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Author : Alan J. Malter,Stacey Menzel Baker,Subin Im
Publisher : Unknown
Page : 884 pages
File Size : 54,9 Mb
Release : 2021
Category : Electronic
ISBN : 171382518X
Author : Sándor Gyula Nagy,Tamás Stukovszky
Publisher : Taylor & Francis
Page : 210 pages
File Size : 47,7 Mb
Release : 2023-06-15
Category : Business & Economics
ISBN : 9781000892864
Beginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While smart technology has enabled many manufacturing businesses to increase efficiency and cut costs, many others are still struggling with implementing it. This book aims to help students, practitioners and industry leaders to become change agents and take their first steps on the path of transformation. Smart Business and Digital Transformation addresses the challenge of becoming "smart" from three different perspectives: smart factory, smart industry and smart environment. Covering technologies including the Internet of Things (IoT), cloud, artificial intelligence (AI), mobility, 5G and big data analytics, the book shows how enterprises can take advantage of them and ultimately beat the competition. The book considers the importance of operational processes, business models and organisational culture. The contributing authors and editors, based at Corvinus University, present a multidimensional picture of Industry 4.0 which is both diverse in its voices and unified in its vision. Smart Business and Digital Transformation meets the growing demand for a textbook that not only presents the latest concepts and theories but is also practical for planning, managing and implementing digital transformation in practice. The chapters include case studies to demonstrate the practical applications, and each chapter ends with review and discussion questions to develop students’ skills and competencies. Students of business and digital transformation on advanced undergraduate and MBA courses will find it an indispensable guide to a vibrant and challenging topic.
Author : Chkoniya, Valentina
Publisher : IGI Global
Page : 653 pages
File Size : 48,8 Mb
Release : 2021-06-25
Category : Computers
ISBN : 9781799869863
The contemporary world lives on the data produced at an unprecedented speed through social networks and the internet of things (IoT). Data has been called the new global currency, and its rise is transforming entire industries, providing a wealth of opportunities. Applied data science research is necessary to derive useful information from big data for the effective and efficient utilization to solve real-world problems. A broad analytical set allied with strong business logic is fundamental in today’s corporations. Organizations work to obtain competitive advantage by analyzing the data produced within and outside their organizational limits to support their decision-making processes. This book aims to provide an overview of the concepts, tools, and techniques behind the fields of data science and artificial intelligence (AI) applied to business and industries. The Handbook of Research on Applied Data Science and Artificial Intelligence in Business and Industry discusses all stages of data science to AI and their application to real problems across industries—from science and engineering to academia and commerce. This book brings together practice and science to build successful data solutions, showing how to uncover hidden patterns and leverage them to improve all aspects of business performance by making sense of data from both web and offline environments. Covering topics including applied AI, consumer behavior analytics, and machine learning, this text is essential for data scientists, IT specialists, managers, executives, software and computer engineers, researchers, practitioners, academicians, and students.
Author : Wang, John
Publisher : IGI Global
Page : 3296 pages
File Size : 54,6 Mb
Release : 2023-01-20
Category : Computers
ISBN : 9781799892212
Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.
Author : Jochen Reb,Shenghua Luan,Gerd Gigerenzer
Publisher : MIT Press
Page : 273 pages
File Size : 52,8 Mb
Release : 2024-05-14
Category : Business & Economics
ISBN : 9780262548014
Why successful leaders must embrace simple strategies in an increasingly uncertain and complex world. Making decisions is one of the key tasks of managers, leaders, and professionals. In Smart Management, Jochen Reb, Shenghua Luan, and Gerd Gigerenzer demonstrate how business leaders can utilize heuristics—simple decision-making strategies adapted to the task at hand. In a world that has become increasingly volatile, uncertain, complex, and ambiguous (VUCA), the authors make the case against complex analytical methods that quickly reach their limits. This against-the-grain approach leads to decisions that are not only faster but also more accurate, transparent, and easier to learn about, communicate, and teach. Smart Management offers an evidence-based yet practical discussion of how business leaders can use smart heuristics to make good decisions in a VUCA world. Building on the fast-and-frugal heuristics program, Smart Management demonstrates the efficacy of heuristic decision making in a twofold approach. First, it introduces the concept of ecological rationality, which prescribes the environmental conditions under which specific heuristics work well. Second, the book describes a repertoire of heuristics, referred to as the adaptive toolbox, that leaders, managers, and professionals can develop and rely on to make a variety of decisions, such as on business strategy, negotiation, and personnel selection. The toolbox not only showcases the practical usefulness of these heuristics but also inspires readers to discover and develop their own smart heuristics.
Author : Bo Edvardsson,Bård Tronvoll
Publisher : Springer Nature
Page : 1031 pages
File Size : 53,5 Mb
Release : 2022-05-24
Category : Business & Economics
ISBN : 9783030918286
This handbook provides an innovative, thorough overview of service management. It draws together an impressive, international group of leading scholars who offer a truly global perspective, exploring current literature and laying out guidance for future research. Beginning with defining service as a perspective on value creation, and service management as “a set of organizational competencies for enabling and realizing value creation through service,” it then moves on to follow the evolution of service research. From there, the book is structured into six main themes: perspectives on service management; service strategy; service leadership and transition; service design and innovation; service interaction; quality and operations; and service management and technology. This book is valuable reading for academics, lecturers, and students studying service management, operations management, and service research.
Author : Konstantinos V. Katsikopoulos,Ozgur Simsek,Marcus Buckmann,Gerd Gigerenzer
Publisher : MIT Press
Page : 208 pages
File Size : 44,6 Mb
Release : 2021-02-02
Category : Language Arts & Disciplines
ISBN : 9780262361958
Rules for building formal models that use fast-and-frugal heuristics, extending the psychological study of classification to the real world of uncertainty. This book focuses on classification--allocating objects into categories--"in the wild," in real-world situations and far from the certainty of the lab. In the wild, unlike in typical psychological experiments, the future is not knowable and uncertainty cannot be meaningfully reduced to probability. Connecting the science of heuristics with machine learning, the book shows how to create formal models using classification rules that are simple, fast, and transparent and that can be as accurate as mathematically sophisticated algorithms developed for machine learning.
Author : Lan Ni,Qi Wang Schlupp,Bey-Ling Sha
Publisher : Routledge
Page : 284 pages
File Size : 42,5 Mb
Release : 2022-02-06
Category : Business & Economics
ISBN : 9781317280866
This book continues the groundbreaking work begun in Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics (Routledge, 2018), by applying the theoretical framework of intercultural public relations to actual practice. Practical public relations contexts examined by the contributing chapter authors—both scholars and practitioners—include corporations, government, military, healthcare, education, and activism. The book covers real-world situations, including the training of practitioners to become more interculturally competent, identifying and understanding publics or stakeholders with different cultural backgrounds and identities, building and maintaining relationships with these publics/stakeholders, and managing conflicts with them. Offering practical guidance while examining both best practices and difficult challenges, this book is useful for public relations researchers, practitioners, and students as they explore how intercultural public relations contributes to organizational effectiveness and social change.
Author : Annamma Joy
Publisher : Rowman & Littlefield
Page : 317 pages
File Size : 40,7 Mb
Release : 2023-05-30
Category : Business & Economics
ISBN : 9781666904109
In this book, the contributors argue that deep-seated business practices in the worlds of art, fashion, and wine must be overturned to move towards environmental and social sustainability.
Author : Sahin, Fatih,Soylemez, Cevat
Publisher : IGI Global
Page : 359 pages
File Size : 48,5 Mb
Release : 2024-02-07
Category : Business & Economics
ISBN : 9798369315958
The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.
Author : Michael R. Solomon,Mona Mrad
Publisher : SAGE
Page : 517 pages
File Size : 55,6 Mb
Release : 2022-04-14
Category : Business & Economics
ISBN : 9781529765403
Written by marketing experts, this authoritative and comprehensive full-colour textbook made up of both accessible research and theory, real-world examples and case studies including Prada, Gucci and Burberry, provides students with an overview of the global fashion industry and fashion marketing, strategy, branding, communications, retailing and distribution, as well as the psychological factors involved in consuming fashion and luxury. The role of social media, celebrities and influencers such as Kim Kardashian and Lil Miquela are discussed, as is the ever-increasing role of ethical fashion and sustainability. The authors also offer an expanded view of fashion and luxury by moving beyond just clothing and apparel to include other fashionable and luxurious products and services, including technology. Packed with attractive visuals from fashion and culture, and accompanied by chapter summaries, questions and exercises, this textbook is essential reading for students studying fashion, luxury, marketing, management, retailing, branding and communications. Also provided for educators are supporting PowerPoint slides and an instructor’s manual to support use of the textbook with students. Suitable for Fashion Marketing/Fashion Consumer Behaviour modules as well as a general text for Fashion Marketing programmes. The text will also appeal to Luxury programmes (MBA etc) and Retail Marketing modules (UG).
Author : Jun Wen,Metin Kozak
Publisher : Routledge
Page : 230 pages
File Size : 48,8 Mb
Release : 2022-06-23
Category : Business & Economics
ISBN : 9781000609073
Assuming an international perspective, Chinese Tourist Outbound Behaviour presents an insightful exploration of the evolution of China’s tourism market, explores Chinese tourists’ behaviour, and considers how the country’s tourism landscape will expand in the future. Featuring 16 chapters compiled and written by industry experts representing 11 countries, this collection offers a vivid profile of Chinese tourists and the characteristics distinguishing them from other market segments. This book coincides with the growing interest in Chinese tourism and tourist behaviour as the top market in the world in terms of tourism spending and arrival numbers, presenting an overview of Chinese tourist segments and travel-related concerns to paint a clear picture of the market’s status. Chapters address the future of Chinese tourism, providing industry stakeholders an up-to-date view on this valuable market along with suggestions to best harness the market’s power. Providing an up-to-date exploration of numerous contemporary issues, this book will be valuable to a wide audience, including advanced students in tourism, hospitality and leisure and recreation studies and stakeholders, authorities, establishments and employees within the tourism industry. This book offers readers greater knowledge about the past, present and future of the Chinese outbound tourism market.
Author : Anonim
Publisher : Unknown
Page : 292 pages
File Size : 55,8 Mb
Release : 1983
Category : Marketing
ISBN : CORNELL:31924018084198
Author : Catheryn Khoo,Prachi Thakur,Paolo Mura,Jess Sanggeyong Je,Mona Yang
Publisher : Taylor & Francis
Page : 444 pages
File Size : 41,5 Mb
Release : 2024-09-06
Category : Business & Economics
ISBN : 9781040122525
This groundbreaking book addresses the longstanding lack of consensus surrounding the approach to marginalization in tourism. The chapters identify critical components and question the legitimacy of who qualifies as marginalized. Crucially, the book formulates effective solutions to address marginalization within the tourism context. While previous studies in tourism and social sciences have presented diverse conceptualizations and explanations of marginalization, the chapters in this book meticulously scrutinize their contextualization in constructing structural marginalization within the tourism industry. By doing so the book offers a comprehensive understanding of how marginalisation manifests in the complex dynamics within the tourism sector. The chapters unravel the multifaceted dimensions of marginalization, providing a nuanced and informed perspective that contributes significantly to the ongoing discourse on inclusivity and equity within tourism knowledge. This book will be useful to tourism practitioners, academics, students, researchers and policymakers. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
Author : Kohei Arai
Publisher : Springer Nature
Page : 859 pages
File Size : 41,5 Mb
Release : 2021-11-03
Category : Technology & Engineering
ISBN : 9783030898809
This book covers a wide range of important topics including but not limited to Technology Trends, Computing, Artificial Intelligence, Machine Vision, Communication, Security, e-Learning, and Ambient Intelligence and their applications to the real world. The sixth Future Technologies Conference 2021 was organized virtually and received a total of 531 submissions from academic pioneering researchers, scientists, industrial engineers, and students from all over the world. After a double-blind peer review process, 191 submissions have been selected to be included in these proceedings. One of the meaningful and valuable dimensions of this conference is the way it brings together a large group of technology geniuses in one venue to not only present breakthrough research in future technologies, but also to promote discussions and debate of relevant issues, challenges, opportunities and research findings. We hope that readers find the book interesting, exciting, and inspiring; it provides the state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of the future research.