's why "Aesthetic Intelligence: a Complete Guide to Help Business Leaders Build Their Business in Their Own Authentic and Distinctive Way" was created by Albert Piaget. Here's what you'll find inside the guide: the Aesthetic advantage the use of senses interpreting and reinterpreting personal style the art of curating the future of Aesthetics ...and much more! Scroll up and add to cart "Aesthetic Intelligence" by Albert Piaget!
Imagining Organizations by Paolo Quattrone,Nigel Thrift,Chris Mclean,Francois-Regis Puyou Pdf
Organizations rely extensively upon a myriad of images and pictorial representations such as budgets, schedules, reports, graphs, and organizational charts to name but a few. Visual images play an integral role in the process of organizing. This volume argues that images in organizations are ‘performative’, meaning that they can be seen as performances, rather than mere representations, that play a significant role in all kind of organizational activities. Imagining Organizations opens up new ways of imagining business through an interdisciplinary approach that captures the role of visualizations and their performances. Contributions to this volume challenge this orthodox view to explore how images in business, organizing and organizations are viewed in a static and rigid form. Imagining Business addresses the question of how we visualize organizations and their activities as an important aspect of managerial work, focusing on practices and performances, organizing and ordering, and media and technologies. Moreover, it aims to provide a focal point for the growing collection of studies that explore how various business artifacts draw on the power of the visual to enable various forms of organizing and organizations in diverse contexts.
Discover How to Interpret Aesthetic in the World – Easily Improve Your Aesthetic Intelligence and Boost Your Business Capabilities. The term aesthetic is usually used to describe how things look. In business, this means product and packaging design, brand image, and corporate identity. However, this word is much more useful if one wants the full meaning far beyond visual elegance. Aesthetics is the pleasure of us all perceiving objects and experiences through our senses. Aesthetic intelligence is understanding, interpreting, and articulating emotions caused by a particular object or experience – and it can be learned and improved. In a world where people desire less, crave richer and more meaningful experiences, and have an unprecedented market force to get what they want, its product or service's aesthetic value is essential for its long-term success. This book will show you how to unlock the secrets of aesthetics to improve yourself and your business. Unlike design thinking, which focuses on the problem-solving process and solution-based strategies, the value of business aesthetics is to enhance the human spirit through sensory experiences and delight the opportunity to evoke imagination. When done right, it benefits both businesses and customers. Learn how to harness the power of aesthetics and reap all the benefits that it can provide you. Here's what this guide to aesthetics and aesthetic intelligence can offer you: Guide to successful sensory marketing Designing the best "Brand Code" Aesthetic approaches that are designed to last Guide to developing a unique personal style Aesthetics in the future world And much more If you want to discover the secrets of aesthetics and improve your aesthetic intelligence, this book will show you the easiest way. So what are you waiting for?
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
Author : Lee A. Jacobus Publisher : Oxford University Press on Demand Page : 254 pages File Size : 52,6 Mb Release : 1998 Category : Language Arts & Disciplines ISBN : 0195078373
Substance, Style, and Strategy by Lee A. Jacobus Pdf
Ideal for courses in advanced composition, Substance, Style, and Strategy offers a comprehensive guide to develop effective writing in every student. It enables students to form a personal style, to write about issues that are substantial and meaningful, and to use a range of strategies for solving writing problems of all kinds. Recognizing that students often require basic reminders of elementary stylistic principles, the book begins with a review in the first chapter, "Developing a Personal Style," that brings writers up to speed in standard skills. It discusses issues of subject, audience, style, and the writing process. Following chapters examine not only the types of essay writing students must do in college but also ways of writing that will be useful to them as developing writers later in life. The author presents workable, direct, and useful strategies for writing effective personal, biographical, argumentative, familiar, and critical essays. Each essay form is discussed in detail and illustrated through examples that are analyzed in depth; these examples are illuminating and instructive because they offer ways of solving problems that all writers confront. The text concludes with a practical appendix on research materials that outlines the most useful research strategies for modern writers, discussing both print resources and new on-line resources such as Lexis-Nexis, CD-ROM on-line databases and services, and the World Wide Web. Substance, Style, and Strategy stimulates students to develop their thoughts and feelings in skillful, meaningful, and expressive prose, providing them with a thorough grounding in how to be writers for life.
The Aesthetic Turn in Management by Stella Minahan Pdf
Organization students and scholars are able to trace the rise of aesthetics in management studies through the papers presented in this volume. The papers are arranged for individual review or thematic explorations of aesthetic thinking; including review papers and articles that focus on fashion, narrative, theatre, music and craft. This volume is a major contribution for those seeking alternatives to rational and positivist perspectives on management and who are willing to explore those alternatives beyond the usual disciplinary bases.
The Aesthetics of Organization by Stephen Linstead,Heather Joy Höpfl Pdf
"This book draws together in an accessible style key foundational contributions delineating the emerging parameters of the field. It explains the significance of concepts devised by postmodern thinkers, through which emerge meaning and order in organizations." "The Aesthetics of Organization is a resource for students and researchers in organization and business studies."--BOOK JACKET.
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
Ever since the eighteenth century, when Kant opened the floodgates of subjectivism in aesthetics, common men and philosophers alike have despaired of finding a basis for judgments about beauty. This book provides a comprehensive theory that encompasses beauty in art and nature, as well as intellectual, utilitarian, and moral beauty. The author argues that the beauty of objects can be reduced to the beauty of properties of those objects, which in turn can be understood in terms of "properties of qualitative degree." The theory, developed first with respect to color, is then extended to include all sensory and non-sensory qualities. The author shows how the theory explicates and resolves disagreements about what is beautiful and discusses its relevance to the traditional notions of harmony and sublimity. His is an objectivist theory of beauty, and it enables him, in conclusion, to demonstrate why we enjoy perceiving beauty. Originally published in 1975. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Exploring style in a global culture In A Rhetoric of Style, Barry Brummett illustrates how style is increasingly a global system of communication as people around the world understand what it means to dress a certain way, to dance a certain way, to decorate a certain way, to speak a certain way. He locates style at the heart of popular culture and asserts that it is the basis for social life and politics in the twenty-first century. Brummett sees style as a system of signification grounded largely in image, aesthetics, and extrarational modes of thinking. He discusses three important aspects of this system—its social and commercial structuring, its political consequences, and its role as the chief rhetorical system of the modern world. He argues that aesthetics and style are merging into a major engine of the global economy and that style is becoming a way to construct individual identity, as well as social and political structures of alliance and opposition. It is through style that we stereotype or make assumptions about others’ political identities, their sexuality, their culture, and their economic standing. To facilitate theoretical and critical analysis, Brummett develops a systematic rhetoric of style and then demonstrates its use through an in-depth exploration of gun culture in the United States. Armed with an understanding of how this rhetoric of style works methodologically, students and scholars alike will have the tools to do their own analyses. Written in clear and engaging prose, A Rhetoric of Style presents a novel discussion of the workings of style and sheds new light on a venerable and sometimes misunderstood rhetorical concept by illustrating how style is the key to constructing a rhetoric for the twenty-first century.
Aesthetic Labour by Chris Warhurst,Dennis Nickson Pdf
This accessible and exciting new text looks at the implications of aesthetic labour for work and employment by contextualizing debates and offering a critical approach. The origins of aesthetic labour are explored, as well as the relevant theories from business and management, and sociology. Coverage includes key topics such as: corporate strategy; recruitment and selection practices; and discrimination. Key features include: - a range of case studies from across different types of organizations and popular culture - the exploration of topics such as branding, ′lookism′, ′dressing for success′ and cosmetic surgery - suggestions for further reading.