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Author : Richard Murray Alwyn Loyns
Publisher : Unknown
Page : 462 pages
File Size : 48,8 Mb
Release : 1968
Category : Almond
ISBN : UCAL:C2971096
Author : Peter K. Thor
Publisher : Unknown
Page : 664 pages
File Size : 51,5 Mb
Release : 1980
Category : Oranges
ISBN : UCAL:X14759
Author : Suzanne Leigh Dash
Publisher : Unknown
Page : 338 pages
File Size : 46,7 Mb
Release : 1982
Category : Almond industry
ISBN : WISC:89015136435
Author : United States. General Accounting Office
Publisher : Unknown
Page : 120 pages
File Size : 52,8 Mb
Release : 1985
Category : Farm produce
ISBN : UIUC:30112019011110
Author : Harry Mason Kaiser
Publisher : Peter Lang
Page : 448 pages
File Size : 49,5 Mb
Release : 2005
Category : Business & Economics
ISBN : 0820472719
Mandated agricultural commodity promotion programs - such as «Got Milk» - are highly visible, economically important, and controversial. In recent years, these programs have spent more than $1 billion on generic commodity promotion. They are authorized by producer referenda and funded using mandatory commodity taxes on producers and/or handlers. These programs have been the subject of much dispute and litigation, especially in California, which is home to a large number of them. This book takes a comprehensive look at the economic consequences and the resulting legal implications of commodity promotion programs in California, and distills the key consequences for similar programs on a national scale.
Author : Dwight Douglas Minami
Publisher : Unknown
Page : 386 pages
File Size : 53,7 Mb
Release : 1977
Category : Electronic
ISBN : UCAL:X33296
Author : Drakopoulos Vassileios,Georgiadis Michael,Markopoulos Thomas
Publisher : Unknown
Page : 121 pages
File Size : 45,9 Mb
Release : 2004-06-01
Category : Electronic
ISBN : 1423518152
The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.
Author : John Robert Cox
Publisher : Unknown
Page : 432 pages
File Size : 53,8 Mb
Release : 1956
Category : Almond
ISBN : STANFORD:20500556153
Author : Giannini Foundation of Agricultural Economics. Library
Publisher : MacMillan Publishing Company
Page : 894 pages
File Size : 47,7 Mb
Release : 1971
Category : Business & Economics
ISBN : UCSC:32106020978430
Author : Anonim
Publisher : Unknown
Page : 946 pages
File Size : 51,5 Mb
Release : 1979
Category : Economics
ISBN : UOM:39015060417329
Includes annual List of doctoral dissertations in political economy in progress in American universities and colleges; and the Hand book of the American Economic Association.
Author : Fernando Martínez P.
Publisher : Unknown
Page : 404 pages
File Size : 48,5 Mb
Release : 1973
Category : Canned fruit
ISBN : UTEXAS:059173026792190
Author : Anonim
Publisher : Unknown
Page : 468 pages
File Size : 55,9 Mb
Release : 1976
Category : Agriculture
ISBN : WISC:89038535779
Author : Anonim
Publisher : Unknown
Page : 121 pages
File Size : 45,8 Mb
Release : 2004
Category : Electronic
ISBN : OCLC:1049840907
The purpose of this project is to complete the first phase of a broader research project concerning the exploration of the relationship between consumer attitudes and usage for almonds. It aims to provide the scientific methodology for assessing the effect promotional expenditures have on influencing consumer attitudes as well as relating that to the final impact on the demand for almonds. This project was conducted with the sponsorship of the Almond Board of California (ABC), an organization supervised by the United States Department of Agriculture, responsible for promoting the consumption and increasing the market share of the California produced almonds in the domestic and international markets. The primary objective of the project is to develop a methodology that links research, public relations and advertising expenditures made by the ABC, to Attitude, Awareness and Usage (AAU) measurements and eventually to almond shipping and pricing data. The ABC is required by legislation, to conduct a return on investment (ROT) analysis every five years. In conducting this analysis, the organization is interested in developing a management tool that can indicate ROI, but can also be used to identify the portfolio of investments that will maximize AAU (attitudes, awareness, usage). This would allow the ABC to assess the relative impact of its investments portfolio (promotional expenditures) and use this information to make the necessary adjustments in order to improve its effectiveness.
Author : Xerox University Microfilms
Publisher : Unknown
Page : 808 pages
File Size : 46,9 Mb
Release : 1973
Category : Dissertations, Academic
ISBN : UOM:39015065527387
Author : Anonim
Publisher : Unknown
Page : 838 pages
File Size : 52,7 Mb
Release : 1973
Category : Dissertations, Academic
ISBN : STANFORD:36105119278377
