Alcohol Advertising

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Alcohol Advertising and Young People's Drinking

Author : B. Gunter,A. Hansen,M. Touri
Publisher : Palgrave Macmillan
Page : 0 pages
File Size : 41,6 Mb
Release : 2010-10-13
Category : Political Science
ISBN : 0230237533

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Alcohol Advertising and Young People's Drinking by B. Gunter,A. Hansen,M. Touri Pdf

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

Drink Talking

Author : Penny Dade
Publisher : Unknown
Page : 166 pages
File Size : 54,6 Mb
Release : 2008
Category : Business & Economics
ISBN : STANFORD:36105124194254

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Drink Talking by Penny Dade Pdf

"Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--BOOK JACKET.

Alcohol Advertising

Author : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher : Unknown
Page : 516 pages
File Size : 55,8 Mb
Release : 1985
Category : Advertising
ISBN : UOM:39015012918937

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Alcohol Advertising by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism Pdf

Alcohol Advertising and Young People's Drinking

Author : B. Gunter,A. Hansen,M. Touri
Publisher : Springer
Page : 241 pages
File Size : 53,6 Mb
Release : 2010-10-13
Category : Political Science
ISBN : 9780230290587

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Alcohol Advertising and Young People's Drinking by B. Gunter,A. Hansen,M. Touri Pdf

There is widespread and growing concern about the use of alcohol in society, especially by young people. Although overall volumes of alcohol consumption may be levelling off, the occurrences of excessive or 'binge' drinking, especially among teenagers and young adults, are increasingly commonplace. Tackling irresponsible drinking, which is linked to other antisocial behaviour and health problems, has focused attention on the promotion of alcohol by its producers as an important causal factor. This has led to calls for tougher regulation of alcohol marketing, including restrictions on where it can occur and the form it is allowed to take. Empirical research evidence, often emanating from government funded enquiries and endorsed by health lobbies, has been cited in support of an allegedly primary role played by advertising in triggering interest in and the onset of alcohol consumption among young people and in encouraging regular and heavy drinking. Close examination of this evidence, however, reveals that the research is not always as cut and dried as it may first appear. Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought. This book sets out a review and critique of the evidence on alcohol advertising and marketing effects on young people and considers this evidence in relation to codes of advertising and marketing practice.

Reducing Underage Drinking

Author : Institute of Medicine,National Research Council,Division of Behavioral and Social Sciences and Education,Board on Children, Youth, and Families,Committee on Developing a Strategy to Reduce and Prevent Underage Drinking
Publisher : National Academies Press
Page : 761 pages
File Size : 44,7 Mb
Release : 2004-03-26
Category : Medical
ISBN : 9780309089357

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Reducing Underage Drinking by Institute of Medicine,National Research Council,Division of Behavioral and Social Sciences and Education,Board on Children, Youth, and Families,Committee on Developing a Strategy to Reduce and Prevent Underage Drinking Pdf

Alcohol use by young people is extremely dangerous - both to themselves and society at large. Underage alcohol use is associated with traffic fatalities, violence, unsafe sex, suicide, educational failure, and other problem behaviors that diminish the prospects of future success, as well as health risks â€" and the earlier teens start drinking, the greater the danger. Despite these serious concerns, the media continues to make drinking look attractive to youth, and it remains possible and even easy for teenagers to get access to alcohol. Why is this dangerous behavior so pervasive? What can be done to prevent it? What will work and who is responsible for making sure it happens? Reducing Underage Drinking addresses these questions and proposes a new way to combat underage alcohol use. It explores the ways in which may different individuals and groups contribute to the problem and how they can be enlisted to prevent it. Reducing Underage Drinking will serve as both a game plan and a call to arms for anyone with an investment in youth health and safety.

Alcohol

Author : Great Britain. Parliament. House of Commons. Health Committee
Publisher : The Stationery Office
Page : 314 pages
File Size : 45,9 Mb
Release : 2010
Category : Political Science
ISBN : 0215553934

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Alcohol by Great Britain. Parliament. House of Commons. Health Committee Pdf

Incorporating HC 368-i to vii, session 2008-09. An earlier volume of written evidence to this inquiry published as HC 368-II, session 2008-09 (ISBN 9780215529756)

Liquor Advertising

Author : United States. Congress. Senate. Committee on Interstate and Foreign Commerce
Publisher : Unknown
Page : 356 pages
File Size : 49,7 Mb
Release : 1956
Category : Advertising
ISBN : LOC:00134402155

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Liquor Advertising by United States. Congress. Senate. Committee on Interstate and Foreign Commerce Pdf

Considers legislation to prohibit all interstate liquor advertising, including radio and TV advertising.

Advertising and Chinese Society

Author : Hong Cheng,Kara K. W. Chan
Publisher : Copenhagen Business School Press DK
Page : 324 pages
File Size : 46,5 Mb
Release : 2009
Category : Advertising
ISBN : 8763002272

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Advertising and Chinese Society by Hong Cheng,Kara K. W. Chan Pdf

This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.

Health Warnings on Alcoholic Beverage Advertisements

Author : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials
Publisher : Unknown
Page : 352 pages
File Size : 49,7 Mb
Release : 1990
Category : Advertising
ISBN : UCR:31210014697567

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Health Warnings on Alcoholic Beverage Advertisements by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Transportation and Hazardous Materials Pdf

Dynamics of International Advertising

Author : Barbara Mueller
Publisher : Peter Lang
Page : 382 pages
File Size : 41,8 Mb
Release : 2011
Category : Advertising
ISBN : 1433103842

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Dynamics of International Advertising by Barbara Mueller Pdf

"The second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge."---Douglas West, University of Birmingham --

Alcohol and the Media

Author : Marjatta Montonen
Publisher : WHO Regional Office Europe
Page : 176 pages
File Size : 47,9 Mb
Release : 1996
Category : Medical
ISBN : 9289013265

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Alcohol and the Media by Marjatta Montonen Pdf

This text discusses alcohol problems the images presented in the media. It suggests that whilst alcohol advertising is not a negligible influence on the abuse of alcohol, it would be wrong to assume that restricting it would reduce the level of alcohol consumption or alcohol-related problems.

The Law of Advertising in Ireland

Author : Patrick Ambrose
Publisher : Bloomsbury Publishing
Page : 717 pages
File Size : 41,6 Mb
Release : 2015-10-29
Category : Law
ISBN : 9781780439587

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The Law of Advertising in Ireland by Patrick Ambrose Pdf

The Law of Advertising in Ireland identifies both the general and specific laws and regulations that apply to the advertising of products and services in Ireland. Divided into two parts, the first focuses on law, regulation and other key issues to be considered when advertising generally, for example consumer protection and contract law. The second part contains separate chapters on specific advertising law, regulation and codes of practice imposed on certain industries or services, for example financial services, solicitors and alcohol advertising.

Alcohol Research & Health

Author : Anonim
Publisher : Unknown
Page : 554 pages
File Size : 41,8 Mb
Release : 1999
Category : Alcoholism
ISBN : MINN:31951P00829325A

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Alcohol Research & Health by Anonim Pdf

Alcohol Advertising

Author : United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism
Publisher : Unknown
Page : 794 pages
File Size : 42,8 Mb
Release : 1985
Category : Advertising
ISBN : STANFORD:36105045505778

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Alcohol Advertising by United States. Congress. Senate. Committee on Labor and Human Resources. Subcommittee on Children, Family, Drugs and Alcoholism Pdf