Author : Larry Selden,Geoffrey Colvin
Publisher : Penguin
Page : 258 pages
File Size : 52,9 Mb
Release : 2003
Category : Business & Economics
ISBN : 1591840074
Angel Customers & Demon Customers by Larry Selden,Geoffrey Colvin Pdf
Selden and Colvin show readers how to analyze customer data to understand how to get the most out of the most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customercentric strategies are likely to become widespread in the coming years.