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Author : Robert Genat
Publisher : MotorBooks International
Page : 172 pages
File Size : 41,7 Mb
Release : 1999
Category : Automobile dealers
ISBN : 9781610608039
Author : John Terauds
Publisher : Dundurn
Page : 356 pages
File Size : 50,8 Mb
Release : 1996-08-01
Category : Transportation
ISBN : 0888821336
Author : Kevin Anderson
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 2020-05-30
Category : Electronic
ISBN : 1734916524
This book takes you on my journey of becoming a car dealer. It offers a bird's-eye view of the automobile industry. It evaluates the conditions under which I and many other Black car dealers operate in order to determine why so many of us failed. In 2005 there were 751 new car franchise-rooftops1 owned by African Americans. As of December 2017, that number declined drastically to 270, out of a total of 19,284 American new car franchise-rooftops. In 2005, black car dealers accumulated billions of dollars in wealth; unfortunately, they lost most of it when the recession ended in 2009. Yet African Americans continue to purchase new cars in record numbers. African Americans purchased 1,105,931 new cars in 2015, with gross revenue of $35,357,792,000, most of which went to white car dealers. With an annual growth rate of 9.4%, it's estimated that African Americans will purchase over 1.5 Million New Cars in 2020, with gross reveue surpassing $50 Billion!With African Americans owning only 1.4% of car dealerships nationwide, can we afford to give $50 Billion dollars of our hard-earned income every freaking year to folks who don't look like us? $50 Billion dollars circulating within the African American community can go a long way and will do wonders for African Americans! It will create jobs with fair incomes and will allow Blacks to purchase houses that appreciate in value instead of simply buying cars that depreciate. Ultimately, it will allow Blacks to build wealth. After all, it's our damn money! In September of 1992, at the age of 36, after a 10-year career as a Business Consultant for Ford Motor Company and a Ford Dealer Trainee, I joined the ranks of the Black car dealers in America and became the proud owner of a Lincoln Mercury franchise in St. Louis, Missouri. Five years later, like the majority of Black car dealers, I lost my franchise.Dealing chronicles the emotional highs and lows I experienced both before and after becoming a Black car dealer.
Author : Bob Elliston
Publisher : Plume Books
Page : 0 pages
File Size : 55,8 Mb
Release : 1996
Category : Automobiles
ISBN : 0452276888
What car dealers won't tell you, auto industry insider Bob Elliston will. Whether you're leasing or buying, whether you're purchasing a new or used car, this comprehensive, user-friendly handbook will help buyers get the best deal in town. With checklists, tables and worksheets not found anywhere else, this book takes the uncertainty out of buying a car.
Author : Michael L. Berger
Publisher : Bloomsbury Publishing USA
Page : 516 pages
File Size : 44,9 Mb
Release : 2001-07-30
Category : Social Science
ISBN : 9780313016066
This comprehensive reference guide reviews the literature concerning the impact of the automobile on American social, economic, and political history. Covering the complete history of the automobile to date, twelve chapters of bibliographic essays describe the important works in a series of related topics and provide broad thematic contexts. This work includes general histories of the automobile, the industry it spawned and labor-management relations, as well as biographies of famous automotive personalities. Focusing on books concerned with various social aspects, chapters discuss such issues as the car's influence on family life, youth, women, the elderly, minorities, literature, and leisure and recreation. Berger has also included works that investigate the government's role in aiding and regulating the automobile, with sections on roads and highways, safety, and pollution. The guide concludes with an overview of reference works and periodicals in the field and a description of selected research collections. The Automobile in American History and Culture provides a resource with which to examine the entire field and its structure. Popular culture scholars and enthusiasts involved in automotive research will appreciate the extensive scope of this reference. Cross-referenced throughout, it will serve as a valuable research tool.
Author : Diego Rosenberg
Publisher : CarTech Inc
Page : 194 pages
File Size : 50,7 Mb
Release : 2016-10-14
Category : Transportation
ISBN : 9781613252031
As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Author : Richard Merrill Dalton, Jr.
Publisher : Xlibris Corporation
Page : 142 pages
File Size : 47,7 Mb
Release : 2001
Category : Transportation
ISBN : 1401016081
"We are overstocked and that is our problem, but it can be good for you as prices have never been lower" says the nice man in the television ad. Or " It is Tax time and we have to get rid of 100 cars this week before the tax man comes." The perils of purchasing a car are discussed in this short narrative, which is dedicated to the American Auto Sales Industry. Cars should be labeled like cigarette packages as being harmful to your health. People fear the task of buying a car, much the same as giving a speech in public. It ranks with fear of Death. Yet like the lemming that continually march to the sea, people continually march to the lot and are the gluttons for the product. The ordeal is sometimes traumatic but never dull. The advertising, the sales gimmicks and chicanery of the auto business are reveled in this humorous anecdotal account of "Car Man." The fantasies and greed of the owners to the avarice of the sales managers are exposed to the naked eye. Reading is believing, times change, models change, years go by but car man's tactics remain constant. The inner life of the "Car Man" is exposed in a humorous tongue in cheek approach. The author attempts through personal knowledge to tell the public of the inner workings of the auto sales business. The life and times of "CAR MAN." His methods, his lifestyle, his basic motivations are laid bare to the public in this expose. Beginning with the history of the automobile and its influence on the lifestyles of the southwest in the early parts of the 20th century taking into account the daily boring grind of the auto salesperson to the final excitement of the closing. The endless cold and lonely hours out on the "LOT." Car man's environment. His social habits as well as his Sociopathy. Looking at the inner secrets of the auto dealership to include: "invoices" the most treasured artifact of the auto business. Documents that the CIA cannot see. Compared to this in-depth treatise the inner workings of the Masonic Lodge are general knowledge and mundane. Then taking the reader a step further so as to look at the futuristic marketing of "autofliers" the Buick or Oldsmobile of the future. Looking at artificially maintained atmospheres in biospheric domes. We will discover that in spite of adverse elements, CAR MAN will adapt and prevail.
Author : Brock Yates
Publisher : Unknown
Page : 312 pages
File Size : 55,9 Mb
Release : 1983
Category : Business & Economics
ISBN : STANFORD:36105001895254
Analyzes the reasons for the failures of the American auto industry to compete with foreign imports and to make use of modern technology and styling.
Author : J. “Kelly” Flory, Jr.
Publisher : McFarland
Page : 944 pages
File Size : 53,6 Mb
Release : 2014-01-10
Category : Transportation
ISBN : 9780786452002
The automotive industry underwent great change in the 1960s and the early 1970s. The continuing trend toward market consolidation, the proliferation of sizes and nameplates, and the “need for speed” characterized this period, loosely labeled as the muscle car era. This is an exhaustive reference work to American made cars of model years 1960–1972. Organized by year (and summarizing the market annually), it provides a yearly update on each make’s status and production figures, then details all models offered for that year. Model listings include available body styles, base prices, engine and transmission choices, power ratings, standard equipment, major options and their prices, curb weight and dimensions (interior and exterior), paint color choices, changes from the previous year’s model, and sales figures. Also given are assembly plant locations and historical overviews of each model nameplate. The book is profusely illustrated with 1,018 photographs.
Author : David Newhardt, Robert Genat
Publisher : Unknown
Page : 196 pages
File Size : 51,9 Mb
Release : 2008
Category : Automobiles
ISBN : 1616730722
Author : Bob Lutz
Publisher : Penguin
Page : 209 pages
File Size : 51,5 Mb
Release : 2011-06-09
Category : Business & Economics
ISBN : 9781101516027
A legend in the car industry reveals the philosophy that's starting to turn General Motors around. In 2001, General Motors hired Bob Lutz out of retirement with a mandate to save the company by making great cars again. He launched a war against penny pinching, office politics, turf wars, and risk avoidance. After declaring bankruptcy during the recession of 2008, GM is back on track thanks to its embrace of Lutz's philosophy. When Lutz got into the auto business in the early sixties, CEOs knew that if you captured the public's imagination with great cars, the money would follow. The car guys held sway, and GM dominated with bold, creative leadership and iconic brands like Cadillac, Buick, Pontiac, Oldsmobile, GMC, and Chevrolet. But then GM's leadership began to put their faith in analysis, determined to eliminate the "waste" and "personality worship" of the bygone creative leaders. Management got too smart for its own good. With the bean counters firmly in charge, carmakers (and much of American industry) lost their single-minded focus on product excellence. Decline followed. Lutz's commonsense lessons (with a generous helping of fascinating anecdotes) will inspire readers at any company facing the bean counter analysis-paralysis menace.
Author : Duncan Brown
Publisher : CarTech Inc
Page : 190 pages
File Size : 45,8 Mb
Release : 2019-09-15
Category : Transportation
ISBN : 9781613254516
An entire volume dedicated to detailing and preserving the iconic muscle car dealerships of the 1960s and early 1970s, many whose doors are now closed. Text is supported with more than 350 historic photos and illustrations. Muscle car historian Duncan Brown revisits this glorious automotive era when Nickey 427 Camaros and supercharged Dodge Demons by Grand Spaulding Dodge terrorized the streets. Drag sponsored cars from Reynolds Buick, Yeakel Chrysler-Plymouth, and Mel Burns Ford informed buyers that if you came to their dealership, you too could have a screaming fast muscle car just like the ones you saw at the dragstrip. It was these dealerships that created the lasting muscle car legacy through their innovative advertising and over-the-top performance. The majority of these dealerships floundered, unable to re-attract the customers they had prior to the muscle car. Thankfully, a volume has been dedicated to preserving the history of those less fortunate and revisiting the past success of these Lost Muscle Car Dealerships.
Author : Anonim
Publisher : Unknown
Page : 48 pages
File Size : 47,5 Mb
Release : 1980
Category : Business
ISBN : MINN:31951D02963732S
Includes articles on international business opportunities.
Author : United States. Congress. Senate. Committee on Governmental Affairs. Subcommittee on Oversight of Government Management
Publisher : Unknown
Page : 140 pages
File Size : 49,5 Mb
Release : 1995
Category : Business & Economics
ISBN : UCAL:B5141860
Author : Wanda James
Publisher : McFarland
Page : 320 pages
File Size : 49,8 Mb
Release : 2015-08-13
Category : Transportation
ISBN : 9781476612805
This study chronicles the success of the Japanese car in America. Starting with Japan’s first gasoline-powered car, the Takuri, it examines early Japanese inventors and automotive conditions in Japan; the arrival of Japanese cars in California in the late 1950s; consumer and media reactions to Japanese manufacturers; what obstacles they faced; initial sales; and how the cars gained popularity through shrewd marketing. Toyota, Honda, Datsun (Nissan), Mazda, Subaru, Isuzu, and Mitsubishi are profiled individually from their origins through the present. An examination follows of the forced cooperation between American and Japanese manufacturers, the present state of the industry in America, and the possible future of this union, most importantly in the race for a more environmentally-sound vehicle.