An Introduction To Fashion Retailing

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 51,6 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9781350202832

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An Introduction to Fashion Retailing by Dimitri Koumbis Pdf

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Author : Ellen Diamond
Publisher : Prentice Hall
Page : 458 pages
File Size : 49,7 Mb
Release : 2006
Category : Art
ISBN : WISC:89085865012

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Fashion Retailing by Ellen Diamond Pdf

For courses in Retailing, Introduction to Retailing, Retailing Principles, Retail Marketing, and Fashion Retailing. The only retailing text that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author's personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a "multi-channel" industry. Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom. Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun. Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides. With Pearson, you can see DK in a whole new way! For a complete listing of titles, please visit: http://us.dk.com/pearson

Author : Tsan-Ming Choi,Bin Shen
Publisher : Springer
Page : 200 pages
File Size : 44,5 Mb
Release : 2016-11-26
Category : Business & Economics
ISBN : 9789811029769

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Luxury Fashion Retail Management by Tsan-Ming Choi,Bin Shen Pdf

Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry’s senior management agenda.

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 169 pages
File Size : 52,7 Mb
Release : 2021-03-25
Category : Business & Economics
ISBN : 9781350098282

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An Introduction to Fashion Retailing by Dimitri Koumbis Pdf

If you're taking your first steps into the fast-paced world of retail, then merchandiser, store designer, retailer and educator Dimitri Koumbis is the ideal guide. In An Introduction to Fashion Retailing, he'll walk you through everything from the history of retail design, to the intricacies of consumer behavior, fast fashion and corporate social responsibility. You'll also learn professional techniques through detailed case studies of international retailers, including LVMH, Estée Lauder and ASOS. This revised edition includes expanded coverage of omnichannel retail approaches, retail KPIs as well as an outline of future retail trends in brick and mortar, e-commerce and technology. There's also a whole new chapter introducing visual merchandising, expanding on the importance of the store's overall design and visual representation of products.

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
Page : 245 pages
File Size : 47,7 Mb
Release : 2020-08-06
Category : Business & Economics
ISBN : 9781350195004

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Fashion Retailing by Dimitri Koumbis Pdf

Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.

Author : Elaine Stone,Jean A. Samples
Publisher : Gregg Division McGraw-Hill
Page : 472 pages
File Size : 43,9 Mb
Release : 1990
Category : Business & Economics
ISBN : WISC:89017472424

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Fashion Merchandising by Elaine Stone,Jean A. Samples Pdf

Author : Dimitri Koumbis
Publisher : Unknown
Page : 189 pages
File Size : 46,6 Mb
Release : 2014
Category : Fashion merchandising
ISBN : 1474218393

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Fashion Retailing by Dimitri Koumbis Pdf

Author : Mary D. Troxell
Publisher : Gregg Division McGraw-Hill
Page : 440 pages
File Size : 54,9 Mb
Release : 1976
Category : Business & Economics
ISBN : WISC:89031126386

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Fashion Merchandising by Mary D. Troxell Pdf

Includes a chapter on men's fashions.

Author : Mike Easey
Publisher : John Wiley & Sons
Page : 280 pages
File Size : 45,5 Mb
Release : 2009-03-16
Category : Business & Economics
ISBN : 1444309560

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Fashion Marketing by Mike Easey Pdf

‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers? Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business: · deals with contemporary issues in fashion marketing · up-to-date examples of global good practice · exclusively about fashion marketing · a unique contribution on range planning with a practical blend of sound design sense and commercial realism · a balance of theory and practice, with examples to illustrate key concepts · clear worked numerical examples to ensure that the ideas are easily understood and retained · over 50 diagrams · a glossary of the main fashion marketing terms and a guide to further reading · a systematic approach to fashion marketing, not hyperbole or speculation. The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet. See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.

Author : Gini Stephens Frings
Publisher : Unknown
Page : 0 pages
File Size : 42,6 Mb
Release : 2002
Category : Clothing trade
ISBN : 0130335711

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Fashion from Concept to Consumer by Gini Stephens Frings Pdf

For Introduction to the Fashion Industry, Introduction to the Fashion Business, Fashion Merchandising, Fashion Marketing, Fashion Manufacturing, Fashion Design, and Fashion Analysis courses. Fashion: From Concept to Consumer tells the entire story of how the fashion business works in sequential order from concept to consumer. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. It is a valuable tool for anyone who wants to know more about fashion and the fashion business.

Author : Elaine Stone
Publisher : Unknown
Page : 0 pages
File Size : 54,7 Mb
Release : 1985
Category : Clothing trade
ISBN : OCLC:28696580

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Fashion Merchandising by Elaine Stone Pdf

Author : Virginia Grose
Publisher : A&C Black
Page : 186 pages
File Size : 40,6 Mb
Release : 2011-12-01
Category : Business & Economics
ISBN : 9782940411344

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Basics Fashion Management 01 by Virginia Grose Pdf

Basics Fashion Management 01: Fashion Merchandising examines the fashion business in detail and is a crucial handbook for fashion merchandising, buying and business undergraduates

Author : Charles Nesbitt
Publisher : Createspace Independent Publishing Platform
Page : 114 pages
File Size : 47,5 Mb
Release : 2016-02-15
Category : Electronic
ISBN : 1522816208

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Fundamentals for Fashion Retail Strategy Planning and Implementation by Charles Nesbitt Pdf

The book outlines the fundamental principles and mechanisms that are applied in fashion retailing during the strategy planning and implementation phases for all critical operational areas required to build a successful and sustainable business. It will be particularly beneficial to students and those who are maybe considering a career in the industry. Individuals who are already part of the fashion buying and merchandising community will find this book to be invaluable in that it provides a complete simplified overview of all the integral activities and roles that go to make up the topic and thereby will provide a broader insight into their own career.

Author : Gaynor Lea-Greenwood
Publisher : John Wiley & Sons
Page : 231 pages
File Size : 45,8 Mb
Release : 2013-03-18
Category : Design
ISBN : 9781405150606

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Fashion Marketing Communications by Gaynor Lea-Greenwood Pdf

Fashion is all about image. Consequently, fashion marketing communications – encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. – have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part.

Author : Barrack Kennedy
Publisher : Unknown
Page : 20 pages
File Size : 48,6 Mb
Release : 2014-04-01
Category : Electronic
ISBN : 365661041X

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Retail Marketing Theory In Fashion Retailing Context by Barrack Kennedy Pdf

Research Paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Massachusetts Boston, language: English, abstract: This paper aimed at reviewing some retail marketing theories and evaluating its applicability in increasingly narrowing contexts of fashion and fast fashion sectors. Retail marketing theories focus on attracting customers to different store forms and online sales. The retail mix should be the most suitable one to attract maximum customers to enhance revenue for the firm. Attracting customers involve efficient customer relationship management to win their trust and loyalty. Companies adopt several methods for this. In online marketing introduction and enhancement of virtual shopping experience will be useful. Success of retailing depends on service quality which makes customers satisfied. Repeated satisfaction will build loyalty to the firm. This is the aim of all firms. Frequent measurements and monitoring of service quality and customer satisfaction can lead to increasing loyal customers. Fashion is not a necessity. Its customers are fashion-conscious young generation of modern lifestyles. To be successful, firms need to understand changing fashion tastes and shopping behaviour of customers. Firms use many methods for this. Fast fashion involves rapid replacement of limited stocks with fresh fashions. The limited stocks are sold out fast resulting in large number of customers going away with unsatisfied demand. This is expected to trigger repeated visits. Unless repeated visits occur in large numbers, fast fashion will fail. Fat fashion firms can use retail marketing theories to achieve this. Zara is used as a real life example to demonstrate how retail marketing theories can be adapted to the context of fast fashion. Zara's online sale has not picked up well. Zara needs to be cautious in its store formats to ensure that customers do not go away p