Agricultural Marketing

Author : James Vercammen
Publisher : Routledge
Page : 241 pages
File Size : 43,5 Mb
Release : 2012-01-11
Category : Business & Economics
ISBN : 9781136807466

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Agricultural Marketing by James Vercammen Pdf

The price of food has become very volatile in recent years for a variety of reasons, including a strengthened connection between the prices of agricultural commodities and other commodities such as oil and metals, more volatile production due to more frequent droughts and floods, and a rising demand for biofuels. Understanding the determinants of agricultural commodity prices and the connections between prices has become a high priority for academics and applied economists who are interested in agricultural marketing and trade, policy analysis and international rural development. This book builds on the various theories of commodity price relationships in competitive markets over space, time and form. It also builds on the various theories of commodity price relationships in markets that are non-competitive because processing firms exploit market power, private information distorts commodity bidding, and bargaining is required to establish prices when the marketing transaction involves a single seller and buyer. Each chapter features a spreadsheet model to analyze a particular real-world case study or plausible scenario, and issues considered include: the reasons for commodity price differences across regions the connection between the release of information and the rapid adjustment in a network of commodity prices the specific linkage between energy and food prices bidding strategies by large exporters who compete in import tenders The simulation results that are obtained from the spreadsheet models reveal many important features of commodity prices. The models are also well suited for additional "what if" analysis such as examining how the pattern of trade in agricultural commodities may change if shipping becomes more expensive because of substantial increase in the world price of oil. Model building and the analysis of the simulation results is a highly effective way to develop critical thinking skills and to view agricultural commodity prices in a rigorous and unique way. This is an ideal resource for economics students looking to gain develop skills in the areas of Agricultural Marketing, Commodity Price Analysis, Models of Commodity Markets, Quantitative Methods and Commodity Futures Markets.

Author : Albert Maxwell
Publisher : Unknown
Page : 183 pages
File Size : 43,5 Mb
Release : 2020-09-15
Category : Technology & Engineering
ISBN : 1641162953

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Agricultural Marketing by Albert Maxwell Pdf

Agricultural marketing deals with the services involved in the movement of agricultural products from the farm to the consumer. It is concerned with the planning, organizing, directing and handling of agricultural products to satisfy the farmer, producer and consumer. Agricultural marketing consists of various activities and services such as production planning, growing, harvesting, grading and packing as well as transporting, storage, food-processing and distribution of the products. It also includes the advertising and sale of agricultural produce. It provides market information to help direct these services. Modern agricultural marketing focuses on developing new marketing links between agribusiness, large retailers and farmers, through contract farming, group marketing and other collective actions. This book provides comprehensive insights into the field of agricultural marketing. It presents researches and studies performed by experts across the globe. It will serve as a reference to a broad spectrum of readers.

Author : F. Bailey Norwood,Jayson L. Lusk,Derrell S. Peel,John M. Riley
Publisher : Waveland Press
Page : 445 pages
File Size : 50,8 Mb
Release : 2021-12-20
Category : Technology & Engineering
ISBN : 9781478648673

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Agricultural Marketing and Price Analysis by F. Bailey Norwood,Jayson L. Lusk,Derrell S. Peel,John M. Riley Pdf

Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.

Author : V. James Rhodes,Jan L. Dauve,Joseph L. Parcel
Publisher : Unknown
Page : 384 pages
File Size : 48,8 Mb
Release : 2015
Category : Electronic
ISBN : 1616004266

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The Agricultural Marketing System by V. James Rhodes,Jan L. Dauve,Joseph L. Parcel Pdf

Author : Steve Carter,Food and Agriculture Organization of the United Nations
Publisher : Food & Agriculture Org.
Page : 320 pages
File Size : 52,8 Mb
Release : 1997
Category : Business & Economics
ISBN : 9251040133

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Global Agricultural Marketing Management by Steve Carter,Food and Agriculture Organization of the United Nations Pdf

Author : Berend Wierenga,Aad van Tilburg,Klaus Günter Grunert,Jan-Benedict E.M. Steenkamp,Michel Wedel
Publisher : Springer Science & Business Media
Page : 314 pages
File Size : 54,6 Mb
Release : 2012-12-06
Category : Business & Economics
ISBN : 9781461562733

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Agricultural Marketing and Consumer Behavior in a Changing World by Berend Wierenga,Aad van Tilburg,Klaus Günter Grunert,Jan-Benedict E.M. Steenkamp,Michel Wedel Pdf

As in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating and shopping habits, and increasingly are demanding more accommodation of these needs in the supermarket. With regard to the supply: the traditional distribution channel dominators - manufacturers of branded consumer products - are trying hard to defend their positions against retailers, who gather and use information about the consumer to streamline their enterprises and strengthen their ties with the consumer. The agricultural producers, meanwhile, face increased regulations with regard to food additives, pesticides, and herbicides. Pressures rise as their business becomes more specialized and capital-intensive than that of their predecessors. Finally, the larger political climate is not so favorable to agriculture, which now has to compete in the global market without significant government support. This title describes and interprets changes in the domain of agriculture and food. The contributors develop the theme of taking an interdisciplinary approach to coping with these changes, using concepts and methods developed in general marketing, which are adapted so as to apply to the particular characteristics of the food and agriculture sector. This book is published to honor the distinguished career of Professor Mathew T.G. Meulenberg from Wageningen Agricultural University, on the occasion of his retirement in September 1996. As a scientist, teacher, and advisor to the agribusiness and the government, Professor Meulenberg has made an important contribution to the development of marketing, inside and outside the domain of agriculture.

Author : J. W. Barker
Publisher : Oxford University Press, USA
Page : 272 pages
File Size : 54,8 Mb
Release : 1989
Category : Business & Economics
ISBN : UOM:39015017716997

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Agricultural Marketing by J. W. Barker Pdf

Since the publication of the first edition of this book, many changes have taken place in agricultural marketing. This second edition sets out to present a comprehensive description of the place of marketing in British agriculture as we approach 1992.

Author : S. S. Acharya
Publisher : Oxford and IBH Publishing
Page : 540 pages
File Size : 40,9 Mb
Release : 2004
Category : Agricultural marketing-India
ISBN : 8120416368

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Agricultural Marketing in India by S. S. Acharya Pdf

This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.

Author : Robert E. Branson,Douglass G. Norvell
Publisher : McGraw-Hill Companies
Page : 550 pages
File Size : 41,9 Mb
Release : 1983
Category : Business & Economics
ISBN : WISC:89008279549

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Introduction to Agricultural Marketing by Robert E. Branson,Douglass G. Norvell Pdf

Introduction to agricultural and agribusiness marketing-and its goals; What is marketing?; Identifying marketing objectives; Agricultural marketing; Agricultural market structure; The cost and efficiency of marketing: a public concern; Price discovery in agricultural markets; Price risk and uncertainty; Government marketing services; Direct participation by government in marketing; Producer's marketing alternatives and strategies; Agribusiness marketing; Agricultural marketing and the agribusiness firm; The marketing environment and the agribusiness firm; Developing a marketing strategy; Agribusiness products; Packaging and branding; Managerial pricing of agribusiness products: tools of analysis; Managerial pricing tactics in agribusiness market situations; Promotion of agribusiness products; Agribusiness managers and channels of distribution; Evaluating the agribusiness marketing program; Dynamics of marketin systems; Dynamics and innovations in agricultural marketing systems; International agribusiness marketing; Marketing of agribusiness inputs; Glossary; Index.

Author : S.B. Verma
Publisher : Scientific Publishers
Page : 376 pages
File Size : 49,5 Mb
Release : 2014-07-01
Category : Business & Economics
ISBN : 9789386102959

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Agricultural Marketing by S.B. Verma Pdf

The Book has been prepared to make a comprehensive knowledge on Agricultural Marketing'. It provides recent feed back to the readers. It is a compendium of the distinguished personalities, researchers, agricul-turists, scientists and academicians. The book depicts some important aspects: E-Agriculture: A new approach Agricultural marketing in India Indian Agricultural Market Reforms Alternative Agricultural Marketing System Changing Scenario in Agricultural Marketing. Agricultural Marketing: Thrust and Challenges Agricultural Marketing: Problems and Prospects Changing Profile of Farm product Marketing Food and Agricultural Marketing in India WTO and Indian Agriculture Agricultural products export in India Regulated Agricultural Market Impact of Liberalisation on Agricultural Trade Role of ICT in Sugarcane Marketing Development Export Potential of Agricultural Products Recent efforts towards agriculture marketing system Boosting Agricultural Marketing Indian Floriculture Marketing Indian Lac Marketing Scenario.

Author : V. James Rhodes,Jan Dauve
Publisher : Holcomb Hathaway Publishers
Page : 436 pages
File Size : 40,9 Mb
Release : 1998
Category : Business & Economics
ISBN : WISC:89063165526

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The Agricultural Marketing System by V. James Rhodes,Jan Dauve Pdf

An updated, systems-oriented text providing students with instruction and background to basic agricultural marketing strategies. Twenty chapters are divided into three sections: marketing, market competition, and consumer markets; the marketing system; and public policy issues in marketing procurement. Each chapter includes key term lists, previews, summaries, study questions, and in most cases, resource lists. Annotation copyrighted by Book News, Inc., Portland, OR

Author : United States. Agricultural Marketing Service
Publisher : Unknown
Page : 20 pages
File Size : 55,7 Mb
Release : 1958
Category : Farm produce
ISBN : UIUC:30112019260196

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Better Agricultural Marketing Through Research by United States. Agricultural Marketing Service Pdf

Author : Ronald W Cotterill
Publisher : CRC Press
Page : 247 pages
File Size : 53,9 Mb
Release : 2019-03-11
Category : Science
ISBN : 9780429720413

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Competitive Strategy Analysis For Agricultural Marketing Cooperatives by Ronald W Cotterill Pdf

This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.

Author : Richard Louis Kohls,Joseph N. Uhl
Publisher : Unknown
Page : 568 pages
File Size : 52,8 Mb
Release : 2002
Category : Business & Economics
ISBN : WISC:89077308948

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Marketing of Agricultural Products by Richard Louis Kohls,Joseph N. Uhl Pdf

The ninth edition of "Marketing of Agricultural Products" contains completely updated content, tables, figures, and references including the 1997 Census of Agriculture and Business, as well as Trade data, and U.S. Department of Agriculture studies. It blends marketing and economic theory with real world analytical tools to assist readers in better understanding the food system and making profitable marketing decisions. This edition includes increased treatment of food value-adding and marketing management, including advertising, new product development, sales promotion, pricing, and logistics. For farmers, consumers, or those in food marketing.

Author : United States. Agricultural Marketing Service
Publisher : Unknown
Page : 94 pages
File Size : 50,9 Mb
Release : 1939
Category : Farm produce
ISBN : OSU:32435027778646

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Marketing Activities by United States. Agricultural Marketing Service Pdf